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1、DESIGN STRATEGIES FOR THE HUMAN EXPERIENCEA PUBLICATION OF THE GENSLER RESEARCH INSTITUTEEverything we do is guided by our mission:To create a better world through the power of design.The Wall Street Journal Ranks SFO as the Top U.S.AirportSan Francisco International Airport(SFO)was named the top la

2、rge U.S.airport of 2022,according to The Wall Street Journal.The airport was recognized for its world-class design,including its seamless access,thoughtful amenities,sustainable design,and inspiring artwork and exhibits.Pictured on front and inside cover.DESIGN FOR A RADICALLYCHANGING WORLDIn times

3、of radical change,its not surprising that vision is in short supply.As new tensions and crises fill the void that the pandemic left,its natural to focus on tackling whats right in front of us.Were being pulled along from crisis to crisis out of necessity.The problem is that were becoming ever more s

4、hortsighted as a result.While its never smart to see the world through rose-colored glasses,its important for those of us who are shaping the future of cities to recognize the critical role we play as we face the challenges of climate,societal strife,and economic uncertainty.To do that,we need long-

5、term thinking,ideas,and vision.With its scale,breadth,and reach into thousands of cities and over 80 countries in 2022,Gensler believes that the future of our cities and how we live,work,and play can be influenced by our actions,and,yes,our vision.Designing for a radically changing world is an oppor

6、tunity for Gensler and all of those in the building industry to make decisions that address critical challenges while improving the experiences of people everywhere.Design vision can be the difference-maker between the stop-gap measure of getting through the next crisis and the bigger goal of transf

7、orming our cities for the future.The past three years have been a transformational time for the building and real estate industries,and to fully appreciate the transformation at work,we must recognize what were up against.The complex,overlapping challenges we face today are more destructive than eve

8、r before and they are unfolding at an unprecedented pace.We refer to this series of cascading concerns as the“Crisis Multiplier,”and chief among these issues is the pandemic.Practically overnight,a global health crisis impacted every aspect of our lives,with reverberations that will continue to echo

9、 for years to come.COVID also served as a wake-up call for climate change,as the effects of a warming climate become harder and harder to ignore.War and the shifting balance of power have shaken the foundations of the established world order.And individuals across the globe have united to fight back

10、 against systemic racism and deeply entrenched injustice that permeates our society.All these crises have demanded our attention,and now,they are set against a backdrop of tremendous economic volatility,accompanied by inflation and a challenging job market.We have been hit with wave after wave of se

11、rious,troubling challenges.And yet,we find optimism,hope,and a path forward through design.At Gensler,our mission is to create a better world through the power of design.But what does that mean?How can design be a catalyst for positive change?From our perspective,design allows us to view challenges

12、as part of an ecosystem.By understanding the interconnected nature of problems,we can devise multifaceted,integrated solutions.As a discipline,design inherently connects and unifies diverse ideas,tools,and approaches.Where a traditional approach to problem-solving is often siloed and myopic,strategi

13、c design thinking is expansive.We are able to take the wide view,to see the full chain of cause and effect,action and reaction.And then,we pass this perspective on to our clients.Our engagement with the climate crisis demonstrates the power of design to affect change.As part of the building industry

14、,which is responsible for 40%of carbon emissions,we have an incredible opportunity to take leadership.From our position as designers,we are able to make the connection between clients and suppliers that can enable a productive,sustainable outcome.Likewise,we are using our strategic design thinking t

15、o create social impact in our communities.ESG goals are becoming increasingly important since buildings that can show environmental responsibility and positive impact in the community will have a competitive advantage among tenants and investors.Crisis and change have taught us a new way to approach

16、 design at Gensler.It is an ongoing process,where research leads to experimentation and new ideas,which,in turn,lead to further investigations,discoveries,and innovations.From crises and challenges,we have helped our clients pivot into new pursuits,yielding greater returns than ever expected.Weve le

17、arned that what people want is experience.While the brief of a project may be a building,a tower,or a development,the spirit of every project is the human experience.Our transformational approach to design is the reason that we emerge stronger from every downturn,from every economic dip,and from eve

18、ry crisis.Were stronger today than weve ever been.And with our reach,scale,and expertise,were more equipped now than ever to help our clients through to the other side of every challenge.ANDY COHENFAIA|Co-CEODIANE HOSKINSFAIA,IIDA|Co-CEO32DESIGN FORECAST 2023|TRANSFORMATION10META TRENDS THAT WILL TR

19、ANSFORM THEFUTURE OF C CITIESIn the face of tremendous global financial volatility,Gensler continues to lead the way toward a brighter future with a deep well of research and experience.As our clients embrace strategies that can position their real estate portfolios for long-term success,were creati

20、ng the roadmap for how the built environment can turn crisis into opportunity and emerge stronger than it was before.In this years Design Forecast we rolled up all the insights and advice from every one of our 29 practice areas into these 10 meta trends and design strategies that are transforming ou

21、r industry.54DESIGN FORECAST 2023|TRANSFORMATION5DESIGN FORECAST 2023|TRANSFORMATION1 St Clair Ave West,Toronto01 RECLAIMINGEXPERIeNCETRENDThe absence of experience we faced during the pandemic continues to remind people how valuable human interaction is and how critical our spaces are in enriching

22、our lives.STRATEGYBy prioritizing design strategies that emphasize peoples needs and expectations,we can reclaim the human experience in the places where we live,work,and play.Willis Tower Repositioning,Chicago03 BUILDINGTRANSFORMATIONTREND Stranded assets are creating development opportunities that

23、 can regenerate cities and transform outdated office buildings into thriving residential living.STRATEGY As real estate across the globe ages,building owners and developers are leveraging adaptive reuse strategies specifically office-to-residential conversion to turn around stranded assets and creat

24、e vibrant live-work districts and high-value properties.02 LIVE wORKCONNECTIONTREND The future of cities is being defined by their ability to reenergize the connection between live and work.STRATEGY The most vibrant cities of the future will be the ones that use design to successfully address the in

25、terconnected live-work issues of thriving workplaces,attainable housing,and safe and accessible transportation.The River District,New Orleans76DESIGN FORECAST 2023|TRANSFORMATIONBMW Designworks Future of Mobility,Los Angeles 05 DECARBO-NIZATION04 ATTAINABLE HOUSiNGLower Hill District Mixed-Use Redev

26、elopment,Pittsburgh,Pa.TREND Rising interest rates and inflation are creating a larger opening for multifamily development that could finally address the global shortage of attainable housing.STRATEGY As we redesign urban communities and central business districts,attainable housing becomes a key fe

27、ature of the type of live-work,mixed-use neighborhoods that will redefine the future of cities.TREND Decarbonization of the built environment continues to be the imperative of our time.STRATEGY As ESG and carbon disclosure mandates catalyze transformation in the building industry,we will see more in

28、vestments in sustainable design and construction strategies that sequester carbon in buildings and document the design details of a buildings environmental and social impact.Related Companies,South Congress Office Building,AustinTREND The mobility shift continues,paving the way for more live-work ci

29、ties and vibrant urban communities.STRATEGY The shift to new forms of electric and autonomous vehicles and public transportation will allow cities to redesign underused urban districts into mixed-use live-work communities.06 MOBILITY98DESIGN FORECAST 2023|TRANSFORMATION09 FLIGHT TO QUALITY07 equItAb

30、Ledesign08 INTELLIGENT placesNewark Community Museum of Social Justice,Newark,N.J.Henderson Lumina Shanghai,ShanghaiTREND The demand for buildings and urban districts that have a higher purpose with a positive social impact will continue to drive design decisions.STRATEGY Creating positive social im

31、pact is influencing everything from urban master planning to building design,as we focus on how spaces and infrastructure can address things like growing inequality,aging populations,and community engagement.TREND PropTech and smart building technology will redefine the experience of place.STRATEGY

32、Sensors,IoT,and other smart property technologies and apps can create far more curated experiences for tenants,while providing developers the data and insights they need to design better spaces.TREND Office tenants continue their flight to quality.STRATEGY Tenants will continue their flight to quali

33、ty and their flight to experience giving a competitive advantage to Class A spaces in prime locations with the right mix of high-quality amenities in and around the building.Jabil Global Headquarters,St.Petersburg,Fla.1110DESIGN FORECAST 2023|TRANSFORMATION10 OFFICE as a DESTINATIONInsight HQ,Chandl

34、er,Ariz.TRENDThe transformation of the workplace continues with offices that are compelling destinations with a diverse collection of spaces and experiences.STRATEGY The office has an important role to play in the future of work,but only if we curate experiences and design compelling destinations fo

35、r employees that include a mix of spaces that make it easy for individuals and teams to focus and connect.1312DESIGN FORECAST 2023|TRANSFORMATION1213DESIGN FORECAST 2023|TRANSFORMATIONMarriott Headquarters,Bethesda,Md.15DESIGN FORECAST 2023|TRANSFORMATION14THE BREADTH,SCALE,AND DIVERSITY OF OUR PRAC

36、TICE ALLOWS US TO RECLAIM THE HUMAN EXPERIENCE ACROSS MULTIPLE INDUSTRIES AND TRANSFORM THE WORLDS CITIES.”Diane Hoskins and Andy Cohen,Co-CEOs,Gensler “1716DESIGN FORECAST 2023|TRANSFORMATIONPRACTICE AREAS HEALTHCARE 168SCIENCES 172SENIOR LIVING 176WELLNESS SERVICES 180PRACTICE AREAS RESIDENTIAL 12

37、0MIXED USE&RETAIL CENTERS 126 HOSPITALITY 132RETAIL 138SPORTS&ENTERTAINMENT 142CULTURE&MUSEUMS 148 BRAND DESIGN 154 DIGITAL EXPERIENCE DESIGN 158 PRACTICE AREAS CITIES&URBAN DESIGN 22 AVIATION 28EDUCATION 34CRITICAL FACILITIES 40CLIMATE ACTION&SUSTAINABILITY SERVICES 44PRACTICE AREAS OFFICE BUILDING

38、S:DEVELOPER 52OFFICE BUILDINGS:REPOSITIONING&LANDLORD SERVICES 60FINANCIAL SERVICES COMPANIES 66PROFESSIONAL SERVICES FIRMS 72CONSUMER GOODS COMPANIES 78TECHNOLOGY COMPANIES 84 ENERGY COMPANIES 90 FOUNDATIONS,ASSOCIATIONS&ORGANIZATIONS 94GOVERNMENT&DEFENSE AGENCIES 100MEDIA COMPANIES 104PRODUCT DEVE

39、LOPMENT 110 STRATEGY SERVICES 114 CITIESWORKLIFESTYLEHEALTH16DESIGN FORECAST 2023|TRANSFORMATION17THTHEEFFU UT TU URRE EO OFFC CI ITITIEES SCITIES|WORK|LIFESTYLE|HEALTH CITIES&URBAN DESIGN P.22AVIATION P.28 EDUCATION P.34CRITICAL FACILITIES P.40CLIMATE ACTION&SUSTAINABILITY SERVICESP.44 DESIGN FOREC

40、AST 2023|CITIES 19DESIGNING CONNECTEDCOMMUNITIESTodays cities continue to go through a period of massive transformation.The dated concept of monolithic or single-use business districts is giving way to the idea that cities should be ecosystems of multigenerational,multiuse 20-minute neighborhoods.To

41、 achieve that vision,cities must embrace new forms of mobility and invest in attainable multifamily housing.Environmental,social,and governance(ESG)strategies must also be a priority.In this way,the cities of the future can evolve into a collection of safe,affordable,and connected communities that m

42、ake urban living a great experience for the most people.Fifth+Broadway,NashvilleDESIGN FORECAST 2023|CITIES 2120Shifting work habits,demographic change,and affordability continue to challenge cities and downtown cores.Many are exploring new ways to attract residents,make urban areas more inclusive,a

43、nd revitalize communities.Large-scale adaptive reuse,planning for resilience at the community level,institutional partnerships,and new living models are solutions to root cities in local culture,guided by the belief that sensitive planning can serve people and spur growth.CITIES&URBAN DESIGN“Neighbo

44、rhoods of choice”could offer a range of living standards and more equitable 20-minute communities.To create a more balanced and just city,cities must offer choices for people of all ages,races,and income levels.This idea of“neighborhoods of choice”promotes economic attainment regardless of socioecon

45、omic status,with a range of options for residents to thrive through different life stages,such as inclusionary housing.Transforming distressed industrial assets into useful infrastructure can revitalize neighborhoods.From abandoned rail lines to coal-fired power plants,outdated industrial infrastruc

46、ture is increasingly being decommissioned and converted into new uses to jump-start development and unlock value in stalled markets or distressed neighborhoods.These interventions can increase land values,spur new job growth,and drive economic development.New partnership models can stitch communitie

47、s together with libraries,health clinics,and other social infrastructure.The decentralization of institutions is opening the door for more nontraditional public-private partnerships with community-facing service providers.This allows libraries or health clinics to fill the gaps in social infrastruct

48、ure by becoming more accessible and more connected within a broader network,so people can access services closer to where they live.010203TRENDSABABCNew Carrollton Station,New Carrollton,Md.The River District,New OrleansThe Ave.on Chicago Ave.,ChicagoFEATURED PROJECTSC“To stay competitive,cities mus

49、t reimagine their downtowns to be more than business hubs they must also evolve into lifestyle centers that support the anywhere workforce.”Sofia Song,Global Cities Research leader,Gensler04The“affinity district”is a design idea that could bring people together and promote more cohesive communities.

