The RealReal:2023年二手奢侈品年度報告(英文版)(14頁).pdf

編號:113374 PDF  PPTX  中文版 14頁 9.71MB 下載積分:VIP專享
下載報告請您先登錄!

The RealReal:2023年二手奢侈品年度報告(英文版)(14頁).pdf

1、JA N UA RY 2 0 2 3Luxury Consignment ReportExclusive data charting shifts in the luxury market over the past several months and looking forward to the year aheadTop Stories in This Report The pandemic-era sky-high resale prices for ultra-luxe investment bags are finally stabilizing,with some consume

2、rs turning to trendier,more affordable options.1.THE BAG TRADE D OWN TRENDCost-conscious shoppers are gravitating toward fair condition “gateway bags,”which allow more people to enjoy luxury fashion on their own terms.2.FAIR C ONDITION:THE G ATEWAY TO L UX URY From unexpected colorful gemstones to e

3、vent-ready dresses and suits,these are the years most bankable trends.3.WHAT TO BUY&S ELL IN EARLY 20 23TAB LE O F C ONTENTS1.The Bag Trade Down Trend Over the past three years,prices for high-end luxury bags from Herms,Chanel,Gucci,and Louis Vuitton have steadily increased,selling for an average of

4、 more than 70%of their MSRP.But going into 2023,the resale value of these bags is beginning to level out,with prices down 5%in the last six months.Instead of investing in ultra-luxury classics,many consumers are looking for more affordable,trendier styles from Bottega Veneta,Prada,Miu Miu,Dior,Burbe

5、rry and Valentino.1.T H E BAG TRADE D OWN T RE N DYounger consumers cant get enough and while that viral ultra-mini skirt may not be the most practical investment,sales of leather shoulder bags by the brand are up 178%.M I U M I U I S T H E M O M E N T*Comparing Q4 2021&Q4 2022M I U M I U(+5 5%)B OT

6、 T E G A V E N E TA(+4 5%)D I O R(+3 8%)Going StrongB UR B E R RY(+3 6%)VA L E N TI N O(+2 1%)P R A DA(+2 0%)The departure of a creative director often heralds an uptick in demand as older pieces become more collectible and excitement builds around the new guard.2023 may see a spike in sales once Al

7、essandro Micheles replacement is announced.K E E P A N E Y E O N G UC C IBag BarometerSales for lower-priced luxury brands have steadily grown over the past 90 days (that said,looking back to 2019,ASP for Herms,Chanel,Gucci and Louis Vuitton is still up an average of 17%).LO U I S V U I T TO N(-2 0%

8、)G UC C I(-1 7%)C H A N E L (-9%)H E R M S(-1 0%)Slowing Down“A potential recession,the climate crisis,and global unrest are all reasons that,going into 2023,consumers are making shopping decisions based on value with 66%saying they shop resale primarily to get a good deal as well as personal values

9、.Were seeing our members do this in many different ways,from trading down ultra-luxe bags for more accessible options and buying fair condition items to expressing themselves through fashion and sustainable shopping practices.The value of resale is different for every person and thats the beauty of

10、it.”RATI SAHI LEVESQUE,CO-CEO AND PRESIDENT,THE REALREAL1.T H E BAG TRADE D OWN T RE N DLooking Forward,Trading Down2.Fair Condition:the Gateway to Luxury In early 2022,we began accepting bags in fair condition showing signs of heavy wear such as worn corners,significant scratches,or interior wear.S

11、ince then demand has nearly doubled.The average price for a fair condition piece is 33%less than those at higher condition levels,making these“gateway bags”a great entry point for cost-conscious luxury lovers.Theres also a growing number of shoppers specifically seeking the je ne sais quoi that come

12、s with a little wear-and-tear(see:Jane Birkins Birkin,most things worn by the Olsens).2.FA IR C O NDITIO N:T H E G AT E WAY TO L UX URYFair Condition,High DemandThese brands make up 60%of the fair condition market:Chanel Louis Vuitton Gucci Herms PradaGetty Images-Photographer:James Devaney58%Top Ga

13、teway Bag:of those who buy this bag in fair condition are new TRR shoppersLOUIS VUITTON Monogram Multipli-Cit Tote,ASP$545“The worn trend is about people appreciating quality items and refusing to let a few scratches get in the way of enjoying a Chanel or a Gucci bag.”BECKY AKINYODE,STYLIST&CREATIVE

14、 CONSULTANT 3.What to Buy&Sell in 2023 Pearl jewelry,ultra-feminine dresses,tailored suits,loafers,and brooches are poised to be among 2023s most bankable trends based on search data comparing Q4 2021 and Q4 2022.Were seeing an appetite for both vintage and vintage-inspired clothing and accessories,

15、moving beyond the 2000s-style looks that have dominated the past few seasons.A common thread?The embrace of a tried-and-true,slightly more formal aesthetic,which may bring comfort(and feel like a smart investment)amidst social and economic uncertainty.Whos Buying&SellingA growing number of fashion l

16、overs are seeing the benefits of the circular economy one that allows them to buy,sell,and help build a more sustainable future for fashion.3.W HAT TO B UY AND SE L L I N 2023*Research conducted in 2022 by Lisa W.Miller&AssociatesSTATS S NA P S H OT*:30M+Total members The Generation Most Likely To:G

