audacy：2024數字媒體報告（英文版）（49頁）.pdf

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1、Study 123Podcast listening isPresentation Study 123Media&Technology“Smart”device triumph is nearly totalSmart Device OwnershipTotal U.S.Population 12+Estimated 267 Million93%own a Smartphone,Smart TV or Smart SpeakerSmartphone Ownership258 Million%OWNING A SMARTPHONETotal U.S.Population 12+Smart TV

2、Ownership%OWNING A SMART TVTotal U.S.Population 12+207 Million98 MillionSmart Speaker Ownership%OWNING A SMART SPEAKERTotal U.S.Population 12+Audio Listening through Smart SpeakersTotal U.S.Population 12+Number of Smart Speakers in HouseholdBase:U.S.Age 12+Smart Speaker Owners172 MillionSmart Speake

3、r vs.Radio Ownership%OWNING DEVICETotal U.S.Population 12+98 Million75 MillionAudio Sources Currently Ever Used in CarBase:U.S.18+Who Has D riven/R id de n In C ar Last Month;85%CURRENTLY USE AUDIO SOURCE IN PRIMARY CARPodcast listening isPodcasting%AWARE OF PODCASTINGTotal U.S.Population 12+Podcast

4、ing Familiarity%EVER LISTENED TO A PODCASTTotal U.S.Population 12+Podcasting Listening%LISTENED TO PODCAST IN THE LAST MONTHTotal U.S.Population 12+Monthly Podcast Listening%LISTENED TO PODCAST IN THE LAST MONTHTotal U.S.Population 12+Monthly Podcast Listening%LISTENED TO PODCAST IN THE LAST MONTHTo

5、tal U.S.Population 12+Monthly Podcast Listening%LISTENED TO PODCAST IN THE LAST WEEKTotal U.S.Population 12+Weekly Podcast ListeningU.S.Podcast AudienceMillionWeekly ListenersNears LandmarkAverage number of podcast episodes listened to in a week:Total weeklypodcast listenersMale weeklypodcast listen

6、ersFemale weeklypodcast listeners8.37.29.5Base:U.S.12+Weekly Podc ast L isteners;34%Podcasting Listening OverviewTotal U.S.Population 12+Streaming Audio hits record highsOnline Audio%LISTENED TO ONLINE AUDIO IN LAST MONTHTotal U.S.Population 12+Monthly Online Audio Listening%LISTENED TO ONLINE AUDIO

7、 IN LAST MONTHTotal U.S.Population 12+Monthly Online Audio Listening%LISTENED TO ONLINE AUDIO IN LAST WEEKTotal U.S.Population 12+Weekly Online Audio Listening%AWARE OF ONLINE AUDIO BRANDTotal U.S.Population 12+Online Audio Brand Awareness%LISTENED TO ONLINE AUDIO BRAND IN LAST WEEKTotal U.S.Populat

8、ion 12+Online Audio Brands Listened to in Last WeekBase:U.S.12+Online Audio UsersOnline Audio Brand Used Most Often%LISTENED TO AN AUDIOBOOK IN THE LAST YEAR109 MillionAudiobook Listening in Last YearTotal U.S.Population 12+Social MediaA year of change in social mediaSocial Media Usage%CURRENTLY EVE

9、R USE SOCIAL MEDIATotal U.S.Population 12+235 Million%AWARE OF SOCIAL MEDIA BRANDTotal U.S.Population 12+Social Media Brand Awareness010203040506070%CURRENTLY USE SOURCETotal U.S.Population 12+Social Media Usage2020s:Facebook has consistent lead,even after others matureRIP VINEMusk buys TwitterRIP M

10、YSPACE%CURRENTLY USE SOCIAL MEDIA BRANDTotal U.S.Population 12+Social Media Brand UsageX/Twitter Usage%CURRENTLY USE TWITTER/XTotal U.S.Population 12+X/Twitter Usage%CURRENTLY USE TWITTER/XTotal U.S.Population 12+%CURRENTLY USE SOCIAL MEDIA BRANDTotal U.S.Population 12+Social Media Brand UsageBase:U.S.12+S oc ial Media UsersSocial Media Brand Used Most OftenSocial Media Brand Used Most OftenBase:U.S.12+S oc ial Media UsersObservations123Observations456