25-26年酒店營銷趨勢與洞察.pdf

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1、2025 Market Update12,000+Hotels Worldwide1000+Data Providers165Countries1000+KPIsProfit FinderFor Owners,Asset Managers&Hotel OperatorsThe new Operational Benchmarking Platform from HotStats that turns Data into Action.Unlock your Full Business Potential with Hotel Profit Finder.Actionable insights

2、from the market-leading profitability benchmarking platformMarket ReportingFor Owners,Asset Managers,Hotel OperatorsOn-demand Full Profit&Loss Statements and Subscriptions for markets where you do not operate hotels.Better inform your Development or Investment strategies with P&L information coverin

3、g trends with up to 72 months history.Start by comparing your hotel.Amongst those from your own portfolio,identify best-in-class operations and ensure best practices are being shared across all your properties.Strive for portfolio-wide-profit growth.Internal BenchmarkingFor Owners&OperatorsExternal

4、BenchmarkingFor Owners,Asset Managers&Hotel OperatorsCompare your property against a minimum of 4 consolidated competitor properties.Understand your market position across a range of revenue,costs and profitability metrics and outperform your competition.Our Products4Margin Evolution12 Month Rolling

5、 Profit Margin34.2%36.5%43.4%35.9%34.3%36.0%43.6%36.7%27.5%35.7%42.4%38.2%APACEuropeMiddle EastUnited States202520242023Segmenting DemandVariance to last yearADR by Segment-Rolling 12-UK0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%18.0%20.0%RetailWholesaleNegotiatedCorporateTour/WholesalersDiscountGovern

6、mentQualifiedContractAssociation/Convention ADRSMERFDepartmental Profit and Total Expense Margins Rolling 12 2025 vs 2024-UK-0.1 pts0.7 pts0.2 pts0.5 pts-0.3 pts0.3 pts-0.5 pts2.9%4.2%2025202471.8%24.2%60.2%36.9%71.8%23.6%60.0%36.4%RoomsF&BDepartmental MarginGOP Margin11.1%28.3%23.6%11.4%28.0%24.1%C

7、ost of SalesPayrollOther ExpensesMarket SpotlightTRevPARGOPPARNow you C&B me.Conference&Banqueting Revenue per Sqm Rolling 12-10.0%-5.0%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%AmsterdamBerlinBirminghamBristolBrusselsCardiffDublinEdinburghGlasgowLondonMadridManchesterParisVar 2023Var 2024Marginal Impac

8、tF&B Profit Margin Rolling 1213.6%17.2%20.9%21.1%25.0%20.7%7.2%15.5%16.4%20.2%18.9%25.2%18.8%6.0%14.8%13.2%15.7%17.6%22.1%19.0%6.4%BerlinBrusselsFrankfurtLondonMadridMilanParis202520242023A Costly ExerciseExpense per Available Room Year to Date 2025 vs 2024-0.6%1.2%9.2%9.0%-0.3%-12.3%8.9%-1.1%8.8%14

9、.3%7.5%1.8%2.0%-2.1%8.1%11.6%2.3%-7.6%4.3%-0.4%2.4%6.2%4.9%-10.7%Rooms ExpF&B ExpA&G ExpS&M ExpP&M ExpUtilitiesFranceGermanySpainUKSliding ScalesGross Operating Profit Margin Rolling 12 UK26.5%39.0%41.4%35.9%38.4%41.4%31.6%26.5%38.3%39.8%35.2%39.4%44.1%32.1%28.0%38.8%39.6%35.5%38.9%45.3%31.8%Ultra LuxuryLuxuryUpper UpscaleUpscaleMidscaleEconomyUpper Midscale202520242023Rooms Cost of SalesSales and Marketing ExpenseSales and Marketing PayrollThank you!