微眾銀行：2021年銀行用戶行為大調研（小微篇）（93頁）.pdf

《微眾銀行：2021年銀行用戶行為大調研（小微篇）（93頁）.pdf》由會員分享，可在線閱讀，更多相關《微眾銀行：2021年銀行用戶行為大調研（小微篇）（93頁）.pdf（93頁珍藏版）》請在三個皮匠報告上搜索。

1、?2.1?2.2?2.3? 12?8 ?90 ?12 ?90 ?80 ? 7 ?457910121316192122?123919?80 ? 90 ?3.13.23.43.380 ?90 ? 9 ? ?3?30323335424446596265666950?2930355949?86878879808284?4.14.24.3?2021 ?2021 ?2017? ?2021 ? 12?8 ? 80 ? 90 ? ? ? 90? ? ? ? ? ? 36?4 ? 2?8 ?1 ? 62?4?45?0? ? 1 ? ?12? 1 ? 14 ? 2021 ? 11 ? 1 ? ? 2021 ? 4

2、 ? 15 ? 1694 ? 300 ? 12 ? ?2.1? 2?3 ?2? ? ? ? ? ? 12 ? 2-1 ?TOP 7?2021 ? , ?N=169438.1% 17.6% 14.6% 9.7% 8.1% 5.5% 4.4% ?3? 12.8 ? 2019 ? 11?3 ? 2021 ? 12?8 ?2021 ?66?8? 2019 ?65?5? 2-3 ?2019 ? /2021 ? ?2021 ? ? 30 ?20 ?2021 ?N=343? 0.9%2019 ?N=690? 0.0%21-25 ?26-29 ? 3.5% 16.3% 66.8% 12.5% 4.2% 24.

3、9% 5.4% 65.5%? 2-2 ?12.8 ?11.3 ?2019? ?N=690?2021? ?N=343? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?4? ? 2019 ? 6 ? 4 ? ? ? ? ? ? ? ? 2-4 ?2021 ?N=1663?N=164?N =371?N=196? ?N=295?N=330?N=307?73.8%26.2%55.0%45.0%57.3%42.7%50.8%49.2%51.0%49.0%68.5%31.5%? / ? / ?59.1%40.9%5? 2-5 ?2021 ?N=641? 54.3% 27.7% 20.8% 4

4、.7 % 13.7%?N=43?N=99?N=91?N=139?N=137?N=132? 47.0% 28.0% 22.0% 6.1% 15.2% 59.6% 25.3% 20.2% 5.1% 10.1% 49.5% 44.0% 19.8% 2.2% 15.4% 58.3% 25.9% 19.4% 5.8% 14.4% 56.9% 19.0% 18.2% 5.8% 13.1% 55.8% 34.9 % 32.6% 0.0% 9.3%6? 2-6 ?2021 ?N=343?1 ?1 ?-2 ?2 ?-5 ?5 ?-10 ?10 ? 51.6% 2.0% 9.3% 23.3% 10.5% 3.2%

5、?2021 ?N=343; ?N=169485.4%14.6%? 2-7 ?38.8%?35.3%?25.9%?8.2%? 9 ? 60? 300?7? 20? ? 8? ? 33?2? 2-8 ?2021 ? ,? / ?N=1351;?2021 ? ,? 2-9 ?56.0%?N=3919?33.2%?N=343? 11.5%?14.4%?74.1%?13.5%?45.6%?15.0%8? 2021 ?2.2?90 ?90 ? 90? ? ?80 ? 70 ? 60 ?70 ? 60 ?90 ? 2-10 ? TOP5?2021 ?70 ?N=693? 36.5% 21.1% 17.8%

6、10.5% 4.5%80 ?N=594? 31.8% 19.0% 19.0% 10.9% 7.1%90 ?N=166? 26.5% 17.5% 25.9% 9.6% 8.4%?N=1649? 33.2% 20.7% 18.3% 10.6% 5.3%60 ?N=284? 34.2% 25.4% 13.4% 10.9% 1.4%?9?12 ? 1-2 ? 12 ? 8 ? 12 ? 6 ?2019 ? 2020 ? 2-11 ?2021 ? ? 6-12 ? 12 ? 2 ? 6 ? 6 ? 2 ?N=164? 2.4% 51.2% 31.1% 11.6% 3.7%?N=371? 12.7% 36

