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1、Video in Business Benchmark Report2 0 2 3The State of Sales&Virtual Selling1IntroductionBusinesses are creating more video than ever.This report explores how many videos they made last year,what types of videos they preferred,and which videos performed the best.Video for businesses isnt going away.I

2、n 2020,there was a huge upsurge in video creation,and its stayed high ever since.Many teams are still working(at least partially)remotely.Many events have transitioned into hybrid in-person and virtual experiences.The world never quite came back together after 2020,but with the help of video,busines

3、ses and customers are actually creating tighter connections than ever.Marketers are using video to deepen their audience relationships and expand to new horizons.Sellers are using video to build a close rapport with each and every one of their buyers,even if theyve never shaken hands in person.And i

4、ts working.say that video converts the same or better than other forms of content.Video is everywhereand you need a plan for how youre going to use it.Welcome to our sixth annual Video in Business Benchmark Report!This study analyzes the videos that users created and uploaded to Vidyards video platf

5、orm in 2022.The findings youre about to read are based on first-hand data collected from a sample of Vidyard customers.We looked at over 1,778,000 videos that were created or uploaded between January 1,2022 and December 31,2022.(This data is supplemented by findings from.)93%of peopleVidyards State

6、of Sales and Virtual Selling ReportTable of Contents01.03.04.17.24.27.34.IntroductionKey FindingsVideo Creation and PublishingVideo ContentVideo EngagementRecommendations for Video CreatorsDemographics2The State of Sales&Virtual SellingKey TakeawaysCompanies are creating more videos.1.77 million vid

7、eos were created or uploaded to Vidyard in 2022.Thats a 29%increase over 2021.The majority of videos are user-generated.72%of videos were user-generated using Vidyards video creation tools.The remaining 28%were created elsewhere,then uploaded to Vidyards platform.Financial services companies create

8、the most videos.Finserv firms are creating an average of 934 videos per company,up 83%over last year.The real estate industry is also seeing major growth in its video creation rates,up 132%over last year.High tech companies create the most user-generated videos.User-generated videos are created by i

9、ndividuals using their device screen or webcams.The high tech industry is creating an average of 684 user-generated videos per company.Meanwhile,the real estate industry is creating 155%more user-generated videos than last year,and the financial services industry is creating 87%more.Product demos ar

10、e the most common type of produced video.Produced videos are“traditionally”recorded and edited by experienced video teams.47%of companies have invested in product demo videos,more than any other type of produced video.Finserv companies create the most produced videos.Financial services companies are

11、 creating an average of 252 produced videos per company,up 73%over last year.Other industries are seeing big gains,too.The education and public services industry is creating 143%more produced videos,and the manufacturing industry is creating 131%more.Outbound prospecting videos are the most common t

12、ype of user-generated video.74%of BDRs and SDRs are creating outbound prospecting videos,as well as 67%of Account Executives.Among Customer Success reps,product or solution demo videos are the most popular,at 65%.The average length across all videos is 15 minutes and 31 seconds long.The 2-to-4-minut

13、e length bracket is seeing the biggest growth,with 53%more videos clocking in at this length.The 4-to-10-minute bracket also grew by 25%.Regardless of length,53%of viewers,on average,will watch a video through to the end.66%of viewers will finish a video thats under 1 minute longthe highest rate of

14、any length bracket.Conversely,only 22%of viewers will finish a video thats over 20 minutes long.3The State of Sales&Virtual Selling4C h a p t e r 0 1Video Creation and PublishingVideo in Business Benchmark Report5Total Videos CreatedFast Facts?Video creation is up 29%?72%of videos are user-generated

15、?80%of user-generated videos are screen recordings or“hybrid”videos.Businesses are making more videos than ever.Video creation increased by 29%compared to last year.Over 1.77 million videos were created or uploaded using Vidyard in 2022.(In 2021,that number was 1.38 million.)So what are the most pop

16、ular ways to create videos?We categorize videos into two types:“User-generated”and“produced.”(See the sidebar for more information.)In 2022,72%of videos created were user-generated.The remaining 28%were produced.This means that user-generated video continues to be hugely popular.Thats a trend weve s

