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1、Meta?App?A+AC?|?|?|?A+AC?7?12?9?10?11?A+AC?A+AC?9?API?A+AC?A+AC?A+AC?*?*?/?9?/?1?18-24?$10?25-34?$15?18-24?$8?1?18-24?$10?2?25-34?$15?3?18-24?$8?競?免?3.A+AC Best Practice?20?1-2?變?2-4?7?潛?15?IOS?CPP,ASC?AEM?iOS?(CPP)?App Store Connect?ATT?iOS?將自定義商品頁面(CPP)作為Apple App Store 的落地頁利用 Apple 的App Store Con

2、nect 生成報告?:https:/ App Store Connect:在更細化、更確定的層面（基于自定義商品頁面）追蹤和優化廣告系列的表現查看超出 SKAN 默認計時器持續時間窗外（24 小時）的轉化數據刪除重復安裝數據，評估廣告系列的真正成效?:?SKAN?02?CPP?Creative Matching)?01?廣告主可利用流量目標在短時間內快速擴大 iOS的支出和覆蓋（超出 SKAN 的 9 個廣告系列的限制）；App Store Connect 讓廣告主可以更及時、更精細地進行優化?:?:?APP?03?廣告主可利用流量或網絡轉化目標來推動用戶在 自定義商品頁面中完成預注冊 可以在

3、 App Store Connect 上追蹤轉化情況?:?1.CPP?):?,?CPP?5?出?1.?2.?3.?4.?5.?免?Easy Payment Solutions for Your BusinesseasyBusiness?1https:/ and meet your match.12.CPP?CPP+?1.?o?o?o?/?2.?免?3.?存?免?免?4.?o?o?Meta?-?Traffic?o?App Store/Google Play?(Link Ad)?o?/?Meta Pixel?o?o?o?Meta?(Lead Ad)?o?(Web Conversions)?(Lea

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5、dNetwork?/“?SKAdNetwork?SKAN?Meta?Apple SKAdNetwork?iOS?iOS?iOS?Android?Meta Install Referrer Meta Install Referrer?Meta Android?Android?Meta Install Referrer?Meta App Promotion Campaigns?MMP?Meta Install Referrer?(View Through Installs)?(Click Through Installs)?*?Meta Install Referrer(MIR)?MetaAndr

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7、48?02?1.?級(GBDT)?Reels?14?2023?7?1?2023?7?14?9:16?9:16?2.?2019?11?2022?5?26.5?Reels?Reels?3.“Consumer Study”?Meta?MetrixLab?10,000?18?Instagram?2022?1?4.?58?Reels?2021?6?2022?3?Reels?Reels?Reels?Reels?激?Reels?02?Reels?免?51%-51%Reels?Reels?Reels?Reels?Reels?2022?11?9?11?Instagram?Facebook Reels?Reels

8、?03?Reels?Reels?03?|?Reels?Reels?Reels?Pure Gym?Reels?03?|?2.3?2.3X?4%4%Meta?2022?10?5?1.?2.?3.?指?4.?5.?03?|?03?Reels?3?01?02?03?03?52%?出?/?(?(?數?問?03?(?(?S?&?)?03?擇?問?(例子：挑戰成功即可立馬贏取$100 現金）（例子：游戲有挑戰性、不同的玩法）?IOS SKAN 4.0?SKAN?1.?Apple?(ATT)?(App Event)?動?(MMP)?SKAdNetwork?iOS?2?iOS 14.5+?Apple?SKAN?

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