1、PACKAGING TRENDS REPORTWORLDSTAR AWARD 2024WORLDSTAR STUDENT 20242024WORLDSTAR AWARD 2024 FACTS&FIGURES56th EditionTop 5 Most Awarded Countries212 Awarded Packages435 Entries41 Countries ParticipatingJapan(28)Germany(21)Australia&New Zealand(16)USA(12)Austria Brazil(11)2024 GLOBAL PACKAGING TRENDSBa

2、sed on WorldStar winner packaging Consumer Awareness&Preferences Plastic Reduction Single Use Plastics Regulations Extended Producer Responsibility Recycled Content Requirements Labeling Legislation Design for Recovery Substance RestrictionsTRENDS WILL BE PART OF 3 CONTEXTSLife Cycle Analysis to val

3、idate assumptions,compare design options,and mesure true carbon footprint.Packaging Costs to ensure sustainable options are financially viable.Performance to compromise on food safety and avoid food spoilage/waste.IMPACTS ON PACKAGING DESIGNTrends Toward Reduction Recycling Compostability Non-Fossil

4、 Raw MaterialsLeads To Mono-Material Reduction of waste,weight and layers Recyclability Compostability Reuse Renewability(reduction of fossil raw materials)CIRCULARITY IS A MUST HAVEFramework Toward a Circular EconomyReuseReduceRenewRecycleRedesignConsumer,Regulatory&Legislative,Circularity,and Tech

5、nical driverscreate a dynamic and rapidly changingglobal environment for packagingIn the next pages you will find the main trends ofeach sector and how these trends are materializedin packaging.The pages are illustrated with a fewexamples of WorldStar winners,but there is muchmore to inspire the glo

6、bal packaging industry.Visit www.worldstar.org and know all the winners.ALCOHOLIC BEVERAGES21 Winners Premiumization and Craft Beverages Health and Wellness Sustainability and Ethical Production Flavored and Innovative Drinks Ready-to-Drink(RTD)Cocktails Digital and E-commerce Expansion Experiential

7、 Marketing Globalization and Cross-Cultural Influences Regulation and Social Responsibility Technological InnovationsThis market is continuously evolving,influenced by changing consumer preferences,and technological advancements.Global trends are translated as:ALCOHOLIC BEVERAGES21 WinnersPackaging

8、TrendsExclusive DesignConvenience+FunctionalityLuxury PackagingLimited or Celebration EditionsFunny Packaging Health and Wellness Focus Plant-Based and Natural Ingredients Sustainability and Ethical Production Low-Sugar and Sugar-Free Options CBD and Adaptogenic Beverages Innovative Flavors and Fusi

9、on Drinks Ready-to-Drink(RTD)Convenience Personalization and Customization E-commerce and Direct-to-Consumer(DTC)Growth Cultural and Regional InfluencesThe market grows driven by changing consumer preferences and a greater focuson health and wellness.The main global trends are:NON-ALCOHOLIC BEVERAGE

10、S 9 WinnersNON-ALCOHOLIC BEVERAGES 9 WinnersPackaging TrendsDesign for Recycling/CircularityConvenience+FunctionalityRTD ProductsDesign Communicates Naturaland Healthy Personalization and Customer Experience Mobile Commerce(M-Commerce)Social Commerce Sustainability and Ethical Shopping Subscription-

11、Based Models Augmented Reality(AR)and Virtual Reality(VR)Voice Commerce Artificial Intelligence(AI)and Big Data Fast and Flexible Delivery Options Cross-Border E-Commerce Enhanced Payment Options Live CommerceThe e-commerce is rapidly changing pushed by technological advancements,changing consumer b

12、ehaviors,and market dynamics.These are reflected in:E-COMMERCE15 WinnersE-COMMERCE15 WinnersPackaging TrendsReusable PackagingReady to Use PackagingInnovative FormatsExclusive Designsand Safe&Protective PackagingELECTRONICS8 Winners Investment in emerging technologies;focus on integrating AI,5G,IoT,