50、As cities struggle to get workers back,affinity districts can bring together like-minded individuals who,through their daily behavioral collisions,promote innovative thinking.Affinity districts promote a sense of community around shared activities,so maker spaces,community forums,mobility hubs,and e

51、ducational offerings are key features to have on-site.OVERVIEWDESIGN FORECAST 2023|CITIES|CITIES&URBAN DESIGN 2322Reimagining a Stranded Asset for a New Urban Community Avon Lake Renewable Master Plan,Avon Lake,OhioThe decommissioning and redevelopment of this former coal-fired powerplant will refra

52、me the stranded asset as a regional attraction while restoring the lakefront ecosystem.Avon Lake Environmental Redevelopment Group,LLC,in partnership with Gensler,plans to democratize the waterfront for public use while attracting new tenants.DESIGN FORECAST 2023|CITIES|CITIES&URBAN DESIGN 2524Over

53、half of global respondents said that living in a walkable neighborhood has become more important to them since the pandemic.Source:Gensler City Pulse Survey 2022“CENTRAL BUSINESS DISTRICTS ARE EXPLORING WAYS TO CONVERT AGED OFFICE BUILDINGS INTO NEW USES.OFFICE-TO-RESIDENTIAL CONVERSION COULD BE A W

54、AY TO REPOPULATE OUR DOWNTOWNS.ITS THINKING ABOUT THE FUTURE OF OUR DOWNTOWNS IN A DIFFERENT WAY THAT ALLOWS FOR A BROADER MIX OF PEOPLE.”Andre Brumfield,Cities&Urban Design leader,GenslerMost real estate investors disagree that there will be a trend away from high urban density.Gateway markets and

55、downtowns will retain their appeal for many people.Source:ULI/PwC Emerging Trends in Real Estate 2022 surveySTRATEGIES&RESEARCH20%21%42%14%3AGREEUNSUREDISAGREESTRONGLY DISAGREESTRONGLY AGREELIVING IN A WALKABLENEIGHBORHOODACCESS TO PARKING AT HOMEACCESS TO PUBLIC TRANSITACCESS TO A CAREASY COMMUTE T

56、OWORK AND SCHOOL54%38%47%37%45%34%ACCESS TO PARKING AT WORKDESIGN FORECAST 2023|CITIES|CITIES&URBAN DESIGN 2627BCA“Untethered from desks,passengers are flying more often and in different ways.Carriers expect the new habits to endure,despite economic uncertainty.”Niraj Chokshi,aviation reporter,The N

57、ew York TimesAVIATIONAirports are trying to assess how to cater to more passengers beyond typical business travelers,and how to cost-effectively implement sustainability into their facilities.Airport design has evolved past the practical needs of a transportation hub,and toward a mixed-use facility

58、with various spaces to include health and wellness features and connected workstations.The challenge is to curate customer journeys that make air travel more appealing to more people while moving toward resilient design.An“airport of choice”can cater to all types of people and make air travel more a

59、ttractive.Pre-pandemic,airlines and airports catered primarily to business travelers.Now,airports have an opportunity to rethink terminals to allow people to“choose”their own custom journey,appealing to both leisure travelers who prefer to linger and business travelers who want to get to their desti

60、nation quickly and efficiently.Airports can capture more revenue by appealing to a broader set of travelers.With business travel not rebounding quickly,and due to the success of video conferencing,airports are partnering with new brands to rethink their programming to cater to more people,such as yo

61、unger,digital-savvy consumers.Examples are the Capital One cafes and third-party lounges that are open to more than only those with exclusive airline status that offer fitness classes and regionally inspired meals.0102TRENDSUrban air mobility could transform the idea of air travel and airports.As ae

62、rial rideshare matures,urban air mobility hubs will facilitate new streams of mobility for people.Designing for these hubs will go beyond understanding the physical infrastructure required to support electric vertical takeoff and landing(eVTOL)vehicles but also provide an opportunity to rethink road

63、ways and city infrastructure in general.03BCDelta Sky Club at LAX,Los AngelesDeltas Terminal C at LaGuardia Airport,Queens,N.Y.San Francisco International AirportT1 Expansion,#1-Best Airports 2022,Wall Street JournalFEATURED PROJECTSAOVERVIEWDESIGN FORECAST 2023|CITIES|AVIATION2928A Modern Airport f

64、or a New Era of Travel JFK New Terminal One,New YorkDesigned by Gensler and AECOM,the new privately-funded Terminal One will prioritize accessibility,convenience,and the ultimate passenger experience with over 300,000 square feet of dining,retail,lounges,and recreational space.DESIGN FORECAST 2023|C

65、ITIES|AVIATION3130Air passenger numbers are expected to recover in 2024.In 2021,overall travelers numbers were 47%of 2019 levels.This is expected to improve to 83%in 2022,94%in 2023,103%in 2024,and 111%in 2025.Source:IATAVirtual security queuing technology will allow people to linger before going th

66、rough security,giving them more time to shop or dine.Virtual security queuing technology has enabled flyers to reserve a time to go through security in order to avoid lines.Those passengers will now have more time before they hit the checkpoint,which means airports will want to increase the amenitie

67、s available on the land side of security.Before 9/11,30%to 40%of airport concessions tended to be land side;now that figure is just 5%to 10%.But with the expansion of virtual queuing,the balance will need to increase to 15%to 20%.Source:Travel Weekly “WHETHER YOU WANT TO LINGER AT THE AIRPORT OR GET

68、 WHERE YOURE GOING AS QUICKLY AS POSSIBLE,THE AIRPORT OF CHOICE WILL DELIVER BETTER OPTIONS WITH FEWER TRADE-OFFS.”Tim Hudson,Aviation leader,Gensler801006040200%2021202220242023202583%94%103%111%47%15-20%5-10%30-40%CURRENTPOST-VIRTUAL QUEUINGBEFORE 9/11STRATEGIES&RESEARCHAIRPORT CONCESSIONS+DESIGN

69、FORECAST 2023|CITIES|AVIATION3233AThe purpose of the campus is shifting to include more spaces that support students outside the classroom.With increased choices for learning and working,the purpose of the physical campus is shifting to focus on building community supporting relationships,motivation

70、,and emotional well-being.Leading institutions are redesigning and investing in spaces that maximize student experiences,promote belonging,shed unneeded buildings,and reduce carbon footprints.Hybrid is here to stay.While the effects of the COVID-19 pandemic may be with us for a long time,students an

71、d educators have demonstrated incredible resilience.The swift adoption and continued improvement of hybrid learning and working highlight the need to support a wide variety of needs and preferences.To attract and retain students and employees,institutions need a range of space types that support par

72、ticipation.0102TRENDSEducation pathways are expanding to prepare students for careers that dont require degrees.The cost of higher education and the growing need for high-tech skills that dont require a degree are causing many students to reconsider college.High schools and community colleges are re

73、sponding by providing programs and places for diverse learners to design their educational journeys that prepare them for meaningful careers.03BCWest Virginia University Reynolds Hall,Morgantown,W.Va.CSULB Parkside North Residence Hall,Long Beach,Calif.West Coast University,Richardson,TexasFEATURED

74、PROJECTSAEDUCATIONThe learning landscape continues to transform;research shows that students want more choice,more hybrid learning,and generally improved student experiences.In response,institutions are leveraging lessons learned during the pandemic while keeping a careful eye on declining enrollmen

75、t and the global economy.The challenges they continue to face revolve around redefining the purpose of the physical campus,expanding services to support the whole student,and creating environments that prioritize equity.“The academic building of tomorrow will be even more radically different as youn

76、g learners come to expect more of their learning environments when they reach the university level.”Deborah Shepley,Education leader,GenslerBCOVERVIEWDESIGN FORECAST 2023|CITIES|EDUCATION 3435Designing the Future of Education Wichita State University,Woolsey Hall,Wichita,Kan.WSU developed a flexible

77、,collaborative workplace where the lines between departments are blurred.Connecting industry and academia,the facility is defined by a series of blended spaces that represent the future of business at the university.DESIGN FORECAST 2023|CITIES|EDUCATION 3736Students,educators,and staff have a strong

78、 preferencefor hybrid participation.Institutions can support diverse community needs and preferences by providing a range of options for learning,teaching,and working.Source:Gensler Education Engagement Index 2022One hybrid does not fit all.Source:Gensler Education Engagement Index 2022“CLASSROOMS A

79、ND OTHER SCHOOL SPACES SHOULD BE DESIGNED TO BE MULTIPURPOSE AND BE ABLE TO TRANSFORM INTO ANYTHING AT ANYTIME.IF WE CAN DESIGN A SPACE LIKE A KIT OF PARTS,WE CAN ALLOW EDUCATORS,INNOVATORS,AND ADMINISTRATORS TO ADAPT THE CLASSROOM OVERTIME TO ADDRESS FUTURE CHANGES AND NEEDS.”Mark Thaler,Education

80、leader,Gensler27%ON CAMPUS24%VIRTUAL49%HYBRID24%ON CAMPUS13%VIRTUAL63%HYBRID21%ON CAMPUS20%VIRTUAL59%HYBRIDSTUDENTEDUCATORSTAFFHYBRID MODALITIESHYFLEX Class offers a virtual or in-person participation option for all activitiesBINARY HYBRIDClasses are either fully in-person or fully virtualOTHERCombi

81、nations of virtual and in-person interactionSCHEDULE-BASED HYBRIDClass meets in-person or virtually based on the day of weekACTIVITY-BASED HYBRIDClass has certain activities in-person and other activities are virtualSTRATEGIES&RESEARCHIdeal participation model among each survey respondent type.39DES

82、IGN FORECAST 2023|CITIES|EDUCATION 3839ACRITICAL FACILITIESUnabated growth and demand are driving more data center development,particularly in top-tier markets,which is leading to limited availability of sites and longer lead times on power supply.Additionally,sustainability is gaining increased imp

83、ortance as organizations inch closer to 2030 commitments.The next challenges facing the industry include finding ways to innovate for urban spaces,creating more energy-efficient operations,and working to achieve net zero and carbon neutral corporate goals.Data centers will continue to go vertical to

84、 accommodate future growth.As site availability and developable land become scarce,especially in primary markets,some data center companies are already planning vertical building types that can stack upward to fit into dense urban spaces and for anticipated growth.01To meet 24/7 demand,data centers

85、will require a more robust,resilient power supply.An uninterrupted power supply is critical to data center operation,which depends on the ability of utility companies to get power to the data center as quickly as operators need it.Data center resiliency will require new substations,modernizing parts

86、 of the grid,and independent systems such as microgrids.By developing at scale,a new breed of colocation providers will transform the market.A new cohort of data center developers with strong financial backing is gaining a foothold in top markets with plans to develop quickly at scale.Because they a

87、re building new,a substantial portion of their portfolio will be more efficient facilities with the latest technology,giving them an advantage over legacy facilities.0203TRENDS“The global data volume will keep growing rapidly.Thats why we are fostering suitable infrastructures for eco-friendly effic

