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阿迪2019年后毛利率有明顯下降-行業數據

阿迪2019年后毛利率有明顯下降
阿迪2019年后毛利率有明顯下降
2）阿迪達斯。阿迪達斯自 2019 年后面臨較大挑戰，主要因為前任 CEO 羅思德過于重視電商與直營渠道，且不夠了解中國等外國市場，產品競爭力下降，更多以打折促銷，毛利率水平下降。在宏觀消費環境走弱背景下，阿迪經營承壓。
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所屬報告： 申洲國際-港股公司深度研究：全球針織成衣龍頭關稅不改核心優勢-250416（22頁）.pdf
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