CTA2017年美國消費電子市場預測報告（51頁）.pdf

1、ExploringtheGlobalConsumerTechIndustry SteveKoenig SeniorDirector,MarketResearch KoenigSteve Gohereforslides:CTA.tech/salesandforecasts YouAreHere #CES2017 Retail CE sales tracking at more than 340,000 retail stores in 80 countries. U.S. sell-in (shipments) data for dozens of CE categories on a mont

2、hly basis. + = GlobalConsumerTechnology SpendingForecasts ConsumerElectronics AudioandVideoAccessory Headphone UniversalRemoteControl DockingSpeakers BluetoothPairingSpeakersonly DockingSpeakersExcl.Bluetooth Pairingonly AutoMultimedia CarEntertainment CarAudio CarSpeaker CarVision FixedCarNavigatio

3、n PortableCarNavigation HomeAudio AudioHomeSystem HomeTheatreSystem MusicSystem Hi-FiSingleElement LoudSpeaker Hi-FiLoudspeaker Soundbar Speaker ProductCategories HomeVideo HomeDVDPlayerandRecorder HomeDVDPlayer HomeDVDRecorder HomeHDDVD+BluRay PersonalAudio PortableMediaPlayer RadioDevices ClockRad

4、io PortableRadio RadioBoombox E-Reader RecordingMedia MemoryCard OtherRecordingMedia CDR DVDR USBMemory ConsumerElectronics TV LCDTV 3DLCD/LEDTV LEDTV SmartLCD/LEDTV CRTTV PlasmaTV 3DPlasmaTV SmartPlasmaTV TVSet-TopBox VideogameConsole ProductCategories IT Monitor OtherPCPeripherals ExternalHDD Keyi

5、ngDevice(Keyboard) PCSpeaker PointingDevice(Mouse) PC DeskPC All-in-OnePC DeskPC(exAIO) MobilePC NetbookPC NotebookPC ComputingTablet MediaTablet Printing Printer PrinterCartridge Photo DigitalCamcorder ActionCamera DigitalCamcorderex-ActionCamera DigitalStillPhotography DigitalStillCamera CompactCa

6、mera CompactSystemCamera(Mirrorless) DSLRCamera InterchangeableLens ProductCategories Telecom MobileHandsets MobilePhone SmartPhone OtherTelecom Headset Headsetex-MobileStereo MobileStereoHeadset LinePhone FixedLinePhone MobileLinePhone Wearables Healthimmigrationtensionsspark nationalism Moreheadwi

7、ndstoeconomicgrowththan tailwinds Smartphonessalesstable.Softeningdemandfor othermajorcategories. Streamingvideoaddingnewlifetolivingroom entertainment. Csmartphoneoutlookstable. Photodeclining. Wearablesseeingstronggrowth. Highadoptionofactiveagingtech? MiddleEastTV(-5%);Laptops(-1%) Uncertaintyunderscoresoutlookforend-demand Geopolitical(Trump,Russia);Traderisks(TPP,Brexit),Commoditiespricing(Oil) SteveKoenig SeniorDirector,MarketResearch KoenigSteve Gohereforslides:CTA.tech/salesandforecasts ClosingAnnouncements