88、ient cloud services and energy-efficient data centres.”Thierry Breton,EU Commissioner for Internal MarketABCEFIRE Innovation Hub Datacenter,Abu Dhabi,UAENTT Facilities Data Center,Santa Clara,Calif.Guangzhou Transformer Substation,Guangdong,ChinaFEATURED PROJECTSCBOVERVIEW04Community feedback is gai

89、ning influence over data center development.Community scrutiny is increasing around acoustics,power,and water usage,especially in drought-stricken locations.Rather than unsightly boxes,communities want more sustainable data centers that are better integrated into the urban fabric.With community inpu

90、t,data centers can become better designed,more appealing community fixtures rather than something to conceal.DESIGN FORECAST 2023|CITIES|CRITICAL FACILITIES 4140By 2026,the public cloud market will increase to$323 billion in the U.S.and$90 billion in China,fueling massive growth and demand for data

91、centers.Source:MIT Technology Review Insights and Statistics Technology Market OutlookThe cloud is having measurable impact on business.Source:Vanson Bourne,“The Business Impact of the Cloud”“DATA CENTERS WILL NEED TO ADDRESS CONCERNS SUCH AS WATER SCARCITY,ENERGY EFFICIENCY,AND SUPPLY CHAIN ISSUES,

92、PARTICULARLY IN MAJOR DATA CENTER MARKETS WHERE AVAILABLE PROPERTIES ARE SCARCE.”Jackson Metcalf,Critical Facilities leader,Gensler STRATEGIES&RESEARCH43DESIGN FORECAST 2023|CITIES|CRITICAL FACILITIES AVERAGE IMPROVEMENT IN TIME TO MARKETAVERAGE REDUCTION IN OPERATIONAL COST AVERAGE INCREASE IN COMP

93、ANY GROWTHAVERAGE REDUCTION IN IT SPENDINGAVERAGE INCREASE IN PROCESS EFFICIENCYAVERAGE REDUCTION IN IT MAINTENANCE COST20.6%19.6%18.8%16.1%16.6%15.7%CHINAU.S.$90BIL$323BIL4243CLIMATE ACTION&SUSTAINABILITY SERVICESCarbon performance certifications will permeate American and global real estate in the

94、 immediate future.Radical transparency is the name of the game as companies shift to a culture of disclosure around their environmental commitments.Net zero energy and carbon certifications will become baseline expectations even in industries with traditionally poor building performance.The world wi

95、ll follow Europes lead as it charts a course toward regenerative systems.Recognizing that carbon reduction is only a first step in a long journey,much of Europe is embracing climate action strategies focused on low-tech design and regenerative systems.Such strategies will shift the focus from minimi

96、zing environmental harm(net zero)to actively benefiting local ecologies and generating renewable,clean energy(net positive).01020304TRENDSTransforming existing buildings and materials with reuse strategies will supersede new construction.As energy grids decarbonize,the embodied carbon associated wit

97、h new construction will become more consequential.Adaptive reuse,which can reduce a buildings life cycle carbon by 40%,will be an important antidote to this dilemma,especially as forward-thinking governments and firms pledge to prioritize retrofits over new builds.Certifications will emerge to bette

98、r define and quantify socially responsible strategies the S in ESG.While many prominent certifications programs exist to demonstrate environmental and governance commitments,the same cannot currently be said for social aspects of ESG.Funds are increasingly seeking clarity on equity,inclusion,and wel

99、lness.In coming years,we expect new evaluation systems for socially responsible strategies as companies look to prove their mettle to investors.OVERVIEWDespite ongoing economic dark clouds,investments in sustainable design strategies and ESG-related certification programs will continue,especially as

100、 more organizations understand that their real estate may be the most powerful climate action tool at their disposal.As embodied carbon analysis gains recognition alongside the drive for operational net zero goals,design and construction strategies that sequester carbon in buildings and prioritize l

101、ocally manufactured products will see a high degree of success.Advocacy for local building code improvements will be critical as we seek to raise the minimum standard across all projects.ABCConfidential ClientAlexandria Gateway Amenity Building,South San FranciscoEricsson USA 5G Factory of the Futur

102、e,Lewisville,TexasFEATURED PROJECTS“The majority of the buildings that will exist in 2030,and even in 2050,have already been built.From a climate action point of view,the architects function has as much to do with breaking new ground as it does with managing,altering,and evolving what we already hav

103、e.”Anthony Brower,Climate Action&Sustainability Services leader,GenslerABCDESIGN FORECAST 2023|CITIES|CLIMATE ACTION&SUSTAINABILITY SERVICES 4544“BUILDINGS SHOULD BE SEEN AS MORE THAN PHYSICAL BANK ACCOUNTS.ONE OF THE FUNDAMENTAL CHANGES WE CAN MAKE IS TO ATTRIBUTE VALUE TO AN EXISTING BUILDING BASE

104、D ON THE LONGEVITY OR DECONSTRUCTION CREDENTIALS OF THE MATERIALS INSIDE.”Juliette Morgan,Climate Action&Sustainability Services leader,Gensler Only 22%of U.S.adults feel their community has a plan to address climate change.Source:Gensler U.S.Climate Action Survey 2022 There is widespread support fo

105、r governments to incentivize retrofits and other greenhouse gas reduction strategies.Source:Gensler U.S.Climate Action Survey 2022More than 700 of the largest 2,000 publicly traded companies have made net zero commitments,with 59 of the FTSE 100 committing to net zero emissions by 2050.Two-thirds of

106、 the S&P 500 have set emission reduction targets of some kind.Source:Harvard Business Review/L.E.K.Consulting REGIONGENERATIONLOCATION302520155100%MIDWESTURBANSUBURBANRURALGEN Z/MILLENNIALBOOMERS/SILENT GENGEN XNORTHEASTSOUTHWEST22%22%21%29%20%20%24%26%19%16%90%OF U.S.ADULTS SEE A NEED FOR A GOVERNM

107、ENT ACTION TO ADDRESS CLIMATE CHANGE.STRATEGIES&RESEARCH47DESIGN FORECAST 2023|CITIES|CLIMATE ACTION&SUSTAINABILITY 4647CITIES|WORK|LIFESTYLE|HEALTH OFFICE BUILDINGS DEVELOPER P.52REPOSITIONING&LANDLORD SERVICES P.60FINANCIAL SERVICES COMPANIESP.66PROFESSIONAL SERVICES FIRMSP.72 CONSUMER GOODS COMPA

108、NIES P.78TECHNOLOGY COMPANIESP.84 ENERGY COMPANIESP.90FOUNDATIONS,ASSOCIATIONS&ORGANIZATIONS P.94GOVERNMENT&DEFENSE AGENCIES P.100MEDIA COMPANIES P.104 PRODUCT DEVELOPMENT P.110STRATEGY SERVICESP.114THTHEEFFU UT TU URRE EO OFFWWOORRKKDESIGN FORECAST 2023|WORK49The workplace is changing at an unprece

109、dented pace.Across the globe,weve seen a fundamental shift in how and where work happens.Amid these profound shifts,organizations,developers,and landlords want to know what they can do to optimize their real estate.What will set them apart is the experience they design for tenants and employees.We k

110、now that workers around the world still place a great deal of value in the physical workplace for social interaction,mentorship,deep concentration,and focus work.We also know that to compete in a war for talent,companies must also support an ecosystem of workspaces both in and out of the office wher

111、e talent can thrive.This is an opportunity to rethink the physical workplace to offer a mix of unique and fulfilling experiences that can attract people,whether thats through new technologies or new types of spaces.Twitch,Los Angeles50DESIGN FORECAST 2023|WORK51DEVELOPEROFFICE BUILDINGS:OVERVIEWThe

112、role of the office has changed,and office buildings must become compelling,sustainable,people-centered destinations to differentiate in a tightly competitive market and provide workers with a sense of belonging.With rising costs,economic uncertainty,and the shift to flexible and hybrid work,develope

113、rs are looking at buildings that can be multiuse and adaptable to respond to market demands.Next-level amenities,ESG strategies,adaptable spaces,and flexible systems will be key to the commercial office rebound.Tomorrows office building will prioritize cooperation with social spaces,outdoor access,a

114、nd other amenities that bring people together.Companies are increasingly focused on shared experiences at the office,so developers should double down on strategies that bring people and neighborhoods together,such as cafs,working lobbies,and outdoor space between buildings.Buildings that can flex fo

115、r alternative uses will have better long-term value.To expand a buildings life span and long-term use,new buildings must be flexible enough to be customized,but not so specific that they become obsolete.To increase value,developers should build in flexibility for alternate uses,such as a floor plate

116、 that could work for labs,medical suites,or classrooms.The trend toward open,inviting ground floors will continue community engagement.Developers have an opportunity to reimagine the ground floor of cities by reinventing sidewalk-facing storefronts as multiuse destinations that serve the community.T

117、hese multipurpose spaces can increase a buildings value and help developers frame their projects as ESG investments.010203TRENDSA“The real market differentiator is a new kind of office that allows tenants to sit,stand,and work while moving through sheltered,tempered outdoor space all while feeling h

118、ealthier and more connected to their community.”Darrel Fullbright,Office Buildings Developer leader,GenslerBCABCBlock 16,AustinShimao Qianhai Tower,ChinaBurlingame Point,Burlingame,Calif.FEATURED PROJECTSDSignal House,Washington,D.C.DDESIGN FORECAST 2023|WORK|DEVELOPER5352Rethinking Amenities in a D

119、owntown Office Building 167 N Green Street,ChicagoThis LEED Gold,750,000-square-foot development reshapes the existing office building landscape.With a full-size basketball court,game room,sitting room,lawn,and vegetable garden on the top floor,Gensler in partnership with Shapack and Focus flipped t

120、he idea of amenities as a support mechanism for the building,making them a driver for community and culture and a market differentiator.DESIGN FORECAST 2023|WORK|DEVELOPER5554167 N Green Street,ChicagoDESIGN FORECAST 2023|WORK|DEVELOPER5756“OFFICE BUILDINGS ARE NO LONGER JUST CONTAINERS FOR PEOPLE,B

121、UT RATHER,AN EXPERIENCE SUPERCHARGER.OFFICE PERFORMANCE SHOULD BE LESS ABOUT MAXIMIZING WORKPLACE DENSITY AND MORE ABOUT THE QUALITY OF THE SPACE AND THE EXPERIENCE IT DELIVERS.”Duncan Lyons,Office Buildings Developer leader,GenslerESG is playing a heightened role in operational and investment decis

122、ions.Over 80%of respondents consider environmental,social,and governance(ESG)elements when making operational or investment decisions.Source:ULI/PwC Emerging Trends in Real Estate 2022Hybrid workers say their ideal experience mix could bring them back to the office more often.Source:U.S.Workplace Su

123、rvey 2022 What is driving uncertainty about total office space needs in the next three years?Source:ULI/PwC Emerging Trends in Real Estate 20221234LACK OF UNDERSTANDING ABOUT HOW A HYBRID WORK MODEL WILL AFFECT OFFICE SPACE NEEDS.93%56%38%30%TOO EARLY TO KNOW HOW LONG PHYSICAL DISTANCING MAY BE REQU

124、IRED IN THE WORKPLACE.ABILITY TO SUBLEASE EXCESS SPACE REMAINS UNCERTAIN.STANDARD LEASES ARE OF LONG DURATION AND CHALLENGING TO EXIT.42%1 MORE DAY/WEEK17%1 MORE DAY/MONTH17%NO CHANGE24%FULL TIME BACK TO OFFICE80%CONSIDER SOCIAL,ENVIRONMENTAL,AND GOVERNANCE WHEN INVESTINGSTRATEGIES&RESEARCHDESIGN FO

125、RECAST 2023|WORK|DEVELOPER5958“Renovating the existing building stock to a zero-carbon-ready level is a key priority for achieving the sectors decarbonization targets for 2030 and 2050.”International Energy Agency,“Technology and Innovation Pathways for Zero-Carbon-Ready Buildings by 2030”REPOSITION

126、ING&LANDLORD SERVICESOFFICE BUILDINGS:OVERVIEWTo future-proof their real estate assets,building owners will need to make transformational investments.As office developers and owners look to reconcile their portfolios,many are undergoing conversions into residential,life sciences,and logistic centers

127、.The most sought-after buildings of the future will be ones that offer experiential environments with a mix of uses and that perform well with regard to factors impacting ESG.Flexibility,adaptability,environmental performance,and design for well-being will drive the next chapter of building repositi

128、oning.Stranded assets will continue to offer owners and developers opportunities to create low carbon,equitable,and sought-after mixed-use districts.As competition for Class A office space intensifies,owners and developers will have an opportunity to convert older under-performing office buildings i

129、nto mixed-use destinations.By leveraging the right design strategies and public-private partnerships,these districts can also meet the climate,housing,and workplace needs that many city managers and tenants are demanding.Shared amenities can benefit underperforming assets and build community goodwil

130、l.Asset owners are increasing offerings to retain or attract tenants;however,the cost can be substantial.By creating shared amenities,such as caf,coworking,grocery,and retail on the ground plane,building owners can collaborate and generate revenue while supporting residents,tenants,and visitors.Cowo

131、rking and spec suites will continue to surge as variable office space evolves.As the traditional office leasing model is disrupted,asset managers are embracing branded coworking and spec suites as a flexible lease strategy while portfolios continue to be evaluated.Well-being,fitness,and access to th

132、e outdoors will continue to draw tenants.Health remains a top priority for building tenants and residents,putting well-being amenities at the top of everyones list.Developers will find success with a range of space types,including basketball courts,outdoor tracks,and workout rooms,all of which can b

133、e supported by on-demand class schedules,fitness coaches,massage therapists,and nutritionists.01020304TRENDSACABC100 Stockton Retail Repositioning,San Francisco4300 Wilson Repositioning,Arlington,Va.Gateway,Newark,N.J.FEATURED PROJECTSBDESIGN FORECAST 2023|WORK|REPOSITIONING&LANDLORD SERVICES6160Rep

134、ositioning an Office Building for a Lower Carbon Footprint 633 Folsom Street,San FranciscoTo attract tenants and increase value,The Swig Company enlisted Gensler to reposition this outdated office building.The repositioned entry provides an energetic ground-floor experience that connects pedestrians

135、 to the amenity-driven lobby and outdoor plaza.Through a commitment to structural reuse,the team reimagined the building by lowering the embodied and operational carbon of a new construction.DESIGN FORECAST 2023|WORK|REPOSITIONING&LANDLORD SERVICES6362“TENANTS ARE LOOKING FOR AN ECOSYSTEM.THEY DONT

136、WANT TO BUILD INTERNAL AMENITY SPACES WITHIN THEIR OWN LEASEHOLD AND ARE KEEN TO SHARE SPACES WITH OTHER TENANTS TO SUPPORT SOCIAL,INNOVATION,AND COLLABORATION INITIATIVES.”Sheryl Schulze,Repositioning&Landlord Services leader,GenslerIt can take up to 80 years to pay back the carbon debt that is inc

137、urred when an existing building is replaced with a new structure,even if the new building is highly energy efficient.Source:The Greenest Building:Quantifying the Environmental Value of Building ReuseThose companies that provide both effective space and a great experience are more likely to be locate

138、d in amenity rich neighborhoods.Source:U.S.Workplace Survey 202280YEARS OF CARBON DEBTCOFFEE SHOPPARK/GARDENGROCERY STOREEATERIES BARCAFETERIAMEDICAL HEALTH FACILITIESFITNESS CENTERDRUG STORELIBRARYEVENT SPACEMAKER SPACEWELLNESS FACILITESEXERCISE CLASSES DRY CLEANINGSALON/BARBERLOCKER ROOMBIKE STORA

139、GECHILD CARERELIGIOUS FACILITYPET CAREFARMERS MARKETELDER CARE84%81%77%74%73%72%71%70%67%66%63%63%61%60%59%54%52%52%45%81%81%81%Office Buildings in the U.S.Are Aging.Median age:40 years old Source:ULI/PwC Emerging Trends in Real Estate 2022OF ALL OFFICE BUILDINGS IN THE U.S.ARE AT LEAST 60 YEARS OLD

140、 25%STRATEGIES&RESEARCHPercentage which have the following amenities/services on-site or nearby their workplace or office buildingDESIGN FORECAST 2023|WORK|REPOSITIONING&LANDLORD SERVICES6564DESIGN FORECAST 2023|WORK|FINANCIAL SERVICES COMPANIESFINANCIAL SERVICES COMPANIESOVERVIEWFast-emerging techn

141、ologies,Big Data,Big Tech competitors,and evolving employee expectations have driven financial services firms to embrace new models of working.Growth and productivity are top priorities,and in an industry where place and being present have defined organizational culture,top firms are redefining how

142、to enable employees to thrive.Tech-enhanced workflows,increased connectivity,and workplaces centered on convenience,hospitality,and wellness will make offices rewarding and supportive.For those embracing hybrid,improved virtual experiences will supercharge productivity and collaboration,while provid

143、ing opportunities to reprogram existing spaces into social lounges,team rooms,and places to decompress.Leadership in the industry will focus on training,mentoring,professional development,and onboarding to retain talent.Leaders are requesting in-person training sessions within their own sites in lie

144、u of going to offsite locations.They are also rethinking on-the-job training and onboarding,especially for recent graduates by introducing different workplace setups and learning opportunities.Hybrid work is causing the industry to rethink the definition of a primary seat in the financial workplace

145、ecosystem.As cost pressures and flexibility demands redefine where and how people work,firms are rethinking primary seats as“workpoints”that can exist anywhere in the building and can be measured based on time used vs.activity.Expanding the workplace ecosystem away from an on-floor single workstatio

146、n can enable more diverse amenities,provide choice,and make offices hybrid-ready.Financial service organizations are increasingly transforming their design space guidelines into workplace experience guidelines.New workplace experiences will combine the highest standards of space design with new serv

147、ice and technology provisions that empower staff to be their most productive.More daily conveniences can range from wellness checks to speakeasy lounges.010203TRENDSABCConfidential Financial Services ClientConfidential Financial Services Client,Glasgow,U.K.Visa CEMEA Headquarters,DubaiFEATURED PROJE

148、CTSABC“Technology is both the key enabler of a hybrid workplace and its biggest inhibitor with many having a better tech setup at home than in the office,financial services firms are struggling to attract their people back to the office.Tina Hakkaki,Gensler Financial Services Companies leader,Gensle

149、r6766Reimagining the Financial Workplace Confidential Financial Client,Tegucigalpa,HondurasWith dynamic,energy-filled spaces,rather than a typical enclosed workplace,Gensler helped this bank transform its workplace interior standards and materialize its vision.The forward-thinking space challenges n

150、otions of how a financial institutions environment should look,feel,and perform.DESIGN FORECAST 2023|WORK|FINANCIAL SERVICES COMPANIES6968“FINANCIAL ORGANIZATIONS ARE DOUBLING-DOWN ON SPACES FOR LEARNING,TRAINING,AND NETWORKING WITH YOUNGER WORKERS IN MIND.”Marisol DeRosa,Financial Services Companie

151、s leader,GenslerInvesting in learning and training is critical.Source:The Financial Services Skills Commission:“Mind the Gaps Skills for the Future of Financial Services 2022”OVER 8 IN 10 Say employees were prepared for future roles because of investments in forecasting and building future skills.Al

152、most 94%say it improved employees career prospects.OVER 6 IN 10 Say it reduced the need to hire externally reducing contractors cost and 53%say redundancy costs were reduced.OVER 1 IN 2 Say it improved the quality of outputs.5 digital and data-driven forces changing financial services in Europe.Sour

153、ce:The Financial Services Skills Commission:“Mind the Gaps Skills for the Future of Financial Services 2022”19%BUSINESS,STRATEGY OPERATING MODEL15.9%POLICY,PROCESS OR REGULATION23.8%TECHNOLOGY22.2%CUSTOMER BEHAVIOR19%PRODUCT&SERVICEThe most hard-to-fill vacancies for U.K.Financial Services firms.Sou

154、rce:The Financial Services Skills Commission:“Mind the Gaps Skills for the Future of Financial Services 2022”In the coming decade,the U.S.financial services industry is expected to face the greatest talent gap of any sector,with a deficit ofMILLION WORKERS Source:The Financial Services Skills Commis

155、sion:“Mind the Gaps Skills for the Future of Financial Services 2022”1.7DATA&ANALYTICSTECHNOLOGY DESIGN&MANAGEMENTBUSINESS,PROCESS&CUSTOMER EXPERIENCE DESIGN PERSONAL EFFECTIVENESS THINKING&PROBLEM SOLVING37.9%17.2%17.2%10.3%05101520253035406.9%LEADERSHIP&SOCIAL INFLUENCEDESIGN FORECAST 2023|WORK|FI

156、NANCIAL SERVICES COMPANIESPRIORITY GAPSECOND PRIORITY GAPSTRATEGIES&RESEARCH717170PROFESSIONAL SERVICES FIRMSFor professional services firms,experience and amenities can draw workers to the office.Professional services firms are investing in expanded amenities with unique,fulfilling experiences to e

157、ntice workers,particularly younger generations,to come into the office.These client-and employee-facing spaces,such as gyms,libraries,cafs,and restaurants,act as the cultural hub of the space and with places for connection and learning.For law firms,the office will continue to be a valuable tool for

158、 focus work.While some law firms are shrinking the size of enclosed private spaces,the office remains a valued tool for highly concentrated focus work.Some firms are introducing“cockpit offices,”which are smaller,quieter,and efficient work settings for just one person.Separating quiet zones from hig

159、hly experiential zones will be key.01020304TRENDSThe war for talent will continue to drive sustainability and equity in the legal workplace.To appeal to shared values of employees,prospective talent,and clients with ESG goals,some law firms are creating more inclusive,nonhierarchical interiors.Rathe

160、r than corner offices,theyre creating diverse experiences that allow people to choose the types of spaces that best support them,regardless of their rank or tenure.Management advisory firms have an opportunity to connect real estate to carbon goals.While most management advisory firms have made carb

161、on commitments,many havent made a connection between their carbon goals and their office design.These firms have an opportunity to connect their real estate teams to develop project-specific guidelines and standards for their fit-outs to be carbon neutral.OVERVIEWFollowing pandemic disruption,pent-u

162、p demand is driving more creative and innovative workplace designs in the professional services firms industry.In a highly competitive market,new spaces and amenities will draw talent and help firms chart their new path.We partner with professional services firms to transform offices into inspiring

163、magnets for professionals and clients.In these client-facing professions,where connections between staff,leaders,and clients are critical,communal spaces that build culture and spur opportunities for interaction and collaboration are highly valued.ABCConfidential Law FirmBaker Botts,LondonAkin Gump,

164、HoustonFEATURED PROJECTS“Workplaces designed to support well-being,equity,and meaningful amenities will make the office a compelling place to work for attorneys and staff.”Timothy Bromiley,Professional Services Firms leader,GenslerDESIGN FORECAST 2023|WORK|PROFESSIONAL SERVICES FIRMSABC7372Blurring

165、the Line Between Client-and Internal-Facing Spaces Confidential Consulting Firm The U.S.headquarters for this leading consulting firm blurs the line between client-facing and internal spaces to forge communities of innovation.Movable partitions allow the space to transform to accommodate events of v

166、arious sizes.Digital fixtures react to human presence,creating a more dynamic workplace.DESIGN FORECAST 2023|WORK|PROFESSIONAL SERVICES FIRMS7574“BOTH SENIOR AND EMERGING TALENT ARE LOOKING FOR MORE EMPHASIS ON LEARNING,QUALITY OF WORK,AND MENTORSHIP IN THEIR OFFICE EXPERIENCES.”Carlos Posada,Profes

167、sional Services Firms leader,GenslerWe need to design for a workforce that is more diverse than ever.The percentage of summer associates of color in major U.S.law firms increased by nearly 5 percentage points in 2021,increasing to 41.34%,according to a report by the National Association for Law Plac

168、ement.Source:National Association for Law Placement 41%SUMMER ASSOCIATES OF COLOR IN U.S.LAW FIRMS“To focus on my work”is ranked the top reason to come to the office.Source:U.S.Workplace Survey 2022 STRATEGIES&RESEARCHACCESS TO AMENITIESACCESS TO AN ERG0NOMIC WORK SETTINGTO BE PART OF THE COMMUNITYI

169、MPROMPTU,FACE-TO-FACE TIMETO BE VISIBLE FOR OPPORTUNITIESACCESS TO SENIOR LEADERSSOCIALIZING WITH COLLEAGUESSCHEDULE IN-PERSON MEETING WITH CLIENTSPROFESSIONAL DEVELOPMENT/COACHINGTO SIT WITH MY TEAMACCESS TO SPECIFIC SPACES,MATERIALS,RESOURCESSCHEDULED IN-PERSON MEETING WITH TEAM ACCESS TO TECHNOLO

170、GYTO FOCUS ON MY WORK123456789101112131448%43%42%39%38%37%36%36%35%34%32%30%25%24%0%10%20%30%40%50%Percentage of survey respondents who ranked the following reasons as the most important to come to their companys workplace(aggregate of total respondents)DESIGN FORECAST 2023|WORK|PROFESSIONAL SERVICE

171、S FIRMS7776DESIGN FORECAST 2023|WORK|CONSUMER GOODS COMPANIESCONSUMER GOODS COMPANIESConsumer goods real estate must match the industrys need to innovate with flexible and adaptable spaces.For consumer goods companies,fast-moving customer expectations in the market mean the workplace has to be set u

172、p to accommodate innovation.Spaces like innovation hubs,consumer and partner engagement centers,and smart factories will be coveted for their ability to blend manufacturing,research and development,and collaborative office work.Hydrogen fuel-cell vehicles will compete with EVs as sustainable choices

173、 in the long term,increasing demand for R&D space in the short term.Electric vehicles are in position A,but several prominent companies are investing in research and development spaces for hydrogen technology.This endeavor will also demand a unique look and feel,both to connect workers to their miss

174、ion and to convey the story of this unique energy alternative to customers.01020304TRENDSConsumer goods companies will lean heavily on the workplace to express sustainability stories.In recent years,many consumer goods companies have taken drastic steps to decarbonize their supply chains.Now,its tim

175、e to apply that same commitment to workplace design.Building performance and workplace brand are among the key opportunities for companies to build on their environmental success stories.Consumer preferences for healthy and sustainable goods will continue to push investment in new alternatives,creat

176、ing a need to innovate faster.Agribusiness and other raw material industries are expected to grow to support sustainable products for food as well as goods including clothing,personal care,plastics,and fuels.This will require more lab,testing,evaluating,and consumer engagement spaces to promote inno

177、vation in the workplace.OVERVIEWAs paragons of innovation and sustainability,consumer goods companies find themselves on the front lines of some of the worlds most dramatic transformations.Significant global shifts toward electrification,resource conservation,and wearable healthcare technology all r

178、epresent historic disruptions that will ultimately take shape in the products people buy.To meet new customer demand and expectations,the industry will need to rely on its workplaces to drive compelling brand stories and facilitate the fast-paced innovation required to succeed amid global economic u

179、ncertainty.ABCCARIAD,Redmond,Wash.Whole Foods Market East Block Office Interiors,AustinStarbucks HQ,SeattleFEATURED PROJECTSACB“To meet employees evolving expectations,the consumer goods workplace needs to adapt to support the well-being of employees and evolve how we connect,exchange ideas,and find

180、 community in our shared work environments.”Don Ricker,Consumer Goods Companies leader,Gensler7978An Amenity-Rich Facility to Inspire Innovation Confidential Innovation Center,ShanghaiThis new facility is the embodiment of a new generation of high-performing,human-centric workplaces.As a dynamic and

181、 amenity-rich campus,the project will support product innovation and market research while also serving as a visitor experience center.DESIGN FORECAST 2023|WORK|CONSUMER GOODS COMPANIES8180DESIGN FORECAST 2023|WORK|CONSUMER GOODS COMPANIESThe plant-based foods market could make up to 7.7%of the glob

182、al protein market by 2030,with a value of over$162 billion,up from$29.4 billion in 2020.Source:Bloomberg Intelligence$162To reach customers in new ways,companies are inviting social media influencers to visit,collaborate on products,and post directly from their workplaces.Social media will account f

183、or 33%of all digital advertising spending in 2022.Source:Hootsuite STRATEGIES&RESEARCHBILLION MARKET BY 2030“CONSUMER GOODS WORKPLACES ARE CHANGING RAPIDLY AS THEY EMBRACE HYBRID WORK AND RECRUIT NEW TALENT.THE WORKPLACE IS FOCUSED ON BOTH INNOVATION AND EXPERIENCES THAT BUILD TOGETHERNESS.”Francesc

184、a Poma-Murialdo,Consumer Goods Companies leader,GenslerConsumer goods professionals spend the plurality of their time working with others in-person more than any other industry.Source:Gensler U.S.Workplace Survey 2022 25%30%18%13%14%24%24%28%28%16%16%16%16%16%16%TECHNOLOGYMEDIAENERGY28%28%17%13%14%3

185、7%25%16%10%12%SCIENCESMANAGEMENT ADVISORY34%37%10%8%11%CONSUMER GOODS26%40%13%10%11%13%10%11%27%39%46%34%8%5%7%GOVERNMENT/DEFENSELEGALFINANCIAL SERVICESWORKING WITH OTHERS IN-PERSONWORKING ALONESOCIALIZINGLEARNINGWORKING WITH OTHERS VIRTUALLY33%8382TECHNOLOGY COMPANIESOVERVIEWSupporting and recruiti

186、ng engineering talent means creating spaces for deep focus.The tech industrys core talent base will always be its engineers,a group whose productivity depends on specific environmental conditions.For them,peak performance is often associated with places for deep focus where they can achieve a flow s

187、tate;however,such places will ultimately benefit all workers by minimizing distractions.Advanced workplace analytics and pilot projects will unlock insights into worker usage and behavior in a matter of weeks.When it comes to understanding how people and spaces interact,were on the doorstep of a rev

188、olution.Emerging software will enable companies to unlock data on the specific ways workers use their spaces and how they feel about them in real time.Embodied carbon is where tech must tighten its belt to meet ESG goals.The tech industry carries an outsized embodied carbon footprint because of how

189、quickly the average workplace scraps or renovates spaces every few years.As ESG goals become paramount for investors,the opportunity for tech is to lean into workplace products ready-made for disassembly and reuse.010203TRENDS“Designing for a broad spectrum of abilities both physical and neurodivers

190、e is now table stakes for most technology companies.The experience and performance of the workplace is better for it,too.”Brian Stromquist,Technology Companies leader,GenslerCABThe one constant across the technology industry is speed.Engineers need to perform quickly;products need to hit the market

191、before the competition;and real estate schedules need to accelerate.Current economic conditions make operating with speed anything but easy,so the industry is exploring new pathways to get what it needs while also elevating standards for rigor and empathy in the workplace.ABCLinkedIn,Omaha,Neb.Uber,

192、ChicagoFivetran,Oakland,Calif.FEATURED PROJECTSDESIGN FORECAST 2023|WORK|TECHNOLOGY COMPANIES8584A Tech Headquarters Designed for People NVIDIA Headquarters,Santa Clara,Calif.This Silicon Valley pioneer sought a corporate headquarters that reflected its core belief in people as its greatest asset.Th

193、e buildings sculptural roof,informed by the interior planning,creates large,vaulted spaces along with more intimate areas where private,focused work occurs.DESIGN FORECAST 2023|WORK|TECHNOLOGY COMPANIES8786STRATEGIES&RESEARCH“TECH COMPANIES ARE IN A UNIQUE AND RATHER FORTUNATE POSITION TO BE SEEN AS

194、 PART OF THE SUSTAINABILITY SOLUTION WHILE ALSO TAKING STEPS TOWARD MAKING THEIR OWN OPERATIONS MORE ENVIRONMENTALLY FRIENDLY.”Jordan Marlatt,Morning Consult,“Consumers Expect Tech to Drive Sustainability Innovation”To cut costs and make smarter decisions,more than 70%of organizations are now using

195、workforce analytics.The global workforce analytics market is set to nearly triple in size in just a few years.At a current value of$1.03 billion,it is projected to reach a value of$2.92 billion by 2028.Source:Globe NewswireAs of 2021,the global tech industry is worth roughly$5.2 trillion.North Ameri

196、ca still owns the largest share of the tech industry at 35%,but it is becoming more global and diversified.Asia and Europe now come in at 32%and 22%,respectively.Source:ZippiaNORTH AMERICAASIAEUROPE32%22%$2.9BILPROJECTED VALUE OF WORKFORCE ANALYTICS MARKET44%GLOBAL TECH LEADERS SAY THEYRE SHORT ON T

197、ALENT 35%DESIGN FORECAST 2023|WORK|TECHNOLOGY COMPANIES8988DESIGN FORECAST 2023|WORK|ENERGY COMPANIESENERGY COMPANIESTech culture will find a new home in energy workplaces.As energy pulls talent from technology companies,the industrys traditionally conservative workplace culture will change.Informal

198、 innovation spaces designed to support collaboration will replace enclosed offices;a diverse new pool of workers will demand a wider variety of workplace options than the industry is accustomed to providing.Design interventions will bring industrial workplaces up to par with“white collar”offices.Rec

199、ognizing the importance and potential of their plants as innovation hotspots,some forward-looking energy companies are exploring how to prioritize them and blur the lines between various workflows and roles.Industrial workplaces,once barren and utilitarian,will soon feature more supportive amenities

200、,collaboration opportunities,natural daylight,and greenspace.01020304TRENDSIn pursuit of carbon neutrality,the industry will expand its real estate portfolio to include spaces for nuclear power and hydrogen capture.LEED certification will steer the industrys real estate decisions for years to come.B

201、ut innovative players will also explore how to operate independently of carbonized grids and use energy sources like hydrogen to decarbonize the atmosphere.Companies investing in nuclear power will need innovative ways to educate the public on its safety.Success in workplace safety will inspire a br

202、oader focus on designing for wellness.Compared to most other industries,energy provides outstanding workplace safety but falls short when it comes to supporting overall employee well-being.In the coming years,the industry will build on its historically strong culture of safety to promote healthier b

203、ehaviors,aided by design features centered on mental and physical balance.OVERVIEWThe U.S.is racing to usher in an electric vehicle revolution while grappling with its brittle power grids.The war in Ukraine has amplified chronic energy challenges in Europe,especially with respect to liquefied natura

204、l gas.In all corners of the globe,the energy industry is under more pressure than ever to fuel humanity without destroying it.This pressure,in turn,is fueling a rush of talent to energy companies that will permanently change the face of the industry and its workplaces.CABCConfidential Energy ClientN

205、ewmont Mining Corporation HQ,DenverConfidential HQFEATURED PROJECTSBA“The war in Ukraine has been a brutal reminder that the world still relies on oil,gas,and coal for 80%of its energy needs.The crisis is super-bullish for power markets insomuch as electrification will become central to energy secur

206、ity.”Wood Mackenzie,“How the Russia/Ukraine war changes energy markets”9190“CALIFORNIA HAS ITS SIGHTS ON A FUTURE GRID FUELED COMPLETELY BY RENEWABLE ENERGY.TO MAKE THAT HAPPEN WE NEED TO AGGRESSIVELY REDUCE THE OPERATIONAL ENERGY SPEND OF BUILDINGS TO ENSURE THAT FUTURE DEMAND BALANCES OUT WITH REN

207、EWABLE ENERGY SUPPLY.”Vince Flickinger,Energy Companies leader,GenslerSTRATEGIES&RESEARCHAs the cost of hydrogen drops,the demand for new types of infrastructure and real estate will grow.“The U.S.Department of Energy aims to accelerate breakthroughs of more abundant,affordable,and reliable clean en

208、ergy solutions within the decade.The first Energy Earthshot Hydrogen Shot seeks to reduce the cost of clean hydrogen by 80%to$1 per 1 kilogram in 1 decade Currently,hydrogen from renewable energy costs about$5 per kilogram.”Source:U.S.Department of Energy Joining the U.K.and France as a major invest

209、or in nuclear energy,China plans to build at least 150 nuclear reactors in the next 15 years.China is planning to build more reactors in the next 15 years than the rest of the world has in the past 35.As early as the middle of this decade,the country will surpass the U.S.as the worlds largest genera

210、tor of nuclear power.Source:Bloomberg 80%CLEAN HYDROGEN COSTS COULD DROP150 NUCLEAR REACTORS IN 15 YEARSDESIGN FORECAST 2023|WORK|ENERGY COMPANIESThe clean energy sector now employs half of all workers in the energy industry,creating demand for new types of real estate.9392FOUNDATIONS,ASSOCIATIONS&O

211、RGANIZATIONSOVERVIEWDemand for nonprofit services has soared in recent years,but for many organizations just keeping the doors open has been a challenge.Funding sources have shifted causing many organizations to downsize.The opportunity for nonprofits is to find ways to use this disruption to build

212、efficiency and resilience through partnerships.Sharing the burden of real estate and other overhead costs would enable investments in workplace amenities and community spaces that would expand services and fundraising.Nonprofits must embrace the sharing economy to deliver better results for communit

213、ies.Mission,knowledge,networking,and sharing underpin the nonprofit ethos.Through strategic partnerships with like-minded institutions,nonprofits can be simultaneously more efficient and deliver better results for constituents.Sharing offices,convening and event space,and community-building resource

214、s reduces financial pressures,and expands alliances,networks,and organizational resilience.Organizations will share data and metrics to solve their pressing operations problems.Nonprofits must coordinate and harness their data to understand how successful organizations are coping with staff shortage

215、s,setting back to work policies,deploying resources,and streamlining operations.Gaining such insights will help leaders allocate capital and real estate toward the right outcomes to achieve financial sustainability and advance goals.010203TRENDS“To create more equitable,inclusive cities,we need to r

216、ecognize that were all part of something that is greater than ourselves.For nonprofits,thats always been their focus.And thats something that the rest of us can learn from,especially in this moment.This is what real leadership looks like.”Bevin Savage-Yamazaki,Foundations,Associations&Organizations

217、leader,GenslerABCBig Brothers Big Sisters Headquarters Relocation,Minneapolis,Minn.American Physical Therapy Association Centennial Center HQ,Alexandria,Va.SAFEchild,Raleigh,N.C.FEATURED PROJECTSWith less need for offices,organizations will transform workplaces into flexible centers that prioritize

218、collaboration and community events.An increase in hybrid work has led organizations to reimagine how they utilize real estate.New models redeploy spaces to act less like a collection of offices and more like flexible centers with purpose-built spaces that activate collaboration,community engagement,

219、and team building.BCADESIGN FORECAST 2023|WORK|FOUNDATIONS,ASSOCIATIONS&ORGANIZATIONS9594Designing a Space to Serve the Community Friendship Foundation Center,Redondo Beach,Calif.This project is envisioned as a bright,bold,and welcoming place of community focused on transforming the lives of people

220、with special needs,their families,volunteers,and,in turn,society.It houses the foundation as well as an elementary school and gym.Designed in harmony with the landscape,the building is sustainable and resilient for current and future generations.DESIGN FORECAST 2023|WORK|FOUNDATIONS,ASSOCIATIONS&ORG

221、ANIZATIONS9796“STRONG CULTURE IS KEY TO A SUCCESSFUL HYBRID WORKPLACE STRATEGY.EMPLOYEES WHO WORK FOR ORGANIZATIONS WITH A STRONG CULTURE ARE RETURNING TO THE OFFICE IN HIGHER NUMBERS AND ON A MORE CONSISTENT BASIS.”Sean Wayne,Foundations,Associations&Organizations leader,GenslerSTRATEGIES&RESEARCHA

222、reas where nonprofit leaders feel they could use more support or education.In what areas do you feel you need more support in?Source:CBRE Nonprofit Practice050100150200250COST REDUCTION STRATEGIESCREATIVE SOLUTION FOR ADDRESSING LONG-TERM LEASESCHANGE MANAGEMENT STRATEGIESFUTURE PREDICTIONS AROUND H

223、YBRID WORKSTYLEVACCINATION POLICY&COMMUNICATIONBENCHMARKING WHAT OTHER ORGANIZATIONS ARE DOINGHow was company culture impacted during pandemic closures?Source:CBRE Nonprofit Practice24%STRENGTHENED44%STAYED THE SAME32%WEAKENEDOF NONPROFITS WERE EXPECTED TO RETURN TO THE OFFICE IN 2022 Source:CBRE,20

224、22 U.S.Nonprofit Office Benchmarking Survey90%DESIGN FORECAST 2023|WORK|FOUNDATIONS,ASSOCIATIONS&ORGANIZATIONS9998GOVERNMENT&DEFENSE AGENCIESOVERVIEWIn uncertain economic and geopolitical times,government architecture serves a dual purpose:aspirational leadership on future-facing issues such as clim

225、ate action,but also practical leadership in providing the services that support civic life.Design will play an instrumental role in both arenas as leaders explore new models of public service.Amid a polarized landscape,resilience design will gain universal acceptance.Operating on the front lines of

226、crisis response,state and local governments are intimately aware of the demands placed on their facilities to survive the hardest of challenges.Resilient design strategies will be instrumental in supporting public services during extreme weather events,grid outages,and geopolitical unrest.Public ser

227、vices will step into the digital age.Many government services that used to require in-person attendance will shift online if they have not already.While acknowledging and correcting for the digital divide many communities face,facilities like resource centers and DMVs will enact nimbler public servi

228、ce delivery strategies such as“genius bar”models to combine in-person connection with digital speed.0102TRENDSAdaptive reuse will provide an unexpected opportunity for governments to evolve.With hybrid work leading governments to trim down real estate holdings,one optimal strategy will be to embrace

229、 existing inventory and landmarks.While signaling a responsible use of taxpayer dollars,adaptive reuse will simplify portfolio management even as governments stretch into innovative,mixed-use building typologies to benefit local communities.03“In order to meet peoples needs for health,food,and water

230、,we must create buildings and infrastructure that promote sustainable economies and preserve the natural diversity of the worlds ecosystems.”Peter Barsuk,Government&Defense leader,GenslerCABCPoder Judicial Anexo E,Costa RicaDenver Federal Center,DenverHillsborough County Aviation Authority,Tampa,Fla

231、.FEATURED PROJECTSBADESIGN FORECAST 2023|WORK|GOVERNMENT&DEFENSE AGENCIES101100“THE GOVERNMENT WILL DRAMATICALLY EXPAND ITS PARTNERSHIP WITH THE PRIVATE SECTOR TO UPGRADE EXISTING FEDERAL BUILDINGS PAYING FOR TODAYS NEEDED RENOVATIONS WITH TOMORROWS ENERGY SAVINGS WITHOUT REQUIRING UPFRONT TAXPAYER

232、FUNDING.”The White House,“White House Takes Action on Climate by Accelerating Energy Efficiency Projects Across Federal Government”STRATEGIES&RESEARCHMore government services are going online,but the experience leaves much to be desired.Source:CBRE,2022 U.S.Nonprofit Office Benchmarking Survey 54%OF

233、 PEOPLE SURVEYED NOW SAY ITS EASIER TO GET HELP FROM GOVERNMENT ONLINE THAN IN-PERSON.16%47%OF PEOPLE SURVEYED BELIEVE THAT GOVERNMENT HAS SUCCESSFULLY USED TECHNOLOGY TO IMPROVE CUSTOMER EXPERIENCES.OF PEOPLE SURVEYED FEEL THAT GOVERNMENT EMPLOYEES LACK THE NECESSARY TOOLS TO EFFECTIVELY SERVE THE

234、PUBLIC.Extreme weather events are causing public service disruptions throughout the U.S.Source:Gensler U.S.Climate Action Survey 2022 TORNADOESHURRICANESBLIZZARDSDROUGHTFLOODINGEXTREME HEATSEVERE STORMS(E.G.,WIND,RAIN,HAIL)62%of U.S.Adults affected by extreme weather have experienced disruptions to

235、their daily lives,including:Source:Gensler U.S.Climate Action Survey 2022 The Federal government will partner with the private sector to achieve energy savings in Federal buildings.$8 billion:the amount of private sector investment the Climate Smart Buildings Initiative is expected to catalyze by 20

236、30 to modernize Federal buildings.2.8 million:metric tons of GHG reductions annually the initiative is expected to achieve by 2030.Source:The White House$8BILINVESTEDSEVERELY IMPACTEDIMPACTEDACCESS TO HEALTHCAREACCESS TO SAFE SHELTERACCESS TO USE PUBLIC TRANS.ACCESS TO CLEAN WATERACCESS TO GO TO SCH

237、OOLACCESS TO BASIC SUPPLIESFOOD AVAILABILITYABILITY TO GO WORKROAD/HIGHWAY ACCESSPHONE INTERNET CONNECTIVITYACCESS TO ENERGY/ELECTRICITY42%35%32%27%20%18%16%13%13%8%8%20%55%23%47%10%33%10%30%9%26%8%24%6%22%0%10%20%30%40%50%DESIGN FORECAST 2023|WORK|GOVERNMENT&DEFENSE AGENCIES103102MEDIA COMPANIESOVE

238、RVIEWGaming and virtual reality are taking center stage as major media growth drivers,while consumers seek out interactive experiences where they are in control.The pandemic accelerated the transition to streaming,making it the preferred option for most consumers.In turn,the need for fresh and compe

239、lling content from around the world is ushering in a new generation of studios and soundstages.These developments exist in the context of a more rigorous ESG landscape where companies must prove that their commitments to sustainable and inclusive workplaces are sincere and impactful.The industry wil

240、l need a new generation of content creation spaces that reach beyond traditional locations.Winning the race to capture subscribers will depend on how quickly companies can build new environments to create content.Modular design strategies for soundstages and studios that provide a replicable kit of

241、parts can accelerate build times as the industry embraces unexpected locations from Montana to Nairobi as viable hubs of creation.Passion for content and content ready workplaces will drive employees to come into the office.Media companies have a secret weapon in the talent war:passion for the work

242、they create.As hybrid work takes shape,the most effective offices will enable content creation on-site and celebrate the characters,movies,and music that media organizations produce.Workplaces will become increasingly immersive to provide fulfilling experiences people cant find elsewhere.Climate act

243、ion goals focused on reducing energy usage are taking center stage in new media projects.Sustainability has emerged as a key priority as the industry sets goals to demonstrate its values.Workplace energy efficiency,especially in production spaces like soundstages with intense electricity requirement

244、s,is a critical focus area.Previously niche strategies,including photovoltaic arrays,on-site stormwater retention,and geothermal,are becoming the norm.010203TRENDS“With each passing year,more people around the world are spending more of their time,attention,and money on the complex and increasingly

245、immersive E&M experiences that are available to them.”PwC Global Entertainment&Media Outlook 20222026 CBAABCConfidential ClientConfidential Client,New YorkThe Culver Studios Innovation Plan,Culver City,Calif.FEATURED PROJECTSDESIGN FORECAST 2023|WORK|MEDIA COMPANIES105104Keeping Up With the Demand f

246、or Streaming Content Confidential Media Client,Newark,N.J.The program for this project includes a studio building with new studios for television and film production,office space,MEP,core spaces,scenic and set storage,and dressing rooms.DESIGN FORECAST 2023|WORK|MEDIA COMPANIES107106STRATEGIES&RESEA

247、RCH“GIVEN THAT EVERYONE IS COMPETING FOR TALENT,ESPECIALLY TECH-SAVVY TALENT,THE MEDIA INDUSTRY NEEDS TO CREATE WORKPLACES THAT USE TECHNOLOGY TO BETTER THE EMPLOYEE EXPERIENCE.”Johnathan Sandler,Media Companies leader,Gensler Personalized recommendations are driving loyalty among streamers.80%:The

248、amount of stream time achieved through Netflixs recommender system powered by artificial intelligence.Source:Towards Data Science80%Streaming companies continue to struggle with retaining subscribers.Churn The rate at which streamers subscribe and unsubscribe to various platforms to chase new conten

249、t and better prices has stayed at a consistently high rate of approximately 35%from 2020 onwards.Source:DeloitteIndias Streaming Audience Poised to Reach 600 Million;number of screens expected to reach 1 billion by 2024.There were over 100 Indian media and entertainment mergers and acquisitions in 2

250、021.Source:Variety35%SUBSCRIBE&UNSUBSCRIBESTREAM TIME ACHIEVED20202024600450MILLION STREAMERSMILLION STREAMERSDESIGN FORECAST 2023|WORK|MEDIA COMPANIES109108PRODUCT DEVELOPMENTOVERVIEWLessons learned during the pandemic will continue to define the direction of the product development profession as i

251、t doubles down on issues of sustainability,life safety,health,inclusivity,and equity.Challenges faced by product designers revolve around flexibility in the workplace and the realities of hybrid work.Companies will increasingly demand products with embedded technology to bridge the gap between in-pe

252、rson and virtual collaboration,and talent of all abilities will seek offices with more supportive physical environments.Inclusive products that accommodate different abilities and body types will take center stage.Appearance will always be important for product design,but what will truly differentia

253、te products in the years to come is user interface.Products conceived with meaningful consideration for dexterity,body fit,and ADA compliance can significantly enhance workplace inclusivity.Touchless workstations,advanced display panels,and other tech-enhanced products will help write the next chapt

254、er for equity in the workplace.Concepts that used to reside only in science fiction are now real tools unlocking equal access where it once was impossible.Product design strategies supporting fundamental accessibility needs will lead to greater equity for all workers across hybrid environments.Deman

255、d will continue to skyrocket for“circular”products that can be reused,repaired,and recycled.In the past,most product life cycles led directly to the landfill.Now,closer materials scrutiny and lingering supply chain issues will drive markets to embrace products that are made with locally sourced ingr

256、edients with high percentages of recycled or plant-based content.Cutting-edge products will make senior living and memory care safer.There are important cases in which technology can enhance our connection with the physical world rather than impede it.For residential spaces,products are emerging wit

257、h communicative systems for spatial awareness,a feature that could help individuals with memory loss feel more grounded,safe,and comfortable.01020304TRENDS“We are taking a close look at our design process to make it easier for designers to identify and implement low-impact materials.We are also curr

258、ently editing our master specifications to set requirements on embodied carbon.”Scott Star,Product Development leader,GenslerABC Arper Mixu ChairMaars Living Walls M923.Partition SystemPBA Design for All Bathroom AccessoriesFEATURED PROJECTSABCDESIGN FORECAST 2023|WORK|PRODUCT DEVELOPMENT1111103.5“A

259、S PRODUCT DESIGNERS,WERE ALWAYS CHALLENGING OURSELVES TO GO BEYOND CODE TO DELIVER AN INCLUSIVE EXPERIENCE FOR THE GREATEST NUMBER OF USERS.EVERYONE SHOULD FEEL LIKE THEYRE BEING TREATED EQUALLY.”Scott Star,Product Development leader,GenslerSTRATEGIES&RESEARCHToday more than 2.5 billion people need

260、one or more assistive products,such as wheelchairs,hearing aids,or apps that support communication.Source:World Health Organization and the United Nations Childrens Fund,2022:“Global Report on Assistive Technology”BILLION PEOPLE WILL NEED 1 OR MORE ASSISTIVE PRODUCTS BY 2050 Hygiene considerations a

261、re still top of mind for many workers,particularly in office bathrooms and kitchens.Source:2021 Product Development Research Survey ENCLOSED PRIVATE OFFICESBUILDING LOBBIESOFFICE RECEPTION AREASFITNESS/WELLNESS SPACESCONFERENCE AND MEETING ROOMSOPEN OFFICE SPACECAFETERIAS AND CAFSELEVATORSKITCHEN AN

262、D PANTRIESBATHROOMS10%16%21%18%16%15%24%19%20%24%14%13%10%14%15%17%13%18%19%18%18%17%17%16%20%21%17%18%19%18%19%19%21%20%19%21%22%22%21%20%36%30%28%28%26%26%24%21%21%20%NOT AT ALLSLIGHTLYSOMEWHATMODERATELYEXTREMELYHOW CONCERNED ARE YOU ABOUT HYGIENE/CLEANLINESS IN YOUR COMPANYS OFFICE IN EACH OF THE

263、 FOLLOWING AREAS:DESIGN FORECAST 2023|WORK|PRODUCT DEVELOPMENT113112STRATEGY SERVICESOVERVIEWStrategic planning for a resilient future has never been more critical and companies need comprehensive,systems-oriented solutions with practical implementation plans for their ESG and net zero goals.At the

264、same time,organizational culture,talent shortages,and hybrid work challenges remain top of mind.To meet the moment,organizations of all types need partners they can trust,who understand the expanding set of global challenges,and who can challenge norms with data-informed solutions.Measuring experien

265、ce outcomes such as engagement,well-being,and equity will become integral to design performance KPIs.The heightened importance of work-life balance,inclusivity,and wellness is driving a need for different methods to assess and predict the performance of workplace and other business environments.In a

266、ddition to spatial metrics,measuring experience outcomes such as employee and customer engagement,retention,well-being,and social equity are becoming new success indicators.Intentionally creating a culture of innovation can help organizations stay relevant amid change.According to Genslers Culture o

267、f Innovation data,organizations can be more responsive to the market when they make it an integral part of their work to test and prototype innovative methods and ideas.0203Increasing global volatility will continue to require new ways of planning and experimentation.Given growing economic,geopoliti

268、cal,and climate uncertainties,organizations are having to plan their futures in different ways.Anticipating and imagining for a wider range of potential futures is ever more important.Pilot testing ideas and building in contingencies for unforeseen paths are requirements.01TRENDSAAGensler Los Angele

269、sFEATURED PROJECTSSTRATEGIES&RESEARCHGenslers new diagnostic framework uncovered three key factors to activate an intentional culture of innovation.Source:Gensler Culture of Innovation Survey 2022NEW IDEAS ARE OFTEN IMPLEMENTED.I AM EMPOWERED TO EXPERIMENT WITH NEW IDEAS.WE HAVE ACCESS TO RESOURCES

270、TO EXPLORE NEW CONCEPTS.100806040200MOST ENGAGEDLEAST ENGAGED30%92%36%92%94%38%LEVEL OF ENGAGEMENTEXPERIMENTATIONACTIONRESOURCES“THERE IS NO CRYSTAL BALL.WE NEED TO LET POST-PANDEMIC PATTERNS AND ATTITUDES EVOLVE,WHILE PLANNING FOR FUTURE FLEXIBILITY,NUANCE,AND PERFORMANCE.OUR RENEWED FOCUS ON EMPAT

271、HY,INCLUSION,AND RESILIENCE CREATES A PATHWAY FOR A HOPEFUL FUTURE.”Nayan Parekh,Strategy Services leader,GenslerDESIGN FORECAST 2023|WORK|STRATEGY SERVICES115114CITIES|WORK|LIFESTYLE|HEALTHRESIDENTIAL P.120MIXED USE&RETAIL CENTERS P.126HOSPITALITY P.132RETAIL P.138SPORTS&ENTERTAINMENT P.142CULTURE&

272、MUSEUMS P.148BRAND DESIGN P.154 DIGITAL EXPERIENCE DESIGN P.158 THEFUTUREOFLIFESTYLEDESIGN FORECAST 2023|LIFESTYLE117The lifestyle sector continues to face rising inflation,global economic volatility,and challenges such as how to engage customers in an increasingly hybrid world.Demand for attainable

273、 housing remains a global issue that is impacting the future of cities.To address these issues and more,we are focused on creating amenity-rich,mixed-use destinations.Single-purpose,single-use districts are becoming a thing of the past.To create long-term value and stay relevant,lifestyle companies

274、will need to understand this context,and design flexible,multiuse spaces and experiences with a nuanced understanding of their consumers.By anchoring people in a multiuse community that merges cultural and consumer offerings such as sports and entertainment,housing,and retail,lifestyle brands can cr

275、eate purpose-built places where people feel they can belong.Retail Center Repositioning,Lima,PeruDESIGN FORECAST 2023|LIFESTYLE119118RESIDENTIALA chronic undersupply of attainable housing is one of the toughest issues facing cities around the world,representing both an opportunity and a challenge fo

276、r the residential industry.Converting older buildings and developments into housing is a key opportunity for residential developers,though not all buildings are right for conversion.Retaining tenants with cost-saving measures and new amenities will also remain a focus.Residential buildings that can

277、be positive contributors and participants in the surrounding community will have a competitive advantage.With the right reuse strategies and tools,transforming under-performing office buildings and retail centers into housing can be a key opportunity.Many of todays developers are capitalizing on the

278、 growing number of vacant office buildings,converting them to residential communities,increasing savings in embodied carbon and construction costs.Utilizing stranded assets,existing infrastructure,and innovative ways of building will give developers a growing range of project delivery options and de

279、velopment price points.Understanding new policies aimed at making housing more attainable to more people will give developers leverage in the residential market.Making housing more affordable with new funds and regulations is becoming a top agenda item for world governments,including the European Un

280、ion and the U.S.government(in early 2022,the Biden administration announced the Housing Supply Action Plan).Understanding the details of these new policies will give affordable housing developers a leg up.0102TRENDSTrends in“flexible housing”modular buildings and kit-of-parts floor plans will allow

281、developers to evolve as market needs and expectations shift.The concept of building flexibility is increasingly applied to residential housing because of shifting demands from residents and the need for developers to react as the market evolves.This translates to everything from floorplans that can

282、easily change to parking garage structures that can be converted to residential units.03BCLandmark II Residential Tower,Los AngelesPrairie Shores Clubhouse,ChicagoFEATURED PROJECTSCBOVERVIEW“The housing crisis cuts at the very heart of what makes cities successful and vital,so its essential that we

283、develop innovative and inclusive housing solutions.”Source:Brooks Howell,Residential leader,GenslerAAAspire Post Oak,HoustonDESIGN FORECAST 2023|LIFESTYLE|RESIDENTIAL121120Office-to-Residential Conversion Unlocks New Value 1 St.Clair Ave West,TorontoSlate Asset Management enlisted Gensler to reposit

284、ion this building as a vibrant mixed-use development.The design team demonstrated the sites value using a proprietary office-to-residential conversion dashboard,and then developed a concept for an overbuild,adding density while meeting the citys requirements for office retention.DESIGN FORECAST 2023

285、|LIFESTYLE|RESIDENTIAL123122STRATEGIES&RESEARCH“AFFORDABILITY IS A TOP CONCERN AMONG RESIDENTS,AND ITS SOMETHING WE MUST THOUGHTFULLY BALANCE WITH DESIGN AND EXPERIENCE.”Roger Sherman,Residential leader,GenslerSupport for well-being supports working from home.The percentage of multifamily respondent

286、s who have each unit feature or attribute,segmented by how supportive their units are for working from home.Source:Gensler Residential Experience Index 2022Flexibility is essential for tenant retention.Only 39%of multifamily respondents whose homes support working from home have a dedicated work are

287、a.Dedicated home offices are even more rare,with only 10%of multifamily residents surveyed reporting they have one.That means that many of the best home workspaces double for other uses.Source:Gensler Residential Experience Index 2022 10%DEDICATED HOME OFFICE 39%DEDICATED WORK AREA PRIVATE OUTDOOR S

288、PACEHIGH UNIT SAFETYDIVERSE ESTABLISHMENTS WITHIN 20-MINUTE WALK ACCESS TO FRESH AIRACCESS TO NATURAL LIGHT40%56%34%67%51%63%49%79%56%78%UNITS LEAST SUPPORTIVE FOR WORKUNITS MOST SUPPORTIVE FOR WORKDESIGN FORECAST 2023|LIFESTYLE|RESIDENTIALPercentages among survey respondents living in multifamily h

289、ousing.125124BCMIXED USE&RETAIL CENTERSMixed-use developments and retail centers are heavily reliant upon their public and shared spaces to create experiences and a sense of place.Because of the pandemic,people avoided public spaces,opting for online shopping and home delivery.We are now seeing a re

290、turn to in-person activities and a hunger for new experiences and more meaningful interactions.Sports and entertainment districts will continue to inject new life and energy into urban communities,creating opportunities for surrounding developments to recast themselves as micro districts that suppor

291、t larger events and activities.ADevelopers will capitalize on the utility of the pedestrian realm.After witnessing the economic and social potential of dedicated open-air pedestrian zones,many cities are maintaining and investing in them as long-term fixtures.Developers and retailers are taking a cl

