品牌金融（Brand Finance）：2025年中東品牌價值150強報告（英文版）（63頁）.pdf

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1、Middle East150 2025 The annual report on the most valuable and strongest Middle Eastern brands Brand Finance Middle East 150 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 8David Haigh,Chairman&CEO,Brand FinanceRegional Overview 11Valuation Analysis 15Most Valuable Middle Eastern Bran

2、ds 2025 16Most Valuable Brand:Aramco 18Fastest Growing Brand Value:e&20Brand to Watch:ROSHN GROUP 21Brand Strength Analysis 23Sustainability Analysis 27Brand Guardianship Index 31Sector Ranking&Analysis 35Brand Spotlights 51ADNOC53du 57e&61KFSHRC 67Mashreq 71Mobily 75QNB 81ROSHN GROUP 85Saudia 89stc

3、93Zain 97Insights 101Soft Power in the Middle East:A Key Driver of Growth 102Brand Value Ranking(USDm)106Methodology 111Our Services 121The worlds leading brand valuation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Our teams have experience across

4、a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firmregulatedbytheInstituteofCharteredAccountants in England and Wales,is the firstbrandvaluationconsultancy

5、tojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapproved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands t

6、o the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing andfinance.Formorethan25years,wehave helped companies and organisati

7、ons of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceSaudi Arabia and UAE brands lead the region backed by diversification and innovation strategies +Aramco remains the Middle Easts most valuable brand while ADNOC grows rapidly

8、+e&is the first Middle Eastern brand to be recognised as the worlds fastest growing brand value,followinga701%increaseto$15.3billion driven by consolidation of its brand architecture +Brand to watch:ROSHN GROUP emerges as regional real estate leader with bold multi-asset strategy andvision2030impact

9、+AAA rated brands:stc,Al Rajhi Bank,and QNB leads as the Middle Easts strongest brands +Top3brandguardiansintheMiddleEast:Leadershipdriving transformation and sustainability ForewordDavid Haigh Chairman&CEO,Brand FinanceThe global business landscape is constantly evolving,shaped by economic shifts,t

10、echnological advancements,and changing customer expectations.In this dynamic environment,strong brands continue to stand as key drivers of business success,enabling organisations to differentiate themselves,attract loyal customers,and build resilience in an increasingly competitive world.The endurin

11、g importance of brand strength is supported by Brand Finances extensive research.A well-managed brand delivers measurable value beyond customer attraction and retention it enhances talent acquisition,investor confidence,and organisational agility.In todays marketplace,a strong brand is not just an a

12、sset but a strategic imperative.Brand Finance has deepened its investment in understanding customer perceptions like never before.This year,the Brand Strength Index has evolved to include metrics based on familiarity and perceptions of both functional credibility and emotional appeal versus competit

13、ors.This updated model is designed to be predictive of growth,capturing the drivers of value such as increased demand,higher willingness to pay,and stronger customer advocacy.The insights gathered from over 170,000 respondents across 41 sectors and 31 countries in this years Global 500 report highli

14、ght the importance of these factors in shaping the worlds strongest and most valuable brands.A persistent challenge is the assumption that Chief Financial Officers (CFOs)are opposed to investing in brands,but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports b

15、usiness success but many are reluctant to allocate resources toward long-term brand-building without data supporting this approach,often resulting in a prioritisation of short-term performance marketing.The findings from this years report underscore the importance of data in aligning the priorities

16、of corporate leaders.Brand valuation empowers CFOs to invest in brand with confidence,resulting in business decisions focused on growing and enduring brand value and strength.Whether you are aiming to strengthen your brand or quantify its contribution to your businesss success,the Brand Finance team

17、 is here to support you with brand valuations that align marketing and finance to accelerate growth.We invite you to explore the insights within this report and collaborate with us in shaping a more profitable and sustainable future for your brand.8 Brand Finance Middle East 150 Overview12Brand Fina

18、nce Middle East 150 2025The Middle East 150 rankings for 2025 reflect the impressive brand value growth across the region,underscoring a period of rapid diversification and technological advancements.The rankings include top brands from 10 countries:Saudi Arabia,UAE,Qatar,Kuwait,Egypt,Oman,Bahrain,J

19、ordan,Iraq,andLebanon,highlightingtheexpansiveand evolving brand landscape within the region.Saudi Arabia and the UAE remain the dominant players in the regions brand rankings.Saudi Arabias brands lead with a total combined brand value of USD112.4 billion,contributing 46%of the regions collective br

20、and value.The countrys focus on economic diversification underitsVision2030anditscommitmenttosectorslike energy,tourism,and tech innovations are driving growth.Key brands such as Aramco,stc,and Al Rajhi Bank are helping shape Saudi Arabias future,positioning the country as a regional powerhouse in b

21、oth brand value and economic influence.The UAE follows closely,contributing USD86.0 billion,representing35%oftheregionstotalbrandvalue.TheUAEs strategic push towards becoming a global hub for innovation,sustainability,and finance has led to the rise of influential brands such as ADNOC,e&,and Emirate

22、s.Their investments in green energy,artificial intelligence,and digital transformation are establishing the UAE as a beacon of progress and resilience in the Middle East.Together,Saudi Arabia and UAE account for 81%of the total brand value in the regional rankings,reflecting their central role in th

23、e regions economic growth.Brands from countries like Qatar,Kuwait,and Egypt are also playing critical roles,especially in sectors such as banking,energy,and telecommunications.Qatari brands like QNB and Ooredoo leverage the countrys substantial investments in infrastructure and finance,positioning t

24、he nation as a key player in regional growth.Kuwait continues to strengthen its presence through its flagship brands like Kuwait Petroleum and its banking sector,which have seen consistent brand value growth.As the Middle East continues to evolve economically and brand-wise,the regions leading brand

25、s are positioning themselves for long-term growth.The push towards digital transformation,sustainability,and economic diversification will further solidify the regions position as a global leader in innovation and development.Regional OverviewRegion Sector Breakdown by Brand Value January 2025 Brand

26、 Finance Plc.2025EnergyBankingTelecomsFoodAirlinesReal EstateChemicalsHealthcareRetailLogisticsInsuranceCommercialServicesMining,Metals&MineralsIndustrialMediaTechnologyTobaccoAerospace&DefenceLeisure&TourismMobilityPharmaExchangesCosmeticsBuilding Materials19,88714,91011,1788,1439,6616,9826,7846,63

27、05,4665,6652,7891,7511,472777835768727583267405166153127 14132%56%74%83%80%86%88%91%96%93%97%97%98%99%98%99%99%99%99.8%99.7%99.8%99.9%100%99.9%BrandValuebySector($m)CumulativepercentageValuation A 1716Brand Finance Middle East 150 2025Aramco(brandvalueatUSD41.7billion)retains its position as the mos

28、t valuable brand in the Middle East for the sixth consecutive year.Aramco continues tohaveastrongbrand(AAA-rating)whichhashelpedbrand value remain stable in the face of declining oil prices driven by a global supply surplus,ongoing geopolitical uncertainties,and shifting energy market dynamics.ADNOC

29、(brandvalueup25%toUSD19.0billion)has also retained its position as the regions second most valuable brand for the sixth consecutive year,representingover300%growthsince2017.ThisperformancereflectsADNOCsboldstrategictransformation under Dr.Sultans leadership,driven byinitiativessuchasthelaunchofXRG,m

30、ajorinternational energy investments,and its pioneering roleintheadoptionofartificialintelligence(AI).Akeymilestoneinthisjourneyistheformation ofAIQ,ADNOCsjointventurewithG42,aimed atdevelopingandcommercialisingAIsolutions for the energy sector,underscoring the brands commitment to innovation and op

31、erational excellence.ADNOCsbrandstrengthisfurthersupportedbyitsdecarbonisation drive,and its expansion into new markets and technologies.Recognised as the UAEs strongestB2Cbrandin2024,ADNOCcontinues to lead with a forward-looking,partnership-driven approach,positioning itself as a trusted global ene

32、rgy player in a rapidly evolving landscape.stc(brandvalueup16%toUSD16.1billion)holds its position as the third most valuable brand in the region in 2025.This achievement reflects the successful consolidation of their Masterbrand strategy,which has allowed stc to extend its reach into new categories

