為汽車行業出海數字化保駕護航.pdf

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1、為汽車行業出海數字化保駕護航Accompanying Automotive Companies on their Digitalization Journey abroad沈沛騰訊智慧出行戰略總經理海外多個重點市場步入電動化和智能網聯化的前夜Several key oversea markets on the eve of electrification and intelligent connectivity 全球汽車市場整體增長平緩，各區域發展參差不齊（1）Global automotive market CAGR is flat,with uneven development acros

2、s regions全球主要區域汽車銷售，百萬臺Global vehicle sales by region,in million units555151618151514171817252627202020212022+1%年復合增長率CAGR3%China-1%North America-6%Europe7%Rest of Asia7%Rest of the world788180全球新能源車加速滲透（2）Global NEV penetrations are accelerating全球主要區域新能源車銷量，千臺NEV sales by region,in k units014614281

3、2721824735701031173316492856341031202020212022年復合增長率CAGR26%China6%North America18%Europe2%Rest of Asia1%Rest of the world8181+90%13%智能網聯車滲透快速提升（3）Rapidly increasing penetration of intelligent connected vehicles智能網聯新車滲透率，%The penetration of new intelligent connected vehicles02040608020212022202320242

4、025ChinaGlobal全球范圍內最熱門應用（4）Most Popular Apps Worldwide23H1新能源汽車普及率：亞洲其他市場2%；泰國11%；歐洲市場18%；德國28%NEV penetration rate 23H1:Other Asian markets:2%,Thailand:11%;European market:18%,Germany:28%.互聯網推動全球市場擁抱智能化。車的智能網聯化同樣在爆發前夜Impact of Internet is expanding rapidly.The intelligent connectivity of cars is al

5、so on the eve of explosion.Source：（1,2）China Passenger Car Association；（3）IHS,China Association of Automobile Manufacturers,China Automobile Dealers Association,Deloitte；（4）Sensor Tower車的智能網聯化將成為中國汽車行業出海的核心競爭力The vehicle intelligent connectivity will become the core competitiveness of Chinese automo

6、tive industry in its overseas expansion中國市場智能網聯化進程領先于全球其他主要市場。In terms of connectivity and intelligent experience,Chinese auto market is in a leading position gloablly.對于中國車企出海而言，車的智能網聯化會成為其核心競爭力。Intelligent connectivity will become the core competitiveness of Chinese OEM in the process globalizaito

7、n智慧移動空間Smart Mobile Space智駕量產鋪開，推動座艙空間升級，重構車內個性化服務場景與生活空間SOP of intelligent driving upgrades the cockpit experience and re-defines the driving scenario and the in-car living space 網聯化Connected 人機交互，打造共駕模式 數字化生態，提升駕乘體驗Human-machine interaction creates new co-driving experienceDigital services and con

8、tents improve the driving experience中東東盟智能化Intelligent 軟硬結合，精細感知與交互 AI賦智，個性化場景化服務The advancement of hardware-software solution refines the interaction.AI-based intelligent solution provides personalized and scenario-based services.北美中國歐盟騰訊基于服務車企數字化的長期沉淀，以及集團在海外的多年布局，核心圍繞三個領域，推出車云一體的出海數字化解決方案Tencent

9、offers vehicle-cloud-integrated solution Chinese automotive industry going abroad,mainly round three areas,based on its vehicle-cloud-integrated solution在國內，騰訊助力100+車企和出行公司數字化轉型In China,Tencent is helping over 100 automotive and transportation companies with their digital transformation.提供堅實云底座汽車行業專

10、屬方案支持豐富生態上車騰訊基于國內多年沉淀的先進產品與理念，在海外數字化布局三個核心領域Tencent is developing its service to accompany Chinese automotive industry going abroad,mainly round three areas全球一體化的節點部署，支持高性能靈活業務海內外部署Tencents global integrated nodes supports high-performance and flexible business deployment both domestically and inter

