1、 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.The Global Cocktails Report2024 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.ArgentinaAustraliaAustriaBelgiumBrazilCanadaChinaColombiaCroatiaCzechiaFranceGBGerm

2、anyGreeceHong KongIndiaIreland(ROI and NI)ItalyJapanKenyaMexicoNetherlandsNew ZealandNigeriaPhilippinesPolandPortugalRomania South AfricaSouth KoreaSpainSwedenSwitzerlandTaiwanThailandTurkeyUSVietnamConsumer research conducted in:Global insight from 38 countries,30,000 On Premise consumers,600 opera

3、tors and a selection of bartenders across the globe 15-minute online survey with On Premise users,nationally representative of age,gender and region*REACH methodology*with slight flex in smaller/harder to reach markets 2024 Nielsen Consumer LLC.All Rights Reserved.3Underpinned by CGAs Global REACH f

4、indings of consumer trends across the world,uncover category nuances and actionable insights to help drive your cocktail strategy:Winning in Cocktails Defining&reflecting on the global Cocktail market Understanding the Cocktail consumer Exploring regional nuances Evaluating the changing path to purc

5、hase Harnessing the power of social media Understanding Gen Z your current and future Cocktail consumers Exploring the latest Cocktail trends Summary and Recommendations 2024 Nielsen Consumer LLC.All Rights Reserved.4Shape your cocktail strategy around the most profitable On Premise consumers and vi

6、sitsHow this report can help you:Quantify visits,spend and engagement with cocktails in the On PremiseUncover size of the prize opportunities for your brand growth Optimise activations and marketing investment along consumer path to purchaseDrive digital visibility&engagement with consumers interact

7、ions through social mediaAll findings can be broken down by category and local market 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.5Of consumers drink Cocktails in the On Premise Making it the 4th most widely consumed alcoholic drinks category globally(

8、Americas+2pp)(Europe-2pp)(Africa+14pp)28%Global Cocktail Report example slide 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.CGA GLOBAL REACH 2024,sample size:7067-30147Of Gen-Z consumers globally drink Cocktails in the On Premise(Global average+10pp)(ANZ

9、+7pp)(Asia-5pp)38%Global Cocktail Report example slide 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.7Of Cocktail consumers believe it is more important than it was 12 months ago that their drink is healthy(+5pp vs the average consumer)(Asia+10pp)CGA By

10、NIQ:Global REACH April 2024.Sample size:8017-30104 32%Global Cocktail Report example 2024 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.8.57.96.66.56.36.16.0 6.05.95.85.75.6 5.65.55.45.35.2 5.2 5.25.1 5.15.0 5.0 5.0 5.0 5.0 5.0 5.04.9 4.94.8 4.84.74.64.34.23.

11、8 3.8Global averageCocktail repertoires on average are highest in the Americas,while in Asia we see a clear divideAus/NZEuropeAsiaAmericasAfricaCGA By NIQ:Global REACH April 2024.Sample Size:88-404Number of cocktails in repertoireGlobal Cocktail Report example slide 2024 Nielsen Consumer LLC.All Rig

12、hts Reserved.Source:CGA Global REACH April-May 2024.Sample:9455BeerSoft drinksCocktailsWineA different type of spiritNo,I am just going to drink lessNo or low alcohol alternativesCider39%31%25%23%14%13%13%12%Declining spirits drinkers are switching to longer serves and cocktails where they see the m

13、ost value by utilising offers and happy hours You have said you plan to drink at least some types of spirit less frequently,are you going to drink more of any of the following types of drink instead?Global Cocktail Report example slide 2024 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consu

14、mer LLC.All Rights Reserved.The Margarita is called out by bartenders globally as the drink of the moment in the On Premise,with particular focus on flavour and format innovationsMezcalitaSpicy MargaritaFrozen MargaritaThe most trending drink at the moment is a margaritaProbably a Marg,its always a

15、Marg,but I think well be moving more into savoury infusionsMargaritas and variations of.Tequila,MezcalAll flavors of margarita.There isnt a day that goes by that I dont make one.Spicy margaritas are an every-night thing nowMargaritas are currently the trendiest drink,according to me.“In your opinion

16、,what is the most trending drink currently?Source:BarSights Global Bartender Report Global Cocktail Report example slide 2024 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.On Premise specializationCGAs expertise in the On Premise sector is crucial for unlocki

17、ng insights that truly make a difference.Generic insights are not valuable in this unique sector,and CGAs specialization ensures the relevance and impact of the insights provided.Comprehensive understanding of the marketCGAs research offers a complete and specialist view of the On Premise market.By

18、analyzing consumer behaviour,category trends,venue types,brands,and occasions,it provides a comprehensive understanding that can be utilized by various teams within a business,from Field Sales to Category Development.Built by On Premise expertsCGAs team consists of On Premise consumer research speci

19、alists who possess in-depth knowledge and understanding of the sector.They employ world-leading research techniques and leverage their expertise to deliver clear,actionable,and robust insights.All findings are shaped through this capability and built from the most comprehensive On Premise data asset

20、s globally.11Why CGA by NIQ?2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.12Supporting our clients to achieve growth in the On PremiseMeasure the market and track your sales performance against your competitorsWin with consumersin On premise channels and

21、 occasions by knowing how to influence path to purchase and brand choiceGrow distribution by identifying and targeting the outlets in the channels with the greatest sales and consumer opportunities for your brandsGain a tactical advantage with outlet level sales,pricing and ranging analytics combine

22、d with consumer insights brands 2024 Nielsen Consumer LLC.All Rights Reserved.To learn more or to speak to a member of the team,please feel free to get in touch:Contact UsTo learn more or to speak to a member of the team,please feel free to get in touch:Contact Us 2023 Nielsen Consumer LLC.All Rights Reserved.George ArgyropoulosManaging Director-EMEAGeorge.ACharlie MitchellHead of Insights&Consumer ResearchCharlie.M