33、such as banking,cybersecurity,and B2B andITservicesthroughstrategicmergersandacquisitions.These efforts have solidified stcs leadership in the region and strengthened its presence internationally.e&(brandvalueup701%toUSD15.3billion)ascended22 positions to become the fourth most valuable brand in the

34、 regional rankings.This remarkable growth is attributed to a comprehensive three-year transformation strategy,during which e&unified its historic etisalat brand under a single identity.High-profile partnerships,suchasa15-yearcollaborationwithManchesterCityTop 10 Most ValuableMiddle Eastern Brands 20

35、25 Brand Finance Plc.2025$41.7 bnAramco+0%#1$19.0 bnADNOC+25%#2$16.1 bnstc+16%#3$15.3bne&+701%#4$9.4 bnQNB+11%#5$8.4 bnEmirates+27%#6$7.5 bnAlRajhiBank+17%#7$5.3bnSNB+19%#8$4.9 bnSABIC+1%#9#10$4.7 bnKPC+7%Valuation AnalysisFootballClubandafoundingpartnershipinthe Formula 1 Etihad Airways Abu Dhabi G

36、rand Prix,have elevated the brands global visibility.QNB(brandvalueup11%toUSD9.4billion)retainsits position as the regions fifth most valuable brand,reinforcing its position as a financial powerhouse.This growth is driven by the banks strong financial performance and strategic initiatives,including

37、the unification of its brand across Egypt and Trkiye to enhance its global footprint.Emirates(brandvalueup27%toUSD8.4billion)retains sixth position,reflecting the airlines consistent performance and premium positioning in the global aviation sector.This surge in brand value is complemented by Emirat

38、es being crowned the worlds best airline by various independent studies and global reviews,which praised its outstanding service standards and passenger experience.The brand continues to demonstrate resilient strength across multiple international markets,underpinned by its global connectivity,innov

39、ation in inflight offerings,and strong brand equity.Al Rajhi Bank(brandvalueup17%toUSD7.5billion)ranks seventh,driven by its robust digital transformation strategy.AlRajhihasheavilyinvestedintechnologyto enhance digital solutions and streamline the user experience.Itsfocusincludesexpandinggroupwided

40、igitalcapabilities,customer-centricjourneys,and real-time marketing.SNB(brandvalueup19%toUSD5.3billion)moved up one position to become the eighth most valuable brandintheMiddleEast.Itsgrowthisdrivenbyastrategic focus on digital banking,corporate financing,and wealth management.The bank has enhanced

41、its digital services and expanded its offerings to meet the evolving needs of its clients,strengthening its leadership in the Saudi banking sector.SABIC(brandvalueatUSD4.9billion)dropped to ninth position,showing modest growth despite challenging market conditions.The brands focus on sustainable inn

42、ovation,including advancements in sustainable plastics,has kept it resilient.At NPE2024,SABICshowcasedinitiativessuchastheTRUCIRCLEprogramforcircularplasticsandBLUEHERO,supporting the shift to electrification in the industry.Most Valuable Middle Eastern Brands 1918Brand Finance Middle East 150 2025A

43、ramco(brandvalueatUSD41.7billion)retains its position as the most valuable brand in the Middle East for the sixth consecutive year.Aramco continues tohaveastrongbrand(AAA-rating)whichhashelpedbrand value remain stable in the face of declining oil prices driven by a global supply surplus,ongoing geop

44、olitical uncertainties,and shifting energy market dynamics.Aramco has outlined ambitious long-term strategies to reinforce its global leadership in the energy sector.The brand is investing heavily in upstream and downstream expansions,with plans to increase its maximum sustainable oil production cap

45、acity while accelerating its diversification into natural gas,hydrogen,and petrochemicals.Additionally,Aramco continues to focus on reducing its carbon footprint,aligning with Saudi ArabiasVision2030sustainabilitygoalsand global net-zero commitments.Further strengthening its international presence,A

46、ramco has expanded strategic partnerships across Asia and Europe,securing key supply agreements tomeetgrowingglobalenergydemands.Inline with its commitment to future energy security,the company has also launched large-scale investments in carbon capture,renewables,and advanced technology solutions.A

47、s Saudi Arabia continues its economic transformation initiatives,Aramco remains at the core of the nations prosperity and global energy leadership.MostValuableBrandAramcoAramco Brand Value Trend Line|2020-2025(USDbn)Brand Finance Plc.20255030102020 2021 2022 2120Brand Finance Middle East 150 2025ROS

48、HN GROUP is a new entrant in the Middle East150rankingandisnowthe3rdmostvaluable real estate brand in the region with a brand value of USD1.1 billion.This means it has also secured a place among the top 40 most valuable middle eastern brands overall.This is an impressive result for a brand that is l

49、ess than 5 years old and highlights the companys ambitious growth strategy.ROSHN GROUP unveiled a new strategic focus and brand identity in November 2024 to signal its expansion from its core residential offering to a multi-asset real estate group.At is core residential offering,the company aims to

50、deliver over 400,000 homes,significantly advancing the Kingdoms goal of 70%homeownership with a commitment of creating vibrant,integrated communities and destinations.These core asset class consists of 200 million square meters of residential property alongside over four million square meters of gro

51、ss leasable area for retail,commercial,and hospitality:enabling assets of education,mosques,Brand to WatchROSHN GROUPThe e&brandhasavalueofUSD15.3billion,more thaneighttimes(+701%)itsvaluein2024,making it the fastest-growing brand in the Middle East and globally.This growth follows the consolidation

52、 of its etisalat by e&brand under a unified identity which has solidified e&as a cohesive and globally recognisable entity,and among the top four most valuable brands in the Middle East.Initshomemarket,andEgypt,e&haskeptetisalatandin its identity enabling its local legacy while undertaking a dual br

53、and strategy through the etisalat by e&brand.This approach has enabled e&to maintain its local legacy while focussing on global market expansions and technological innovation.At an exclusive event held attheBrandFinanceLondonheadquartersinJanuary2025,e&CEOHatemDowidarsaidthecompanyisunited and galva

54、nised by the phrase“Dare to be bold”.“While many telecommunications companies are fighting to maintain their current position and market share,e&has been growing every year,”Dowidar said,adding that e&goes beyond telecoms and acts as a tech company that goes beyond connection into providing digital

55、services people need for their everyday lives.“This is our vision of digitally empowering societies,”he says.While the e&brands status as the fastest-growing brand of 2025 is certainly remarkable,it is likely a starting point,as the company is ardently investing in new technologies.FastestGrowingBra

56、ndValuee&healthcare,entertainment centres and fitness hubs.The transformation into a multi-asset developer is poised to drive the growth for the business and brand as it also looks to capitalise on opportunities such as transport and logistics,including warehouses,industrial parks,and knowledge hubs

57、.ROSHN GROUPs investment in its brand,in brand-building across marketing,media,and all key touchpoints,combinedwithitsassociationwithmajorsponsorshipassets,participationinmajornationalevents and its record-setting real estate launches underscore its leadership and innovative spirit.With a strong inv

58、estment agenda,ambitious projects,andanincreasingpresenceinthemarket,ROSHN GROUP appears well-positioned to play a definingroleintheregionalrealestatesector.Itis oneofthekeyfacilitatorsfortheVision2030goals and a key contributor to the KSAs soft power and nation brand as it looks to drive investment

59、,trade and tourism to the Kingdom.Brand Value Change 2024-2025(%)Brand Finance Plc.2025701%58%40%39%39%38%37%35%35%35%e&s like for like brand value growth is 13%versus the combined value of its brands in 2024.Brand Strength A 2524Brand Finance Middle East 150 2025This year,stc(brand value up 16%to U

60、SD16.1 billion)achievesthesignificantmilestoneof becoming the strongest brand in the region.With aBrandStrengthIndex(BSI)scoreof88.7/100and an AAA brand strength rating,stc has also secured a spot among the top three strongest telecoms brands globally.Al Rajhi Bank(brand value up 17%to USD7.5 billio

61、n)isthesecondstrongestbrandintheregion.WithaBSIscoreof87.9/100andaAAAbrandstrength rating,it also remains as the strongest banking brand in the region.Brand Finances market research in Saudi Arabia revealsAlRajhisexceptionalbrandawareness,with 100%recognition and 99%familiarity.Additionally,76%of co