7、.9% 26.7% 18.3% 5.4%?N=1649? 3.3% 48.3% 24.4% 18.7% 5.3%? ?N=307? 0.3% 53.7% 23.5% 19.2% 3.3%?N=330? 0.3% 54.2% 20.3% 20.0% 5.2%?N=295? 0.3% 51.2% 21.4% 21.4% 5.8%?N=196? 1.0% 44.4% 27.0% 18.9% 8.7%? ? ? ?10? 8 ? 3 ? 2 ?56?6? ? 1 ?26?9? ? 2 ?2019 ? 1 ? 33?8? 2021 ? 43?4?2019 ? / ?N=687?2021 ? / ?N=3

8、43? 2-14 2019 ? 2-15 2021 ?10001-20000 ?29.7%35.1%20000 ?26.9%31.2%10000 ?43.4%33.8%? 2-12 ?2021 ? , ?N=3431 ?2-3 ?4-5 ?6-10 ?11-12 ?21 ? 15.5% 62.7% 14.0% 5.8% 2.0% 0.0%?2021 ? / ?N=343? 2-13 ?43.4%56.6%? 1 ?10000 ?29.7%10001-20000 ?14.9%20001-30000 ?9.6%2.3%30001-50000 ?50000 ?11? ? ? ? ? ? 6 ? 31

9、?2? 9?6? 2-16 ?2021 ?N=1694? 66.4% 31.2% 9.6% 1.4% ? / ? ? ? ? ? ? ? ? ? ? ? ?12? 9 ? 2000 ? ? ? ? ? ? ? ? ? ? ?2021 ?, ?N=116? 2-17 ?32.8%500 ?31.0%501-1000 ?25.9%1001-2000 ?7.8%2.6%2001-5000 ?5000 ?90 ?80 ? 6 ?90 ? 80 ? 70 ? 60 ?13? 2-18 ?2021 ?80 ?N=202? 40.6% 33.7% 17.3% 13.4% 12.9% 3.0% 27.2%90

10、 ?N=79? 41.8% 43.0% 16.5% 16.5% 15.2% 2.5% 20.3%?N=432? 36.8% 30.6% 14.6% 11.6% 10.4% 3.5% 33.8%70 ?N=113? 29.2% 19.5% 12.4% 7.1% 5.3% 6.2% 45.1%60 ?N=37? 27.0% 18.9% 2.7% 5.4% 2.7% 0.0% 64.9%? / ? ? 2-19 ?2021 ?App?N=1693?20.9%?79.1%14?90 ?90 ? ? ? ? ? ? ? ? App/ ?App/ ?App/ ? 2-20 ?2021 ?App?App/

11、?N=1339?70 ?N=519?80 ?N=493?90 ?N=113?60 ? ?N=239? 30.5% 28.7% 33.0% 41.6% 31.4% 17.2% 23.5% 21.4% 21.2% 21.5% 18.0% 16.8% 17.5% 15.0% 16.8% 13.4% 18.5% 14.8% 12.4% 15.9% 15.1% 13.7% 13.2% 11.5% 13.7% 7.5% 9.2% 8.4% 11.5% 9.0% 6.3% 5.4% 5.7% 6.2% 5.7% 12.6% 11.6% 11.6% 7.1% 11.5%? App?15?2021 ? 2019

12、 ? 2019 ? 5 ? 2-1 ?2019 ? /2021 ?7?32?23?14?115?2019 ?N=687?2021 ?N=1649?1? ? ? ? ?16? 2-21 ?2021 ? / ?N=1694?N=248?N=298?N=645?N=165?N=138?N=94?N=74? 33.9% 24.2% 27.0% 6.5% 11.3% 8.5% 6.9% 0.4% 15.7% 22.2% 12.1% 7.3% 2.4% 13.3% 2.4% 28.9% 16.8% 8.4% 16.1% 7.0% 8.1% 0.7% 13.8% 23.5% 7.0% 6.4% 1.7% 7

