酒店業與智能化相遇：人工智能與賓客體驗的未來.pdf

《酒店業與智能化相遇：人工智能與賓客體驗的未來.pdf》由會員分享，可在線閱讀，更多相關《酒店業與智能化相遇：人工智能與賓客體驗的未來.pdf（34頁珍藏版）》請在三個皮匠報告上搜索。

1、Intelligent Hospitality:using AI to improve booking experience2Ellie ClaessensMarket ManagerDanielle AbreuMarketing ManagerThe leading growth platformfor the direct channel20,000+Hotels100+Countries140+Employees100+Partners2015Founded+32%Direct Bookings2 hotelsWhat drives modern customer experiences

2、?Unreasonable PersonalisationHyper-RelevanceSeamlessnessEmotional ResonanceThe personalisation anticipates needs,desires,or preferences that the user hasnt explicitly expressed but finds deeply useful or accurate.It feels like the system understands the user at an almost human level,with no obvious

3、input or effort required.The experience elicits surprise,delight,or even emotional connection by showing deep empathy or understanding.Hyper-relevanceNetflix-Tailored ThumbnailsSeamlessnessBMW/Tesla-Driver ProfilesEmotional ResonanceSpotify-Yearly Wrapped9The website revolutionTo a traditional hotel

4、 website,all users are the sameWith AI personalisation,every user is different10What should we do differently?Focus on people,not rooms;learn what travellers want and show it to them1111Artificial IntelligenceOur Direct AI Suite is deeply integrated in our platform,from predictive analytics to gener

5、ative AIPersonalisationPredictive PersonalisationPredictive AudiencesCookieless PlatformAI Content CreationBenchDirectDynamic CompsetsAutomated OpportunitiesKITTAI Guest Service Agent12TimingSearchTravel PartyVisitor ProfileVisitor BehaviourData VariablesDate rangeDays of the weekTime of dayTime zon

6、eStay datesStay days of the weekDays until check-inLength of stayAvailability/sold outNumber of adultsNumber of childrenNumber of roomsGeo-locationTraffic sourceDeviceNew/returning visitorRegistered/non-registered visitorWebsite interactions on previous visitsURL parametersCampaign UTMsData layer va

7、riablesCRM targetingAn industry first:full personalisation capabilities,without cookiesDynamic RulesPrice disparity detectedMarket demandCutting-edge Targeting for Advanced Audience Creation Enhanced Guest Experience Increased Guest Loyalty Customised Marketing Messages Increased Revenue Competitive

8、 Advantage Data-Driven Decision Making Higher Conversion Rates Optimised Marketing Efforts Why Personalisation for Gough Hotels?14Push users to book packages or eventsTargeted to specific stay datesTargeted to 1 night stays over the weekendTargeted to searches containing childrenTargeted to Sunday s

9、tays15Push users to book packages or eventsTargeted to 3+nightsTargeted to specific stay dates16Focus on key markets by offering them an exclusive perkTargeted to US traffic17Personalised strategy increases conversion18Personalised strategy increases conversion19Focus on key markets by offering them

10、 an exclusive perk5%upliftU.S.ConversionLast Updated:May 2024THNs Presentation TemplateToday,static websites are outdatedSame content for all visitorsGeneric offers and incentives No personalisationStandard hotel images for everyone Last Updated:May 2024THNs Presentation TemplatePersonalised content

11、 for each visitor Dynamic websites can be personalised for each visitorCustom images and text based on whos visitingCouplesFamiliesTargeted offers,incentives and conversion tools What AI sees(that you dont)25%percentileIntent70%percentileSpend60%percentileDestination flexibility40%percentileDate fle

12、xibility+400variablesGEO DATALocation:ParisTIMINGSunday,11.02.25SEARCH1 week in AugustTRAVEL PARTY2 adults,0 childrenREFERRALSource:GoogleMARKET DATAOTAs are 8%cheaperDEVICEDesktopDISTANCE2.500km from destination4 Predictive AlgorithmsLayer with 10%Promo code0%-40%intent usersCampaign to incentivise

13、 low-intent users to book Incentivising visitors with low intent24Low Intent Campaign:Performance and ResultsLow Intent CampaignNumber of Post-Click Bookings Post-Click Bookings 396Revenue from Post-Click BookingsRevenue Post-Click Bookings141.326Number of Bookings with Promo CodeBookings with Promo

14、 Code164Post-View ConversionPost-View Conversion5%Layer with 15%Promo code70%-100%intent usersCampaign to incentivise high-intent users to book a higher category room typeIncentivising visitors with high intent26High Intent Campaign:Performance and ResultsHigh Intent CampaignNumber of Post-Click Boo

15、kings Post-Click Bookings 354Revenue from Post-Click BookingsRevenue Post-Click Bookings124.061Number of Bookings with Promo CodeBookings with Promo Code107Post-View ConversionPost-View Conversion13.9%0%Missed callsAI Receptionist-KITTAI-powered hotel receptionist that handles guest queries and rese

16、rvations 24/7 on multiple channels:phone,webchat,WhatsApp and Email.Completely hands-free for hotelier,KITT handles high volumes of queries seamlessly,drives efficiency and frees up your front desk team to focus on what matters mostwelcoming guests and creating unforgettable experiences.Seamless int

17、egration 30+LanguagesAvailable 24/7Call transfers Fully customizableThe support yourfront desk team needsSatisfaction insightsInteractive dashboard28Promotes personalized exclusive offersFacilitates upselling and cross-sellingGives insights and recommendationsWith real-time access to your hotels ava

18、ilability,amenities,and special offers,KITT proactively upsells to guests,increasing ADR and ancillary revenue.Proactively upsell to increase ADR 29See conversation insights at a glanceAfter each conversation with KITT,you will receive a summary with key topics discussed and the guests contact infor

19、mation for seamless follow-ups.Gain valuable insights into what your future guests are asking,and fine-tune the information you provide to meet their needs.TRANSLATED TO YOUR PREFERRED LANGUAGE30Track key metrics in one interactive dashboardKITTs interactive dashboard provides real-time performance

20、tracking,showcasing key metrics such as guest satisfaction and common questions.Spot trends,understand guest needs,and ensure no revenue opportunities slip through the cracks.3113%Conversion rate33Ellie ClaessensMarket ManagerDanielle AbreuMarketing ManagerQuestions?Headquarters in Barcelona with a team around the worldAthens Bangkok Barcelona Frankfurt IstanbulMexico City Miami New York Paris San Francisco Singapore Vancouver