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1、Understanding Asia Pacifics booming health and wellness marketiStock-puhhhaiStock-puhhhaTitle Sponsor ContentsIntroduction 3What is fuelling health and wellness in Asia Pacific?4Functional food and drinks are on-trend 6Market dynamics for supplements 8A heritage of health:Understanding the influence

2、 of traditional medicine 10Three unmissable trends in the Asian market 12Spotlight on the major markets 14Sourcing nutraceutical ingredients in Asia 16Key Takeaways 18Source,learn,and connect with Asias nutraceutical industry at Vitafoods Asia 2024 19iStock-ErdarkiStock-Erdark2Read more on Vitafoods

3、 AsiaIntroduction The market for health and wellness in the Asia Pacific region is continuing to show dynamic rates of growth,driven by an existing culture for traditional plant-based therapies that is combining with a quest for healthier diets and lifestyle triggered by the big rise in faster-paced

4、 urban lifestyles.While Traditional Chinese Medicine(TCM)is extremely popular in China and Ayurvedic practices are ubiquitous in India,these and similar practices have become increasingly popular throughout the Asian region,as a more holistic approach to health and wellness gains greater recognition

5、.While the culture for these practices remains pervasive,ultra-processed foods and diets that are high in calories and low in nutrition have also become a way of life throughout the region.The resulting spike in obesity rates and associated health challenges,including type 2 diabetes and heart disea

6、se,is pushing many Asian consumers to rediscover traditional wellness practices and seek out ways to improve the nutrition in their diets.This is feeding curiosity in the nutraceutical category seen as a way of bridging nutritional gaps and pushing demand for supplements that include vitamins,minera

7、ls,botanicals,and probiotic formulations,as well as fortified food and beverages.Growth in these products is being seen across the Asia Pacific region,with markets such as South Korea,Singapore,Japan,and increasingly China,bearing witness to highly sophisticated product launches.In the Southeast Asi

8、an(ASEAN)market,growth is even faster,driven by countries like Thailand,Vietnam,Philippines,and Indonesia,where an expanding selection of nutraceutical products is creating more choice for consumers.Future Market Insights(FMI)Asia Pacific Nutraceutical Products Market Report covers supplements as we

9、ll as functional food and beverage products.The report values the regions nutraceutical market at US$90.48 billion in 2023 and,in the next 10 years,the market is forecast to rise at 7%compound annual growth ratee(CAGR),to reach US$175.49 billion by 2033.1 While the Asian nutraceutical market is domi

10、nated by the functional food and beverage category,FMI points to the fact that growing interest in more specific and personalised solutions is likely to propel demand for supplements.iStock-BlessedSelectionsiStock-BlessedSelections3Understanding Asia Pacifics booming health and wellness marketWhat i

11、s fuelling health and wellness in Asia Pacific?Fast population growth,better health care,a burgeoning middle class,and a big shift towards urban lifestyles have created huge demographic changes that are powering fast growth rates in all areas of the health and wellness industry.Urbanisation is happe

12、ning throughout the Asia Pacific region.According to UN-Habitat,urbanisation is continuing to define the region,with the urban population expected to grow by 50%,adding a further 1.2 billion city dwellers.2 This shift is shrinking rural populations while growing a new generation of urbanite health a

13、nd wellness consumers.The rapidly ageing population in the region is also having a massive bearing,supported by huge increases in life expectancy in China,as well as countries like Singapore,Japan,and South Korea that have the highest life expectancies in the world.All of this is fuelling massive de

14、mand for fortified food and beverage to help tackle a host of age-related health issues,particularly bone,joint,and cognitive health.The rise of digitalisation in the region is also impacting the way consumers buy health and wellness products.According to Statista,Asia already leads the world in e-c

15、ommerce shopping,with Statista valuing it at US$1.8 trillion in 2023,almost double that of the next biggest market,the US.3 This is translating into huge gains for the health and wellness industry in the region,while also resulting in massive growth of more personalised and targeted functional foods