62、nsumers recently discussed the brand,and 58%named it their preferred bank.AlRajhialsoleadsinotherresearchmetrics including reputation,engagement,customer needs,and recommendation.Brand Strength AnalysisMiddle Eastern Top 10 Strongest Brands 2025 Brand Finance Plc.2025#1stc88.7#2AlRajhiBank87.9#3QNB8

63、6.3#4Emirates86.0#5Almarai85.5#6e&84.6#7Emaar83.7#8NBK83.3#9du83.2#10Panda83.2FactorUSAUKUAEBrand PerceptionsFamiliarityAssuranceAppealCustomerBehavioursChoicePropensityPrice PremiumAdvocacyEmirates Brand Strength Attributes Heat Map Brand Finance Plc.2025Weaker performanceStronger performanceQNB(br

64、andvalueup11%toUSD9.4billion)ranks as the third strongest brand in the Middle East.QNBs BSIscorehasincreasedto86.3/100withanAAA brand strength rating.The bank reported a record net profit for the 2024 financial year,driven by strong operational performance and strategic expansions.QNBs cost-to-incom

65、e ratio stood at 22%,one of the most efficient among large financial institutions in the MEA region.Brand Strength AnalysisEmirates(brandvalueup27%toUSD8.4billion)holdssteady as the fourth strongest brand in the region with aBSIscoreof86.0/100andaAAAbrandstrengthrating.The Dubai-based carrier contin

66、ues to reinforce its image as a luxury airline through award-winning in-flight services,extensive route expansions,and high-profile sponsorship campaigns.Emirates ongoing recognition as the best airline in the Middle East further bolsters its brand equity on the global stage.Sustainability A 29Polit

67、ical events in the US can give the impression that there has been a widespread turn away from ESG and sustainability.However,we should not overstate theeffectchange.Ifwelookoveratwo-yearcycle,we see the importance of sustainability rising in amajorityofsectors.Sustainability remains a hugely powerfu

68、l driver of choice in key industries in the Middle East and around the world.Sustainability accounts for 5%of choice variation in Telecoms and Healthcare,5.2%forAirlines,6.1%forBanking,8%forChemicals,8.3%inOil&Gas,andover10%inHotels,Leisure and Tourism.Sustainability is often seen to be most salient

69、 in consumer decision-making;however our research indicates an equally powerful role in a B2B context.For example,sustainability accounts for 15.8%of choicevariationinITservices,upin2024.Asaresult,whetherB2CorB2B,brandsthatfail to engage with sustainability risk erosion of market share as rivals lev

70、erage environmental and social progress as a competitive edge.Sustainability perceptions and actual sustainability performancearefrequentlynotaligned.Indeed,acrossthe full set of our research there is not a statistically significant correlation between the two.This means that brands that commit to s

71、ustainability cannot necessarily expect customers to acknowledge and reward them for their efforts.SaudiArabiasITservicesbrandElm is a case in point.Elm is making good progress in improving its operational sustainability performance,based on data aggregation by Brand Finances data partner CSRHub.Yet

72、,Elmcouldpotentiallygenerateevenmorevalue from communication about its sustainability initiatives.ElmhasthehighestGapValueofanybrandintheMiddleEast.TheGapValuerepresents the difference between perceived sustainability and actual sustainability performance.A positive value indicates that a brands sus

73、tainability performance is better than its perceptions would suggest.Brands that fail to convey their progress on sustainability are leaving money on the table,reducing value for shareholders.Conversely,whereperceptionexceedsperformance,value is at imminent risk,as brands leave themselves open to pu

74、blic backlash,reputational damage,and a downwardcorrectionoftheirsustainabilityperceptionsvalue.Dozens of the regions biggest brands find themselves in this position,with tens to hundreds ofmillionsofdollarsofvalueatrisk.Identifying whether this applies to your brand is the first step to mitigating

75、the value at risk.Valuing Sustainability Perceptions Brand Finance Plc.2025ISO10668XX=HighImportanceLowImportance%Sustainability Driver(%)Contributionof sustainability to brand value determined using drivers analysis.Sustainability Perceptions ScorePerceptions of the brands commitment to sustainabil

76、ity are transformed into scores that modify thefinalvalue.$Sustainability Perceptions ValueThe proportion of brand value that is attributable to sustainability perceptions.Group Brand ValueBrandValueis calculated for the brand in accordance withISO10668.$The Strategic Impact of Sustainability Percep

77、tionvs.PerformanceonBrandandBusinessValueBrand Guardianship I 3332Brand Finance Middle East 150 2025TheBrandGuardianshipIndex(BGI)evaluates the efficacy of chief executives in managing and elevating their companies brands while fostering long-term value creation.The ranking is derived from insights

78、gathered through a global survey of nearly 5,000 respondents,including equity analysts,journalists,andthegeneralpublic.This thorough assessment underscores the strong correlation between effective brand leadership and corporate growth,highlighting the critical role of strategic foresight and commerc

79、ial acumen.TheIndexintegratesbothperceptualfactors,reflecting stakeholder sentiment,and performance metrics,which measure concrete business outcomes.TheTop3BrandGuardiansintheMiddleEastare:1.H.E.Dr.Sultan Ahmed Al Jaber,GCEO and Managing Director of ADNOC,is the top ranked brand guardian in the Midd

80、le East.Since taking the helm in 2016,Dr.Al Jaber has transformed ADNOCintoafuture-focusedenergycompany,balancing energy security with climate action.AsCOP28President,heledthehistoricUAEConsensus,securingglobalagreementto transition from fossil fuels,and triple renewable energy capacity.Underhislead

81、ership,ADNOChasscaledupinvestments in carbon capture,hydrogen,and renewables,whileadvancingCO2 mineralisation technologies with partners like Masdar and 44.01.He also co-leads Masdar and champions initiativesliketheBlueResidencyVisatosupport environmental leadership.Recognised globally with awards i

82、ncluding theCERAWeekLeadershipAward,Dr.Al Jaber is driving the UAEs clean energy agenda and reshaping the regions role in global energy transition.2.Sultan Ahmed bin Sulayem,Group Chairman and CEO of DP World,continues to be a transformative force in global logistics.Since 2012,he has spearheaded ov

83、er USD10.0 billion in strategic investments to expand trade infrastructure across key global markets from Egypts Port of Ain Sokhna to the port of Dar es Salaam in Tanzania,enhancing connectivity across Africa,Asia,and Europe.In2024,DPWorldrampedupitssustainabilityambitions under his leadership,with

84、 the company accelerating toward net-zero carbon emissions by 2050.Recent milestones include the full transition of DP World Southampton to hydrotreated vegetable oil,and DP World Antwerps operations running entirely on green energy.The company also cut nearly 50%of carbon emissions across UAEoperat

85、ions,thankstomajorinvestments in solar power and electrification.With Sulayem at the helm,DP World is not only driving economic growth through trade innovation but also setting new standards in sustainable logistics.3.Abdullah Albader,CEO of Almarai,is steering the regions largest food and beverage

86、company through a phase of strategic growth and sustainability.Since taking the helm in March 2021,Albader has focused on expanding Almarais regional footprint,launching new product lines,and investing in future-ready technologies.In2024,Almarairampedupitsinnovation pipeline with increased investmen

87、t in plant-based and health-focused products to meet evolving consumer demands across theGCC.Under his leadership,the brand also advanced its sustainability agenda-strengthening efforts to optimise water usage,enhance animal welfare practices,and reduce carbon emissions across its supply chain.Almar

88、ais ambitious commitment to achieving net-zero emissions by 2050 has been supported by the integration of renewable energy sources and a focus on sustainable agriculture.With Albader at the helm,Almarai continues to consolidate its market leadership while aligning its operations with national food s

89、ecurity and sustainability goals.Brand GuardianshipIndexTop 50 Middle Eastern Brand Guardians 2025The Middle Easts top 50 Brand Guardians 2025 1-502025 RankCEO NameCompany NameCountrySectorBGI1Dr.Sultan Ahmed Al JaberADNOCUAEOil&Gas88.22Sultan Ahmed bin SulayemDP WorldUAELogistics86.03Abdullah Albad

