Rich Mironov-如何構建產品領導力.pdf

1、Rich MironovCEO,Mironov ConsultingWhat Product Leaders Do2024 PM-SummitVeteran product manager/product executive Coach product leaders,design product organizations 15“smokejumper”interim CPO/VP roles6 Silicon Valley startups The Art of Product Management,blog since 2002,Product CampAbout Rich Mirono

2、vContext,conversations,market view,priorities,problem statements,roadmaps,epics,user stories,backlogs,personasproduct bitsRevenue forecasts,commitments,roadmaps,strategybudgets,staff,targets“input&feedback”Sellable stories,segmentation,messages,benefits(features),pricing,demosMarkets&CustomersMakers

3、(Development,Design)Marketing&SalesExecutivesProductManagementRichMironovWhat Does a Product Manager Do?Commercial Product FailuresUndifferentiated or poorly positionedMarketing/Sales/Channel failuresLate,market windowQuality,InfraWrong problem,wrong solutionRichMironovTheres nothing more wasteful t

4、han brilliantly engineering a feature that doesnt drive business results or boost customer joy.RichMironovProduct does not make Engineering work fasterInstead,Product extracts more valuefrom development/design effortContinuous(skeptical,relentless)external validation with end customers&partners Ruth

5、less prioritizationBring core development/design teaminto solution brainstormingHow Product Management Adds ValueRichMironov1.Designing/building/nurturing a product team2.Driving product strategy,processes,tooling3.Growing cross-functional collaboration and trust4.Working with C-level execs on strat

6、egy,goal,alignmentKey Responsibilities for Product LeadersRichMironovCreate conditions that let product managers succeed in your organizationMore:Delegating PM workMentoring/coachingCross-functional politics,org designIdentifying gapsHighlighting resultsLeadership Shift Less:Individual work/product-

7、level trade-offsDeep analysis,metricsRoadmap detailsUser/customer contactTechnical insightRichMironovRichMironovSimple SWAGs,not accurate financial projections2-3 numbers we multiplyCan quickly compare similar itemsHint:about as accurate as B2B sales forecastsMoney StoriesRichMironovChurn is at 40%/

8、year,costing us 65M/year.We think better onboarding and encouraging usage could reduce churn/boost renewals4-8%improvement =6M-12M/yearAdding telepathic AI to our gold edition will drive lots of upsell from our silver edition9k silver customers*3-6%upsell*15k/year =4-8M/yearInternal Money StoriesRic

9、hMironovHealthy B2B Commercial Software Companys Development Budgetunplanned,deal-drivenarchitecture,quality,scalability,security,less visible UXvalidation,discovery,technical researchplanned features,visible UX,revenue driversRichMironov1.Product management adds value by making hard choices about t

10、he right things to build(prioritize)Demand is infinite,no stakeholder or customer gets everything they want Portfolio of visible features and technical investments2.Product leaders work more organizational issues And hire/grow/mentor product managers3.We talk technology with engineers;benefits with customers We talk more about money with our executivesTakeawaysRichMironovRichMironov