17、een over the past few years,and we dont see it slowing down anytime soon.Heres some more insight into those 1.28 million user-generated videos.Nearly 80%of them are either recordings of a devices screen,or“hybrid”videosour term for videos that layer webcam bubbles on top of screen recordings,showing

18、 both the on-screen content and the creators face.Screen recordings and hybrid videos are 13%more popular than last year.That lines up with what weve been hearing from video creators.In our,54%of sales pros told us that sending hybrid videos to buyers gets the most responses.State of Sales and Virtu

19、al Selling ReportDefinitionsUser-Generated Videos:Made by individuals using Vidyards creation tools.They use their devices webcam or screen(or both!)to record.Produced Videos:Created outside of the Vidyard environment,then uploaded to the platform for hosting and distribution.Video in Business Bench

20、mark Report6Video in Business Benchmark Report72%User-Generated28%ProducedTotal User-Generated vs.Produced Video7Videos Created,by IndustryFast Facts?Financial services companies are creating the most videos?For the first time ever,the high tech industry isnt leading video creation?Other big video c

21、reators are real estate,professional services,healthcare,and manufacturing.Time for some industry pride.How many videos did your industry createlast year?Heres a breakdown of how many videos each industry made.In recent years,weve been big shakeups on the podium.Your 1-2-3 is?Financial services(avg.

22、934 videos per company?High tech(avg.917 videos per company?Education and public services(avg.634 videos per company)This is a big deal.Its the first time ever that high tech has been dethroned as the leading industry for video creation.(In 2021,the top three were high tech,media/entertainment/publi

23、shing,and communications.)So what happened?Well,high tech didnt drop the ball;companies in this industry are actually making 4%more videos this year.Its because the financial services industrys interest in video has taken off.Last year,finserv firms created an average of 510 videos per company,compa

24、red to this years 934.Thats an 83%increase.Financial services isnt the only industry thats gone way up?Real estate companies are creating 132%more videos(wow!)?Professional services companies are creating 41%more videos?Healthcare companies are creating 23%more videos?Manufacturing companies are cre

25、ating 21%more videos.Video in Business Benchmark Report8Video in Business Benchmark ReportWhy Financial Services is Making More VideosIn financial services,success is all about building trust with clients.Videos a great way to make that critical face-to-face connection,even at a distance.Finserv com

26、panies are increasingly recognizing that video is the best way to provide the sort of superior experience that keeps clients engaged with their brand.Average Number of All Videos per Company,by IndustryFinancial ServicesHigh TechEducation and Public ServicesRetail and Consumer GoodsProfessional Serv

27、icesMedia,Entertainment and PublishingReal EstateManufacturing and DistributionHealthcareFood and LeisureNot For ProfitCommunications010020030040050060070080090010006349349175005345262523593071031451249Videos Created,by Industry:User-Generated VideoFast Facts?High tech companies are creating the mos

28、t user-generated videos?The real estate,food and leisure,and healthcare industries are seeing growth in how many user-generated videos they created.As weve already seen,user-generated video is the most popular video format.How many user-generated videos is each industry creating?Here are the top thr

29、ee user-generated video creators?High tech(avg.684 user-generated videos per company?Financial services(avg.681 user-generated videos per company?Professional services(avg.429 user-generated videos per company)Though the high tech industry is creating 5%fewer user-generated videos compared to last y

30、ear,financial services is creating 87%more videos,and professional services is creating 45%more.Other industries are also making more user-generated videos?Real estate companies are creating 155%more user-generated videos(wow again!)?Food and leisure companies are creating 19%more user-generated vid

31、eos?Healthcare companies are creating 19%more user-generated videos.Video in Business Benchmark ReportWhy Real Estate is Making More User-Generated VideoWhen youre buying property,you want to see what it looks like from every angleand you want to trust the agent thats selling it to you.User-generate