13、.0% 0.3% 24.3% 27.8% 17.4% 18.6% 11.2% 10.5% 15.7% 0.3% 10.2% 22.6% 2.6% 11.8% 0.6% 13.3% 0.6% 30.3% 29.5% 17.4% 12.9% 13.5% 9.4% 13.0% 0.5% 11.6% 20.8% 5.8% 8.0% 1.5% 14.3% 0.6% 35.8% 40.0% 7.3% 7.9% 24.2% 10.3% 15.2% 0.0% 3.6% 9.1% 3.6% 1.8% 1.8% 17.0% 0.0% 32.6% 39.9% 11.6% 17.4% 12.3% 9.4% 21.0%

14、 0.7% 5.8% 14.5% 5.8% 6.5% 0.7% 21.0% 0.0% 30.9% 22.3% 6.4% 7.4% 11.7% 4.3% 9.6% 1.1% 11.7% 22.3% 7.4% 4.3% 1.1% 18.1% 0.0% 35.1% 31.1% 12.2% 17.6% 14.9% 9.5% 21.6% 1.4% 17.6% 20.3% 6.8% 6.8% 4.1% 36.5% 0.0% 35.2%?17? ? ? ? ? ? ? ? ? ? ? ?90 ?18?2.3? 2-2 ?2019 ? /2021 ?2?12?33?4545?2019 ?N=687?2021

15、?N=1649?1? 2019 ?19?20? 8 ? 2-22 ?2021 ?N=343? 84.7%? 12.9%? 0.6%? 1.2%? 0.6%? 2-23 ?67.9%?2021 ?N=343? 62.7% 46.4% 24.1% 18.4% 3.8%?32.1%? ? ? 7 ?6 ? 7 ?21? / ? ? ? ? ? ? ? ? ? ? ? / ? ? ? 2-24 ?2021 ? 20.0% 7.3%?N=165? 89.7% 0.6% 13.9% 6.1% 24.5% 17.4%?N=494? 75.1% 1.8% 14.4% 8.3% 22.4% 30.3%?N=76

16、? 59.2% 2.6% 17.1% 7.9% 24.3% 16.2%?N=74? 63.5% 2.7% 21.6% 9.5% 32.7% 32.7%?N=52? 84.6% 1.9% 5.8% 11.5% 28.9% 13.3%?N=83? 72.3% 1.2% 10.8% 12.0% 21.1% 10.5%?N=19? 84.2% 5.3% 15.8% 0.0%?22? ? ? ? ? ? ?90 ? ? ? ? ?80?70 ? ? ?60 ? / ? ? ? ? ? 2-25 ?2021 ?N=589?90 ?N=74?80 ?N=255?70 ?N=198? 8.2% 10.8% 8

17、.6% 5.6% 10.3%60 ?N=68? 24.6% 29.7% 23.1% 24.2% 27.9%? 4.5% 5.4% 3.5% 5.1% 4.4%? 47.1% 35.1% 51.4% 47.5% 44.1%? App ? App ? 15.1% 24.3% 14.9% 13.6% 10.3%? 3.2% 4.1% 3.9% 3.0% 0.0%? 10.1% 8.1% 11.8% 7.6% 13.2%? 0.3% 0.0% 0.4% 0.5% 0.0%? 2.5% 2.7% 3.1% 2.0% 1.5%? / ? 31.3% 20.3% 29.8% 34.8% 36.8%? 4.7

18、% 5.4% 4.3% 5.1% 2.9%23? 0.6% 0.0% 0.0% 0.5% 3.0%? 3.9% 3.5% 4.0% 2.7% 4.5%?90 ? 80 ?60 ? 70 ?70 ?60 ? 2-26 ?2021 ?N=540?90 ?N=57?80 ?N=226?70 ?N=184?60 ?N=67? / ? 21.1% 14.0% 20.8% 23.9% 20.9%? 3.7% 8.8% 0.0% 2.2% 5.4%? 39.1% 35.1% 38.9% 40.2% 40.3%? 8.1% 10.5% 7.5% 4.9% 14.9%? 19.8% 15.8% 20.8% 17

