微軟（Microsoft）：重新構想數字時代的零售業（英文版）（14頁）.pdf

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1、The retail industry is undergoing seismic shifts stoked by swift and unprecedented technology innovation. This change presents both a challenge and an opportunity for retailers faced with adapting to a shopping landscape being upended by a $2.3 trillion global e-commerce market, and the rise of savv

2、y, ever-connected consumers with the worlds biggest virtual mall at their fingertips. For retailers and brands navigating this new world, digital intelligence and innovation be it an artificial intelligence powered chatbot that fields customer- service requests or a hyper-local store assortment info

3、rmed by the Internet of Things are critical to driving sales and margins in todays on-demand consumer economy. Digital technology is the connective tissue adding ease, convenience, customisation and automation to every aspect of a retail organisation from its business processes, operations and how employees work, to the customer experiences provided and the very products and services offered. In t