32、d video ticks both of those boxes.The to conduct virtual walk-throughs,give tours of the surrounding neighborhood,and establish those relationships that are so critical to closing big-ticket sales.real estate industry is using video10Video in Business Benchmark ReportAverage Number of User-Generated

33、 Videos Created per Company,by IndustryHigh TechFinancial ServicesProfessional ServicesEducation and Public ServicesMedia,Entertainment and PublishingRetail and Consumer GoodsReal EstateManufacturing and DistributionHealthcareCommunicationsFood and LeisureNot For Profit010020030040050060070080042968

34、468130740833113225214147625611Videos Created,by Industry:Produced VideoFast Facts?Financial services companies are creating the most produced videos?Most industries are creating more produced videos this year?The education and public services,manufacturing,and real estate industries saw big jumps in

35、 how many produced videos theyre creating.While produced videos arent as popular as user-generated videos,companies are still uploading lots of them to Vidyards platform.How many produced videos is each industry creating?Here are the three industries that are creating the most produced videos?Financ

36、ial services(avg.252 produced videos per company?High tech(avg.233 produced videos per company?Retail(avg.227 produced videos per company)This is pretty consistent with last years top three,though this year saw a bit of podium shake-up.In 2021,retail took the top spot.But in 2022,retails rate of pro

37、duced video creation stayed flat,enabling financial services and high tech to climb the rankings.In the 2021 edition of this report,we observed that all industries(except two)created fewer produced videos than they did in 2020.However,in 2022,all industries(except two!)are creating more produced vid

38、eos than they did in 2021.Heres a rundown of the industries with the biggest gains this year?Education and public services companies are creating 143%more produced videos?Manufacturing companies are creating 131%more produced videos?Real estate companies are creating 90%more produced videos?Financia

39、l services companies are creating 73%more produced videos.Video in Business Benchmark Report12Video in Business Benchmark ReportAverage Number of Produced Videos Created per Company,by IndustryFinancial ServicesHigh TechRetail and Consumer GoodsEducation and Public ServicesMedia,Entertainment and Pu

40、blishingManufacturing and DistributionHealthcareReal EstateProfessional ServicesFood and LeisureNot For ProfitCommunications0501001502002503002272522331662261699712010741907613Videos Created,by Company SizeFast Facts?Companies with 5000+employees created the most videos,55%more than last year?Compan

41、ies with 31-200 employees created 28%more videos,while companies with 201-600 employees created 27%more videos?Companies with 601-5000 employees created 22%fewer videos.Whos creating the most videos in 2022small,mid-size,or enterprise businesses?Companies with more than 5,000 employees are leading t

42、he charge in 2022,creating an average of 1,779 videos per company.Heres how video creation rates in each size bracket stack up?Companies with 0-30 employees are creating 5%more videos?Companies with 31-200 employees are creating 28%more videos?Companies with 201-600 employees are creating 27%more vi

43、deos?Companies with 601-5000 employees are creating 22%fewer videos?Companies with 5000+employees are creating 55%more videos.As you can see,virtually every size of company is creating more videos in 2022.Its not surprising,given videos growing accessibility.The biggest companies tend to have the bi

44、ggest resources,so they can spare the most time and budget to create traditionally produced videos.And on the other end of the spectrum,smaller companies can make quick user-generated videos,which require almost zero lift.Last year,companies with 601-5000 employees were the most prolific video produ

45、cers;this year,the largest enterprises take the top spot.Video in Business Benchmark Report14Video in Business Benchmark ReportHow Many Videos Did Companies Create Per Employee?Companies with 0-30 employees:Avg.20.6 videos per employeeCompanies with 31-200 employees:Avg.3.9 videos per employeeCompan

46、ies with 201-600 employees:Avg.1.48 videos per employeeCompanies with 601-5000 employees:Avg.0.43 videos per employeeCompanies with 5000+employees:Avg.0.35 videos per employeeAverage Number of Videos Created per Company,by Company Size0-3031-200201-600601-50005000+02505007501000125015001750200045331