16、 and supplements.Currently demand for ingredients is being driven by a keen interest in healthier lifestyles,which is pushing consumers to explore different ways of getting more nutrition into their diets.What is resonating most in the region is natural and botanical ingredients underlined by FMI da

17、ta showing that 42%of ASEAN nutraceutical product consumers say natural ingredients are important to them,while a further 53%say that plant-based ingredients are an important factor in their purchasing decision.4iStock-AscentXmediaiStock-AscentXmediaTitle sponsorJoin the tastemakers in other eventso

18、rganised byAsia ChinaShanghai24-26 June 2025Asia ChinaShanghai24-26 June 2025AfricaCairo,Egypt2-4 June 2025South AmericaSo Paulo,Brazil26-28 August 2024JapanTokyo23-25 October 2024KoreaSeoul27-29 August 2024Frankfurt,GermanyEurope19-21 November 2024IndiaBengaluru25-27 September 2024VietnamHo Chi Min

19、h City9-11 October 2024North AmericaLas Vegas,USA30-31 October 2024Asia IndonesiaJakarta4-6 September 2024Asia ThailandBangkok17-19 September 202528 Oct 1 Nov 2024Functional food and drinks are on-trend To meet rising interest in and demand for more nutritious food and beverages that fit in with a f

20、aster-paced lifestyle,innovative and increasingly functional launches are proliferating across the region,targeting areas like healthy snacks,gut health,functional beverages,and personalised nutrition.Market growth in the region is underlined by Mintel data showing that 10%of all food and beverage l

21、aunches carried a functional claim in the 12 months up to July 2023.4 Tying in with Asias culture for traditional cuisine,functional foods and beverages that take cues from these traditions have proven to be particularly popular because they tend to resonate with consumers much more,leaning on a her

22、itage of holistic health.5 FMI highlights 10 main market drivers that are principally impacting consumer trends for functional foods and beverages across the region.These include health awareness;the rise in chronic health conditions;urbanisation and convenience;ageing populations;culinary dietary p

23、ractices;scientific research;innovation in food processing;regulatory support;celebrity endorsements;and global health challenges.These market drivers are culminating in an opportunity for brands to provide far more personalised solutions that meet the needs of different demographic groups,as well a

24、s specific health and wellness concerns.6iStock-AsiaVision(2)iStock-AsiaVision(2)Join the Vitafoods events around the globeInnovation and connectionorganised Vitafoods is constantly evolving so that the nutraceuticals industry can stay ahead of the curve.We aim to inspire innovation by showcasing cu

25、tting-edge solutions and products and enable collaboration by creating new ways for the nutraceuticals community to connect.Vitafoods Asia18-20 September 2024 Bangkok,Thailand Vitafoods Europe20-22 May 2025 Barcelona,Spain Vitafoods India5-7 February 2025 Mumbai,India Market dynamics for supplements

26、 While supplement demand remains overshadowed by functional food and beverage in the region,there is still significant opportunity for growth.Rising interest in areas like brain and mood health,sports health,and beauty from within give brands an opportunity to develop more targeted products across t

27、hese categories and more.Digitalisation is playing a significant part in the growth of this market,helping to connect many newer and younger consumers to the benefits of supplementation,particularly for specific conditions and more personalised needs.China has proved to be the backbone of the supple

28、ments market in the region,but ASEAN markets are showing potential for growth,while India is likely to prove the biggest area of future growth for brands to tap into.8iStock-LumiNolaiStock-LumiNolaRead more on Vitafoods Asia9Understanding Asia Pacifics booming health and wellness market1234567Future

29、 Market Insight identifies 7 principal market drivers in supplements,propelled by various demographic factors,including:personalised solutionsbrain and mood healthflexible formats for different lifestylesclean and clear labellingsafety and efficacythe rise of the self-directed consumerdigital channe