13、and other emerging technologies into products Prioritize sustainability Enhance cybersecurity Explore new form factors Focus on health and wellnessThe electronics industry is dynamic and influenced by technological advancements,consumerdemand,and global trends.The sector brings some strategic takeaw

14、ays as:Packaging TrendsFunctional PackagingHigh Performance PackagingEcowrap;Paper PackagingSimplification/Easy to FoldELECTRONICS8 WinnersThe food industry trends encompasses various factors including consumerpreferences,technology advancements,sustainability concerns,and economicdynamics.Translate

15、d in key trends as:Plant-Based Products Sustainability and Ethical Sourcing Health and Wellness Transparency and Clean Labeling Technology in Food Production Global Flavors and Fusion Cuisine Convenience and Snacking Personalized NutritionFOOD29 WinnersFOOD29 WinnersPackaging TrendsMono or Less Mate

16、rialFiber BasedShape with ConvenienceReady to EatReuse or RefillSave FoodFood SafetyView my ProductThe trends in the fresh fruits and vegetables sector are being shaped by evolvingconsumer preferences,technological advancements,and global sustainabilitygoals.The main ones are:Sustainability and Redu

17、ced Waste Local and Seasonal Produce Health and Wellness Convenience and Ready-to-Eat Options Transparent Sourcing and Traceability Plant-Based Diets Value-Added Products Packaging InnovationsFRESH FRUITS&VEGETABLES 3 WinnersFRESH FRUITS&VEGETABLES 3 WinnersPackaging TrendsPackaging must translate H

18、ealthConvenience,SustainabilityTechnological InnovationHEALTH&PERSONAL CARE19 WinnersThe health and personal care sector is evolving rapidly,influenced by technologicaladvancements,shifting consumer behaviors,and heightened health awareness.The major global trends on these categories are:Natural and

19、 Organic Products Clean Beauty and Transparency Personalization and Customization Sustainability and Eco-Friendly Practices Wellness and Holistic Health Tech-Driven Health Enhancements Mens Grooming Probiotic Skincare Digital Engagement and E-commerceHEALTH&PERSONAL CARE19 WinnersPackaging TrendsRef

20、illableTwo Products/One PackagingCombi BoxInnovative ShapesLuxe/PremiumEcoPackHOUSEHOLD13 WinnersThe household products industry is witnessing significant shifts as consumerspriorities evolve towards sustainability,efficiency,and smart technology.The key global trends shaping the sector are:Eco-Frie

21、ndly Products Smart Home Integration Health and Wellness Focus Minimalism and Space-Saving Designs DIY and Home Improvement Subscription and Convenience Services Customization and Personalization Rise of the Rental and Resale Markets Antibacterial and Self-Cleaning Products Packaging InnovationsHOUS

22、EHOLD13 WinnersPackaging TrendsRefillable KitsFilm to FilmMultifunctionalMono MaterialReady to UseEfficiencySustainabilityThe labeling and decoration industry is undergoing significant transformation driven bytechnological advancements,regulatory changes,and evolving consumer preferences.The sector

23、faces the following global trends:Sustainability and Eco-Friendly Materials Smart and Interactive Labels Minimalist and Clean Design Personalization and Customization Regulatory Compliance and Transparency Digital Printing and On-Demand Production Enhanced Security Features Premiumization and Aesthe

24、tic Appeal Sustainable Inks and Printing Processes Multi-Sensory ExperiencesLABELLING&DECORATION6 WinnersLABELLING&DECORATION6 WinnersPackaging TrendsMulti Layers LabelIn Mold LabellingClear LabelsWashable LabelsThe luxury products market is influenced by shifting consumer preferences,technologicala

25、dvancements,and global economic trends.The key global trends currently shapingthe sector are:Sustainability and Ethical Luxury Digital Transformation and E-Commerce Experiential Luxury Personalization and Customization Younger Consumer Base Rise of Second-Hand and Vintage Markets Tech-Integrated Lux