47、05921211177915Average Number of User-Generated vs.Produced Videos Created,by Company SizeFast Facts?Companies with 31-200 employees are creating the highest proportion of user-generated videos?Companies of every size are creating a larger number of user-generated videos?Companies with 601+employees

48、are creating 135%more user-generated videos.Are small,mid-size,and enterprise companies creating more user-generated videos or more produced videos?As we showed in the Total Videos Created section,the majority of videos made in 2022 are user-generated.Heres how the ratio breaks down for each size br

49、acket?0-30 employees:77%of videos created are usergenerated?31-200 employees:80%of videos created are user-generated?201-600 employees:79%of videos created are user-generated?601-5000 employees:73%of videos created are user-generated?5000+employees:61%of videos created are user-generated.Companies o

50、f every size are creating a larger number of user-generated videos than they did last year.Heres how they compare(split into“small,”“mid-size,”and“enterprise”sizes)?Companies with 0-200 employees are creating 47%more user-generated videos?Companies with 201-600 employees are creating 26%more user-ge

51、nerated videos?Companies with 601+employees are creating 135%more user-generated videos.The growth of user-generated video creation in those smaller brackets is great to see.But when it comes to those big businesses,thats a massive jump over 2021!Words getting out about how effective user-generated

52、videos can beand more teams than ever are rolling it into their processes.Video in Business Benchmark Report16Video in Business Benchmark ReportWhy Are Large Companies Creating More User-Generated Video?Smaller companies love user-generated videos.Its low-cost,low-lift,and high-impacta perfect fit f

53、or limited resources.And now big enterprises are getting in on the party,too.Word is out about how user-generated video helps establish relationships and trust.Those are things that every company needs to do,regardless of its headcount.Average Number of Videos Created per Company,by Company Size0-30

54、31-200201-600601-50005000+02505007501000125015001750200023971363914711228833281087691User-Generated VideosLegendProduced VideosNumber of Employees17C h a p t e r 0 2Video ContentVideo in Business Benchmark Report18How Marketers are Using VideoFast FactsThe top three most commonly used types of produ

55、ced video are product demo videos,explainer videos,and recorded webinar videos.Many types of produced videos are created by marketing teams to spread the word about their product.So which varieties of these videos are the most commonly used?Here are the three types of produced video that the most co

56、mpanies have invested in?47%of companies have invested in product demo videos?35%of companies have invested in explainer videos?33%of companies have invested in recorded webinar videos.Prospective customers want to do their own research and draw their own conclusions,all at their own pace.Produced v

57、ideos like the ones listed above are essential to that process.Webinars,explainers,demos,and all the other videos listed in this section can provide valuable info about product features,use cases,and ways the product solves for their unique needs.Theyre the perfect fit for the form that the buyers j

58、ourney takes these days.Video in Business Benchmark ReportWhy Marketing and Sales Should Work Together on Produced VideoIn order for companies to make these types of videos,their marketing and sales teams.If marketing makes claims that sales reps cant back up,prospective customers fall out of the fu

59、nnel.Marketing and sales need to team up early in the process.What buyer questions do sales reps get most?What are the proof points do sales teams use to win over prospects?Marketing can build this info straight into new video content,answering questions and squashing objections before buyers ever t

60、alk to a sales rep.need to be in close alignment19Video in Business Benchmark ReportTypes of Produced Videos Marketers Have Already Invested InProduct DemosExplainersRecorded WebinarsHow-TosCustomer TestimonialsSocial or Promo VideosThought LeadershipFAQ VideosOther47%35%33%31%27%25%20%18%3%20How Se

61、llers are Using VideoFast Facts?The most popular ways that sellers use user-generated videos are outbound prospecting,outreach follow-up,and product demos?BDRs and SDRs primarily use video for outbound prospecting?Account Executives primarily use video for outbound prospecting?Customer Success reps

62、primarily use video for product demos.This section showcases findings from our.In 2022,video(specifically user-generated video)is more valuable than ever for sales teams.Outbound prospecting,follow-up to initial outreach,and product or solution demos are the three most popular ways that sales reps u