30、ls and e-commerce sales“To help consumers meet their nutritional and health needs,vitamin,mineral and supplement brands in the APAC region are innovating around convenient formats such as nutritional sprinkles for adding to meals and drinks,and also on-the-go oral strips and indulgently flavoured op

31、tions,”according to market intelligence provider Mintel.6 “Brands in the APAC region are innovating around convenient formats such as nutritional sprinkles”iStock-Thanasak WongsukiStock-Thanasak WongsukA heritage of health:Understanding the influence of traditional medicine Asian healthy lifestyle a

32、nd diet practices can look very different to other parts of the world,mainly due to a host of different cultural practices,many of which have been alive for thousands of years.In many parts of Asia,there remains a preference for traditional remedies over conventional remedies and pharmaceuticals.The

33、se remedies are rooted in nutritious foods and botanical extracts,with Ayurveda and TCM among the most pervasive.In Indonesia,Jamu is a preventative wellness craft passed down from mother to daughter based on traditional medicines from plants.The word derives from a Javanese tribal language and the

34、remedies usually come in the form of preventative elixirs,designed to be consumed every day to maintain holistic wellbeing,rather than targeting specific ailments.7 Speaking of the opportunities in TCM,Mintel analysts wrote:“Consumers are increasingly adopting a preventative and holistic approach to

35、 healthcare,seeking reliable and naturally functional solutions while managing lifestyle-related chronic diseases and issues arising later in life.This highlights an opportunity for TCM ingredients to grow as natural,functional ingredients in food and drink.”8 10iStock-blueclueiStock-blueclueRead mo

36、re on Vitafoods AsiaSimilar opportunities will also be seen for Ayurveda and other traditional practices.To resonate all the more,fortified foods and nutraceutical products need to incorporate ingredients that are already a part of these traditional practices.This means including superfoods,herbs,an

37、d spices that are known for their traditional health benefits.Brands also have an opportunity to explore the synergies between functional foods and traditional medicine practices in the region.By aligning products with traditional health philosophies and ingredients,there is a higher chance of ensur

38、ing cultural acceptance.This also ties into the distribution of fortified foods and beverages.Many Asian consumers still shop at open markets,where traditional foodstuffs and medicine remain commonplace.In particularly,nutraceutical players can leverage this retail channel as a means of reaching con

39、sumers in rural and urban areas alike.“Consumers are increasingly adopting a preventative and holistic approach to healthcare”11Understanding Asia Pacifics booming health and wellness marketiStock-1014748360eskymaksiStock-1014748360eskymaksThree unmissable trends in the Asian market Sports Nutrition

40、Sports nutrition is gaining traction across Asia as more individuals embrace active lifestyles and fitness regimes.The demand for protein supplements,pre-workout formulas,and energy bars is on the rise,driven by a growing fitness culture and increasing participation in sports events,particularly in

41、urban areas.According to Euromonitor,the sports nutrition category in Asia was negatively impacted by the Covid-19 pandemic,as lockdowns forced gyms and exercise facilities to close.However,that decline has proved be temporary,with forecast growth predicted to be strong as interest in health and wel

42、lness continues to gain momentum.9 China is the home to the majority of sports nutrition production,while India is forecast to show significant future growth.Throughout the region it is low-carb high protein snack bars as well as sports nutrition drinks that dominate.On the formulation side,adventur

43、ous flavours and natural ingredients that include botanicals and plant-based sources are proving popular.10 12iStock-lakshmiprasad SiStock-lakshmiprasad SRead more on Vitafoods AsiaHealthy Ageing The population of the Asia Pacific region is set to triple between 2010 and 2050,reaching a total of 1.3

44、 billion people,according to the Asian Development Bank.11 This growth has sparked a surge in demand for nutraceuticals targeting a variety of healthy ageing benefits.Products enriched with omega-3 fatty acids and vitamins are particularly popular as consumers seek solutions to maintain vitality and