19、.9% 26.9%? 2.8% 3.5% 2.7% 2.2% 3.0%? App ? App ? 12.0% 26.3% 13.7% 8.2% 6.0%? 2.4% 1.8% 3.5% 1.1% 3.0%? 22.0% 19.3% 17.3% 28.3% 23.9%? ? ?90 ?90 ?80 ?70 ? 60 ?60 ?24? ? ? ? ? ? ? ? 2-27 ?2021 ?N=589?90 ?N=70?80 ?N=252?70 ?N=195?60 ?N=67? 33.6% 28.6% 34.9% 31.8% 40.3%? 8.0% 10.0% 5.6% 9.2% 10.4%? 3.9

20、% 4.3% 4.0% 2.6% 7.5%? 58.8% 58.6% 60.7% 57.4% 56.7%? 14.2% 17.1% 14.7% 12.3% 16.4%? 26.8% 24.3% 23.8% 26.2% 43.3%? 6.6% 4.3% 4.4% 8.2% 13.4%? 3.9% 8.6% 4.0% 2.1% 4.5%? 21.0% 18.6% 21.4% 22.1% 19.4%? 5.4% 1.4% 2.8% 7.2% 13.4%? 2.9% 1.4% 2.0% 4.1% 4.5%? ? 4.1% 2.9% 3.2% 4.6% 6.0%? 1.5% 2.9% 2.8% 0.0%

21、 0.0%? 39.7% 34.3% 34.9% 44.6% 47.8%? 11.0% 7.1% 9.9% 13.3% 13.4%25? 10?7 ? 2?4 ?88?4? 1?3 ? 10.7 ? 2.4 ? ? ? ? ? ? ? ? ?4-6 ?10.1%26?2021 ?N=69? 2-29 ?1-3 ?88.4%7 ?1.4%? 2.4 ? 2-28 ?2021 ?N=691 ? 1 ?1 ? -5 ? 5 ?5 ? -10 ? 10 ?10?-20? ?20?20?-30? ?30?30 ? 7.2% 33.3% 30.4% 14.5% 7.2% 7.2%? 10.7 ? ? ?

22、? ? ?88?2? ? 94?1? ? 90 ?80 ? 70 ? 2-30 ? 2-31 ?2021 ?N=425?2021 ?N=42527?11.8%?5.9%?88.2%?94.1%28? 2-32 ?2021 ?N=173? 47.4% 45.7% 23.7% 22.5% 5.2% 14.5% 16.2% 13.3% 1.2%90 ?N=35? 45.7% 54.3% 11.4% 20.0% 5.7% 20.0% 8.6% 20.0% 2.9%80 ?N=94? 43.6% 45.7% 30.9% 25.5% 5.3% 14.9% 16.0% 14.9% 1.1% 57.9% 36

23、.8% 18.4% 21.1% 2.6% 7.9% 23.7% 2.6%70 ?N=38? 0.0%?2018 ? 1 ? 2021 ? 1?4 ?60 ? 30 ? ? 9 ? ? ? ? ? ? ? ? 22 ? 1597 ?723? ?2320? ? ? ?2017? ? ?29?80 ? 90 ?3.180 ?90 ? 70 ? 80 ? 34?6?37?2?90 ? 11?5? 3-1 ?2021 ?N=2320? 16.1% 60 ?34.6% 70 ?0.5% 00 ?37.2% 80 ?11.5% 90 ?52?8?14?1?30?90 ? 90 ?60 ?70 ? 3-2 ?

24、2021 ?N=2320 52.8% ? 12.5% ? 14.1% ? 6.0% ? 2.3% ? 9.0% ? 1.8% ? 1.4% ? 3-3 ?2021 ?N=1065? 58.4% 12.4% 9.9% 8.2% 57.2% 14.9% 9.6% 6.9% 50.5% 15.3% 14.6% 8.1% 39.2% 14.9% 17.2% 14.9% 52.8% 14.1% 12.5% 9.0%90 ?N=392?80 ?N=408?70 ?N=150?60 ?N=76?31? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 56?5?6? 50?9?9? 3-4 ? 3-5

25、 ?2021 ?N=954?2021 ?N=9542.1% 28.0% 4 ?8 ?15.4% 32.4% 5 ?9-10 ?26.0% 21.1% ?29.5% 11-12 ?11.9% 6 ?27.0% 6.6% 7 ?13 ? 9 ?329 ?50.9%?2021 ?42?5? ? 7 ? 68?8? ? 9 ?70?4? ? 3-6 ? 7 ? 3-7 ? 9 ?2021 ?2021 ?27.0% 50.9% ? N=954? N=954?42.5% 68.8% ?N=80?N=80?30.2% 56.2% ?N=235?N=235?29.5% 50.6% ?N=78?N=78?23.