63、tilized user-generated video this year.And heres the most common way that each sales role uses video?BDRs and SDRs:Outbound prospecting(used by 74%?Account Executives:Outbound prospecting(used by 67%?Customer Success:Product or solution demos(used by 65%)55%of BDRs and SDRs say that their biggest ch

64、allenge is making connections and booking meetings.So it makes sense that so many of them are using video to prospectafter all,Salesloft found that including a video in an email.When it comes to Account Executives,theyre trying to grow accounts and nurture their relationships with prospects.While th

65、eir uses for video largely overlap with BDRs and SDRs,theyre also finding it a useful tool for presenting product demos,securing upsells and renewals,and delivering proposal or contact reviews.On the Customer Success side,reps spend a lot of time onboarding customers.Unsurprisingly,user-generated pr

66、oduct demo videos are so popular with this category,since they help reps scale their time.Customer Success teams are also the happiest with the results they get from video,with 74%reporting“high”or“very high”levels of satisfaction.Want to learn more about these statistics?Read our.State of Sales and

67、 Virtual Selling Reportincreases reply rates by 26%State of Sales and Virtual Selling ReportVideo in Business Benchmark Report21Video in Business Benchmark ReportWho Gets the Most Responses from Buyers?Outbound prospecting is a top video use case across the board.But it turns out that Account Execut

68、ives and Customer Success reps actually get more responses to their videos than BDRs and SDRs.What does it mean?It may have something to do with the strength of the reps relationship with the buyer.The more of a relationship the rep builds,the more likely the buyer is to respond to the videoHow Sell

69、ers Are Using User-Generated Video,by RoleUncovering additional stakeholders in the buying processProposals or Contract ReviewsCustomer upsell or renewalsAccount hand-offsResponse to Inbound InquiriesInternal Team Communication,Collaboration,or CoachingProduct or Solution DemosPre/Post Meeting Follo

70、w-upsFollow-up to Initial OutreachOutbound prospecting40%24%21%11%9%12%14%25%5%5%6%15%22%25%19%31%35%34%45%20%59%47%30%74%67%50%23%53%65%25%Customer SuccessLegendAccount ExecutivesBDRs/SDRs22Video LengthFast Facts?The average video length is 15:31?60%of videos are under 2 minutes long?Videos that ar

71、e 2 to 4 minutes long are seeing the biggest growth(up 53%).We know more videos are being created than ever before,but how long are those videos?Across all videos analyzed,the average video length is 15 minutes and 31 seconds.Compared to last years average length(9:58),thats a huge jump.What gives?W

72、ell,first,lets look at how video length breaks down across all length brackets?35%of videos are under 1 minute long(up 2%vs.2021)?25%of videos are 1 to 2 minutes long(up 14%vs.2021)?20%of videos are 2 to 4 minutes long(up 53%vs.2021)?10%of videos are 4 to 10 minutes long(up 25%vs.2021)?3%of videos a

73、re 10 to 20 minutes long(down 33%vs.2021)?8%of videos are over 20 minutes long(down 56%vs.2021).60%of videos are under 2 minutes long.(Thats the length that our video experts recommend in order to maximize viewer retention.)While really long videos are becoming less common(with a lot of their market

74、 share likely shifting into lower-length brackets),there are obviously enough videos at the high end of the scale to bring up the average.For example,in the Most Commonly Used Types of Marketing Videos section,we found that of companies have invested in recorded webinar videos.Videos like those can

75、pretty easily reach 30 minutes in length(or more).Video in Business Benchmark Report23Video in Business Benchmark ReportVideo Length Distribution8%20+mins3%10-20 mins10%4-10 mins20%2-4 mins25%1-2 mins34%0-1 min24C h a p t e r 0 3Video EngagementVideo in Business Benchmark Report25Viewer Engagement a

76、nd Attention SpanFast Facts?53%of viewers will watch a video all the way through?66%of viewers will finish a video if its under 1 minute long?The majority of videos over 1 minute long retained fewer viewers than they did last year?The average click-through rate for video CTAs is 3.21%.How long do vi