17、en ZThey reconsigned 52%more in 2022,especially in the womens category.TREAT THEMSELVES:Gen XThis generation spends the most money per person,buying 20%more bags this year.BoomersOur highest value consignors,theyve sold 20%more branded jewelry this year.STAY COZY:Silent GenerationTheyre curating env

18、iable abodes,buying 31%more homegoods this year.SHOP(A LOT):MillennialsThey buy the most of any demographic,with nearly 20%more purchases this year.PRIORITIZE SUSTAINABILITY:MAKE A MAJOR COMMISSION:+29%Growth in buyers(Y/Y)*Based on data from Q3 2022+23%increase in shoppers buying resale*Vintage Tre

19、ndsGen Z and Millennial fashion lovers live for an archival piece,which has kept the demand for vintage steadily growing:sales are up 50%since the start of 2022.While a hunger for authentic Y2K pieces may have kicked off a widespread interest in vintage,many shoppers are now gravitating toward more

20、mature,time-tested labels.T I M E L E S S C L AS S I C S A R E O N T H E R I S E.Prada+376%Richard Tyler+282%Jil Sander+263%B U T T H E E A R LY AUG H TS A R E ST I L L H OT Blumarine+1,278%Vivienne Tam+428%Moschino+322%3.W HAT TO B UY AND SE L L I N 2023“For the past year,Y2K has dominated everythi

21、ng,but were beginning to see that flow in the other direction.Demand for vintage from brands known for their couture-level tailoring is on the rise and in a big way.”D O M I N I K HA L AS,MAST E R AU T H E N T I CATO R,V I N TAG EMens&Womens TrendsThe vintage influence extends to the ready-to-wear r

22、ealm,with up-and-coming designers and established brands alike churning out classic-with-a-twist silhouettes and even re-editioning styles of yore,like Pradas beloved nylon shoulder bag.3.W HAT TO B UY AND SE L L I N 2023LOA F E R SLoewe+1360%Celine+200%Saint Laurent+133%AVA N T-G A R D E S U I T I

23、N G Alexander McQueen(vintage)+234%Jean Paul Gaultier(vintage)+231%Yohji Yamamoto+151%U LT R A-F E M I N I N E D R E S S E S Sandy Liang(minis)+113%Molly Goddard(midis)+71%Cecilie Bahnsen(across styles)+32%M U L E SValentino+274%Celine+76%Amina Muaddi +59%WO M E N S W E A R B R A N D O F T H E M O M

24、 E N T:Simone Rocha+635%B AG O F T H E B A L L:Prada Crystal Re-Edition 2000 Mini Bag+1,344%Jewelry TrendsColored Stones Still Going StrongEmeralds are especially desirable,with demand up 35%since last year and nearly 155%since 2019.3.W HAT TO B UY AND SE L L I N 2023Demand for Pearls is GrowingComp

25、aring Q3 to Q4,obsessions for pearls(+115%)seriously outpaced diamonds(+50%).Looking at Q4 2021 vs.Q4 2022 searches,demand for pearl bracelets(+50%)significantly outpaced diamond bracelets(12%).Brooches for AllNo longer just for grandmothers,brooch pins are the unexpected outfit completer of 2022.Wo

26、rn by everyone from Billy Porter to Bella Hadid,they had an uptick in demand of 27%during the 2022 holidays,and were expecting to see even more of them on the red carpet in 2023.TO P B RO O C H B R A N D:Gucci+70%Demand for pre-owned jewelry continues to climb:Unique,personal pieces like colored sto

27、nes,vintage-inspired brooches,and pearls lead the way,making it clear that shoppers see the value in timeless styles even when theyre not brand new.Data DecodedGenerational TimelineResale Value Measures the percent of original retail price retained on the secondary market on TRRYoY Measures year-ove

28、r-year(YoY)data,comparing Oct-Dec 2021 to Oct-Dec 2022Silent GenerationYE A R B OR NAG E I N 2 0 2 21928-19451946-19641965-19801981-19961997-201277-9458-7642-5726-4110-25Baby BoomerGen XMillennialGen ZNAM EASP Measures the average sale price(ASP)of an item in TRR stores and on the TRR siteDemand Measures searches on the TRR siteG LO S SA RY

友情提示

1、下載報告失敗解決辦法
2、PDF文件下載后,可能會被瀏覽器默認打開,此種情況可以點擊瀏覽器菜單,保存網頁到桌面,就可以正常下載了。
3、本站不支持迅雷下載,請使用電腦自帶的IE瀏覽器,或者360瀏覽器、谷歌瀏覽器下載即可。
4、本站報告下載后的文檔和圖紙-無水印,預覽文檔經過壓縮,下載后原文更清晰。

本文(The RealReal:2023年二手奢侈品年度報告(英文版)(14頁).pdf)為本站 (Kelly Street) 主動上傳,三個皮匠報告文庫僅提供信息存儲空間,僅對用戶上傳內容的表現方式做保護處理,對上載內容本身不做任何修改或編輯。 若此文所含內容侵犯了您的版權或隱私,請立即通知三個皮匠報告文庫(點擊聯系客服),我們立即給予刪除!

溫馨提示:如果因為網速或其他原因下載失敗請重新下載,重復下載不扣分。
客服
商務合作
小程序
服務號
折疊
午夜网日韩中文字幕,日韩Av中文字幕久久,亚洲中文字幕在线一区二区,最新中文字幕在线视频网站