1、TOP 10INGREDIENTS2023TREND BEHAVIORS:EXPLAINEDMETHODOLOGY/TOP 10 INGREDIENTSEMERGINGSAFE BETS12These trends are exhibiting emerging behavior and are likely to grow in the next few months.These trends have been growing for a year and will continue to grow for another year.1TIME201WHATS NEWUsing our p

2、roprietary algorithm,weve identified ingredient trends that are exhibiting two distinct behaviors:emerging and safe bets.Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered ingredients rather than just jumping on the bandwagon.Each cate

3、gory represents not only where the trend is in its lifecycle,but also where it is heading.This will make it easier to invest in the right trends at the right time for your business.Most popular product category based on current products in the market.SKINCAREWELLNESSHAIRCARECOSMETICSICON INDEX20K10K

4、30K0RANKWinter Cherry Snail MucinRosemary OilPro-RetinolTremella MushroomCopper PeptidesL-GlutamineKojic AcidCeramideMicroalgae1234567891050K+10AVERAGE WEEKLY SEARCHESTY/LY GROWTH12436587902TREND INDEX/TOP 10 INGREDIENTS5K40KEMERGINGCopper PeptidesL-GlutamineMamey SapoteKojic AcidTripeptidesMicroalg

5、aeAlkaline WaterSAFE BETSWinter Cherry Snail MucinPolyglutamic AcidRosemary OilPro-RetinolTremella MushroomCeramide100%50%150%200%+15K25K35K45KWinter Cherry01Winter Cherry is an antioxidant rich plant whose leaves have been used in medicine for over 4,000 years.Winter Cherry has anti-aging propertie

6、s,fighting blue light exposure and reducing fine lines,uneven skin tones and hyperpigmentation.The antioxidants in this herb boost circulation in the skin,allowing for a radiant glow.winter cherry04SEARCH VOLUMESOCIAL INTEREST3K average weekly searches+201%to LYno social engagementTOP BENEFITS/CONCE

7、RNSHydratingWrinklesVeganImmunity InflamationFirmingWinter Cherry Rejuvinating Body Lotion,Biotique($11.99)1.2.3.4.5.6.0205SEARCH VOLUMESOCIAL INTEREST1.3K average weekly searches+104%to LY1K social engagement-23%to LYTOP BENEFITS/CONCERNSMoisturizingAnti MicrobialRegenerationAdvanced Snail 96 Mucin

8、 Power Essence,COSRX($25)1.2.3.HealingInflammationVegan4.5.6.SNAIL MUCINSnail Mucin is a thick fluid with a slimy texture that is released from a snail when it is agitated and is a popular skincare ingredient.Snail Mucin is going viral on TikTok as this substance moisturizes skin,promotes collagen p

9、roduction and aids in skin healing as well as regeneration without clogging pores.This ingredient is the perfect addition to any acne skincare routine.snl mu cinROSEMARY OILRosemary Essential Oil is derived from the aromatic herb Rosmarinus Officinalis,known for its fragrance and energizing properti

10、es.Rosemary Oil is used in skincare,haircare and wellness as it is known to increase hair growth and reduce inflammation.03rose mary oil06SEARCH VOLUMESOCIAL INTEREST36k average weekly searches+111%to LY5k social engagement+33%to LYTOP BENEFITS/CONCERNSRosemary Essentail Oil,doTERRA($24)Inflammation

11、HealingEnergizingHair GrowthVeganRedness1.2.3.4.5.6.04PRO-RETINOLPro-Retinol is a fat-soluble compound derived from retinol;however this ingredient is much milder and more stable than retinol itself.Pro-Retinol is naturally occurring in nature and most abundant in the form of Vitamin A found in the

12、skin.Pro-Retinol has strong anti-aging and skin regenerative properties without the irritation that comes from regular retinol.pro retinol07SEARCH VOLUMESOCIAL INTEREST1K average weekly searches+96%to LY2K social engagement-25%to LYTOP BENEFITS/CONCERNSUniversal Pro Retinol,Glossier($35)Anti-AgingFi

