1、Beauty,Personal Care and HouseholdWelcome to Mintels Most Innovative,a showcase of some of the most novel,disruptive and compelling products launched globally in the last year.From cutting-edge technology applications to sustainable solutions,these everyday products redefine possibilities and help s

2、hape the future of consumer packaged goods innovation and ingenuity.Innovation has proved a critical contributor to brand success in todays fast-paced consumer markets.However,new product development has stalled in recent years,leaving brands in need of guidance on how to move forward.Product innova

3、tion faces global challenges,stagnating due to complex and interconnected challenges.The economic environment has shifted focus onto value,reducing innovation.Environmentally conscious,informed and vocal shoppers are looking for sustainable packaging,ingredients and production processes,together wit

4、h digital and social media platforms embracing technology to deliver high-quality and personalised customer experiences.The products highlighted here are standout examples of brands adapting to these evolving trends to deliver success across the highly competitive landscape.If you think this is just

5、 a celebration of newness,youre wrong.This isnt another list of top sellers or biggest marketing budgets.Mintels Most Innovative shines a spotlight on products,taking a tangible step forward in creativity,enterprise and disruption.Innovation is at the heart of every successful enterprise strategy.Ne

6、w products,markets and ideas keep every industrys leaders ahead of the game.Mintel is where they get their inspiration.Find out more about our innovation solutions at .A celebration of innovation and the very best of new beauty,personal care and household product development.To recognise those produ

7、cts deserving the Most Innovative accolade,Mintel put in place stringent guidelines across nine beauty and personal care categories and four household categories:Bodycare,Colour Cosmetics,Facial Skincare,Fragrance,Haircare,Oral Care,Shave/Depilatories/Deodorants,Soap/Bath/Shower,Suncare and Aircare,

8、Dish Care,Fabric Care and Household Cleaners.Products must have been launched into the market during 2023 to be eligible and still be available for purchase at the time of publishing(February 2024).The 2023 product selection was internally curated by Mintels expert team of global beauty,personal car

9、e and household analysts.A panel of judges consisting of Mintel Beauty,Personal Care and Household Research Directors reviewed submissions in each product category based on criteria related to relevance,uniqueness and potential to disrupt the category.Mintel does not endorse any products included in

10、 Mintels Most Innovative Beauty,Personal Care and Household.About Mintels Most InnovativeContentsBeauty and Personal Care 01 Bodycare02 Colour Cosmetics03 Facial Skincare04 Fragrance05 Haircare06 Oral Care07 Shave/Depilatories/Deodorants08 Soap/Bath/Shower09 SuncareHousehold 01 Fabric Care02 Toilet

11、Care03 Surface Care04 Dish CareMintel also sought to recognise inventive spirit across the Food and Drink sectors.To view Mintels Most Innovative-Food and Drink,scan here.The definitive source to track and analyse global product innovation.GLOBAL NEW PRODUCTS DATABASEWhat it isA searchable database

12、with more than 40,000 new FMCG product launches every month across 86 markets.What it coversAnalysis and recommendations on whats happening now and what will happen in food science,specialised nutrition,patents,claims,ingredients,packaging and applications.Mintel GNPD helps your business grow:Identi

13、fy future opportunities by understanding how product innovation is evolving and why.Make better decisions faster by keeping informed on whats happening across your category and market.Gain competitive advantage by seeing what your competitors are doing and how global trends are evolving.12340,000+ne

14、w product launches every month80+fields of information for each product46 categories and 273 sub-categoriesBeauty,Personal Care and HouseholdNoLie Under Calm After Waxing PatchNoLie is a sensual wellness brand offering bodycare,perfume and intimate hygiene products for everyone,empowering a new gene

15、ration to be more open and bold about their desires.The brands Under Calm After Waxing Patch is for post-Brazilian wax care to protect and soothe intimate areas from dust and pollutants and is suitable for all genders.It offers a waterproof cotton-gel patch with a slit in the middle that fits onto t

16、he bikini area under trousers and underpants.The practical format allows users to wear it immediately after waxing.The highly adhesive,non-drying patch effectively delivers active ingredients:TECA Retive soothes skin with cica ingredients,Hydra-Relief EX hydrates and protects,and Soothing Cooler Com