45、 cognitive function as they age.Collagen is also resonating for joint health,as well as helping to improve skin health and the appearance of fine line and wrinkles.Prebiotic and probiotic formulations are popular for anti-ageing formulations when the two are used in combination for mutual efficacy,t

46、his is known as a synbiotic while the antioxidant properties of ingredients like vitamins C and E and resveratrol are also important.Fortified dairy products are favoured for digestive issues,as well as an essential source of calcium,something that is particularly important for post-menopausal women

47、 across the region as a preventative measure against the onset of osteoporosis.It is also worth noting that the high level of lactose intolerance across Asia means that lactose-free dairy will resonate.Fortified dairy products looking to ensure maximum uptake would do well to consider lactose-free f

48、ormulations.Functional foods for this demography are particularly important because they are deemed more affordable and fit in well with more traditional practices,compared to taking supplements.Such foods tend to target vitality and quality of life,providing nutrients that support wellbeing in late

49、r years.Cognitive Health and Mental WellbeingMental and cognitive health awareness is growing across Asia,driving demand for nutraceuticals that support cognitive function and emotional wellbeing.Functional botanicals are playing a key part in the development of this emerging category.Underlining th

50、is,FMIs report shows that the market for functional botanicals doubled during the period between 2018 and 2020,with a significant proportion of new product launches carrying cognitive health and mental wellbeing claims.12 Product launches in this area are also focusing on emotional welfare and a gen

51、eral sense of wellbeing,with formulations that include relatively novel ingredients,such as adaptogens,nootropics,and mood-enhancing botanicals like ashwagandha,being increasingly incorporated into supplements and functional beverages.Supplements have proved to be the main driving force behind the g

52、rowth of this category,with the inclusion of ingredients like omega-3 fatty acids,B-vitamins,and magnesium among the most important to be included in the support of brain function because they help with the neurotransmission and neuroprotective mechanisms.According to consumer research conducted by

53、Kerry Group on four trends to watch within Asias nutraceutical market,supplements with brain and mood-enhancing properties are more popular in India,with its research showing that 30%of supplements carried this type of claim,compared to just 13%for the rest of Asia.13 13Understanding Asia Pacifics b

54、ooming health and wellness marketiStock-Diamond DogsiStock-Diamond DogsiStock-LaylaBirdiStock-LaylaBirdSpotlight on the major markets ChinaChinas nutraceutical market is propelled by a growing awareness of health and wellness among consumers,underscored by increasing disposable incomes and a rapidly

55、 ageing population.It has the largest share of the Asia Pacific nutraceutical markets,which according to FMI stats,stood at 31.2%of the total market in 2022,giving it an approximate value of US$28.24 billion in 2023.14 Recent product launches in the country include fortified foods and beverages targ

56、eting specific health concerns such as immunity enhancement and digestive health.Health claims focus on TCM ingredients and natural extracts,emphasising their efficacy in maintaining overall wellbeing.Consumers in China perceive nutraceuticals as a convenient and effective way to address health issu

57、es and prefer functional foods and beverages over supplements,according to FMI.Reflecting these more specific health concerns,Unilever launched its functional hydration brand Liquid I.V.on the China market this year,targeting significant demand for beverages with electrolytes.The entire range of Liq

58、uid I.V.products claims to promote faster hydration during and after exercise,while also providing sleep and immune support.IndiaIndias nutraceutical market is experiencing robust growth fuelled by rising health consciousness and growing middle class wealth in urban areas.According to FMI,Indias cur

59、rent share of the Asian Pacific nutraceutical market stood at 17.8%in 2022,a figure that is expected to grow in the coming years,giving it an approximate value of US$16.11 billion in 2023.15 14iStock-JiyiiStock-JiyiiStock-jacoblundiStock-jacoblundRead more on Vitafoods AsiaRecent product launches in