26、ury Health and Wellness Inclusivity and Diversity Heritage and Craftsmanship Global Expansion and LocalizationLUXURY4 WinnersLUXURY4 WinnersPackaging TrendsSurprise the ConsumerInnovative ShapesSecond UsePremium DecorationSpecial Dates/CelebrationsModern LuxeThe medical and pharmaceutical sectors ar

27、e at the forefront of innovation anddevelopment,influenced by advancements in technology,regulatory changes,and shifting consumer demands.The main trends for the sectors are:Personalized Medicine Telemedicine and Digital Health Biopharmaceuticals and Biotechnology Artificial Intelligence and Big Dat

28、a Wearable Health Devices Gene Therapy and CRISPR Regenerative Medicine Global Supply Chain Resilience Sustainability and Green Chemistry Immunotherapy Patient-Centric Care Regulatory InnovationMEDICAL&PHARMACEUTICAL7 WinnersMEDICAL&PHARMACEUTICAL7 WinnersPackaging TrendsHigh PerformanceOptimized Pa

29、ckagingConvenience,Functionality&PrecisionSafety in Processing&PackagingErgonomic DesignThe packaging industry is undergoing a transformative phase,driven by sustainability,technological advancements,and consumer demand for innovation.And these twoareas related are being driven by:Biodegradable and

30、Compostable Materials Recyclable and Reusable Smart Packaging -RFID,-NFC -Temperature-Sensitive Lightweighting&Material Reduction Innovative Materials -Edible -Nanotechnology Personalization and Customization -Digital Printing Circular Economy -Closed-Loop Systems -Regulatory Changes -Government Pol

31、iciesPACKAGING MATERIALS&COMPONENTS43 WinnersPACKAGING MATERIALS&COMPONENTS43 WinnersPackaging TrendsSafety DevicesRecyclabilityMultipackPCR ContentInnovative ShapesFiber MaterialsSame Material&New ApplicationsEach day more,pets are becoming part of the family.This“humanization”isbringing new trends

32、 as:Premium and Gourmet Products Customized Nutrition Health and Wellness Functional Ingredients Sustainability in Packaging&Ingredients Eco-Friendly Natural and Organic Pet Foods Clean Label Innovative Formats Plant-Based Pet Foods Technology Integration E-commerce and Direct-to-Consumer Sales Regu

33、latory and Safety Standards Stricter Quality ControlsPET2 WinnersPET2 WinnersPackaging TrendsSustainabilityAttractive FormatsSmart PackagingFood SafetyBeyond Dogs&CatsThe POS industry is undergoing significant transformation,driven by technologicaladvancements and changing consumer expectations.Busi

34、nesses are looking forthe main trends,most of them based on technology:Cloud-Based POS Systems Flexibility and Scalability Mobile POS(mPOS)Portability and Convenience Omnichannel Integration Security&Integrated Payment Solutions Artificial Intelligence&Machine Learning Personalized Customer Experien

35、ces&Engagement Internet of Things(IoT)Integration Smart Inventory Management Connected Devices Loyalty Programs and Rewards Regulatory CompliancePOINT OF SALE5 WinnersPackaging TrendsPop Up/Easy to Assemble3 in 1 DisplayMulti FunctionalRespect and Be Partof the BrandPOINT OF SALE5 WinnersThe main tr

36、ansformations in the transit packaging industry are driven by sustainability,technologyintegration,and customization,with focus in key trends as:Sustainability and Eco-Friendly Solutions Biodegradable and Recyclable Materials Reusable Systems Smart and Connected Packaging Enhanced Protective Packagi

37、ng Custom and Adaptive Solutions Temperature-Controlled Packaging Lightweight and Cost-Efficient Materials Cost Optimization Regulatory Compliance and Standards E-commerce and Omnichannel Fulfillment Customization and BrandingTRANSIT15 WinnersTRANSIT15 WinnersPackaging TrendsMultiple ApplicationEasy

