Sensor Tower：2023年健康與健身應用市場洞察報告（27頁）.pdf

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1、?2023?2023 Sensor Tower Inc.-All Rights Reserved?2022?App Store?Google Play?2023?科?Sensor Tower?/?2 2023 Sensor Tower Inc.-All Rights Reserved?/?ABISHKKING?錄3 2023 Sensor Tower Inc.-All Rights Reserved4?2023 Sensor Tower Inc.-All Rights Reserved50?10?20?30?FApple StoreGoogle Play?2020?50%?27?2021?20

2、22?2023?Sensor Tower?App Store?Google Play?Google Play?科?2023?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved60?7?14?21?28?35?FApple StoreGoogle Play?2018?2022?2019?2021?43%?50%?33%?2022?28?Apple Store?80%?2023?33?Sensor Tower?App Store?Google Play?IAP?技?(?)?2023?:Sensor Tower?2023 Sensor T

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8、 Life?MAU?Top?Flo Health?Flo Period Tracker?Period Calendar Period Tracker?1Huawei HealthHuawei Software TechnologiesZepp LifeHuami?Shanghai Littlelights Education Technology2345KeepKeep?1Zepp LifeHuamiNHISNational Health Insurance CorporationSamsung HealthSamsung Electronics2345CashWalkCashWalkHeal

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10、Health Republic of IndonesiaMINISTRY OF PUBLIC HEALTH?1?daysamane factoryCocokara Finecocokara?nedHealthcareNTT Corp2345COCOA?LunaMTI?1Flo Period TrackerFlo HealthZepp LifeHuamiSweatcoinSweatco2345Period Calendar Period TrackerABISHKKINGConecte SUSSerpro?CNCNCNCNCN 2023 Sensor Tower Inc.-All Rights

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14、023 Sensor Tower Inc.-All Rights Reserved?Blood Pressure Tracker App?Headspace?172023?:Sensor Tower?Blood Pressure Tracker App iKame ApplicationsHeadspace HeadspaceMyFitnessPal MyFitnessPal 2023 Sensor Tower Inc.-All Rights Reserved18?:ABISHKKING 2023 Sensor Tower Inc.-All Rights Reserved?:?:ABISHKK

15、ING?:7700?+?:22?+?2023?3?24?:Sensor Tower?19?ABISHKKING?100?ABISHKKING?2023?3?24?ABISHKKING?22?2023 Sensor Tower Inc.-All Rights Reserved?2022?12?:Sensor Tower?20ABISHKKING 旗下應數量龐且市場分布泛ABISHKKING旗下應總數與年度下載量趨勢ABISHKKING旗下頭部應與全球下載量市場分布?2?4?6?%?%?%?%?%?%?%?%?%?%?%?%Home Workout Period Calendar Period T

16、rackerSix Pack in?DaysLose Weight at Home in?DaysLose Weight App for Women?%?%?%?%?%?%?%?%?%?%?%?%?2023 Sensor Tower Inc.-All Rights ReservedABISHKKING?2022?Top?21?2022?12?:Sensor Tower?ABISHKKING?Home Workout?Step Counter?Period Calendar Period Tracker?Fasting-Intermittent Fasting?2022?5?2022?Top?4

17、?ABISHKKING?Fasting-Intermittent Fasting?12345?12345?12345?12345?Fitness Coach&DietWELLTECH APPSLose Weight App for WomenABISHKKINGLose Weight App for MenABISHKKINGHome WorkoutABISHKKINGSix Pack in?DaysABISHKKINGMi FitnessBeijing XiaomiZepp LifeHuamiStep CounterABISHKKINGSweatcoinSweatcoDa FitMO YOU

18、NGFastEasyFunplexBodyFastBodyFastFasticFastic FastingABISHKKINGYAZIO FastingYAZIOPeriod Calendar Period TrackerABISHKKINGClue Period TrackerBioWinkWocuteMQJC TechnologyFlo Period TrackerFlo Health?2023 Sensor Tower Inc.-All Rights Reserved?2022?19%?28?2023?33?50%?2022?32%?15?科?Admob?Unity?ABISHKKING

19、?Home Workout?Period Calendar Period Tracker?22 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower 簡介全球信息覆蓋 平臺提供移動市場關于下載和應內收 最全的數據信息，其中App Store 全球數據覆蓋率達到99%Sensor Tower?商店數據獲取 通過API從App Store以及Google Play商店獲取數據以天為單位及時更新精準數據指標 多次業驗證產品對標程碑事件 數據誤差5%產品功能創新 平臺持續更新產品功能，致于更 好地服務合作伙伴和客戶23 2023 Sensor T

20、ower Inc.-All Rights ReservedSensor Tower?Store Intelligence?&?App Intelligence 應情報 Ad Intelligence 告情報 Usage Intelligence 使情報 App Teardown 應拆解 Consumer Intelligence 戶情報?DAU/MAU?SDK?SDK?24 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?SensorTower?25 2023 Sensor Tower Inc.-All Rights Reserved?Sensor Tower?憑?Sensor Tower?sensortower-