90、erAlmaraiSaudi ArabiaFood83.64Sheikh Ahmed Bin Saeed Al MaktoumEmiratesUAEAirlines82.85Amin NasserAramcoSaudi ArabiaOil&Gas79.86Antonoaldo NevesEtihad AirwaysUAEAirlines79.77Hatem Dowidare&UAETelecommunications78.98Talal Al DhiyebiAldarUAEReal Estate78.89Bob WiltMaadenSaudi ArabiaMining,Iron&Steel78

91、.210AhmedIsmailMajidAl-FuttaimUAERetail77.711Tareq Abdulrahman Al SadhanSaudiNationalBank(SNB)Saudi ArabiaBanking77.612Abdulrahman Al-FageehSABICSaudi ArabiaChemicals77.113MajidAlFayyadhKFSHRCSaudi ArabiaHealthcare Facilities76.514Tal NazerBupa ArabiaSaudi ArabiaInsurance76.315Alaa EraiqatADCBUAEBan

92、king76.016Mohammed AbdelbaryAbuDhabiIslamicBankUAEBanking75.617Badr Mohammed Al-MeerQatar AirwaysQatarAirlines74.618Fahad Al HassawiduUAETelecommunications73.319Waleed Al-MogbelAl-RajhiBankSaudi ArabiaBanking73.220HanaAlRostamaniFABUAEBanking73.121Olayan Mohammed AlWetaidstcSaudi ArabiaTelecommunica

93、tions73.122Saad Sherida Al-KaabiQatarEnergyQatarOil&Gas72.423Abdulla Mubarak Al-KhalifaQNBQatarBanking72.324Abdulwahab AlrushoodKuwait Finance HouseKuwaitBanking72.325Sheikh Nawaf Al-SabahKPCKuwaitOil&Gas72.126Jasim Husain ThabetTAQAUAEUtilities71.627Abdullah Ali AlKhalifaAlinma BankSaudi ArabiaBank

94、ing71.228Abdulnasser Bin KalbanEmirates Global AluminiumUAEMining,Iron&Steel70.929Syed Basar ShuebIHCUAETrading Houses70.930Ahmed AbdelaalMashreqUAEBanking70.631Bader Nasser Al-KharafiZainKuwaitTelecommunications70.532Mohamed AlabbarEMAARUAEReal Estate70.333M.A.YusuffAliLuluUaeRetail69.934BerndVanLi

95、nderCommercialBankofDubaiUaeBanking69.735AbdulRahmanAl-jadhaiElmSaudi ArabiaCommercialServices69.636Faisal Al NassarDr Sulaiman Al HabibSaudi ArabiaHealthcare Facilities69.637Marco Piero ArcelliACWAPowerSaudi ArabiaUtilities69.438Saif Humaid Al FalasiENOCUAEOil&Gas69.339Talal Said Al MamariOmantelOm

96、anTelecommunications69.140AdnanAbdusShakoorChilwanDubaiIslamicBankUAEBanking68.641HE Saeed Al TayerDEWAUAEUtilities68.442Shayne NelsonEmirates NBDUAEBanking67.143Khaled AlGnoonSaudiElectricityCompanySaudi ArabiaUtilities67.144Hamad Al MararEDGE GroupUAEAerospace&Defence67.145Mohamed Juma Al ShamisiA

97、bu Dhabi PortsUAELogistics66.946Nadir S Al-KorayaRiyad BankSaudi ArabiaBanking66.447Bader AlsalloomBanque Saudi FransiSaudi ArabiaBanking65.848IsamJasemAlSagerNBKKuwaitBanking65.149Sheikh Ali Bin Jabor Al-ThaniOoredooQatarTelecommunications64.950TonyCrippsSABSaudi ArabiaBanking64.0Sector Ranking&A 3

98、736Brand Finance Middle East 150 2025In2025,leadingMiddleEasternoil&gasbrandsareembracing a dual strategy.They continue to maintain their global strength in hydrocarbons while accelerating the shift towards cleaner and more sustainable energy solutions.State-owned giants across the region are active

99、ly investing in alternative energy technologies and expanding their portfolios to include renewables,hydrogen,and electric mobility infrastructure.These efforts reflect broader national visions that aim to reduce economic reliance on fossil fuel exports and build future-ready energy ecosystems.This

100、strategic pivot is receiving global recognition.According to the United Nations Development Programme(UNDP),transformingtheenergylandscapein Arab states is essential to achieving climate pledges and net-zero targets.UNDPs work in the region highlights the importance of modernising infrastructure,enh

101、ancing energy efficiency,and accelerating innovation in renewables and hydrogen technologies.AjointstudybytheInternationalLabourOrganisation(ILO)andtheIslamicDevelopmentBank(IsDB)projectsthat the MENA region could generate up to 10 million newjobsby2050throughgreenindustrialgrowth.This underscores t

102、he economic and employment potential of a diversified energy strategy.As Middle Eastern oil&gas brands reposition themselves for a new energy era,they are ensuring long-term resilience while strengthening their global standing.These brands are now seen as essential to balancing short-term energy sec

103、urity needs with long-term sustainability goals,redefining their roles from traditional fossil fuel providers to integrated energy leaders.As the worlds largest oil&gas exporter nation,Saudi Arabias Aramco(brandvalueatUSD41.7billion)stands as the most valuable brand in the Middle East,and the oil&ga

104、s sector.Aramco has outlined ambitious long-term strategies to reinforce its global leadership in the energy sector.The company is investing heavily in upstream and downstream expansions,with plans to increase its maximum sustainable oil production capacity while accelerating its diversification int

105、o natural gas,hydrogen,and petrochemicals.Additionally,Aramco continues to focus on reducing its carbon footprint,EnergyaligningwithSaudiArabiasVision2030sustainabilitygoals and global net-zero commitments.ADNOC(brandvalueup25%toUSD19.0billion)retains its position as the second most valuable and als

106、o the strongest oil&gas brand in the region,reflecting its pivotal role in the regions economy and growing influence in global energy markets.In2024,ADNOCaccelerateditstransformativegrowthagenda,launching several initiatives to increase oil and gas production capacity,while simultaneously advancing

107、its low-carbon solutions portfolio.The company has committed to achieving net-zero emissions by 2045 and has scaled up investments incarboncapture,utilisationandstorage(CCUS),hydrogenproduction,andrenewableenergyprojects in collaboration with Masdar.QatarEnergy(brandvalueup27%toUSD4.0billion)has eme

108、rged as the fastest-growing oil&gas brand in the Middle East.The brand continued to strengthen itsglobalpresencethroughinvestmentsinLNGfleetexpansionandcarboncaptureprojects,reinforcing its role as a leader in the global energy sector.Despite a decline in revenues due to lower commodity prices,Qatar

109、Energy remains focused on increasing its LNGproductioncapacity,ensuringlong-termgrowthand resilience.Omani brand OQ(brand value down 12%to USD1.1 billion)retaineditspositionamongthetop10oil&gas brands in the region rankings.OQs robust position within the top tier of regional oil&gas brandsisreinforc

110、edbyitssubstantialLocalContentCommitment,exemplifiedbytheRO346million(USD900million)investedlocallyin2024,amovethat significantly contributes to Omans economic development.Kuwait Foreign Petroleum Exploration Company(KUFPEC)(brand value down 47%to USD 179 million)andWoqod(brandvaluedown31%to USD184m

111、illion)remainstrongamongtheMiddle Easts oil&gas brands.Sector Ranking&AnalysisTop 10 Oil&Gas Middle Eastern Brands 2025 Brand Finance Plc.2025$41,667 mAramco+0%#1$18,968 mADNOC+25%#2$4,717 m KPC+7%#3$4,019 mQatarEnergy+27%#4$1,677 mEnoc+9%#5$1,069 m KOC-47%#6$1,052 mOQ-12%#7$621 mKNPC-54%#8$485 m Sa

112、torp-21%#9#10$215 mAldrees+26% 3938Brand Finance Middle East 150 2025EnergySaudi Electricity Company(SEC)(brand value up 30%toUSD1.9billion)maintainsitspositionastheMiddleEastsleadingutilitiesbrand.SECcontinuestoactively invest to meet the regions escalating electricity demand.The brands growth was

