1、Brand GuardianshipIndex 202417 January 2024Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute

2、of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountabilit

3、y Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim

4、 of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business en

5、quiries,please contact:Annie BrownGeneral MFor all other enquiries:+44 207 389 2024 Rank2023 Rank NameCompanySectorCountryBGI 2024BGI Change1102Huateng MaTencentMediaChina 81.6+5220Mukesh AmbaniReliance GroupDiversifiedIndia 80.3-1311Jensen HuangNVIDIATechUnited States 79.9-34332Tim CookAppleTechUni

6、ted States 79.3+7582Natarajan ChandrasekaranTata SonsDiversifiedIndia 79.2+26232Anish ShahMahindraDiversifiedIndia 78.0+4741Shantanu NarayenAdobeTechUnited States 77.9-3851Sundar PichaiGoogleMediaUnited States 77.6-2931Satya NadellaMicrosoftTechUnited States 77.2-410112Leena NairChanelApparelFrance

7、76.1 011182Lei JunXiaomiTechChina 74.7 012792Chuanfu WangBYDAutomobilesChina 74.5+613282Toshihiro MibeHondaAutomobilesJapan 74.2+114302Gang PanYiliFoodChina 74.1+115242Congqin ZengWuliangyeSpiritsChina 74.1 016472Salil ParekhInfosysIT ServicesIndia 73.7+317-3Brian CheskyAirbnbLeisure&TourismUnited S

8、tates 73.5-18-3Bernard ArnaultLVMH MOETApparelFrance 73.5+1019-3Elon MuskTeslaAutomobilesUnited States 73.5+1020612Christopher NassettaHiltonHotelsUnited States 73.4+421372Michael MiebachMastercardCommercial ServicesUnited States 73.3+122-3Sashi JagdishanHDFC BankBankingIndia 72.9+1423201Dr.Sultan A

9、hmed Al JaberADNOCOil&GasUAE 72.8-224492Dinesh Kumar KharaState Bank of IndiaBankingIndia 72.7+225-3Joe UcuzogluDeloitteCommercial ServicesUnited States 72.7-26582Axel DumasHermsApparelFrance 72.6+327221Hatem Dowidare&TelecomsUAE 72.2-228151Julie SweetaccentureIT ServicesUnited States 72.1-329702Oli

10、ver ZipseBMWAutomobilesGermany 72.1+330-3Warren BuffetBerkshire HathawayInsuranceUnited States 71.9+631-3Benedetto VignaFerrariAutomobilesItaly 71.8+632712Niels ChristiansenLegoToysDenmark 71.8+333291Franois-Henri PinaultKeringApparelFrance 71.7-23491Piyush GuptaDBSBankingSingapore 71.7-535-3Matt Co

11、mynCommonwealth BankBankingAustralia 71.5+436171Reed HastingsNetflixMediaUnited States 71.3-337271Han Jong-HeeSamsung GroupDiversifiedSouth Korea 71.3-238482Martin LundstedtVolvoAutomobilesSweden 71.3+139251Miao LiuLuzhou LaojiaoSpiritsChina 71.2-340-3James QuinceyCoca-ColaSoft DrinksUnited States 7

12、1.2+741-3C VijayakumarHCLTechIT ServicesIndia 71.0+1042411Jim UmplebyCaterpillarEngineering&ConstructionUnited States 70.9-143-3Tadashi YanaiFast RetailingApparelJapan 70.8+544452Arvind KrishnaIBMTechUnited States 70.7 045-3Mark HoplamazianHyattHotelsUnited States 70.5+646131Minfang LuMengniuFoodChi

13、na 70.3-547962Peter WenninkASMLTechNetherlands 70.3+348682Brian MoynihanBank of AmericaBankingUnited States 70.1+149-3Carlo MessinaIntesa SanpaoloBankingItaly 70.0+1050-3Ramon LaguartaPepsiSoft DrinksUnited States 70.0+3Brand Finance Brand Finance Brand Guardianship Index 3Top 100 Brand Guardians 20

14、24The worlds top 100 Brand Guardians 2024 1-502024 Rank2023 Rank NameCompanySectorCountryBGI 2024BGI Change51972Michael DellDell TechnologiesTechUnited States 70.0+252-3Mingzhu DongGreeTechChina 69.8+353311Douglas PetersonS&P GlobalCommercial ServicesUnited States 69.6-354-3Yuanqing YangLenovoTechCh