13、rmingHydrating1.2.3.WrinklesBrighteningBalancing4.5.6.TREMELLA MUSHROOMTremella Mushrooms,also known as snow fungus or beauty mushrooms,have been used for centuries for their skin benefits.Tremella Mushrooms(Tremella fuciformis)are unique,edible mushrooms that look more like underwater coral or sea

14、anemones than mushrooms.This ingredient is incredibly helpful in skin care and wellness as it is high in Vitamin D and boosts the immune system.05tre mel la mush room08SEARCH VOLUMESOCIAL INTEREST739 average weekly searches+87%to LY300 social engagement-29%to LYTOP BENEFITS/CONCERNSSnow Mushroom Wat

15、er Serum,Volition($62)HydratingWrinklesVeganImmunityInflammationFirming1.2.3.4.5.6.06Copper Peptides,also known as copper tripeptides,form when peptides bind with copper enzymes and are naturally occuring in human plasma.This is a well known ingredient in skincare as Copper Peptides are renowned for

16、 their skin-restoring properties.Copper Peptides improve skin firmness,smoothness and reduce the appearance of fine lines.COPPER PEPTIDES cop per pep tide09SEARCH VOLUMESOCIAL INTEREST4K average weekly searches+81%to LY4K social engagementno change to LYTOP BENEFITS/CONCERNSBuffet Copper Peptides,Th

17、e Ordinary($23.79)SmoothingAntioxidantBrightening1.2.3.WrinklesFirmingRestoring4.5.6.07L-GLUTAMINEL-Glutamine,or just Glutamine,is an amino acid that helps synthesize protein in the human body for nutrition.Glutamine is a building block for making proteins in the body and it improves gut and immune

18、functions.It can be taken as a supplement with food,but it is largely marketed as a protein powder as it fights catabolism and promotes muscle recovery after workouts.l glu ta mine10SEARCH VOLUMESOCIAL INTEREST52K average weekly searches+78%to LY25 social engagement-44%to LYTOP BENEFITS/CONCERNSUltr

19、a Absorb L-Glutamine,Happy Mammoth($54.99)RecoveryStomach AidImmunityMetabolicDigestionMuscle Growth1.2.3.4.5.6.08Kojic Acid is a chemical produced from different types of fungi.This ingredient is incredibly useful in skin care as it targets dark spots,scars and lightens damaged skin.Kojic Acid is e

20、ssential when it comes to healing and brightening acne prone or aging skin as it contains helpful antimicrobial properties.KOJIC ACIDko jic acid11SEARCH VOLUMESOCIAL INTEREST22K average weekly searches+34%to LY4k social engagement+60%to LYTOP BENEFITS/CONCERNSDark Spots Serum,Peace Out($29)Brighteni

21、ngAnti AgingAnti Microbial1.2.3.HealingBalancingRedness4.5.6.CERAMIDE09Ceramides are fats or lipids that are found in skin cells.Ceramide is a skincare favorite because it is essential to retaining moisture in the skin and preventing entry of germs and external aggressors.Ceramides create firmness i

22、n the uppermost layer of the skin,creating a healthier appearance and better skin functionality overall.cer amide 12SEARCH VOLUMESOCIAL INTEREST20K average weekly searches+27%to LY67k social engagement+1%to LYTOP BENEFITS/CONCERNSvEgan Cermide,Pacifica($18)DrynessHydratingRecoveryRepairSoothingVegan

23、1.2.3.4.5.6.10MICROALGAEMicroalgae are unicellular photosynthetic microorganisms that live in salt or freshwater environments.Microalgae from the ocean are an important ingredient in skin care providing benefits such as hydration,revitalization and toning.Microalgae materials are often used in anti-

24、aging creams as well as sunscreen in order to protect and brighten the skin.mi cro algae13SEARCH VOLUMESOCIAL INTEREST3K average weekly searches+14%to LY2K social engagement+1%to LYTOP BENEFITS/CONCERNSAtlantic Kelp&Microalgae Body Oil,Ren Skincare ($52)HydratingBrighteningAnti-Aging1.2.3.WrinklesAc

25、neVegan4.5.6.We help you make moreprofitable decisions.Trendalytics is a trend intelligence platform that helps you understand,validate and predict what your customers want.Get a customized working session with one of our trend experts today and find outwhy Trendalytics is the right choice for your business.LEARN MORE