1、BEAUTYFORECAST202301TREND BEHAVIORS:EXPLAINEDEMERGINGSAFE BETS12These trends are exhibiting emerging behavior and are likely to grow in the next few months.These trends have been growing for a year and will continue to grow for another year.1TIME2CHOOSINGTHE TRENDSUsing our proprietary algorithm,wev

2、e identified themes and trends that are exhibiting two distinct behaviors:emerging and safe bets.Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered consumer trends rather than just jumping on the bandwagon.Each category represents not

3、only where the trend is in its lifecycle,but also where it is heading.This will make it easier to invest in the right trends at the right time for your business.METHODOLOGYYoY growth helps you gauge the current state of a trend.These behaviors are predictive and offer a look into the future of a tre

4、nd,so dont worry if an emerging trend shows negative YoY growth!TL TIP2023 TREND STORIES02New NaturalNocturneFuturaVeranoNEW NATURALTREND INDEXNOCTURNEGlitter EyelinerGlitter GelCrimped HairEMERGINGSAFE BETSOctopus HaircutFishtail EyelinerThin BrowsFUTURAColored EyebrowsHolographic HighlighterJelly

5、NailsEMERGINGSAFE BETSSilver EyeshadowMetallic EyelinerEyeliner StickersVERANOEco-Friendly PackagingConscious BeautyMermaid WavesEMERGINGSAFE BETSRefillable LipstickAquatic PerfumeSunscreen StickAdaptive BeautyCooling GlobesGlossy LipEMERGINGSAFE BETSUnder Eye PatchesHydrating LipstickSerum Foundati

6、on03Characterized by hydrating formulas and a fresh color palette,New Natural finds beauty from within.A focus on inclusivity and enhancing what makes us unique brings this evolved clean look to life.2023 TREND STORIESNewNaturalNEW NATURAL05“My standard when I go to bed at night is that if Im not ge

7、tting into bed looking like a glazed donut,then Im not doing the right thing,”said Hailey Bieber.And just like thatGlazed donut skin exploded in popularity.The look is likely to be a focus for her new skincare brand,Rhode,expected to launch June 2022.RHODE BEAUTYNEW NATURALThe skin lays the foundati

8、on for everything elseand other markets are taking note.Well-known skincare brands are expanding into the haircare marketincluding Dr.Barbara Sturm,Drunk Elephant,and Sunday Riley.Makeup products are introducing good-for-you ingredients that act as a dual makeup-skincare product,while sheer formulas

9、 allow the skin to shine through.SKINIFICATIONCharacterized by hydrated skin,slicked back hair,and minimal makeup,#CleanLook is taking over TikTok.The hashtag has over 93M views on the platform,where Gen Zers are sharing tutorials that feature hydration drops,illuminating foundation,lip glow oils,an

10、d ice globes,all of which focus on enhancing the wearers natural beauty.#CLEANLOOK/CONTEXT06NEW NATURALIcy blues conjure images of running water and hydrating ingredients,while bursts of peach reflect the natural flush of a freshly cleansed face.Taupe grounds the palette as an earthy neutral.COLORSG

11、ood-for-you ingredients enter the consumers lexicon and brands are quick to accommodate.Ceramides help the skin retain moisture,while rosemary oil and spearmint offer hair growth and cleansing benefits.INGREDIENTS/COLORS+INGREDIENTSSpearmint(EMERGING)Ceramide Serum(SAFE BET)Rosemary Oil(SAFE BET)Pea

12、chTaupeIce Blue07NEW NATURALBevzaPradaDion LeeRUNWAYTHE LOOK/RUNWAY+LOOKGlamourlozvassallozendaya+457%TO LAST YEARSLUGGING+204%TO LAST YEARSLICKEDBACK BUN+13%TO LAST YEARCLEANLOOKSAFE BETSAFE BETEMERGING08NEW NATURALWhen Dieux Skin launched in September 2020 with reusable eye masks,it quickly achiev

13、ed success.Over lockdown,Dieux offered an excellent option for those looking to adopt a self-care ritual.Dedicated to developing products that are“price transparent,rooted in science,accountable and responsibly sourced,”Dieux is religious about results and has amassed a cult following for its clinic