113、driven by higher revenuesandasignificantincreaseinitsBSIscoreto 77.5/100,reflecting positive perceptions among respondents as familiarity with the brand rose.Dubais utilities provider,DEWA(brandvaluedown32%toUSD734million),isthethirdmostvaluableutilitiesbrand in the region.Through campaigns like Wel

114、come Summer with Green Habits,DEWA encourages efficient electricity and water consumption among consumers.The initiative educates the public on sustainable practices and introduces digital tools to monitor and manage resource usage effectively.Following DEWA in the rankings among utilities brands,AC

115、WA Power(brandvalueup24%toUSD390million)has cemented its reputation as a global pioneer in clean energy innovation,driven in part by its ambitious expansion into green hydrogen.Astandoutinitiativein2024wasthelaunchofACWAPowerssecondgreenhydrogenprojectinUzbekistan,whichaimstoproduce3,000tonnesofgree

116、nhydrogenannually in its first phase and up to 120,000 tonnes in later stages.This development supports Uzbekistans low-carbon agendaandpositionsACWAPowerattheforefront ofpioneeringgreenhydrogenatscaleinCentralAsia.Italsoreflectsthecompanysstrategytodiversify its clean energy portfolio and enable su

117、stainable fuel alternatives for industry and transport.$1,934mSaudi Electricity Company+30%#1$1,144 mTAQA+14%#2$734mDEWA-32%#3$390m$101 mACWAPowerEmpower+24%-8%#4#5Top 5 Utilities Middle Eastern Brands 2025 Brand Finance P 4140Brand Finance Middle East 150 2025The Middle East banking sector stands o

118、ut for its blend of opportunity and stability.Positioned at the intersection of the East and West,the region benefits from capital inflows,investor confidence,and sovereign wealth-driven diversifications beyond oil.A key opportunity in the region lies in fintech.Only 17%of consumers in the Middle Ea

119、stusedigitalbanking,accordingtoTheInternationalMonetary Fund,compared to nearly 60%of consumers intheUS.Investorsseetheopportunity,andfintechattracts about a third of the regions venture funding.Inparallel,traditionalbankingmetricsindicate stability,bolstered by high oil prices,the implementation of

120、 European regulations that aim to build industry resilience,and greater government influence than other regions,including sovereign support.QNB(brandvalueup11%toUSD9.4billion)isthe Middle Easts most valuable banking brand.Domestically,QNB continues to play a crucial role in Qatars economic developme

121、nt,particularly in corporate banking.QNB is supporting the multibillion-dollar North Field Expansion project,financinginitiativesacrosstheentirevaluechain,fromliquefiednaturalgas(LNG)storagetanksandtankers to refining and downstream capacity expansion.Internationally,SaudiArabiapresentsakeygrowth ma

122、rket,with QNB strengthening its presence by opening a second branch in Jeddah.The bank is also investing initsinternationalbranchesinLondon,Paris,Singapore,and Hong Kong,as QNB aims to balance regional strength with international expansion.Al Rajhi Bank(brandvalueup17%toUSD7.5billion)continues to el

123、evate its stature in the banking sector,now standing as the second most valuable banking brand in the Middle East.To accelerate digital transformation,the bank leverages support businesses to boost automation,efficiency,and cloud-based scalability while centralising operationsunderitsHarmonisetheGro

124、upstrategy.ItsfintechportfolioincludesNeoleap(paymentsolutions),Emkan(digitalfinance),andthesuccessfulURPaydigitalwallet,further expanding its presence in the fintech space.Riyad Bank(brandvalueup23%toUSD2.5billion)isastandout example of how digital innovation is driving brand growth in the Middle E

125、astern banking sector.The banks investment in technology to enhance customer experience and improve operational efficiency has paid off,reinforcing its position in a rapidly evolving market.BankingSNB(brandvalueup19%toUSD5.3billion)has reinforced its position as one of the strongest banking brands i

126、n the Middle East,driven by a strategic focus on digital banking,corporate financing,and wealth management.The bank continues to enhance its digital capabilities and diversify its financial services to meet the evolving needs of its clients,further cementing its leadership in the Saudi banking secto

127、r.Mashreq(brandvalueup22%toUSD1.8billion)has achieved remarkable growth in 2025,entering the top 150 most valuable banking brands globally.This milestone reflects Mashreqs strategic focus on digital transformation,customer-centric innovation,sustainability,and operational resilience.According to Bra

128、nd Finances market research data,Sector Ranking&AnalysisMashreq recorded the highest brand value growth among Middle Eastern banks over the past five years.Mashreqs digital-first approach is driven by its commitment to delivering seamless,personalised,and intelligent financial solutionswhether in re

129、tail,corporate,or wealth management.The Banks vision to drive financial inclusion and enhance accessibility in emerging markets reflects in the expansion of its NEO platform into Egypt and Pakistan,as well as theimplementationofBanking-as-a-Service(BaaS)modelsandexpansionofitsNEOCORPplatformto Egypt

130、,Bahrain,Qatar,and Kuwait.The bank leverages AI-poweredadvisoryservices,blockchain-basedtradefinance,and cloud-native banking infrastructure to build a scalable,future-proof financial ecosystem.Top 10 BankingMiddle Eastern Brands 2025 Brand Finance Plc.2025$9,358mQNB+11%#1$7,516 mAlRajhiBank+17%#2$5

131、,280 mSNB+19%#3$4,543mEmirates NBD+17%#4$4,512 mFAB+17%#5$3,339mADCB+17%#6$2,527 mRiyad Bank+23%#7$2,083mDubaiIslamicBank-9%#8$1,762 mMashreq+22%#9#10$1,738mNBK+22% 4342Brand Finance Middle East 150 2025Sector Ranking&AnalysisTelecomsMiddle Eastern telecoms companies are rapidly evolving beyond trad

132、itional connectivity,embracing digital transformation to become comprehensive technology providers.This strategic shift is being fuelled by substantial investments in artificial intelligence,cloud infrastructure,fintech,and international expansion.As a result,telecom operators across the region are

133、broadening their service offerings,moving into areas such as data centres,digital payments,smart city infrastructure,andAI-drivensolutions.Inthisdynamiclandscape,strongbrand positioning is more critical than ever,instilling trust among stakeholders,shaping consumer perceptions,and fostering long-ter

134、m loyalty as these companies redefine their roles in the digital economy.stc(brandvalueup16%toUSD16.1billion)is the most valuable telecoms brand in the Middle East.The brand also achieved the significant milestone of becoming the ninth most valuable telecoms brand globally.This growth is underpinned

135、 by the brands aggressive digital transformation strategy,regional expansion,and diversification into new verticals.Through its“Dare”strategy,stc is evolving beyond telecoms by investing heavily in cloud computing,fintech,IoT,andAI-drivenplatforms,whilealsosupportingSaudiArabiasbroaderVision2030goal

136、s.Itssubsidiaries,suchasstcpayandsolutions by stc,have strengthened its ecosystem and expanded its relevwance in the digital economy.The brands strong market reputation,bold branding campaigns,and continued innovation in customer experience have further bolstered stakeholder trust and loyalty.e&is t

137、he second most valuable telecoms brand in the region.The brand is also the worlds fastest growing brand this year,posting an eight-fold increase initsbrandvaluetoUSD15.3billion.Thisachievementplaces e&among the top ten most valuable telecoms brandsglobally.Thisisthefinalstageofa3-yeargrouprebrand,st

138、aged to transition brand equity from Etisalat to e&as a platform for international growth.Thelikeforlikebrandvaluegrowthis13%versus the combined value of the brands in 2024.Zain(brandvalueup15%toUSD3.5billion)continues to strengthen its position as a key telecoms player in the Middle East.The brands

139、 growth is driven by the implementation of its “4WARD”strategy,which focuses on evolving Zainintoapurpose-drivenTechCo.Byexpanding into digital services such as fintech(Bede,Zain CashandTamam),cloudsolutions,andB2BICTofferings,Zain is diversifying its portfolio to meet modern consumer and business n

140、eeds.Itsemphasisoncustomerdelight,ESGinitiatives,and regional collaboration has enhanced brand equity and stakeholder confidence.Zains bold move toward sustainability,inclusion,and innovation has been instrumental in reinforcing its market presence.The brands 2025 Ramadan campaign,conveying belongin