60、 India encompass a wide range of functional foods,beverages,and supplements catering to diverse health needs,including weight management,heart health,and cognitive function.Health claims emphasise the use of Ayurvedic herbs and spices known for their therapeutic properties,resonating with Indian con

61、sumers preference for natural remedies.Supplements are also gaining traction among health-conscious individuals seeking targeted nutritional support.ProV Foods is an example of a company that is tapping into this demand,having recently expanded its footprint with several launches that include its Ac

62、tivated Nuts range,which uses a proprietary drying method to enhance the nutritional benefits of the nuts.JapanJapans nutraceutical market is characterised by a strong emphasis on preventive healthcare and longevity,driven by an ageing population and a cultural inclination towards wellness.According

63、 to FMI,in 2022 the county represented 27.9%of the total Asia Pacific nutraceuticals market,which translates to an approximate value of US$25.25 billion in 2023.Recent product launches feature innovative functional foods and beverages formulated with bioactive ingredients such as collagen and probio

64、tics,targeting specific age-related concerns like joint health and skin rejuvenation.Health claims in Japan are closely regulated,focusing on scientifically proven benefits supported by clinical studies.Japanese consumers perceive nutraceuticals as integral to their daily diet,which means that,as in

65、 China,there is also a preference for functional foods and beverages over supplements.At the beginning of this year,Shiseido launched its beauty-from-within ampoule supplement range.Called INRYU,the product is designed to be digested as a beverage shot and contains Siberian ginseng,elastic peptide,a

66、nd green tea extracts.ASEAN CountriesThe nutraceutical market in ASEAN countries is witnessing the strongest growth in the region supported by increasing urbanisation and changing dietary habits.Recent product launches in ASEAN countries encompass a diverse range of functional foods,beverages,and su

67、pplements tailored to address specific health concerns prevalent in the region,such as diabetes management and metabolic health.FMIs ASEAN Industry Analysis 2018 2022 and Opportunity Assessment 2023 2033 valued the ASEAN nutraceuticals market at US$15.42 billion in 2023.16 17 Although ASEAN countrie

68、s account for only about 17%of the regions nutraceutical market,growth forecasts are even higher,with the value of the market expected to grow at 8.6%CAGR,to reach$35.82 billion by 2033 representing a potential jump in value of over US$20 billion.Health claims often highlight the use of traditional

69、herbal remedies and indigenous ingredients,appealing to consumers preference for natural solutions.Functional foods and beverages dominate the market,offering convenience and versatility in meeting nutritional needs.Singapore is a hub for nutraceutical innovation in the region.Reflecting this,Singap

70、ore-based Sainhall has recently launched a functional snacking range called DeeFruit,which aims to tap into growing demand for healthy snacking on-the-go.15iStock-marokeiStock-marokeiStock-xavierarnauiStock-xavierarnauSourcing nutraceutical ingredients in AsiaSourcing nutraceutical ingredients is mu

71、ltilayered in the region.It combines rich agricultural diversity with the existing culture for traditional herbal and botanical solutions,set in a context of complex trade regulations.Above all,the region serves as a hub for a wide array of nutraceutical ingredients,including herbs,botanical extract

72、s,and functional food and beverage ingredients.While the global supply of nutraceutical ingredients continues to be dominated by larger European and North American companies,there are a number of scalable operations in the region,including Sabinsa of India and Kaneka of Japan,as well as Shanghai Tsu

73、mura Pharmaceuticals,which is one of the largest exporters of botanical extracts in China.In particular,vitamins and minerals such as omega-3 fatty acids,B-vitamins,and magnesium are highly popular functional ingredients and have traditionally proved to be a major driving forces for demand.FMI point

74、s to the fact that many fortified foods and beverages launches are including traditional ingredients like oats,soy,flaxseed and their derivatives.On top of this,many pre and probiotic strains are being included in dairy-based food and drink,particularly yoghurts.Relative to the beauty from within ma