14、ally-vetted product offering.The brands online“Skin Bible”offers educational content for consumers wanting to develop a ritual that works for them.DIEUX SKIN/BRAND TO WATCHNocturneAt the intersection of Night Luxe and Indie Sleaze,Nocturne celebrates the unadulterated expression of city nightlife.Ch

15、anneling Tumblr-era grunge and nostalgic glamor,it finds beauty in all that happens after dark.2023 TREND STORIESNOCTURNE10A victim of the pandemic,#GirlBoss culture has been declared dead.As a collective,Gen Z is reprioritizing their lives.Rebelling against the hustle harder culture many millennial

16、s succumbed to,the next generation is fighting for work-life balance and the freedom to have fun.THE GREAT RESIGNATIONNOCTURNEEuphorias long awaited second season may have finished airing,but its effects on the beauty industry are proving to be long-lasting.Dealing with the darker side of adolescenc

17、e,Euphoria builds on themes introduced in the early 2000s and has successfully created its own aesthetic identity from graphic eyeliner trends to revealing scene kid style.EUPHORIA-COREThe grungy,maximalist,and performatively vintage movement associated with MySpace and Tumblr is back.The next gener

18、ation is molding the modern day hipster and pushing us toward a full blown“Indie Sleaze”revival with the rise of the photo“dump”and the Tumblr-esque discourse on TikTok.THE RETURN OFINDIE SLEAZE/CONTEXT11NOCTURNEDeep,dark hues with bright pops of color reflect the dichotomy of glam and grunge.Onyx l

19、ayered with opulent burgundy and sharp lime green create a moody palette that captures nostalgic angst.COLORSA woody scent that is equal parts rich and earthy,sandalwood also offers healing benefits.Caffeine de-puffs and volcanic ash provides a deep cleanse after a long night out.INGREDIENTS/COLORS+

20、INGREDIENTSCaffeineVolcanic AshSandalwood(EMERGING)BurgundyOnyxLime Green12NOCTURNEVersace16ArlingtonDieselRUNWAYTHE LOOK/RUNWAY+LOOKIris LawBlumarineUrban Decay+138%TO LAST YEARBUZZ CUT+111%TO LAST YEARGLITTER HAIR+70%TO LAST YEAREYESHADOWSTICKSAFE BETSAFE BETSAFE BET13NOCTURNE4AM Skin stresses tha

21、t less is more when it comes to skincare.Inspired by nightlife and the bad habits that come with staying out late,4AM Skin creates all-in-one products,luxurious enough to replace the majority of your routine.Recognizing the role that the diverse members of the LGBTQ+community played in making club c

22、ulture all that it is,4AM donates 5%of every order to The Center to give back.4AM SKIN/BRAND TO WATCHFuturaBeauty enters the metaverse unhindered by physical constraints.Holographic finishes,graphic liner,and advanced application methods are brought to the forefront as we learn to expect the unexpec

23、ted.2023 TREND STORIESFUTURA15The filters once popularized on Instagram and Snapchat have made their way to TikTok,captivating the Gen Z audience with their realistic AR and wide range of usesfrom makeup and hair inspiration to simple fun and games.The next generation is also careful to avoid the pi

24、tfalls of previous generations,recently having turned the removal of the beauty filter into a trend.FILTERED FEEDFUTURAExperiencing a collective desire to escape,brands and artists are embracing surrealism.Loewe recently explored the irrational on the runway.In the beauty space,Jo Malones Moonlit Ch

25、amomile Cologne promises to transport you to another world with notes of moonflowers,white musk and chamomile.SURREAL ESCAPEAs we begin to venture into the metaverse,the beauty industry is quick to adapt.NARS recently collaborated with three female artists to create NFTs inspired by their iconic NAR

26、S Orgasm product line.Clinique and E.l.f.have also started experimenting with NFTs.Rihanna recently filed a trademark to sell Fenty Beauty products as virtual cosmeticsa hint at whats to come.INTO THE METAVERSE/CONTEXT16FUTURAA tech-infused palette,Futura combines digitally-enhanced hues that transl