141、g and rebuilding through authentic imagery and a narrative of perseverance,reached over 200 million views across social media,reinforcing once again Zains much-loved and powerful brand across the Arab world.du(brandvalueup23%toUSD3.0billion)hasshownrobust growth by accelerating its digital transform

142、ation and expanding its service offerings.The brand has capitalised on nationwide 5G deployment,cloud solutions,andAItechnologiestoimproveoperationalefficiency and customer engagement.dus focus on innovation,especially in enterprise services and smart city solutions,aligns with the UAEs national dig

143、ital agenda.Itseffortstomodernisecustomerexperience,coupled with dynamic rebranding and tech-driven strategies,have significantly improved brand strength and positioned du as a key enabler of the UAEs digital economy.Mobily(brandvalueup26%toUSD2.7billion)retained their positions in the rankings and

144、is the fastest growing telecom brand in the Middle East overthelast5years(2020to2025).Mobilysgrowthstems from its expansion into the telecommunications,media,andtechnology(TMT)sector,aligningwith Saudi Arabias national transformation agenda.The brand launched services like Mobily Pay,Mobily Gamer,an

145、dMobilyTV,solidifyingitsroleasanintegralpart of customers digital lives.Mobilys award-winning customer experience,strong employer branding,and role in national digital infrastructureprojectshavestrengtheneditsposition in the Saudi market and boosted its brand equity.Omantel(brandvalueup9%toUSD427mil

146、lion)is gaining momentum through targeted investments in digital infrastructure and strategic partnerships.The launchofOmansNationalCloudincollaborationwithHuawei,alongwithitsAWSCloudCentreofExcellenceandpartnershipwithGoogleCloud,underscoresthebrands commitment to innovation.Omantel is playing a ce

147、ntral role in Omans digital transformationbyenablingsmartcityprojectsandintegratingadvancedAIanddataanalyticssolutions.These forward-looking initiatives have elevated the brands technological profile and built stronger trust among enterprise clients and consumers alike.Top 10 TelecomMiddle Eastern B

148、rands 2025 Brand Finance Plc.2025$16,141 mstc+16%#1$15,320me&+701%#2$3,479mZain+15%#3$3,037mdu+23%#4$2,991 mOoredoo-0%#5$2,651 mMobily+26%#6$427 m OmanTel+9%#7$279 mTelecom Egypt-9%#8$210 mAsiacell+35%#9#10$179 mBatelco+35% 4544Brand Finance Middle East 150 2025AirlinesThe Middle East airlines secto

149、r ranks fourth among 23sectorsintheregionsbrandrankings.Withsixbrands and a combined sector value of USD14.7 billion,it accounts for 6%of the regions total brand value.This sector plays a crucial role in connecting the region,reflecting the growing demand for air travel and the dynamic recovery of t

150、he aviation industry.Emirates(brandvalueup27%toUSD8.4billion)retains its spot as the most valuable Middle Eastern airline brand and the fourth most valuable airlines brandworldwide.InFebruary2024,Emiratesentereda multiyear partnership with the NBA,becoming the title sponsor of the leagues in-season

151、tournament,nowcalledtheEmiratesNBACup.ThiscollaborationincludesEmiratesbrandingonrefereejerseysacrosstheNBA,WNBA,andGLeague,aswellasinvolvementinmajorNBAeventsandin-flightNBAcontent,significantly enhancing global brand visibility.Qatar Airways(brandvalueup23%toUSD3.9 billion)isthesecondmostvaluableM

152、iddleEasternairline brand while retaining its position among the top 10 airline brands in the world.InMay2024,attheArabianTravelMarketin Dubai,Qatar Airways unveiled Sama 2.0,the worlds firstAI-powereddigitalhumancabincrew.Sama2.0interacts with passengers in real-time,assisting with travel planning

153、and enquiries through the airlines immersiveplatform,QVerse,andtheQatarAirways app,showcasing the airlines commitment to technological innovation.The flag carrier of Saudi Arabia,Saudia(brand valueup34%toUSD1.1billion)remainedasthe third most valuable airline brand and fastest growing intheMiddleEas

154、t.Inlate2024,Saudiaunveileda bold rebrand,ushering in a new era of innovation and digital transformation aligned with Saudi ArabiasVision2030.Saudia has developed a modern data platform to enhance both customer experience and operational agility.Lookingahead,theairlineisacceleratingitstransformation

155、 through a wide-ranging fleet innovation strategy.This investment strengthens the airlines operational efficiency,global reach,and alignment withVision2030.LogisticsDP World(brandvalueup39%toUSD3.4billion)retained its position as the most valuable logistics brand in the Middle East.DP Worlds aggress

156、ive expansion into high-growth markets has been pivotal to its success.InTanzania,DPWorldsigneda30-yearconcessionagreement with the Tanzania Ports Authority to operate and modernise the multi-purpose Dar es Salaam Port.The company committed to an initial investment exceeding USD250 million,with pote

157、ntial to increase up to USD1 billion over the concession period.This investment aims to upgrade port infrastructure,enhance cargo handling efficiency,and integrate the port with hinterland logistics networks,thereby bolstering Tanzanias role in regional and global trade.(DPWorldsigns30-yearconcessio

158、ntooperate multi-purposeDarEsSalaamPortinTanzania)InIndonesia,DPWorldsecureda30-yearconcessiontodevelopandoperatetheBelawanNewContainerTerminal in North Sumatra.This strategic move is expectedtotransformBelawanintoamajortradeandlogistics hub,improving connectivity and supporting economic growth in t

159、he region.Additionally,DP World consolidated its operations in Turkey by merging its logistics businesses,creating a unified entity that enhances service efficiency and expands its footprint in the Eurasian trade corridor.$8,365mEmirates+27%#1$3,856mQatar Airways+23%#2$1,068 mSaudia+34%#3$900 m$248

160、mEtihad AirwaysAir Arabia+19%+25%#4#5Top 5 AirlineMiddle Eastern Brands 2025 Brand Finance Plc.2025$3,369mDP World+39%#1$929 m Talabat-#2$340mBahri+22%#3$230m$216 mAramexJahez+19%+7%#4#5Top 5 LogisticMiddle Eastern Brands 2025 Brand Finance P 4746Brand Finance Middle East 150 2025The brands commitme

161、nt to digital transformation is evident through its investments in telemedicine,e-prescriptions,and online appointment systems.These initiatives have not only improved patient experience but also streamlined operations,positioning it at the forefront of healthcare innovation in the region.Abu Dhabi

162、Health Services Company(SEHA)(brandvalueup40%toUSD814.7million)hasemergedas the third most valuable healthcare brand in the Middle East,distinguished by its pioneering approach to patient care and system-wide innovation.Among its most notable achievements is the establishment of a paediatric centre

163、of excellence in partnership with USs top-ranked paediatric hospital,CincinnatiChildrensHospitalMedicalCenter.Thisfacility delivers advanced care in paediatric oncology,nephrology,and metabolic disorders,offering services that were previously unavailable in the region and reducing the need for overs

164、eas treatment.SEHA has also introduced person-centred care standards across its network by partnering with PlanetreeInternational.Thisinitiativeincludesstafftraining in empathy and compassion,setting a new benchmark in the region for holistic and dignified healthcare delivery.Further demonstrating i

165、ts leadership,SEHA has taken meaningful steps toward environmental sustainability by collaborating with the Abu Dhabi PublicHealthCentreandAstraZenecatoreduce the carbon footprint of healthcare operations.Through this initiative,SEHA is contributing to the decarbonisation of the sector,a move not ye

166、t widely adopted by other healthcare providers in the region.PureHealth Group(brandvalueup30%toUSD564.0million)standsstrongastheregionslargestintegratedhealthcare platform.The groups brand value increase is driven by a 58%year-on-year revenue increase,reaching AED25.8 billion in 2024,and a 78%rise i

167、n net profit to AED1.7 billion.This growth was propelled by strategic acquisitions,notably the integration of Sheikh Shakhbout Medical City(SSMC),theUAEslargesthealthcarecomplex,andtheUKsCircleHealthGroup,thelargestprivatehospital group in the country.These additions significantly expanded PureHealt