77、ewers stay engaged with videos?Even if you get a viewer to click on your video,theres no guarantee that theyll stick around to watch the entire thing.In 2022,53%of viewers will watch a video all the way through to the end.(In 2021,that number was 54%so only a slight fall.)However,when we break viewe

78、r retention down by video length,we can spot some variation in audience behavior?66%of viewers will finish a video thats under 1 minute long?56%of viewers will finish a video thats 1 to 2 minutes long?50%of viewers will finish a video thats 2 to 10 minutes long?39%of viewers will finish a video that

79、s 10 to 20 minutes long?22%of viewers will finish a video thats over 20 minutes long.In brief:The shorter your video is,the more likely itll be that your viewer will watch it all the way through.Shorter content has more retention impact thanlast year,where only 60%of viewers would finish a video if

80、it were under 1 minute in length.But once videos get longer than 1 minute,viewer retention fell this year in almost every length category.(The only exception:Videos that are 1 to 2 minutes long,which have the same rate of retention as they did last year.)Video in Business Benchmark Report26Video in

81、Business Benchmark ReportAverage Viewer Retention,by Video Length69798895984156657684223950596600507525100255075100%of Viewers 10-20 minutes%of Viewers 20+minutesLegend%of Viewers 4-10 minutes%of Viewers 1-2 minutes%of Viewers 0-1 minute%of Viewers Still Engaged%of Video Length27C h a p t e r 0 4Rec

82、ommendations for Video CreatorsVideo in Business Benchmark ReportRecommendations for SalespeopleConnect with prospects and customers using user-generated videos.Video for outbound prospecting and deal acceleration is massively popular with SDRs,BDRs,Account Execs,and Customer Success pros.And with a

83、 majority of sellers saying that their biggest challenges are making connections and booking meetings,a personalized video can be your foot in the door.72%of the videos created this year are user-generated.(Translation:Made by regular people using their screen or webcam.)You dont need video experien

84、ce or specialized skills to create user-generated videosjust press record,deliver your message,and send?Try these video templates:?Hybrid videos include recordings of both the creators device and their webcam.The viewer can see the creators on-screen content,as well as their face.Sellers say that th

85、is format of video gets the most responses.If you want to grab a prospects attention,hybrid is the way to go?Try this video template:?Katherine Caldwells Sales Template?Saleslofts Sales Cadence TemplateLinkedIn Profile Prospecting TemplateCreate“hybrid”videos.Keep videos shortunder 1 minute is best.

86、Align with your marketing team.Adopt emerging sales tools.The shorter your video,the more likely your viewer will watch it all the way through to the end.Try to keep your videos under 1 minute long.If it needs to be longer formatsay,for a solutions demo or consider adding so your viewer can easily n

87、avigate the content.The journey toward many a closed deal starts with that first marketing touch.Reach out to your marketing team to help guide the way they design their content.Tell them about the things you discuss with your prospectslike the value props that resonate with the most buyers,or the o

88、bjections you hear most often.When everyones on the same page,youll find that the buyers journey flows much more smoothly.Video is an incredible tool for sellers.But when you pair it with other up-and-coming sales resources,you have the opportunity to get way ahead of the game.Stay on the lookout fo

89、r new avenues to engage your buyers,like.And with the rise of AI,explore ways to use it to lighten your day-to-day workload,like.video proposal walkthroughvideo chaptersdigital sales roomsAI sales script generators28Video in Business Benchmark ReportRecommendations for MarketersCreate demos,explaine

90、rs,and webinars.Keep promo videos shortunder 2 minutes is best.Keep lengthy videos under 20 minutes long.In your repertoire of video marketing content,there are to help support your demand gen efforts.But focusing your production efforts on the top three types of video highlighted in this report(pro

91、duct demos,explainers,and recorded webinars)is a great place to start.Your buyers want to do their own research before they engage with your sales team.Give them the resources they need to sell themselves on the value of your product.Engagement rates are highest when your videos are short.Where poss