27、ate online or IRL.Turquoise,silver,and virtual purple offer endless possibilities for the future.COLORSA knowledgeable beauty consumer seeks ingredients that work with their bodys natural functions to boost health.Hydroxyapatite supports bone ingrowth,while PCAs hygroscopic nature allows it to retai

28、n moisture in hair and skin.INGREDIENTS/COLORS+INGREDIENTSPyrrolidone Carboxylic Acid(PCA)Hydroxyapatite(EMERGING)Encapsulated RetinolVirtual PurpleSilverTurquoise17FUTURAGiambattista ValliAnna SuiPoster GirlRUNWAYTHE LOOK/RUNWAY+LOOKChanelcamila_anac+147%TO LAST YEAR+68%TO LAST YEARHOLOGRAPHICEYESH

29、ADOW+61%TO LAST YEARGRAPHIC EYELINERSAFE BETEMERGINGSAFE BETSLICED BOB18FUTURAA self-proclaimed biotechnology company,OneSkin promotes long-term skin health rather than a quick fix or temporary relief.Aimed at extending ones overall lifespan,their topical supplements work over time,penetrating the d

30、eepest layers of skin.The three founders,all with a PhD in biochemistry,joined forces to forever transform the way humans experience aging with OneSkin.ONESKIN/BRAND TO WATCHVeranoReconnect with nature and find solace in the waves as you search for a meaningful,if brief,escape from the challenges of

31、 modern living.Natural ingredients and rituals rooted in Latinx culture offer sustainable solutions and a harmonious path forward.2023 TREND STORIESVERANO20Trends continue to be driven by an appreciation for other cultures.Mirror Palais most recent campaign was shot in Mexico against a backdrop of t

32、he countrys vibrant architecture,art,and street markets.Gimaguas,another brand that has quickly gained an online following,is inspired by travel.Each collection is created with global artisans across India,Madagascar,Mexico,and more.INSPIRATION FROM ABROADVERANOCharacterized by textured hair,minimal

33、 makeup,and sea-inspired smells,consumers are embracing the beach look(+17%to LY)an emerging trend to watch.Emulating the salty hair and sun kissed skin achieved after a day at the beach,people are searching for mermaid waves(+15%to LY),aquatic perfume(+70%to LY),and sunscreen sticks(+134%to LY).THE

34、 BEACH LOOKThe release of the newest IPCC report drove climate scientists to the point of protest.The report warned that rapid cuts to greenhouse gas emissions are necessary by 2025 to avoid catastrophic climate effects.For Gen Z,addressing the climate crisis is a priority and their buying decisions

35、 reflect that.CLIMATE CRISIS/CONTEXT21VERANOSaturated hues breathe life into Veranos tropical color palette.Terracotta lays the foundation,while bright marigold and deep sage green evoke imagery of expansive beaches and native foliage.COLORSNutrient-rich natural ingredients offer the best for your b

36、ody and the earth.Annatto seedsderived from Mexico and Braziland pracaxi oiloften sourced from Venezuela,Colombia,and Costa Ricahold a multitude of health benefits.INGREDIENTS/COLORS+INGREDIENTSPracaxi Oil(EMERGING)Turmeric Face Scrub(EMERGING)Annatto Seed(EMERGING)Sage GreenMarigoldTerracotta22VERA

37、NOUlla JohnsonMissoniFashion EastRUNWAYTHE LOOK/RUNWAY+LOOKNewBeautyMilk MakeupCeremonia+29%TO LAST YEARBLUSHTINT+14%TO LAST YEARHAIRTEXTURESAFE BETEMERGINGEMERGING+52%TO LAST YEARLIP STAIN23VERANOA haircare brand rooted in Latinx heritage,Ceremonia is on a mission to empower a confident natural tha

38、t feels as good as it looks.Manifesting modern day rituals that feed your hair from the roots and beyond,Ceremonia relies on curating raw ingredients from the heart of tropical Latin America to offer the very best of clean hair care.CEREMONIA/BRAND TO WATCHWe help you make moreprofitable decisions.Trendalytics is a trend intelligence platform that helps you understand,validate and predict what your customers want.Get a customized working session with one of our trend experts today and find outwhy Trendalytics is the right choice for your business.LEARN MORE