26、7% 48.7% ?N=156?N=156?21.9% 45.1% ?N=224?N=224?21.7% 40.8% ?N=120?N=120? ? ? ? ? ? ? ? ? TOP3?33? 30 ?22?9? ?90 ?80 ?60 ?70 ? 3-8 ?2021 ?N=954?90 ?N=155?80 ?N=415? 68.6% 69.7% 73.7% 65.2% 70.4% 5.7% 18.4% 31.8% 18.7% 22.9% 2.9% 12.0% 16.4% 21.3% 14.8% 4.8% 9.0% 15.9% 20.0% 13.4% 2.9% 2.2% 6.0% 5.2%

27、4.4% 2.9% 4.1% 5.1% 1.9% 4.2% 25.7% 15.4% 10.1% 16.1% 14.3%70 ?N=267?60 ?N=105?34?3.2? 6 ? 10 ? 6 ? 10? 5 ?5 ? 41?7? ? 36?3?21-30 ? 3-9 ?2021 ?N=95411-20 ?5 ?5-10 ?31-50 ?50 ?N=235? 41.7% 28.5% 13.6% 9.8% 3.0% 3.4%?N=156? 15.4% 23.1% 19.2% 10.3% 18.6% 13.5%?N=954? 28.8% 29.1% 18.3% 8.3% 8.0% 7.4%?N=

28、78? 29.5% 30.8% 21.8% 2.6% 9.0% 6.4%?N=120? 13.3% 31.7% 23.3% 14.2% 6.7% 10.8%?N=224? 29.0% 31.7% 19.6% 5.8% 6.3% 7.6%?N=80? 36.3% 26.3% 17.5% 5.0% 8.8% 6.3%? 30 ?35? ? ? ? ? 5 ? 100-1000 ? 100 ? 38?3? 100?1000 ? 46?9? 1000 ?1 ? 50 ? 61?5?1?3 ? 100 ?3?5 ?5?10 ? 300?1000 ? 10 ? 1000 ? 28?3?300 ? ? ?1

29、000 ? 3-10 ?2021 ?100 ? ? ?300 ? 50 ?50 ? ? ?100 ?1000 ? ? ?N=954?1 ?N=96?1 ? -3 ?N=244? 10.6% 15.7% 17.0% 36.9% 61.5% 24.8% 13.3% 8.2% 14.4% 16.8% 12.5% 13.5% 26.5% 17.0% 24.0% 20.1% 11.5% 21.2% 33.6% 27.0% 31.0% 18.4% 10.4% 25.7% 15.9% 28.3% 11.4% 6.1% 4.2% 13.2%3 ? -5 ?N=229?5 ? -10 ?N=226?10 ?N=

30、159?36?85?3? ? 38?5? ? 91?7? 3-11 ?2021 ? ?N=540? 83.6% 85.7% 85.9% 75.2% 83.1% 75.4% 41.0% 33.5% 14.1% 11.9%?N=676? 78.9% 74.3% 79.5% 36.3% 13.5%?N=2320? 85.3% 80.7% 78.6% 38.5% 14.7%?N=116?N=137? 83.2% 80.3% 79.6% 43.1% 8.8%?N=274? 88.8% 77.6% 71.6% 40.5% 18.1%?N=363? 83.9% 84.7% 80.3% 43.1% 17.5%

31、?N=171? 91.7% 80.2% 75.8% 35.3% 18.2%?37? 2019 ? 32?8? ? 29?5? 2019 ? 10?9? 20?8?2019 ? /2021 ? ? 3-12 ? 56.3% 49.1% 10.9% 20.8% 21.7% 19.9% 11.1% 9.6%29.5%32.8%? 3 ?60?7? ?N=2320?2021 ?2019 ?N=503?38?2021 ?N=954? 3-13 ?60.7%13.3%10.7%8.5%3.0%29.5%? 75?8?67?3? 3-14 ? ? 2021? ? ? ? ? ? ? ?N=235?N=156