17、plex offers cooling care.Company:General Brands,South KoreaBrand:NoLieMarket:South KoreaLaunch Type:New Variety/Range ExtensionPrice:KRW 35000.00/$26.74/24.57Pack Size:5x8.500 gDate Published:July 2023BODYCARENoLie Under Calm After Waxing PatchThis product represents the convergence of personal care

18、 and self-care,highlighting the significance of womens and sexual wellness.The emergence of candid discussions around these subjects has paved the way for inventive brand and product releases that combine convenience with effectiveness.”Sarah Jindal,Senior Director,Mintel Beauty,Personal Care and Ho

19、usehold InsightsBeauty,Personal Care and HouseholdCompany:Danessa Myricks Beauty,USABrand:Danessa Myricks Beauty Yummy SkinMarket:UKLaunch Type:New Variety/Range ExtensionPrice:39.50/$50.35/45.88Pack Size:0.63 oz/18 gDate Published:August 2023COLOUR COSMETICSDM Danessa Myricks Beauty Yummy Skin Blur

20、ring Balm PowderThe Blurring Balm Powder from Danessa Myricks Beauty offers a makeup/skincare hybrid with a changing texture for a better consumer experience.The formula adjusts its oil absorption to address the skins specific needs throughout the day.It features a balm-to-powder texture that feels

21、like a balm but sets like a powder for a long-lasting,shine-free look and offers a pleasant consumer application.The Balm Powder features Swedish super ingredient,Upsalite,which is mattifying,smoothing,and blurring,and cutting-edge technology that balances sebum and reduces oil throughout the day fo

22、r a natural,clean glow.DM Danessa Myricks Beauty Yummy Skin Blurring Balm PowderThe Danessa Myricks brands recent product launches have been driven by the focus on texture,resulting in the development of unique and innovative products.The Blurring Balm Powder is a prime example of this,boasting a te

23、xture that has no parallel in the market and that facilitates the seamless application of makeup.”Sarah Jindal,Senior Director,Mintel Beauty,Personal Care and Household InsightsBeauty,Personal Care and HouseholdFACIAL SKINCARECompany:Izzy Beauty,USABrand:Izzy Zero WasteMarket:USALaunch Type:New Prod

24、uctPrice:$52.00/47.29Pack Size:5.000 mlDate Published:May 2023Izzy offers award-winning,clean and zero-waste beauty essentials made with reduced plastic for a more sustainable routine.Suitable for the most sensitive skin types,the 100%Carbon Neutral-certified,100%safe,vegan-friendly,medical-grade an

25、d cruelty-free products contain ethically sourced ingredients from a slave-free manufacturing process.The sustainability positioning of this product makes it a standout innovation in the facial skincare space.This zero-waste moisturising concentrate arrives in a water-soluble pod.It dissolves comple

26、tely in water to form a hydrating milk that helps to visibly diminish inflammation,irritation,and breakouts with a concentrated dose of triple-layer hyaluronic acid,calming geranium oil,and nourishing argan oil.Izzy Zero Waste Dew-Bomb Glowy Hydra MilkIzzy Zero Waste Dew-Bomb Glowy Hydra MilkIzzy Be

27、auty sets itself apart by paying attention to every stage of the product lifecycle;even the water from the patent-pending antibacterial cleansing process is reused,making this a truly zero-waste product.It also features on-trend skincare ingredients such as hyaluronic acid and argan oil.”Roshida Kha

28、nom,Director,Mintel Beauty&Personal Care InsightsBeauty,Personal Care and HouseholdCeremonias Eau de Parfum blends clean beauty with the vibrant essence of Latin culture,fostering inclusivity with its genderless positioning.Its a harmonious fusion of tradition and modernity,inviting all to experienc

29、e the richness of its heritage in a single scent.”Chiara Zen,Vice President,Mintel Beauty,Personal Care and Household InsightsCeremonia Perfume de la Tierra Eau de ParfumFRAGRANCECeremonia is a clean,farm-to-lab brand committed to sustainability,natural ingredients and community and rooted in Latinx

30、 heritage.Eau de Parfum is a genderless fragrance containing the South American tonka bean,which offers a nostalgic sense of familiarity alongside subtle whispers of pink pepper,violet,vetiver and driftwood.Abel Pause 100%Natural Eau de ParfumCompany:The Future of Latinx Beauty,USABrand:Ceremonia Pe