168、hs operational footprint and service offerings.Sector Ranking&AnalysisThe Middle Easts healthcare sector is undergoing a transformative shift,driven by strategic investments and technological advancements aimed at establishing the region as a global hub for innovative healthcare solutions.Artificial

169、intelligence(AI)androbotics are increasingly integrated into healthcare systems acrosstheMiddleEast.TheAImarketintheregionisprojectedtogrowsubstantially,withapplicationsranging from diagnostics to personalised medicine.These technologies are enhancing patient care and operational efficiency.Saudi Ar

170、abias King Faisal Specialist Hospital and Research Center(KFSHRC)(brand value up10%toUSD1.7billion)remainsastheregions most valuable healthcare brand,driven by its groundbreaking medical achievements.The hospital became the first in the world to perform fully robotic liver and heart transplants,as w

171、ell as the robotic implantation of an artificial heart pump.These pioneering innovations have bolstered KFSHRCsglobalreputation.KFSHRCalsoheldthe15thpositionamongacademicmedical centres ranked in this years Global Top 250 hospitals report,up from 20th in 2024.The research highlights that the hospita

172、l scores strongly for conversationincidenceanditsreputationforresearch.KFSHRCisattheforefrontofinnovationinroboticsurgery,achieving a milestone with the worlds first robotic-assisted implantation of an artificial heart pump in early January 2025.This accomplishment adds to a series of other world-fi

173、rst robotic surgeries performed at the hospital in recent years.The fully robotic approach prioritises patient well-being by minimising invasiveness and enhancing surgical precision,resulting in smaller incisions,faster recovery times,and reduced complication rates.Fellow Saudi Arabian Healthcare pr

174、ovider,Dr.Sulaiman Al Habib,(brand value up 22%to USD1.2billion)isthesecondmostvaluablehealthcarebrand in the region and the fastest growing brand in the rankings.This growth is underpinned by robust financial performance,strategic expansions,and a commitment to digital innovation.Healthcare Top 10

175、HealthcareMiddle Eastern Brands 2025 Brand Finance Plc.2025$1,656 mKFSHRC+10%#1$1,204 mDr.Sulaiman Al Habib+22%#2$815 mSEHA+40%#3$564 mPureHealth+30%#4$529 mNahdi-11%#5$359mBurjeel+29%#6$307mMouwasat+7%#7$264 mDallah Health+15%#8$237mAl Dawaa+18%#9#10$217 mSheikh Shakhbout MedicalCity-3% 4948Brand F

176、inance Middle East 150 2025Mining,Metals&Minerals$883mMaaden+6%#1$421 mEmirates Global Aluminium+11%#2$167 mAlba-#3$71 m$69 mEmirates SteelJordan Phosphate Mines-35%+49%#4#5Top 5 Mining,Metals&Minerals Middle Eastern Brands 2025 Brand Finance Plc.2025Maaden(brandvalueup6%toUSD883million)continues to

177、 hold its position as the Middle Easts most valuable mining,metals,and minerals brand,bolstered by a combination of financial strength,strategic expansion,and sustainability initiatives.The brand has grown steadily on the global stage amongst mining,minerals&metals brands,growingat75%inbrandvalueter

178、msover3years.The brand has undergone a rebrand to bring to life the companys vision to be a KSA-based,globally significant organisation that drives progress through technology,innovation and talent.Maaden is investing in its brand among other things through sponsorship in sports assets such as Formu

179、la One as Aston Martin Aramcos first-ever principal partner and its pillar partnership withLIVGolf.Such partnerships are going to key to connect with the broader audience to attract talent for example while reinforcing its equity amongst its traditional audiences.Inthefirstninemonthsof2024,Maadensne

180、t profitsurgedby334%year-on-yeartoUSD792 million,driven by increased sales volumes in gold and aluminium,reduced raw material costs,and enhanced operational efficiencies.Itsbrandvaluewasfurthersupported by key strategic moves aimed at shaping the future of its aluminium business and reinforcing its

181、role in developing Saudi Arabias mining sector as the third pillar of the national economy.This included notableagreementswithAlcoaandSABICthatareexpected to fuel future growth and integration across the value chain.Maaden also progressed on its Phosphate 3projectandcommencedconstructionofanaluminiu

182、m recycling plant in Ras Al-Khair,advancing its sustainability agenda.Inparallel,thecompanyexpandedits international footprint by acquiring a 10%stake inValeBaseMetalsthroughitsjointventure,ManaraMinerals,strengthening its presence in the green metals space.Real Estate Emaar(brandvalueup58%toUSD4.0b

183、illion)is the most valuable and strongest Middle East real estate brand in 2025.The brands growth is driven by its strong financial performance and continued contributions to Dubais skyline and economy.Emaar attributes its success to the trust and confidence of its customers,reinforced by a commitme

184、nt to exceeding expectations in product design,delivery quality,community upkeep,and responsive service.Emaars reputation as a leading real estate brand in the UAE is bolstered by its iconic developments and commitment to quality and innovation in the property sector.Aldar(brandvalueup37%toUSD1.3bil

185、lion)has solidified its position as the second most valuable real estate brand in the Middle East,driven by exceptional financial performance and strategic growth initiatives.In2024,Aldarachievedrecorddevelopment salesofAED33.6billion,markinga20%year-on-year increase,fuelled by strong demandforbothn

186、ewprojectlaunches and existing inventory.Notably,78%of its UAE sales were attributed to overseas and expatriate resident customers,highlighting the brands growing international appeal.ROSHN GROUP(newentrantatUSD1.1billion)has rapidly emerged as a real estate leader in Saudi Arabia and now ranks as t

187、he third most valuable real estate brand in the Middle East.This impressive debut highlights the companys strong financial performance and ambitious growth strategy.ROSHN GROUP unveiled a new strategic focus and brand identity in November 2024 to signal its expansion from its residential offering to

188、 a multi-asset real estate group.At is core residential offering,the company aimstodeliverover400,000homesby2030,significantly advancing the Kingdoms goal of 70%homeownership with a commitment to creating vibrant,integrated communities.The transformation into a multi-asset developer is poised to dri

189、ve the growth for thebusiness and brand as it also looks to capitalise on opportunities such as transport and logistics,including warehouses,industrial parks,and knowledge hubs.ROSHN GROUPs investment in its brand,its associationwithmajorsponsorshipassets,participationinmajornationaleventsandits rec

190、ord-setting real estate launches underscore its leadership and innovative spirit.With a strong investment agenda,ambitious projects,andanincreasingpresenceinthe market,ROSHN GROUP appears well-positioned to play a defining role in the evolving landscape ofSaudiArabiasrealestatesector.Itisoneof theke

191、yfacilitatorsfortheVision2030goalsand a key contributor to the countrys soft power and nation brand as it looks to drive investment,trade and tourism to the Kingdom.$4,048 mEmaar+58%#1$1,301mAldar+37%#2$1,064 mROSHN GROUP-#3$213m$143mDar Al ArkanRetal-13%-#4#5Top 5 Real Estate Middle Eastern Brands

192、2025 Brand Finance Plc.2025Brand SpotlightsBrand Finance Middle East 150 53Brand ValueUSD19.0 bn+24.6%#20Brand StrengthBSI 81.9+1.7#142zADNOC 5554Brand Finance Middle East 150 2025Brand Spotlight ADNOCADNOC|Brand Spotlight What are the key learnings and opportunities for Energy brands as a result of

193、 the recently concluded COP28 in UAE?COP28reinforcedtheneedforamorecomprehensiveandinclusiveapproachto climate action;and recognised the need to decarbonise both the demand and supplysideoftheenergysystem.Italsoreinforcedtheimportanceoftransparency,accountability,and collaboration in meeting global

194、climate goals.TheresultingUAEConsensusdeliveredahistoricagreementtotransitionawayfromfossil fuels,and called for the tripling of renewable energy capacity and doubling ofenergyefficiencyby2030.AllbrandsmustrecognisetheirroleindeliveringonthecommitmentsoftheConsensus,whilealsorealizingtheexcitingecon

195、omicopportunity that the energy transition presents.Moving forward,energy brands must help fulfil growing global energy demand,while actively reducing-and ultimately eliminating-emissions,and simultaneously ensure their own net-zero and sustainability goals are achieved.What role do you hope ADNOC c