32、?N=954?N=78? ?N=80?N=224?N=120?39? 30 ?60.7%54.9%67.3%50.0%59.8%75.8% 53.8%13.3%8.5%14.7%11.3%10.3%20.8%15.4%10.7%9.8%9.6%8.8%8.0%15.0%6.4%8.5%8.5%9.6%10.0%7.1%9.2%3.8%3.0%3.0%2.6%3.8%3.1% 1.7%5.1%29.5%37.0%21.2%41.3%32.6%13.3%33.3%? ? ? ? ? ? ?40?2020 ? 88?0?2019 ?80?5? 3-15 ?2019 ? /2021 ?2019 ?N=

33、246?2021 ?N=2320?80.5%88.0%? ? ? ?38?5? ? ? ?34?3?25?4?47?3?29?2?22?0?2021 ?N=2320? 3-16 ?40.3%28.7%24.3%16.7%15.9%?13.2%?11.1%?5.7%ERP ?3.6%?12.0%? ? ? ? ? ?4142? 3-17 ? TOP6?2021 ?N=540? 47.3% 37.6% 32.4% 38.5% 29.0% 34.3% 19.4% 25.4% 9.9% 11.7% 13.7% 15.4%?N=676? 33.3% 33.3% 22.8% 11.1% 14.0% 10.

34、5%?N=2320? 40.3% 28.7% 24.3% 16.7% 15.9% 13.2%?N=116?N=137? 43.8% 28.5% 14.6% 15.3% 14.6% 11.7%?N=274? 25.0% 17.2% 6.9% 11.2% 12.1% 7.8%?N=363? 43.1% 12.4% 18.6% 7.3% 17.5% 5.8%?N=171? 36.6% 21.8% 15.7% 9.9% 29.2% 22.0%?2016 ?49?1?2021 ?N=2320? 3-18 ?50.9%22.0%12.6%12.0%1.3%1.3%?80?2?47?4?6 ? 3-19 ?

35、2021 ?N=235? 45.2% 23.3% 14.3% 14.6% 1.7% 0.9% 60.5% 21.2% 7.7% 8.6% 1.0%?N=156? 1.0% 40.9% 22.8% 21.1% 12.3% 2.3%?N=80? 0.6%?N=954? 50.9% 22.0% 12.6% 12.0% 1.3% 1.3%?N=78? 19.8% 47.4% 20.7% 8.6% 0.9% 2.6%?N=120? 53.6% 20.8% 10.6% 12.0% 0.4% 2.6%?N=224? 51.0% 16.5% 14.6% 15.2% 1.7% 1.1%43? 30 ?64?9?

36、 ? ?28?5?44?2021 ?N=2320? 3-20 ? / ?64.9%28.5%19.1%12.5%11.1%? / ? / ?10.5%?7.3%24.3%7.6%7.4%5.9%? / ?B2B ? / ?2021 ? 3-21 ? / ? / ? / ? / ?B2B ? / ?N=2320?90 ?N=268?80 ?N=867?70 ?N=807?60 ?N=376? 63.3% 26.3% 19.4% 11.7% 9.0% 8.8% 7.4% 20.2% 3.7% 6.6% 5.1% 67.6% 32.1% 18.8% 14.2% 12.3% 9.8% 7.5% 24.

37、2% 8.5% 7.8% 6.6% 66.2% 26.0% 19.1% 11.5% 10.9% 11.4% 7.2% 23.4% 6.6% 6.1% 4.7% 55.6% 26.9% 19.4% 11.6% 11.6% 13.1% 9.0% 33.2% 12.7% 10.8% 8.6% 64.9% 28.5% 19.1% 12.5% 11.1% 10.5% 7.3% 24.3% 7.6% 7.4% 5.9%90 ?90 ? ? ?2? ? 80 ?60 ?70 ?80 ? 90 ?45?1?39?7? ? 3-1 ?2019 ? /2021 ?2?2?6?113?9145?2019 ?N=50