11、nationally26個地理區域26regions2800+加速節點2800 Acceleration Nodes70個可用區70 Available zones70+國家70+countries160Tbps+帶寬160Tbps+bandwidth 圍繞智能網聯云、數字營銷云、辦公一體化、工業制造等，推出了130+個云上行業解決方案 600+生態合作伙伴聯合創新Tencent has launched over 130 cloud-based industry-specific solutions such as TSP cloud,digital marketing,work synch

12、ronization,and manufacturingCollaboration with over 600 partners to drive innovation 智能座艙TAI在40家車企，超150個車型，實現800萬+搭載 使用AI推薦平臺能力，精益用戶體驗Tencents intelligent cockpit TAI has cooperated with 40+OEMs and over 150 car platforms,with a total installation volume of over 8 million.AI recommendation platform

13、capabilities improve customer experience.A安全合規的國內外一體化云底座服務Secure and compliant cloud platform services around the globeB高價值低成本的智能網聯平臺技術Tencent provides efficient vehicle connectivity platform with low cost and comprehensive applicationC注重用戶體驗的車上生態應用平臺Infotainment platform that supports local digital

14、 ecosystemA.安全合規的國內外一體化云底座服務Secure and compliant cloud platform services around the globe1 Toronto2 Silicon Valley1 Dallas2 Virginia1 London1 Amsterdam2 Frankfurt1 Sao Paulo1 Sydney2 Bangkok1 Chennai2 Mumbai2 Chongqing2 Chengdu3 Nanjing12 Beijing2 Seoul2 Tokyo11 Shanghai7 Guangzhou3 Hong Kong4 Singa

15、pore2 Indonesia中國大陸以外節點分布Nodes outside of mainland China800+帶寬Bandwidth 200Tbps中國大陸節點分布Nodes in mainland China2000+國家Countries70+加速節點CDN nodes2800+客戶成功案例幫助某車企在東南亞提供低成本云服務節點，以及國內外協同優質運維服務Industrial PracticeProvide cost efficient cloud services in South East Asia with global synchronized maintenance a

16、nd services行業挑戰Challenges騰訊價值Tencents value proposition國內外多云異構 Multi-clouds architecture海外各地區資源部署情況不同，開發運維成本高Global deployments are different;development and maintenances are costly and troublesome.合規監管趨嚴 Compliance requirements各國相繼出臺數據合規相關政策，國際監管趨嚴且在全球范圍持續升級Governments are developing localized comp

17、liance regulations;the global focus on data compliance is raising 突破地域限制 Geographical barrier海外云服務不僅需要實現服務本土化，還需要實現全球高效協同Overseas cloud services not only need to achieve localization but also to realized global collaboration快速部署 Fast deployment依托騰訊豐富的海外基礎設施，支持快速部署和統一運維Leveraging Tencents rich overse

18、as infrastructure,Tencent supports rapid deployment and unified operations and maintenance服務合規 Compliance Service國內首家擁有CISPE牌照的公有云廠商，400+項國內外各類專業認證，滿足歐盟、東盟隱私合規、安全要求的云產品服務Tencent is the first Chinese cloud provider with CISPE certification and has over 400+global certifications.Tencents service can m

19、eet the compliance and security requirements of EU and ASEAN.可信售后 Reliable maintenance提供更懂國內客戶的雙語國際化云售后能力，無障礙溝通全天候服務Tencent provides 24/7 bilingual international after-sales capabilities,which provide barrier-free communications and services to domestic customers.B.高價值低成本的智能網聯平臺技術 Efficient vehicle

20、connectivity platform with low cost and comprehensive application騰訊智能網聯云：云-業務-生態到安全合規一站式解決方案Tencents intelligent connectivity cloud platform:a one-stop solution for cloud,application,ecosystem and compliance.騰訊云資源 Tencent CloudCKafka實時計算Real-time computing離線計算Offline computing分數計算Fractional computin

21、gHBaseHive數據集市Data marketplace存儲、計算、絡等Storage,computing,and networking,etc.TSP業務平臺建設TSP application platformTSP生態應用TSP application ecosystem合規改造Compliance modificaitonTSP平臺開發和改造TSP platform development and modification.TBOX/OTA/PKI等對接Integration with TBOX/OTA/PKIApp本地化、騰訊云組件適配Localization of apps an