92、ible,keep your videos under 2 minutes long.If you just have too much material to cover,you can go longerbut consider wrapping it up around 4 to 5 minutes.Sometimes,you cant get around long videoslike with recorded webinars.In this case,trim the video down to less than 20 minutes in length.This move

93、can net you up to 58%more viewer retention.Also add video chapters to make content navigation super clear.nine main types of videoUtilize a proper video hosting solution.Add in-video CTAs.Align with your sales team.As video content creation continues to grow in popularity,its essential to have a rel

94、iable to manage and track your videos effectively.This can include managing content,measuring viewer retention data,refining content,determining who can view videos,and integrating with other enterprise systems.Having the right hosting solution can make it infinitely easier to succeed with your vide

95、o strategy.The more immediate you can make a call to action,the more likely viewers are to click.Try adding CTAs straight to your videos.(Tip:The benchmark CTR for in-video CTAs is 3.21%.The more directly relevant to your CTA is to a specific video,the higher your CTR expectations should be.)The mar

96、keting videos you create are a powerful resource for your sales teamand vice versa.Talk to your sales team to see what they discuss when they engage with buyers.What are common value props,proof points,or objections?Look for ways to incorporate those elements into your video content.Itll help leads

97、flow more smoothly into closed deals.video hosting solution29Video in Business Benchmark ReportRecommendations by IndustryFor High Tech CompaniesThis year,high tech companies are creating videos at a lower rate.This industry as a whole saw some major headcount and budget contractions,which might be

98、part of the reason for the reduced rates of video creation.But a slowing economic outlook actually makes video more important than ever.Teams are being told to do more with less.And when it comes to generating leads,connecting with prospects,and closing deals,videoespecially user-generated videois o

99、ne of the most efficient tools you can get your hands on.Buyers resonate with video at higher rates than virtually any other form of communication.When you start creating and sending your own videosespecially one-on-one videos!youll create stronger connections and set your brand apart from the crowd

100、.And you dont need special equipment or extensive training.All you need is a webcam,a smile,and the willingness to press record.Start sending user-generated videos with Vidyard(for free!)For Financial Services CompaniesFinancial services firms are creating way more videos than last year(83%more!).Co

101、mpanies in this space are when it comes to building those crucial client-agent connections.So stop being a faceless entity behind a text email,and start sending your own personal(and secure)videos.When a client sees your face and hears your voice,it establishes an instant sense of trust,and they fee

102、l personally cared for.Its an enormous value-add that costs relatively little effort.When you cant meet clients in person,video is the next best thing.You dont need to go all-out on video production value.Just record a quick webcam video introducing yourself to a new client,or answering a current cl

103、ients question.realizing how valuable video can beStart creating and sending videos with Vidyard(for free!)30Video in Business Benchmark ReportFor Real Estate CompaniesThe real estate industry saw a huge jump in how many videos its creating this year.Companies in this space are creating 132%more vid

104、eos overall;when it comes to user-generated video,that number rises to 155%.Real estate agents are finding that video is a great way to showcase both their properties and themselves.A thoughtfully shot walk-through video lets buyers see every angle of a home.A tour of the neighborhood can turn a buy

105、ers“maybe”into a“must.”And because the real estate industry is so competitive,connecting with buyers on a personal level is almost as important as showing off that perfect property.Give it a try yourself by creating your own user-generated videos.The next time youre putting together a property listi

106、ng,record a video walk-through with your phone.Need to establish an initial relationship with a prospective buyer?Record a quick video introducing yourself.You stop being just a name on a business card,and instantly become a real,live human being.And buyers go wild for that personal touch.Record and

107、 send your own user-generated videos with Vidyard(for free!)31Video in Business Benchmark ReportFor Healthcare CompaniesCompanies in the healthcare industry are creating more videos this year,but a lot of their focus is on produced videos,not user-generated ones.This is pretty different from the tre

108、nds we saw in most other industries.It points to healthcare companies preference for using video for education and community outreach.Video can answer those complex questions more quickly and directly than a long webpage or PDF.But user-generated video holds a lot of potential value for healthcare c