38、3?2021 ?N=2320? ? ?46?2021 ? 3-22 ? 39.7% 32.0% 18.3% 12.2% 8.1% 3.8% 20.4% 7.2% 30.8% 23.3% 19.5% 8.2% 6.7% 1.9% 5.7% 34.3% 31.1% 25.9% 15.9% 8.0% 2.8% 23.0% 11.7% 31.3% 23.3% 18.5% 5.7%8.0% 1.7% 5.6% 38.6% 46.4% 21.9% 7.8% 3.0% 2.5% 14.2% 6.1% 31.5% 24.3% 15.7% 5.6% 2.5% 0.1% 5.3% 55.6% 26.9% 15.8

39、% 9.4% 29.8% 4.1% 26.3% 9.9% 10.5% 15.2% 20.5% 12.9% 16.4% 5.3% 6.4% 44.4% 16.3% 9.4% 16.3%14.3%5.8%28.7%5.2%31.1%23.4%20.4%15.7%11.3%3.3%5.0% 40.9% 31.8% 14.2% 11.7% 2.2% 7.3% 19.0% 4.4% 47.8%27.7%20.4%6.6%2.6%1.8%4.7% 29.3% 32.8% 12.9% 19.0% 1.7% 0.9% 13 8% 5.2% 18.1% 25.9% 41.4% 9.5% 5.2% 4.3% 11

40、.2% 46.7% 16.8% 10.2% 8.0% 5.1% 2.9% 19.0% 2.9% 28.5% 15.3% 10.2% 8.0% 5.1% 0.7% 6.6%?N=540?N=676?N=2320? ?N=116?N=137?N=274?N=363? ?N=171?47?25?9?46?4?55?6?29?8?47?8?41?4? 1.9%?10 ? 41?9?34?9?32?4?1 ? 36?1?26?8?48?2021 ? 3-23 ? 39.7% 32.0% 18.3% 12.2% 8.1% 3.8% 20.4% 7.2%30.8% 23.3% 19.5% 8.2% 6.7%

41、 5.7% 29.9% 22.7% 19.6% 19.6% 26.8% 5.2% 23.7% 8.2% 21.6% 24.7% 36.1% 9.3% 15.5% 10.3% 4.1% 35.5% 29.1% 17.6% 18.9% 14.5% 4.7% 27.7% 7.4% 28.0% 26.7% 34.8% 11.1% 10.1% 2.7% 4.1% 38.6% 28.9% 15.5% 15.8% 9.7% 5.5% 27.1% 9.7% 31.6% 24.6%27.4%12.5%11.9%3.3%4.3% 41.0% 32.2% 18.7% 11.4% 9.6% 4.2% 18.9% 7.

42、3% 29.8% 22.3% 16.6% 9.3% 5.4% 2.0% 6.2% 41.9% 34.9% 19.7% 8.8% 2.9% 2.7% 16.7% 6.2% 32.4% 22.0% 12.6% 5.1% 4.1% 0.3% 6.4%1 ?N=97?1-3 ?N=296?3-5 ?N=329?5-10 ?N=614?10 ?N=972?N=2320?3.3? 47?5? 26?4? 14?8?30?0?49?2021 ?N=2290 ? 3-24 ?N=654?N=432?N=324?28.6%18.9%14.1%12.3%11.3%?N=282?N=259?8.0%?N=184?6

43、.8%?N=155?2021 ? TOP10 ? 3-25 ? TOP10 ?15.6%? ?N=358?7.2%?N=166?7.2%?N=164?5.2%4.9%4.6%4.5%4.3%4.3%3.8%? ?N=119? ? ?N=113? ?N=105?N=103? ?N=98? ? ?N=98? ?N=87? 6 ?50? 3-26 ?2021 ?N=358?N=2320?29.1%23.3%15.6%11.8%7.4%5.9%5.0%27.9%22.6%17.0%12.6%7.5%6.4%3.9%?2021 ? 3-27 ?76?7?70?5?65.5%60.7%12.1%13.3%

44、12.1%10.7%9.7%2.9%8.5%3.0%?23.3%29.5%?N=206?N=954?51?22?3?29?1?17?5?15?1? 3-28 ?2021 ?N=166?N=2320?29.1%23.3%15.6%11.8%7.4%5.9%5.0%22.3%24.1%17.5%15.1%7.2%6.6%6.0%52?2021 ? 3-29 ?/ ?/ ? 48.8% 39.3% 17.5% 19.6% 9.0% 16.8% 15.7% 2.4% 12.5% 7.8%? 0.6% 2.4% 1.5% 1.4%?N=166?N=2320?48?8? ?15?7? ? 39?3? ?

