CTA2017年美國消費電子市場預測報告（51頁）.pdf

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1、ExploringtheGlobalConsumerTechIndustry SteveKoenig SeniorDirector,MarketResearch KoenigSteve Gohereforslides:CTA.tech/salesandforecasts YouAreHere #CES2017 Retail CE sales tracking at more than 340,000 retail stores in 80 countries. U.S. sell-in (shipments) data for dozens of CE categories on a mont

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5、ngDevice(Keyboard) PCSpeaker PointingDevice(Mouse) PC DeskPC All-in-OnePC DeskPC(exAIO) MobilePC NetbookPC NotebookPC ComputingTablet MediaTablet Printing Printer PrinterCartridge Photo DigitalCamcorder ActionCamera DigitalCamcorderex-ActionCamera DigitalStillPhotography DigitalStillCamera CompactCa

6、mera CompactSystemCamera(Mirrorless) DSLRCamera InterchangeableLens ProductCategories Telecom MobileHandsets MobilePhone SmartPhone OtherTelecom Headset Headsetex-MobileStereo MobileStereoHeadset LinePhone FixedLinePhone MobileLinePhone Wearables Healthimmigrationtensionsspark nationalism Moreheadwi

7、ndstoeconomicgrowththan tailwinds Smartphonessalesstable.Softeningdemandfor othermajorcategories. Streamingvideoaddingnewlifetolivingroom entertainment. Csmartphoneoutlookstable. Photodeclining. Wearablesseeingstronggrowth. Highadoptionofactiveagingtech? MiddleEastTV(-5%);Laptops(-1%) Uncertaintyunderscoresoutlookforend-demand Geopolitical(Trump,Russia);Traderisks(TPP,Brexit),Commoditiespricing(Oil) SteveKoenig SeniorDirector,MarketResearch KoenigSteve Gohereforslides:CTA.tech/salesandforecasts ClosingAnnouncements