31、rfume de la TierraMarket:USALaunch Type:New ProductPrice:$65.00/58.43Pack Size:1.700 fl.oz/50.280 mlDate Published:July 2023Beauty,Personal Care and HouseholdThe Spes Pro Carnosine Keratin Repair Essential Oil Spray is a true standout for the“Innovative Product”award.Its tech doesnt just improve hai

32、r texture and radiance,it revolutionises the way we approach hair care.Whats also remarkable is its special penguin-shaped nozzle,dispersing ultra-fine essential oil droplets evenly for maximum coverage.It embodies relevance,uniqueness and genuine innovation.”Chiara Zen,Vice President,Mintel Beauty,

33、Personal Care and Household InsightsHAIRCARESpes Pro Carnosine Keratin Repair Essential Oil SpraySpes Pro Carnosine Keratin Repair Essential Oil Spray is formulated to improve hair texture and radiance while strengthening and smoothing.It instantly absorbs,is lightweight and non-greasy.Carnosine com

34、plex(carnosine,hydrolysed keratin and keratin)fills in the hair core and strengthens damaged hair.Patented Sulfide Bond Reconstruction Technology repairs breakage and damaged hair structure,while high temperature Heat Resistant Technology isolates heat damage and locks in moisture to improve dry and

35、 frizzy hair,maintaining hair colour and allowing for long-lasting lustre.The packaging is also unique:the special penguin-shaped nozzle,which creates 20-40 micron essential oil droplets,evenly covers hair at 45-60angle.Spes Pro Carnosine Keratin Repair Essential Oil SprayCompany:Hao Mai Technology,

36、ChinaBrand:Spes ProMarket:ChinaLaunch Type:New Variety/Range ExtensionPrice:CNY 198.00/$28.47/26.61Pack Size:150.000 mlDate Published:February 2023Patent Number:US10406095 B2;US 8673276Beauty,Personal Care and HouseholdNot only is this Hello Mighty+Tiny product an eco-friendly innovation,but it also

37、 appeals to the consumers desire for customisation.The product allows consumers to control how strong they want the mouthwash,while the minimalist design appeals to quiet sustainability trends.”Roshida Khanom,Director,Mintel Beauty&Personal Care InsightsORAL CARECompany:Hello Products,USABrand:Hello

38、 Mighty+TinyMarket:USALaunch Type:New ProductPrice:$6.97/6.42Pack Size:3.250 fl.oz(US)/96.110 mlDate Published:April 2023Hello Mighty+Tiny Fresh Mint Mouthwash ConcentrateHello Mighty+Tiny Fresh Mint Mouthwash Concentrate responds to an unmet consumer need by providing a formulation incorporating no

39、vel ingredients and reimagining their application.The mouthwash concentrate is pumped into a water-filled cap and swished around the mouth.The water-filling and flavour customisation through pump technology is unprecedented,aligning with eco-conscious and minimalist product design trends.With a focu

40、s on reducing plastic and water waste,this mouthwash disrupts the market,containing 34%less plastic and ships 92%less water than conventional alternatives.Furthermore,the products claims,brand story and marketing strategy are all unique to the category.The standout packaging,with its innovative and

41、eco-friendly design,enhances the user experience.Hello Mighty+Tiny Fresh Mint Mouthwash ConcentrateBeauty,Personal Care and HouseholdiDOs Next Generation deodorant disrupts the category with its airflow technology.This advancement addresses common issues like sweat marks and also offers instant cool

42、ing and odor removal,premiumnizing the category with a sophisticated approach.Its rechargeable case and refillable design further emphasise its eco-conscious approach.In short,its a game changer that ticks all the boxes for relevance,uniqueness and true innovation in the personal care realm.”Chiara

43、Zen,Vice President,Mintel Beauty,Personal Care and Household InsightsCompany:Inventing,UKBrand:iDOMarket:UKLaunch Type:New ProductPrice:40.00/$50.56/45.10Pack Size:30.000 mlDate Published:June 2023SHAVE/DEPILATORIES/DEODORANTSiDO Next Generation DeodorantiDOs Next Generation deodorant incorporates a

44、irflow technology designed to cool down the body,create rapid drying for optimal curing and reduce the likelihood of odour and sweat marks.This disruptive innovation from iDO offers something unique,with tech advancements not typical of the deodorant category.Incorporating airflow technology gives u