75、rket,ingredients like biotin and collagen are also particularly popular across the region.Up and coming ingredients include ashwagandha,echinacea,CBD,camu camu,and melatonin.16iStock-HMVartiStock-HMVartRead more on Vitafoods Asia17Understanding Asia Pacifics booming health and wellness marketMajor m

76、arkets for sourcing nutraceutical ingredients in Asia include China,India,Japan,and ASEAN countries such as Thailand,Malaysia,and Indonesia.Each market offers its unique selection of ingredients.Navigating import and export regulations is crucial due to the varying compliance standards across countr

77、ies.Strict regulations are in place to ensure product safety,efficacy,and quality while certification requirements,such as Good Manufacturing Practices(GMP),organic,and Halal certifications,can add another layer of complexity to the sourcing process but pay dividends in terms of consumer demands.“Na

78、vigating import and export regulations is crucial due to the varying compliance standards across countries”iStock-panco971iStock-panco97118Key Takeaways The Asian nutraceutical market presents a plethora of opportunities for industry players amidst changing consumer preferences,significant demograph

79、ic shifts and evolving regulatory landscapes.From sports nutrition and healthy ageing to cognitive health and mental wellbeing,there is immense potential for innovation and growth across the region.Modern and convenient formats such as fortified beverages,nutritional sprinkles,and dissolvable oral s

80、trips are trending.Incorporating traditional botanicals,such as Ayurvedic,TCM or Jamu herbs,resonates strongly with consumers as these ingredients are underpinned by thousands of years of heritage and trust.Many Asian countries have ageing populations,which will drive further demand for products tha

81、t can improve longevity and peoples“healthspan”the number of years spent in good health.Brands can look to established markets such as Japan,that has had an ageing population for decades,for inspiration regarding product innovation.While the market for functional food and beverage will continue to b

82、e the mainstay of the nutraceutical industry,there is also significant potential to grow the underdeveloped supplements market,particularly in the ASEAN region and in India.1 https:/ 2 https:/unhabitat.org/asia-and-the-pacific-region 3 https:/ Mintel:A Year of Innovation in Functional Food&Drink,202

83、3 5 https:/ 6 Mintel:A Year of Innovation in Vitamins,Minerals,and Supplements,20237 https:/ Mintel:Ingredients Watch:Traditional Chinese Medicine,October 2022 9 https:/ 10 https:/ 11 https:/www.adb.org/news/developing-asia-and-pacific-unprepared-challenges-aging-population 12 https:/ 13 https:/ 14

84、https:/ 15 https:/ 16 FMI,ASEAN Industry Analysis 2018 202217 FMI,Opportunity Assessment 2023 2033 SourcesiStock-24K-ProductioniStock-24K-ProductionRead more on Vitafoods AsiaSource,learn,and connect with Asias nutraceutical industry at Vitafoods Asia 2024 Vitafoods Asia 2024 is scheduled to take pl

85、ace at the Queen Sirikit National Convention Center,in Bangkok,Thailand from September 18th to 20th.With over 10,000 attendees from more than 70 countries and well over 600 exhibiting companies,the event is a go-to destination for the regions health and wellness industry,providing a dynamic platform

86、 to network with industry leaders.Exhibitors at Vitafoods Asia 2024 will showcase a diverse range of cutting-edge products,ingredients,and technologies spanning the nutraceutical,functional food,and dietary supplement sectors.From ingredient suppliers and manufacturers to packaging companies and reg

87、ulatory experts,attendees can expect a comprehensive showcase of the latest trends and innovations shaping the industry landscape.With a focus on fostering collaboration and education in the industry,Vitafoods Asia 2024 will attract a broad range of attendees,including researchers,policymakers,retailers,and distributors,as well as manufacturers.Dont miss Vitafoods Asia,the gateway to success for nutraceutical players in the region.For more information,visit 19iStock-Asia-Pacific Images StudioiStock-Asia-Pacific Images Studio