109、ompanies,too.Patient relationships depend on creating rapport and trust with their care providers,and video is among the most efficient ways to do it.And business-oriented video platforms are increasingly adding strong security tools,so you can make sure that your video content stays compliant with

110、applicable privacy regulations.Start creating and uploading videos with Vidyard(for free!)32Video in Business Benchmark ReportFor Manufacturing CompaniesThe manufacturing industry is creating a staggering 131%more produced videos this year.Companies in this industry are selling complex,high-cost ite

111、msand in order to seal that sale,they need to demonstrate tangible product value,ASAP.We can see this reflected in manufacturing companies huge increase in produced videos.Explainer and demo videos are fantastic for showing off products,illuminating notable features,and getting the message in front

112、of the largest possible audience.But at the same time,manufacturing companies can make great use of user-generated video,too.Sales reps need to create close connections with their customers,and video lets them build brand inroads from a world away.Heres how to take full advantage of video.If your co

113、mpany has a library of produced videos already on hand,host them with a built-for-business video platform that lets you analyze how theyre performing.If you need to connect with customers in a personal way,start recording your own one-to-one videos.Start by just turning on your webcam,recording a qu

114、ick introduction,and sending it to a new prospect in lieu of that same old cold email.Create,host,and analyze videos with Vidyard(for free!)For Professional Services CompaniesProfessional services companies are creating 45%more user-generated videos this year.In this industry,its imperative to demon

115、strate your value,fast.Why should prospective customers choose you over your competitors?So professional services providers are increasingly turning to video in order to set themselves apart.User-generated video is phenomenal for making initial introductions,showcasing specific aspects of your servi

116、ces,providing updates,and delivering proposals.Its personal,its heartfelt,and its something that customers absolutely love.Give it a try yourself.User-generated videos are quick and easy to make.(All you need is a webcam!)The next time you send an email,instead of writing all that text,just record a

117、 video version of your message,embed it,and hit send.Start recording and sending your own videos with Vidyard(for free!)33Video in Business Benchmark Report34C h a p t e r 0 4DemographicsVideo in Business Benchmark ReportDemographicsThe 2023 Video in Business Benchmark Report was created and produce

118、d by Vidyard.The information for this report was collected from anonymized video creation data from a sample of Vidyard customers,representing more than 1,778,000 videos.The data encompasses the time period of January 1,2022,to December 31,2022.Companies represented in this report span a variety of

119、industries and organizational sizes.The most prominent industries are high tech,professional services,financial services,and manufacturing and distribution.Of the companies included in the report,20%are in the 0 to 30 employee range,37%are in the 31 to 200 range,16%are in the 201 to 600 range,17%are

120、 in 601 to 5,000 range,and 9%have more than 5,000 employees.This report references statistics from.Please refer to that report for information on demographics represented within that study.Vidyards State of Sales and Virtual Selling Report35Video in Business Benchmark ReportPricing Slide-External36A

121、bout UsVidyard is the video platform thats built for business.Sales reps,marketers,and corporate communicators use Vidyard to record and share videos that grab attention and deliver the message in a personal,impactful way.Its more than just a plain old video hosting platform.Customize the experience

122、 for each viewer,track video performance analytics,integrate video data into your CRM for follow-up,and much more.Heres How Vidyard Helps YouGenerate More LeadsVideo isnt just for brand awareness anymore.Use video engagement analytics to identify exactly whos engaging with your content.Leverage in-v

123、ideo calls to action to drive immediate next steps.Feed view data into your marketing automation and customer relationship platforms to pinpoint tangible video ROI.Close More DealsVideo is a sales reps#1 tool.Grab prospects attention and make authentic face-to-face connections from a distance.Keep e

124、ngagement high throughout the sales process.Cultivate those crucial relationships that close more deals and clinch more renewals.Beat Your Sales and Marketing GoalsWant to learn more about the video solution that Microsoft,LinkedIn,and thousands of other businesses rely on?Contact us to learn how Vidyard can help you meet your video goals.Video in Business Benchmark Report