如何走向MENA(中東北非)（18頁）.pdf

1、Baker MaCEO of MENA MobileHow do we explore MENA market?Content1234What Is MENA?Why Do We Enter MENA?How Do We Help Chinese Developers Approaching MENA?MENA Mobile Case SharingPart OneWhat is MENA?2 26 Countries:West Asia(16)：Saudi Arabia,UAE,Qatar,etc.North Africa(10):Sudan,Egypt,Tunisia,etc.Popula

2、tion:nearly 500 million(age under25 yearsup to 70%)Religion:Islam Official Language:Arabic,French,English,Persian Resources:lot of petroleum but few ofwaterthe Middle East&North Africa1Briefing3 GCC countries have rich users who are willing to pay a lot onapps.According to the PPP(2014),Qatar topped

3、 1 with$140k,Kuwait ranked 5 with 71k.Also,UAE,KSA and Bahrain topped ofthe list.(International Monetary Fund IMF 2014)QatarKuwaitUAEKSABahrainthe Middle East&North Africa1Purchasing Power Parity(PPP)3Internet World State Nov 2015Facebook 2015 Q3 country snapshotFacebook internal dataWorld Bank Glob

4、al Findex Database 2012Newzoo Global Games Market Report 2015App Annie PremiumQAILSAAEKWLBEGJO$8.7$6.7$5.5$5.4$5.3$3.1$1.9$1.42M MAU4.4M MAU11M MAU6M MAU1.9M MAU2.6M MAU26M MAU4.3M MAUthe Middle East&North Africa1MENA Mobile Game APRU&Facebook MAU4Member StatesIndustrySaudi Arabia,UAE,Qatar,Kuwait,B

5、ahrain,OmanA fast growing market of mobile games and e-commerce industryAdvanced Telecom/Internet Infrastructure;full 4G coverage national wide;High Smart phones penetration(80%-90%)And high ARPU(20-50USD)for mobile game/appInternet Environmentthe Middle East&North Africa1Gulf Cooperation Council 5P

6、art One8Part TwoWhyDo We Enter MENA?PartInternet Users:180 millionICT Index of 2016Internet Penetration:51%Mobile Phone User:400 millionPenetration:110.19%Game Production of 2016:1 billion dollarsInternet Total production of 2016:3.6 billionWhy Do We Enter MENA?2Internet in MENA Region7Global mobile

7、 data traffic grew by 74%in 2015.MENA region is the fastest growth up 117%,aheadof fast-growing markets,such as Asia-Pacific(83%)and Latin America(73%).And it will grow 15times in 2020.051015200200040006000800010000Global Mobile Speed Growth2014年2019年增幅數據流量漲幅倍(Cisco VNI Mobile Data Traffic Forecast)

8、Why Do We Enter MENA?2Mobile data traffic in MENA region8Within Saudi Arabia(114%)and UAE(111%),mobile broadband levels are among the highest in the world.These Gulf nations are more connected than many countries more widely associated with technology such as South Korea(110%),Singapore(106%),and th

9、e US with 87%.114%111%110%106%87%0%20%40%60%80%100%120%Mobile Broadband Levels(Cisco VNI Mobile Data Traffic Forecast)Why Do We Enter MENA?2Broadband connections comparison9Part ThreeHow Do We Help Chinese Developers Approaching MENA?We optimize ad impressionson search engines to help make your camp

10、aigns successful by increasing ROI.Monetization:the main stream payment solution/channels(Pybyone/CashU/OneCard/Operator Billing)in MENA regionWe work with Google and Facebook as the certificated Ads partnerto get your Apps/Products more exposure.Boost your app across a variety of social media chann

11、elsFacebook Ads,Admob,Twitter Ads,in-apps trafficDigital tracking and anti-fraudtechnologythat helps you prevent fraudulentclicksand reduces risks andlosses.$How Do We Help Chinese Developers Approaching MENA?3Broadband connections comparison11Part FourMENA Mobile Case SharingMENA Mobile Case Sharing4App Store&Google Play Top Charts13MENA Mobile Case Sharing4Our Partners14Contact UsE-mail:WeChat:sky_mountainsWebsites:http:/ http:/ Address:Room 1202,Tower 2-C,Wangjing SOHO,Chaoyang Dist.,Beijing,CHINA 100102