45、sers an elevated experience,combatting key pain points such as the likelihood of sweat marks.The product boosts efficacy as it allows instant cooling down of the body and removes odour.The deodorant is a refillable roll-on,and the pack includes a rechargeable case and USB cable.iDO Next Generation D

46、eodorantBeauty,Personal Care and HouseholdSOAP/BATH/SHOWERThe Rewild Body Block is a limited edition collaborative soap bar with Haeckels,Pangaia,and C16 Biosciences,bringing an advanced lab-grown alternative to palm oil to the market for the first time in a soap bar.For both hand and body,the block

47、 utilises new ground-breaking ingredients to elevate the bathing experience,cleanse the skin and create a solution that is a line in the sand for the palm oil industry thanks to the Palmless torula oil.This product stands out for its exceptional relevance and uniqueness in addressing the pressing en

48、vironmental concern associated with palm oil usage.Formulated through a pioneering collaboration with C16 Biosciences,it offers a lab-grown alternative to palm oil,heralding the potential to revolutionise the entire industry.Haeckels x Pangaia The Rewild Body BlockHaeckels x Pangaia The Rewild Body

49、BlockCompany:Haeckels,UKBrand:Haeckels x PangaiaMarket:UKLaunch Type:New ProductPrice:30.00/$38.57/34.67Pack Size:320.000 gDate Published:August 2023The Haekels brand has led the way in sustainability innovation since its launch.They regularly introduce new and innovative products by collaborating w

50、ith technology partners to leverage sustainable technologies.Their latest product focuses on the pressing global issue related to the use of palm oil.By partnering with biotech pioneers,they have used alternate ingredients to create a lab-grown alternative to traditionally sourced ingredients.”Sarah

51、 Jindal,Senior Director,Mintel Beauty,Personal Care&Household InsightsBeauty,Personal Care and HouseholdSUNCARECompany:Kao,JapanBrand:Kao Bior UV Aqua RichMarket:Hong KongLaunch Type:New Variety/Range ExtensionPrice:HKD 59.80/$7.65/6.88Pack Size:60.000 mlDate Published:July 2023Kao Bior UV Aqua Rich

52、 Aqua Protect Mist SPF 50+PA+Kao Bior UV Aqua Rich Aqua Protect Mist SPF 50+PA+offers moisture and sun protection for the face and body.It features a unique Transparency Blending technology to create a transparent,ultra-thin film that instantly adheres to and protects the skin.The watery formula del

53、ivers high moisture retention for clear and radiant skin.Aqua Protect Mist addresses the key consumer pain points of stickiness and texture by creating a highly effective sunscreen in a mist format that is waterproof,sweat resistant and passed an 80-minute soaking test.This unique combination redefi

54、nes the sunscreen experience,setting it apart from traditional products.The nozzle spray dispenses an ultra-fine mist,allowing 400 uses per bottle.Kao Bior UV Aqua Rich Aqua Protect Mist SPF 50+PA+Biores UV Aqua Rich Aqua Protect Mist SPF 50+PA+is a true standout for innovation.Breaking free from tr

55、aditional sunscreens,it offers a refreshing mist that solves the stickiness and texture woes.Its ultra-fine spray not only elevates the experience but also champions sustainability with up to 400 uses per bottle.Its a game changer,meeting the criteria for relevance,uniqueness and significant impact

56、in the sunscreen industry.”Chiara Zen,Vice President,Mintel Beauty,Personal Care and Household InsightsBeauty,Personal Care and HouseholdFABRIC CARECompany:Shanghai Soap,ChinaBrand:Shanghai Yao Zao Zhuo QuMarket:ChinaLaunch Type:New ProductPrice:CNY 59.00/$8.44/7.95Pack Size:1.000 litre/1000.000 mlD

57、ate Published:Jan 2023Shanghai Yao Zao Zhuo Qu Baby Multi-Functional and Anti-Bacterial DetergentShanghai Yao Zao Zhuo Qu Baby Multi-Functional and Anti-Bacterial Detergent is made of natural coconut surfactant and added prebiotics.Microbial homecare has been a popular topic in the industry for a fe

58、w years.Still,the handful of brands that use prebiotics and probiotics shows that it continues to evolve as a sub-genre of the category.Using a prebiotic formula in a baby detergent shows how some brands think about sustainable,longer-lasting microbial enhancement of the human microbiome.Research sh