22、d adaptation of Tencent Cloud components樂Music視頻Video地圖導航Map&Navigation數據采集Data Collection數據存儲Data Storage個隱私Personal Privacy合規流程體系Compliance Process System數據回傳Data Feedback應部署站點選擇Application deployment site selection客戶成功案例幫助某車企在改造國內TSP平臺，高效復用，實現東南亞市場車聯網平臺搭建Industrial PracticeHelp OEM to modify dome

23、stic TSP platform and quickly deployed in South East Asia行業挑戰Challenges騰訊價值Tencents value proposition歷史包袱重 Previous platforms海外智能網聯平臺基于對國內平臺進行刪減而來，歷史包袱比較重Global connectivity platforms are usually modified from previous platform with redundant functions地區多樣性復雜 Regional diversity不同地區要求不同本土化方案，改造難度大，成本

24、高Different regions require different localization solutions,which are different to modify and maintain合規監管變化快 Regulatory requirements changes quickly各國相關法律法規出臺頻率加快，國際監管環境日趨復雜ach country is launching new regulations fast,making global compliance more complex成熟方案 Proven solutions擁有多家車企落地驗證的平臺方案，可以快速整合

25、，實現快速復用，高效交付Tencents solution has been proved by multiple OEMs;solution can be quickly adopted to different platforms靈活適配 Flexible服務集中+數據隔離的架構，靈活適配不同地域、品牌的差異化需求Flexible architecture with centralized services and isolated data storage to serve different brands in different regions 敏捷迭代 Swift可配置化的合規框架

26、，根據不同國家的法規，快速迭代，滿足合規要求The configurable framework can be quickly iterated according to the latest regulation requirementsC.注重用戶體驗的本地生態應用平臺Infotainment platform that supports local digital ecosystem騰訊海外智能座艙方案Tencent intelligent cockpit solution重體驗方案：引入精品APP，比如WeTV、Joox等Experience-oriented solutions:In

27、troducing high-quality apps,such as WeTV,Joox,etc.重內容豐富度方案：以海外常見的瀏覽器模式為基礎，一站式整合豐富生態Content-rich solutions:Based on the commonly used browser model overseas,integrate a vast ecosystem in a one-stop mannerEnsure safety and compliance in all aspects全方位保障安全合規騰訊統一對接各地合規，解決境外各地法律準入、運營監管等問題Unified access t

28、o compliance in different regionsProvides an advanced cabin browsing experience提供先進的座艙瀏覽體驗無需手動輸入網址，點擊可直達服務一鍵收藏，方便快速訪問常用網站No need to manually enter URLs,click to directly access the serviceOne-click favorites for easy and quick access to commonly used websitesOffers Low-cost and rapid access to a mas

29、sive ecosystem低成本讓海量生態快速上車騰訊統一對接生態，減少車企人力成本精選頭部Web生態，含音視頻、游戲等數據賦能，助力車企鏈接用戶，提升用戶體驗Unified access to ecosystem to reduce manpower cost for automakersHigh-quality contents,including audio&video,games,etc.Data empowerment to connect with users and improve user experience行業挑戰Challenges騰訊價值Tencents value

30、proposition紛復龐雜的本土應用 Diversified local applications不同地區消費者有不同應用偏好和使用習慣，車企難以逐一搭建適配生態網絡Consumers in different regions have different preferences,making it difficult for OEMs to customize領先的體驗優化經驗和技術 Leading expertise in experience optimization一站式對接豐富生態復用國內先進座艙體驗理念One-stop connection to a rich ecosystem.Leading cabin experience concepts from China騰訊希望與車企及國內外合作伙伴一起，共創出行新價值Together with OEMs and global partners,to co-create new value for the mobility industry海外生態伙伴Overseas ecosystem partners國內出?；锇镈omestic partners for global expansionTHANKS謝謝觀看