15、ina 69.4+455732Paul MahonGreat-West LifecoInsuranceCanada 69.2+056531Tim HoettgesDeutsche TelekomTelecomsGermany 69.2-157211Bob MoritzPWCCommercial ServicesUnited States 69.0-558551Chuck RobbinsCiscoTechUnited States 69.0-159-3Florent MenegauxMichelinTyresFrance 68.7+260351Bruce BroussardHumanaHealt

16、hcareUnited States 68.6-461361Baoan XinState GridUtilitiesChina 68.6-462441Tom LinebargerCumminsEngineering&ConstructionUnited States 68.5-263-3Arne FreundtPumaApparelGermany 68.5-64261Sunil MittalAirtelTelecomsIndia 68.4-565-3Steve SqueriAmerican ExpressCommercial ServicesUnited States 68.3+766521S

17、heikh Ahmed Bin Saeed Al MaktoumEmiratesAirlinesUAE 68.2-267-3Amin NasserAramcoOil&GasSaudi Arabia 68.1-68-3Jean-Frederic DufourRolexApparelSwitzerland 67.8+169932John MayJohn DeereEngineering&ConstructionUnited States 67.7+070571Milton Maluhy FilhoItaBankingBrazil 67.7-271882Bob SternfelsMcKinseyCo

18、mmercial ServicesUnited States 67.4-172-3Che-Chia WeiTSMCTechChina(Taiwan)67.3+173902John DonahoeNikeApparelUnited States 67.2-174-3Bill ThomasKPMGCommercial ServicesNetherlands 67.1+475641Christian KleinSAPTechGermany 67.1-276772Oliver BaeteAllianz GroupInsuranceGermany 67.0-177-3David CordaniCigna

19、HealthcareUnited States 67.0 078-3James GormanMorgan StanleyBankingUnited States 67.0+579-3Andrew WittyUnitedHealthcareHealthcareUnited States 67.0+280-3Enrique LoresHPTechUnited States 67.0+181-3Xavier HuillardVinciEngineering&ConstructionFrance 66.9+082922Jane FraserCitiBankingUnited States 66.7-1

20、83-3Aiman EzzatCapgeminiIT ServicesFrance 66.7+084-3Pascal SoriotAstraZenecaPharmaUnited Kingdom 66.7+485541Carmine Di SibioEYCommercial ServicesUnited States 66.6-486892Bruce FlattBrookfieldBankingCanada 66.4-187-3Barbara Martin CoppolaDecathlonRetailFrance 66.4+588-3Joachim WenningMunich ReInsuran

21、ceGermany 66.3+589391Vincent WarneryBeiersdorfCosmetics&Personal CareGermany 66.2-590461Oliver BlumePorsche&VolkswagenAutomobilesGermany 66.2-591861Charles WoodburnBAE SystemsAerospace&DefenceUnited Kingdom 66.1-292841Alan SchnitzerTravelersInsuranceUnited States 66.1-293-3John ChidseySubwayRestaura

22、ntsUnited States 66.0+294-3Ryan LanceConocoPhillipsOil&GasUnited States 65.9 095721Michel KhalafMetlifeInsuranceUnited States 65.9-396191Wei WangSF ExpressLogisticsChina 65.7-997-3Thierry DelaporteWiproIT ServicesIndia 65.7+398741Safra CatzOracleTechUnited States 65.6-3991002Antonio NeriHPETechUnite

23、d States 65.6-2100-3Shu IshibashiBridgestoneTyresJapan 65.5-1Brand Finance Brand Finance Brand Guardianship Index 4Top 100 Brand Guardians 2024The worlds top 100 Brand Guardians 2024 51-100Brand Finance Brand Finance Brand Guardianship Index 5Top 100 most valuable Brand Guardians 2024 Sector Sub-Ran

24、kings2024 RankNameCompany1Leena NairChanel2Bernard ArnaultLVMH MOET3Axel DumasHerms4Franois-Henri PinaultKering5Tadashi YanaiFast RetailingApparel2024 RankNameCompany1Chuanfu WangBYD2Toshihiro MibeHonda3Elon MuskTesla4Oliver ZipseBMWAutomobiles2024 RankNameCompany1Sashi JagdishanHDFC Bank2Dinesh Kum

25、ar KharaState Bank of India3Piyush GuptaDBS4Matt ComynCommonwealth Bank5Brian MoynihanBank of AmericaBanking2024 RankNameCompany1Michael MiebachMastercard2Joe UcuzogluDeloitte3Douglas PetersonS&P Global4Bob MoritzPWC5Steve SqueriAmerican ExpressCommercial Services2024 RankNameCompany1Jim UmplebyCate