59、ows that doing so early in a childs life delivers many health benefits as children develop.Shanghai Yao Zao Zhuo Qu Baby Multi-Functional and Anti-Bacterial DetergentShanghai Yao Zao Zhuo Qu Baby Multi-Functional and Anti-Bacterial Detergents innovative approach not only sets a new standard for baby

60、 care but also underscores the brands commitment to relevance,uniqueness and genuine innovation in the industry.”Chiara Zen,Vice President,Mintel Beauty,Personal Care and Household InsightsBeauty,Personal Care and HouseholdTOILET CARECompany:Blueland,USABrand:BluelandMarket:USALaunch Type:New Packag

61、ingPrice:$19.89/18.19Pack Size:25.500 oz/722.930 gDate Published:Apr 2023Blueland Cedar Scent Toilet Bowl CleanersBlueland Cedar Scent Toilet Bowl Cleaners represents the next phase of sustainable manufacturing.From countries to companies,were hearing about more and more climate-neutral commitments,

62、directly resulting in more carbon and climate-neutral homecare products.While European brands have been faster to adapt,US brands are gaining carbon-neutral status much slower.Bluelands launch as a climate-neutral homecare product is worth noting.Its ahead of its time in the US market and will help

63、make climate neutrality a more significant platform for competition.Blueland Cedar Scent Toilet Bowl CleanersCertified by EPA Safer Choice,EWG,and Cradle to Cradle,Blueland Cedar Scent Toilet Bowl Cleaners sets a new standard for health,safety,and sustainability.Its climate-neutral status marks a si

64、gnificant leap forward,making it a pioneer in the US market and driving competition towards a greener future.”Chiara Zen,Vice President,Mintel Beauty,Personal Care and Household InsightsBeauty,Personal Care and HouseholdSURFACE CARECompany:Ineos Hygienics,UKBrand:Ineos Science+PerformanceMarket:UKLa

65、unch Type:New ProductPrice:2.75/$3.54/3.18Pack Size:750.000 mlDate Published:Aug 2023Bergamot+Cedarwood Next Gen Antibac Multi-Room CleanerIneos Hygienics has introduced a new surface cleaner that incorporates scientific and technological research in order to improve every aspect of the product.This

66、 plays out in three main ways-scientific research to ensure the long-term durability of the refillable bottle,scientific research to generate next-gen performance,and scientific research behind the fragrance to ensure a calming experience.Bergamot+Cedarwood Next Gen Antibac Multi-Room CleanerConsume

67、rs are becoming more interested in the expertise behind the homecare products they use,and this product goes all in on the scientific and technological research angle.Formulation,packaging and fragrance are all covered,ensuring that shoppers are made well aware that this is a finely-tuned product th

68、at believes it will outperform the competition on all counts.”Richard Hopping,Director,Mintel Household Care InsightsBeauty,Personal Care and HouseholdEverdrop Rinse Aid Starter Set embodies innovation by redefining accessibility and sustainability.It challenges the status quo by offering eco-friend

69、ly solutions at an affordable price point,addressing the pressing need for environmental consciousness amid rising living costs.”Chiara Zen,Vice President,Mintel Beauty,Personal Care and Household InsightsDISH CARECompany:Everdrop,GermanyBrand:EverdropMarket:GermanyLaunch Type:New Variety/Range Exte

70、nsionPrice:4.99/$5.36Pack Size:7.000 g/7.000 gDate Published:Jun 2023Everdrop Rinse Aid Starter SetEverdrop Rinse Aid Starter Set pairs eco claims and affordability in a new product category.Everdrop claims to make sustainable living more accessible and has saved over seven million plastic bottles a

71、lready.It also highlights that eco-friendly can also be affordable,which is particularly important during the current cost-of-living crisis,and this venture into dilutable,refillable rinse aids demonstrates the opportunity to create refill options for products often overlooked by other companies.Eve

72、r drop Rinse Aid Starter SetMintel is the expert in what consumers want and why.As the worlds leading market intelligence agency,our analysis of consumers,markets,product innovation and competitive landscapes provides a unique perspective on global and local economies.Since 1972,our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster.Our purpose is to help businesses and people grow.2024 Mintel Group Ltd.All rights reserved.