292、ose look at sidewalks,streets,stairs,and corridors as overlooked domains ripe with the potential to foster commerce and community culture.03Activating a developments “in-between”spaces with mixed-use design strategies will enable more diverse programming and flexibility.Ground plane activation is th

293、e“buzz”in the industry as developers see an opportunity to create 20-minute neighborhoods that appeal to a diverse range of people and offerings.Locating certain amenities adjacent to buildings rather than inside them can help tenants manage costs and help cities promote more inclusive,varied,and vi

294、brant programming.02Residential will be the key anchor of mixed-use developments.Real estate markets have recast whats most important for mixed-use developments,and residential is now the key ingredient.It is residents,not visitors,who will have direct stakes in a developments overall health and who

295、 will make up the captive audience that drives on-site retail,entertainment,and food&beverage,setting the tone for attracting outside visitation and investment in the development.01TRENDS“Youre doomed if youre doing single purpose,single-use spaces,and even single-use buildings,because youre not lev

296、eraging the accretive value of the real estate.Real estate is so valuable now that you have to maximize the use of that asset,and maximum utilization comes from people and experiences.”J.F.Finn,Mixed Use&Retail Centers leader,GenslerABCFifth+Broadway,Nashville The Hub on Causeway,BostonRetail Center

297、 Repositioning,Lima,PeruFEATURED PROJECTSOVERVIEWDESIGN FORECAST 2023|LIFESTYLE|MIXED USE&RETAIL CENTERS127126A Community-Facing Mixed-Use Development 1364 Project,Riyadh,Saudi ArabiaUnified Real Estate Development enlisted Gensler to design a mixed-use development adjacent to the eastern gate to th

298、e Diplomatic Quarter.The design captures the citys spirit with an outward-facing courtyard that invites the public to engage.DESIGN FORECAST 2023|LIFESTYLE|MIXED USE&RETAIL CENTERS129128STRATEGIES&RESEARCH“IN LATIN AMERICA,MIXED-USE AND THE 20-MINUTE NEIGHBORHOOD ARE THE SAME.ITS HAVING EVERYTHING Y

299、OU NEED WITHIN WALKING DISTANCE AND FEELING LIKE YOU BELONG TO THE LARGER COMMUNITY.”Beatriz De Paz,Mixed Use&Retail Centers leader,GenslerLive-Work-Play developments have evolved hugely over the past 10 years.Despite a slowdown in 2021 due to supply issues and construction costs,2022 is expected to

300、 rebound due to demands for rental housing.Source:“Live-Work-Play Apartments Quadrupled in 10 Years,Blending Lifestyle&Workstyle in a Post-Pandemic World”The desire to live close to work has increased for everyone even for those who dont commute daily.Source:Gensler City Pulse Survey 2022 2012201720

301、13201820142019201520202016202110,0006%11%9%10%19,10029,80031,50038,70041,90046,00044,40049,10043,70011%11%11%12%12%13%NUMBER OF APARTMENTS IN MIXED-USE BUILDINGS BY YEAR AND SHARE OF SAME FROM TOTAL APARTMENTSWORK/SCHOOL NON-DAILY COMMUTERSBEFOREBEFOREAFTER(+12%)AFTER(+7%)WORK/SCHOOL DAILY COMMUTERS

302、50%38%40%47%DESIGN FORECAST 2023|LIFESTYLE|MIXED USE&RETAIL CENTERS131130BThe hospitality industry has come a long way since the travel restrictions of the pandemic.Much of the industrys recovery has come from coastal and“drive-to”leisure destinations as hybrid technologies continue to supplant some

303、 business travel.To attract and retain employees,hotels are also rethinking back-of-house spaces,which can be difference makers in the competition for talent.In the coming years,the industry will need to find ways to keep local and regional travelers engaged while also catering to a growing business

304、 clientele as international travel opens up once again.AHOSPITALITYTechnologies that allow for mobile check-ins,AI concierges,and contactless payments will contribute to the guest experience.While hotel robots may not be in everyones plans,efficiencies afforded by new digital technologies can allow

305、hotels to reallocate staff resources and give guests increased opportunities for personalization.The next generation of technological innovation will also enrich the guest experience through deep sensory connections and interactions with physical spaces,transcending mere convenience.03Natural disast

306、ers are making coastal hotels high-risk properties,putting resilient design strategies front and center.Intense storms and rising water levels will significantly impact real estate in coastal areas,creating a need for new design strategies that can make buildings more resilient.Long-term investments

307、 in elements like“sponge”roofs and water storage can help mitigate stormwater,while ground floors and surrounding infrastructure can be designed with water as a feature.02As the industry continues to compete for talent,hotels will rethink back-of-house spaces.The most successful hospitality brands r

308、ecognize that their staff is just as important as their guests.Reimagined staff environments will have access to sunlight and nature,comfortable rooms for breaks,and efficient spaces for guest preparations.These refreshed“heart of house”workplaces will enrich staff,who will then elevate the guest ex

309、perience.01TRENDS“The key is creating a place where hospitality workers feel empowered to do their best work,making the back-of-house design and building performance as important as guest-facing spaces.”Tom Ito,Hospitality leader,Gensler ABWalt Disney World Swan Reserve Hotel,Orlando,Fla.Confidentia

310、l Client,Nacascolo,Peninsula de Papagayo,Costa RicaFEATURED PROJECTSOVERVIEWDESIGN FORECAST 2023|LIFESTYLE|HOSPITALITY133132An Integrated Resort Draws Inspiration From Its Locale Hard Rock Integrated Resort,Athens,GreeceThis integrated resort will combine a five-star luxury hotel,gaming floor,meetin

311、g and convention space,entertainment venue,rooftop terrace,and retail promenade.Drawing inspiration from its unique locale and Mediterranean climate,the project has a variety of indoor-outdoor connections and green space covering more than 200,000 square meters.DESIGN FORECAST 2023|LIFESTYLE|HOSPITA

312、LITY135134“BUSINESS TRAVELERS HAVE SHIFTED THEIR BEHAVIORS POST-PANDEMIC,OFTEN EXTENDING THEIR TRIPS A FEW DAYS TO VISIT FAMILY OR SEEK LOCAL EXPERIENCES.”American Hotel&Lodging Association 2022 Midyear Stateof the Hotel Industry ReportSTRATEGIES&RESEARCHLeading drivers of family travel decisions So

313、urce:Expedia Group57%of Generation Z will choose a hotel over Airbnb.Gen Z travelers are taking 2.8 leisure trips per year.Source:15 Hospitality Trends for 2022/2023:Future Forecasts According to Experts Business travel behavior is shifting.Source:American Hotel&Lodging Association 2022 Midyear Stat

314、e of the Hotel Industry Report EXTENDED BUSINESS TRIP FOR LEISUREPLAN ON EXTENDING A TRIP47%80%ACTIVITIES FOR THE FAMILYYOUNG CHILDREN WILL ENJOYCHILDRENS SAFETYONCE-IN-A-LIFETIME EXPERIENCECHILDRENS REQUEST/WANT TO GO43%AIRBNB57%HOTEL91%89%85%85%85%DESIGN FORECAST 2023|LIFESTYLE|HOSPITALITY137136RE

315、TAILOVERVIEWWhile inflation and a tough global economy are challenges retail will grapple with in the coming years,the industry is positioned better than ever to create places where connection can thrive.Elevating in-person engagement that is relevant and accessible for diverse audiences has taken c

316、enter stage.As we look toward the future,retail will continue to serve an important role for brands as an incubator for relationships and a catalyst for change.TRENDS010203In the quest for loyalty,retailers will increasingly design their stores to be hubs for social connection and community engageme

317、nt.Successful retailers will create a symbiotic relationship with communities,providing workshops and classes,hosting talks,or facilitating communal gatherings.Spaces that double as vibrant hubs that nurture social connection and collective growth can attract new customers and further brand loyalty,

318、elevating local citizens in the process.As consumers seek more purposeful brands,brands will seek more purposeful solutions.Brands incorporating environmentally friendly practices will employ design and implementation strategies that embrace and elevate existing spaces.Creative design strategies min

319、imizing architectural interventions,giving new life to existing elements,and creating flexible and resilient systems help retailers create an authentic sense of place.CX is critical,but EX will unlock meaningful brand connections.Brands have long recognized and invested in the importance of CX the c

320、onsumer experience to drive relevance and resonance with customers.Moving forward,they will need to adopt a higher level of care in their EX the employee experience.Investments in training,education,and employee space will attract and retain employees and create a level of engagement that extends th

321、rough to customers.FEATURED PROJECTSABCNBA Store Berlin,BerlinDenver Beer Co.,South Downing,DenverVanke Shabu Experiential Sales Center Interior,Guangdong,China“Consumers have,and always will,seek in-person connection.Physical retail has a unique opportunity to elevate this need and show consumers w

322、hich brands are worth building a loyal relationship with.”Lara Marrero,Retail leader,GenslerACB04Brands are unlearning convention to make places more inclusive.Brands are showing customers they understand one size does not fit all and that identities are plural in nature.Retailers are celebrating in

323、dividuality and diversity with spaces designed to represent gender fluidity.They are offering products and services catering to neurodiversity and disability challenges.And they are acknowledging the important nuances of race,culture,size,and age all to help cast aside stereotypes.DESIGN FORECAST 20

324、23|LIFESTYLE|RETAIL139138STRATEGIES&RESEARCH“SUCCESSFUL BRANDS EXPRESS THEIR VALUES BY WALKING THE TALK AT EVERY TOUCHPOINT.THEY STRIVE FOR PROGRESS NOT PERFECTION AND SHOW IT THROUGH ENGAGEMENT WITH CUSTOMERS AND EMPLOYEES ALIKE.”Lara Marrero,Retail leader,GenslerDemand for“green”retailing is growi

325、ng among Britons.60%of Brits say brands sustainability commitments would become a more important factor in their buying decisions over the next five years,rising to 67%in 18-to 25-year-olds.Source:“Retail Revolution:5 trends redefining retail market report”78%of Gen Z believe brands are“All Talk,No

326、Action”on LGBTQ+issues.Source:FanBytes,“Understanding Gen Z and how brands can work with them.”OF BRITS FACTOR IN SUSTAINABILITY COMMITMENTS WHEN BUYING78%NO ACTION22%ACTIONGlobally,50%of consumers believe its more important to shop with local businesses now than pre-pandemic,highlighting a priority

327、 shift in local lifestyles.Source:Pollinate,“Pandemic drives over half of consumers to shop more locally”57%of consumers globally are more loyal to brands that commit to addressing social inequities;tackling it in advertising and marketing is a clear expectation.Source:Deloitte,“Authentically inclus

328、ive marketing”OF CONSUMERS SAY ITS IMPORTANT TO SHOP WITH LOCAL BUSINESSESOF CONSUMERS ARE MORE LOYAL TO BRANDS WITH COMMITMENTS TO ADDRESSING SOCIAL INEQUITIES50%57%60%DESIGN FORECAST 2023|LIFESTYLE|RETAIL141140SPORTS&ENTERTAINMENTOVERVIEWSuccessful sports venues must move beyond game day.To thrive

329、 as cultural and economic anchors,sports venues must appeal to a broader array of fans than ever before,capturing even non-fans on game days and off days alike.Fundamental changes in how venues are understood as real estate assets,diversifying program offerings,as well as how attendee experience is

330、evaluated will all be critical points of focus for the venue of the future.The games themselves wont change,but sports venues are evolving into dynamic hubs that foster social connection and community vibrancy.Venues will evolve beyond the“one ticket,one seat”model.Guests no longer expect to sit in

331、one seat solely to watch the game.They want options beyond the seat or the suite.From standing only tickets with access to communal viewing decks to sponsor zones and boxes,a wider range of ticket access enlarges access to more economic levels and heightens the game day experience.A new generation o

332、f ticket buyers will expect a game day experience that prioritizes social connection and fellowship.Casual fans go to sports venues primarily to have a social experience with their family,friends,co-workers,and even to meet new people.Venues that foster social connection and fellowship by creating s

333、paces where groups can gather before,during,and after a game will attract a new generation of ticket buyers.Sports venues that work in tandem with the surrounding community will thrive in the off-season.For decades,sports venues have suffered as single-use typologies,sitting vacant in the off-season.To address the economic challenge of the empty stadiums when teams are off the field,owners can lev