26、rpillar2Tom LinebargerCummins3John MayJohn Deere4Xavier HuillardVinciEngineering&Construction2024 RankNameCompany1Warren BuffetBerkshire Hathaway2Paul MahonGreat-West Lifeco3Oliver BaeteAllianz Group4Joachim WenningMunich Re5Alan SchnitzerTravelersInsurance2024 RankNameCompany1Salil ParekhInfosys2Ju

27、lie Sweetaccenture3C VijayakumarHCLTech4Aiman EzzatCapgemini5Thierry DelaporteWiproIT Services2024 RankNameCompany1Jensen HuangNVIDIA2Tim CookApple3Shantanu NarayenAdobe4Satya NadellaMicrosoft5Lei JunXiaomiTech2024 RankNameCompany1Mukesh AmbaniReliance Group2Natarajan ChandrasekaranTata Sons3Anish S

28、hahMahindra4Han Jong-HeeSamsung GroupDiversified2024 RankNameCompany1Bruce BroussardHumana2David CordaniCigna3Andrew WittyUnitedHealthcareHealthcare2024 RankNameCompany1Huateng MaTencent2Sundar PichaiGoogle3Reed HastingsNetflixMedia2024 RankNameCompany1Dr.Sultan Ahmed Al JaberADNOC2Amin NasserAramco

29、Oil&Gas2024 RankNameCompany1Hatem Dowidare&2Tim HoettgesDeutsche Telekom3Sunil MittalAirtelTelecomsBrand Finance Brand Finance Brand Guardianship Index 6Brand Finance constructs its Brand Guardianship Index in a similar way to the Brand Strength Index that underpins its corporate brand valuations.We

30、 have constructed a balanced scorecard of measures that capture the ability of a CEO to act as the guardian of their companys brand and a steward of long-term shareholder value.The Brand Guardianship Index includes Perception factors,which reflect current perceptions,Performance factors which reflec

31、t the tangible results of these perceptions,and Promotion factors which support future perceptions and performance.Data is sourced from original market research around the world comprised of a 4,000 respondent survey among analysts,journalists and informed general public.Data is also sourced from Ta

32、lkwalker,S&P CapitalIQ,Brand Finance corporate Brand Value rankings and Glassdoor.The three pillars of the Brand Guardianship Index are informed by various sub-measures,whose weighting is reflected by the size of the slice in the diagram above.PerceptionsOverall ReputationGovernance ScoreEmployee Ap

33、provalFamiliarityAverage BSICEO Tenure (Years)Inspires positive changeHas a strong strategy and long-term visionNet positive online coverage2023 Brand Portfolio valueBrand Value Growth during tenureFocuses on long-term sustainable valueMarket Cap Growth during tenureUnderstands the importance of bra

34、nd and reputation for the organizationPromotionPerformanceBrand Guardianship Index MethodologyFor further information on our services and valuation experience,please contact your local representative:Market ContactEmailAfricaJeremy Sampsonj.sampsonbrandfi Asia Pacifi cAlex Haigha.haighbrandfi Austra

35、liaMark Crowem.crowebrandfi BrazilEduardo Chavese.chavesbrandfi CanadaLaurence Newelll.newellbrandfi China Scott Chens.chenbrandfi East Africa Walter Seremw.serembrandfi FranceBertrand Chovetb.chovetbrandfi Germany/Austria/SwitzerlandUlf-Brun Drechselu.drechselbrandfi IndiaAjimon Francisa.francisbra

36、ndfi IrelandDeclan Ahernd.ahernbrandfi ItalyMassimo Pizzom.pizzobrandfi MexicoLaurence Newelll.newellbrandfi Middle EastAndrew Campbella.campbellbrandfi NigeriaTunde Odumerut.odumerubrandfi PolandKonrad Jagodzinskik.jagodzinskibrandfi PortugalPilar Alonso Ulloap.alonsobrandfi RomaniaMihai Bogdanm.bo

37、gdanbrandfi South AmericaPilar Alonso Ulloap.alonsobrandfi SpainPilar Alonso Ulloap.alonsobrandfi Sri LankaAliakber Alihussaina.hussainbrandfi SwedenAnna Brolina.brolinbrandfi TurkeyMuhterem Ilgnerm.ilgunerbrandfi United KingdomAnnie Browna.brownbrandfi USALaurence Newelll.newellbrandfi VietnamQuyen Luongq.luongbrandfi Brand Finance Network Brand Finance Brand Finance Brand Guardianship Index 7Contact usT:+44(0)20 7389 9400E:W: