PET、AI 和無 Cookie：新廣告技術和指標方法的框架.pdf

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1、Framework for New Adtechand Metrics ApproachesPETs,AI and CookielessHannah CrowtherPartner Data protection&privacyBristows LLPPeter SwireJ.Z.Liang ChairGeorgia Institute of TechnologyAlasdair MacdonaldGroup Manager,Online Tracking Team,Technology DepartmentU.K.Information Commissioners OfficePeter C

2、raddockPartnerKeller and Heckman LLPModeratorWELCOME AND INTRODUCTIONSI.Welcome and Introductions II.Introduction to Privacy-Enhancing TechnologiesIII.Legal frameworkIV.Knotty questions:i.PETs,cookieless&moreii.AI in advertisingV.Roundtable discussionVI.Questions and AnswersVII.Closing RemarksAGENDA

3、 OUTLINEPET:Digital solution for processing of information Enabling the deriving of value from information While minimizing risk re data protection,security,confidentiality,privacyPrivacy-Enhancing TechnologiesCategories of PETsSource:Federal Reserve Bank of San Francisco,FinTech Edge Special Report

4、,Privacy Enhancing Technologies:Categories,Use Cases,and Considerations,p.4Source:Federal Reserve Bank of San Francisco,FinTech Edge Special Report,Privacy Enhancing Technologies:Categories,Use Cases,and Considerations,p.7GDPRPECR ICO guidance on“storage and access technologies”EDPB Guidelines on Ar

5、t 5(3)ePrivacy Directive ICO opening re PECR&non-enforcement?The legal frameworkGDPR:Is it personal data?From whose perspective?EDPS v SRB Who is a controller?Does PECR apply?Storage vs memory?Gaining of access?“Service”consent exemption?Knotty Questions:PETs,cookieless&moreLegal benefits of PETsLeg

6、al challenges of PETsData protection by designPECR consent Reduced security riskGDPR consentData minimizationExplainabilityReduced purpose limitation risk?LI balancing test?Compatibility test?If legal regime identical for PETs/cookieless/,why use them?GDPR:Is personal data involved?AI pattern detect

7、ion vs personal data processing?Automated decision-making?Edge cases?Does PECR apply?Gaining of access?Where does the AI component run?server-side vs client-side?Knotty Questions:AI in advertisingAbout PETs:OECD,Emerging Privacy Enhancing Technologies:Current Regulatory and Policy Approaches,March 2

8、023Federal Reserve Bank of San Francisco,FinTech Edge Special Report,Privacy Enhancing Technologies:Categories,Use Cases,and Considerations,2021ICO:Strategy for levelling the playing field for online tracking in 2025Guidance on the use of storage and access technologiesRESOURCE LISTDid you enjoy thi

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