1、ReportPart 2MenuClick the links below to jump to the corresponding section of this reportIntroductionWorld Cup Final:by the NumbersWorld Cup StarsWinners by ImpressionsWinners by Share of VoiceWinners by ReachWinners by EngagementTop CreatorsTop HashtagsWorld Cup Winner#With billions of people aroun

2、d the world using platforms like Facebook,Twitter,Instagram,and TikTok to stay connected and share their thoughts and opinions,the World Cup generated a huge amount of buzz and engagement on these platformsand for the brands that chose to participate in the conversation.In this report,we take a look

3、 at which brands scored big at the 2022 World Cup.We analyze the influencer marketing campaigns these brands deployed to achieve their success,and crown the tournaments official brand champion.Its official:the 2022 World Cup was the most widely followed and discussed sporting event in social media h

4、istory.Part 2The World Cup Final:by the NumbersKylian MbappeLionel MessiTHE WORLD CUP FINAL:by the NumbersVsleomessi on Instagramleomessi on InstagramLionel MessiKylian MbappeTotal ImpressionsTotal EngagementsTotal Reach583.7B43.7B413.0M1TOP POST1.2BBy ImpressionsNovember-December 2022k.mbappe on In

5、sagramk.mbappe on InstagramKylian MbappeWorld Cup StarsTotal ImpressionsTotal EngagementsTotal Reach79.6B5.3B91.7M2TOP POST23.9MBy ImpressionsNovember-December 2022WORLD CUP STARS by the NumbersNeymar Jr.cristiano on InstagramCristiano RonaldoTotal Engagements19.1BTotal Impressions285.0BTotal Reach5

6、25.0M1November-December 2022Harry Kane neymarjr on InstagramNeymar JrTotal Engagements16.0BTotal Impressions244.6BTotal Reach200.0M2November-December 2022Pedriharrykane on InstagramHarry Kane Total Engagements284.7MTotal Impressions3.7BTotal Reach13.7M3November-December 2022Achraf Hakimipedri on Ins

7、tagramPedriTotal Engagements562.9MTotal Impressions8.5BTotal Reach9.5M4November-December 2022achrafhakmi on InstagramAchraf HakimiTotal Engagements168.6MTotal Impressions2.5BTotal Reach14.9M5NoteNovember-December 2022Messi and Ronaldo currently share 14 of the top 20 most-liked Instagram posts of al

8、l time.Twelve of these posts date from November and December 2022,of which nine were directly related to the 2022 World Cup.Note:TOP POSTSNov-Dec 22Winners by ImpressionsTop Posts14/20AdidasMcDonaldsWINNERS by ImpressionsAdidasAdidas reaped significant benefits from sponsoring Lionel Messi,capitaliz

9、ing on Argentinas World Cup victory by creating a 3D billboard advertisement featuring an iconic image of Messi celebrating with his teammates.The ad,which included the companys slogan“Impossible is Nothing”along with an image of the team holding the trophy,was posted on social media following Argen

10、tinas dramatic triumph over France.2.6BImpressionsAdidasMcDonaldsNovember-December 2022McDonalds enjoyed a prosperous World Cup,with the official event sponsor capturing an impressive 934.7M impressions thanks to its successful“Wanna Go to McDonalds?”campaign.The fast-food brands advertising initiat

11、ive has been self-described as its“largest global campaign to date,”featuring big names like Emmy Award-winning actor Jason Sudeikis and TikTok star Khaby Lame.934.7MImpressionsMcDonaldsWinners by Share of VoiceNovember-December 2022NikeNew BalanceWINNERS by Share of VoiceNikeYou cant have a sports

12、tournament without Nike,and this World Cup was no different.The sportswear giant supplied branded kits to 13 of the 32 qualified teams,featuring the Nike logo in eye-catching new designs.Among the brands partners were powerhouse football nations like England,Portugal,and France,all of which helped N

13、ike capture the World Cups largest share-of-voice with 66.4k mentions.66.4kPostsNikeNovember-December 2022New BalanceNew BalanceNovember-December 2022New Balance made a splash ahead of the World Cup,announcing the launch of two new football boots,the Furon v7 and Tekela v4.The boots were worn during

14、 the tournament by England stars Raheem Sterling and Bukayo Saka,as well as USA youngster Timothy Weah.Flashy promotional ads contributed to New Balances 20.0k brand mentions.20.0kPostsWinners by ReachNikeWalmartWINNERS by ReachNikes“Football Verse”commercial contributed to its impressive 8.3B reach

15、.The campaign offered football fans a glimpse into a multiverse where legendary playerspast and presentgo head-to-head in an attempt to settle the ultimate score.The ad featured cameos from football icons such as Netherlands Edgar Davids,Brazils Ronaldo de Assis Moreira,and Frances Kylian Mbapp.8.3B

16、ReachNikeNovember-December 2022WalmartWalmart7.2BReachIf you were watching the World Cup live on TV,then you definitely saw Walmarts“Share the Passion”ad,showcasing families from various nations all coming together to enjoy the beautiful game.The spot,which was scored by the iconic and easily recogn

17、izable tune“Howling For You”by the Black Keys,stirred significant conversation online,helping the retailer capture an impressive 7.2B reach.November-December 2022Winners by EngagementLouis VuittonAdidasWINNERS by EngagementLouis VuittonLouis Vuitton scored big with Novembers“Victory is a State of Mi

18、nd”campaign.The French luxury houses viral ad,which featured football stars Lionel Messi and Cristiano Ronaldo playing a game of chess on a board echoing the design of a Louis Vuitton Damier attach case,inspired global buzz,securing a whopping 173.9M engagements for the brand.173.9MEngagementNovembe

19、r-December 2022AdidasAdidas8Adidas celebrated the World Cup history of Lionel Messi as part of its“Impossible Is Nothing”campaign.With the help of CGI technology,Adidas brought together all previous World Cup versions of the Argentinian forward for an ad showcasing an epic Messi-versus-Messi rondo w

20、arm-up.The nostalgia-inducing visuals contributed to the brands 168.3M engagements in November and December.November-December 2022168.3MEngagementTop CreatorsTOP CREATORS Raphael VaraneLionel MessiNovember-December 2022leomessi on InstagramLionel MessiAn official brand partner,Messi helped Budweiser

21、 to a whopping 19.7M engagements as a result of his Man of The Match performances during the World Cup.The Argentinian forward was captured holding the Bud-branded trophy a record four times,two of which he posted himself.Total Engagements 19.7M2 Raphael VaranePostsharrymaguire93 on Instagram Raphae

22、l VaraneFrench defender and official Puma ambassador Raphael Varane proved the sports brands most impactful advocate,thanks in part to his heightened spotlight as his nation advanced to the World Cup Final.Varanes eight brand mentions showcased the player in Puma apparel as he geared up for and trai

23、ned throughout the various stages of the event.Total Engagements1.6M8PostsTop HashtagsTOP HASHTAGS#BringHomeTheBud#ImpossibleIsNothingNovember-December 2022Adidas amassed an impressive 32.2M engagements thanks to its high-wattage“Impossible Is Nothing”campaign.Featuring a lineup of superstars like L

24、ionel Messi and Karim Benzema,the campaign launched with an inspiring short film titled“The Family Reunion,”demonstrating the global football community coming together for tournament preparations.Posts125CreatorsTotal Engagements32.2M58#ImpossibleIsNothing#BringHomeTheBudNo beer,no problem.Despite h

25、aving its product banned from stadiums,Budweiser remained a key conversation starter online thanks in large part to its sponsorship of the World Cup Man of the Match awards.The best players of each match were awarded a Budweiser-branded trophy,which often made rounds on athletes social channels.In a

26、ll,#BringHomeTheBud helped the beverage brand capture 26.1M engagements.Posts41CreatorsTotal Engagements 26.1M58#BringHomeTheBudTHE WORLD CUP WINNERTotal Engagements43.7BTotal Impressions583.7BTotal Reach413.0BIt should come as no surprise that the winning brand boasted the longest official partners

27、hip with Golden Ball and tournament champion Lionel Messi.Leading up to the World Cup,Adidas leveraged Messi who has been the face of the brand since 2006in a variety of well-produced social media ads and campaigns,which became all the more impactful after the superstar led his nation to its first t

28、rophy since 1986.As a result,Adidas outpaced competitors like Nike,Puma,and New Balance,reaching over 9.0B fans and viewers.CreatorIQ is the industrys most trusted creator marketing software,powering advanced creator marketing insights and program management for the worlds most innovative enterprise

29、 brands.Supported by cutting-edge data science,our Intelligence Cloud enables creator discovery,streamlines marketing teams workflow,ensures brand security,and provides customized performance metrics.Our intuitive,comprehensive features have helped make CreatorIQ the chosen creator marketing softwar

30、e solution for brands such as AB Inbev,Airbnb,Calvin Klein,CVS,Disney,H&M,Sephora,Unilever,and more.Founded in 2014,CreatorIQ is headquartered in Los Angeles,with offices in New York,Chicago,London,and Ukraine.In September 2021,CreatorIQ further bolstered our benchmarking and insights capabilities b

31、y acquiring Tribe Dynamics,a leading influencer marketing platform that helps passion-driven brands understand the value of their digital earned media.COPYRIGHT CreatorIQ 2022-World Cup RAdvance your influencer marketing maturity in the age of the Creator Economy with the industrys most trusted software solution.CreatorIQ.com