45、12?5? 3-30 ?2021 ?N=164?N=2320?29.1%23.3%15.6%11.8%7.4%5.9%5.0%29.9%21.3%17.1%12.2%5.5%7.3%6.1%53?42?6?29?5?24?4?16?5?2021 ? 3-31 ? / ?62.2%64.8%25.0%28.4%25.6%24.4%24.4%12.8%19.1%12.6%?11.6%7.9%16.5%7.3%11.2%7.6%10.6%7.4%? / ? / ? / ?B2B ? / ?N=164?N=2320?52.9%60.7%5.9%13.3%4.4%10.7%5.9%0.0%8.5%3.0

46、%?42.6%29.5%?/ ?N=68?N=2320?54?2021 ? 3-33 ? 3-32 ?2021 ?N=119?N=2320?29.1%23.3%15.6%11.8%7.4%5.9%5.0%31.1%26.1%11.8%10.1%7.6%1.7%8.4%55? / ?77.3%64.8%26.1%28.4%15.1%24.4%20.2%17.6%19.1%12.6%?11.8%8.4%11.8%3.4%11.2%7.6%10.6%7.4%? / ? / ? / ?B2B ? / ?N=119?N=2320? 77?3? ?B2B ? ? ? ? ? ? ? ? ? ? ? 3-3

47、4 ?2021 ?N=113?N=2320?29.1%23.3%15.6%11.8%7.4%5.9%5.0%33.6%17.7%11.5%6.2%7.1%14.2%3.5%56? 25?5? 13?3? ? 9?5 ?15?9?15?9?2? ?15?0?2021 ? 3-35 ?64.6%64.8%30.1%28.4%22.1%24.4%13.3%6.2%19.1%12.6%15.9%8.0%15.9%15.0%11.2%7.6%10.6%7.4%?N=113?N=2320?65.5%60.7%25.5%13.3%16.4%10.7%16.4%5.5%8.5%3.0%?20.0%29.5%?

48、/ ?N=55?N=2320?57? / ? / ? / ? / ?B2B ? / ? ? 16?2? 64?8?49?2?15?6 ? 3-36 ?2021 ?N=105?N=2320?29.1%23.3%15.6%11.8%7.4%5.9%5.0%16.2%21.0%29.5%10.5%2.9%3.8%11.4%5864.8%? 49.2%?2021 ? 3-37 ?50.8%21.9%12.6%12.0%1.3%?1.3%?N=105?N=2320?35.2%24.8%21.0% 15.2%1.9% 1.9%?3.4? 3-38 ?2021 ?N=2320? / ? 73.1% 37.5

49、% 25.5% 15.7% 11.7%2021 ?73?1? ? ?59? ? ? ? ? ? ? ? ?2019 ? 3-39 ? - ? / ?2019 ? /2021 ? 82.3% 62.5% 45.0% 40.0%?2019 ?N=303? 74.9% 62.9% 24.1% 21.9%2021 ?N=870?C ?B ? 3-40 ? - ?2019 ? /2021 ? 30.4% 53.1% 75.0% 76.4%?2019 ?N=274? 28.7% 50.8% 91.2% 83.6%2021 ?N=1696?C ?B ?60? 5 ? 50?2?2021 ? 14?4 ? ?

50、 ? ? 5 ?C ? 3-41 ?2021 ?N=9285 ?5 ? -20 ?20 ? -50 ?50 ? 50.2% 34.1% 9.8% 5.9%? 3-42 ? 5 ?2021 ? 82.5% 56.3% 52.6% 32.1% 49.4% 29.2%?N=235?N=120?N=78?N=156?N=80?N=224?C ?B ?61? 30 ?39?3? ?12?6? ? ? ? ?27?3? ? ? 3-43 ?2021 ?N=2320 39.3% 12.6% 16.8% 19.5% 1.5% 7.8% 1.4% 1.1%? / ? / ? 51.9%? 27.3%? 19.7