38、 Use&InstallationResistant&LightEasy to CarryReuse,Reduce&RecycleTotal ProtectionTOYS1 WinnerThe toy industry is evolving rapidly,influenced by trends in sustainability,technology,education,and inclusivity.Companies are embracing,as much as possible,the following trends:Sustainability and Eco-Friend

39、ly Eco-Conscious Materials Ethical Manufacturing STEM(Science,Technology,Engineering,and Mathematics)and Educational Coding and Robotics Tech-Integrated and Interactive Smart Representation-Gender-Neutral Retro and Nostalgia-Inspired Licensing and Franchise Customizable and Personalized DIY(Do-it-yo

40、urself)and Craft Subscription Boxes E-commerce and Digital IntegrationTOYS1 WinnerPackaging TrendsPack&PlaySustainability&RecyclabilityFiber Based MaterialsImpressive DecorationInteractionDigital printing is transforming the packaging industry by offering unparalleled flexibility,speed,and customiza

41、tion capabilities.As technology continues to evolve,it will play animportant role in helping brands create sustainable,high-quality,and engagingpackaging solutions.Check the main trends:Personalization and Customization Short-Run Production&Variable Data Printing(VDP)Reduced Waste Eco-Friendly Inks

42、Speed and Flexibility Prototyping and Market Testing High-Quality Graphics and Finishes Integration with Smart Packaging Interactive Features Track and Trace Solutions Cost-Effectiveness Efficient Production Regulatory Compliance and Safety Standards Accurate LabelingDIGITAL PACKAGING1 WinnerDIGITAL

43、 PACKAGING1 WinnerPackaging TrendsCustomized,Serial&Unique informationTraceability;High Printing QualityClear Photos&IllustrationsConnected PackagingSustainability,personalization,luxury,and interactive experiences are thje maindrivers of gift packaging,materialized in key trends as:Recycled and Bio

44、degradable Materials Reusable Packaging Custom Printed Designs Handmade and Artisanal Touches Luxury and Premium High-End Materials Intricate Designs and Finishes Minimalist and Elegant Designs Simple and Clean Aesthetics Eco-Chic Styles Interactive and Experiential Packaging Unboxing Experience Aug

45、mented Reality(AR)Seasonal,Cultural and Regional Themes Smart Packaging&Track and TraceGIFT PACKAGING3 WinnersGIFT PACKAGING3 WinnersPackaging TrendsSurprise&Create MemoriesReuse;Beauty&FunctionalityConsumer InteractionMore than PackagingPackaging TrendsSustainability and Eco-FriendlySmart and Conne

46、ctedCustomization and FlexibilityLightweightAutomation and Advanced ManufacturingE-Commerce and Omni-Channel DistributionEnhanced Protection and SafetyRegulatory ComplianceCircular Economy InitiativesDigital Printing and High-Quality GraphicsGlobal Supply Chain ResilienceSmart Labeling and Traceabil

47、ityOTHERS8 WinnersWORLDSTAR STUDENT 2024Main TrendSave FoodPackaging for effective storagetransportation in the supplychain for smoked fishGold WinnerWORLDSTAR STUDENT 2024Main TrendConvenienceSushi takeaway packagingSilver WinnerWORLDSTAR STUDENT 2024Main TrendInnovation Sunscreen packagingBronze W

48、innerFINAL MESSAGETHINK&ACT TOGETHERThe global impact of the consumption trends in packaging is profoundand the industry is ready to face them.It is possible to reduce theenvironmental footprint of packaging through innovation andcollective and collaborative efforts.The commitment with sustainabilit

49、y and with consumers expectationsand needs is a turning point to a future where packaging is not onlyfunctional and attractive but also environmentally responsible andis a turning point to guarantee“Better Quality of Life,Through BetterPackaging,For More People”.Be Inspired!Written and researched byLiliam BenziWPO Press&CommunicationLiaison OfficerMarket I.br