196、an play in terms of sustainability and the climate change challenge?Energy is pivotal to progress,and global demand continues to grow.At the same time,the global challenge of climate change requires urgent,game-changing solutionstoeliminateemissions.AtADNOC,webelievetheresawaytopowerprogress and pro

197、tect our planet,and our twofold strategy remains;we are rapidly decarbonizing todays energy system,while investing in lower-carbon solutions,new energies and value chains that will shape the energy system of tomorrow.Alex BurnettChiefCommunicationsOfficer,ADNOCIn2023,wedemonstratedourcommitmenttothe

198、segoals and made significant strides towards achieving them.We brought-forward our commitment to achieving net zero to 2045,we more than doubled our plans to expand carbon capture capacity and became a founding member of the Oil and Gas Decarbonization Charter,aninitiativeoftheCOP28Presidency,dedica

199、tedto ensuring climate action within the industry.We are already making tangible progress towards our goals;we are prioritizing reducing our carbon intensity by 25%by2030throughenergyefficiency,thedeploymentofcarboncapture,CO2removalandstoragetechnologyand the electrification of our operations.We al

200、ready generate 100%of our onshore grid electricity needs from emissions-free solar and nuclear energy sources.We are also piloting and expanding innovative carbon capture programs and,through our investment in Masdar,are growing our lower carbon solutions and accelerating the delivery of clean energ

201、y projectsintheUAEandaroundtheworld.Looking ahead,what future plans and strategies does ADNOC have in place to further strengthen its brand and continue the growth of its brand value?As this years Brand Finance Global 500 Report demonstrates,ADNOC,andtheADNOCbrand,goesfromstrength-to-strengthaswecon

202、tinueonourjourneyof rapid transformation from a traditional national oil company to a progressive,diversified,and responsible global energy brand.Moving forward,you can expect our business and brand growth to continue at pace,as we deliver on plans to expand and diversify domestically and internatio

203、nally,with investment in every segment of our business,including new partnerships and potential acquisitions.We will also continue to leverage our track record of global cross-industry and cross-border partnerships,operational capabilities,and relationships with cutting-edge technology providers to

204、develop and commercialize the practical solutions and cutting-edge innovations that will help secure a net zero-energy future.We recognise the need to ensure we continue to deliver onourpromises;providingEnergyforLife,rapidlyreducing emissions,and ensuring a responsible energy transition that leaves

205、 nobody behind.Brand Finance Middle East 150 57Brand ValueUSD3.0 bn+22.7%#200Brand StrengthBSI 83.2+0.7#91Hdu 5958Brand Finance Middle East 150 2025Brand Spotlight dudu|Brand Spotlight This year,du reached its highest-ever Brand Value,surpassing the USD3 billion mark.Looking back on this achievement

206、,what would you say are the key factors that contributed to this milestone?du has realised a vision years in the making to transform and support the pivotal digital revolution that todays society demands.Through its pursuit of digital excellence,strategic foresight,and commitment to innovation,du ha

207、s embraced digital transformation,making significant strides in both brand and enterprise value.Our achievements stem from a deep-seated commitment to building the necessary infrastructure for transformation,in line with enabling and supporting the UAE national strategy.Our success is driven by plan

208、ning,financial stewardship,and a culture of continuous innovation across our operations.We have continuously invested in upgrading our network infrastructure,not only to enhance coverage but also to deliver consistent,high-quality service to our customers.Equally important has been our refocused str

209、ategy on customer experience.duhasremainedcommittedtonotjustmeetingbutexceeding these expectations through innovative service offerings.The shift towards a more customer-centric approach has effectively differentiated us in a competitive market,fostering stronger loyalty and trust among our users.By

210、 embracing new technologies and pioneering digital solutions,du has managed to stay ahead of industry trends,thereby not only attracting customers looking for the latest offerings but also enhancing overall user engagement and satisfaction.As a result,du has exhibited stellar financial performance,w

211、ith its brand value increasingtoUSD3.037billion,reflectingsignificantgrowthinmarketidentity and value and emphasising its strong market standing.An AAA brand strength ratingandaBrandStrengthIndexof83.2furtherunderscoresthisrobustness.The company attributes its success to the execution of strategic p

212、lans,efficient financial management,and ongoing innovation.Our success can be largely attributed to our targeted approach and attractive B2B initiatives for SMEs and large enterprises.Going forward,we plan to maintain our market lead through relentless customer-centric innovation,strategic partnersh

213、ips,and leveraging the UAEs growing digital environment.As part of dus broader expansion strategy,we have seen the launch of new operating sub-brands such as du Tech and du Infra in the B2B space,as well as du Pay in fintech.How do you see these brand extensions enhancing dus overall brand positioni

214、ng?ThelaunchofduTechandduInfraunderlinesourstrategicevolutiontowardsbecoming a holistic digital services enabler.du Tech concentrates on forging thepathforadvancedtechnologicalsolutions,whereasduInfraensuresthe essential infrastructure is in place to support these technological advancements.Thisdual

215、approachiskeytoempoweringthedigitaltransformationjourneys of UAEs government entities,businesses,and startups.Fahad Al Hassawi CEO,dudu Tech has quickly become an indispensable partner for digital transformation within the UAE,by catering to a broad spectrum of sectors including government agencies,

216、majorcorporations,andemergingstartups.Moreover,the introduction of du Pay in April 2024 highlighted our effective strategy aimed at addressing the needs of underserved market segments and broadening our revenue portfolio.Through these initiatives,we solidify our brands position as the cornerstone of

217、 digital transformation across various sectors.Our commitment to innovation,inclusivity,and strategic growth not only addresses the needs of consumers,organisations,and startups.This strategic approach aligns with our mission to empower a society through connectivity,ensuring that du is synonymous w

218、ith progress,reliability,and a forward-thinking digital landscape.What do you see as the most significant trends shaping the telecom industry over the next three to five years?How can brands like du navigate these shifts or capitalize on them for future growth?The telecom industry will be shaped by

219、advancements in5Gand6G,AIandcloudintegration,andastrongerfocus on digital sovereignty.These trends present both challenges and opportunities for brands like du,requiring a strategic,multifaceted approach.With 99%5G coverage across the UAE,du is well-prepared to take the lead in 6G development.Throug

220、h active participation in research,innovation,and partnerships with TDRA and other stakeholders,du is working towards positioning the UAE as a global hubforwirelesscommunicationby2030.StrategicallianceswithOracleAlloyandNVIDIA reflectdusfocusoncloudtechnologiesandAI.AI-poweredcustomerservicesolution

221、sandcloudexpansion highlight dus shift to a scalable,secure servicemodel.EnhancingAI,5G,andsovereigncloudcapabilities will align du with the UAEs digital vision while improving efficiency and user experiences.Future growth for du depends on agility and innovation.Expanding 5G,contributing to 6G deve

222、lopment,leveragingAIandcloudcomputing,and fostering key partnerships will help du navigate industry changes.This strategy will ensure du meets evolving market demands and remains a leader in digital transformation in the UAE and beyond.Brand Finance Middle East 150 61Brand ValueUSD15.3 bn+701.0%#42B

223、rand StrengthBSI 84.6+5.8#62He& 6362Brand Finance Middle East 150 2025Brand Spotlight e&e&|Brand Spotlight Collaboration and partnerships have become crucial elements in todays interconnected world.How has e&fostered strategic alliances,and what role have these partnerships played in driving brand v

224、alue growth?We believe in harnessing the power of collaboration and building ecosystems with partners whose synergy aligns with our growth vision to stay nimble,adaptable and future-ready.Through partnerships with private and public sectors and investments in startups,we have brought diverse perspec

225、tives and expertise to every area of our business growth,from leveraging new-gen technologies to driving sustainability.Together,we are co-creating solutions that drive innovation.In2023,webroadenedourhorizonswithinvestmentsinVodafone,followedbythebindingagreementtoacquireamajoritystakeinPPFTelecome

226、xpandingintoCentraland Eastern Europe.Most recently,we expanded our operations in Pakistan with the 100%acquisition of Norwegian telecoms company Telenors local unit to serve the growingSouthAsiantelecomsmarket.ThiscombinedthestrengthsofPTCLandTelenor Pakistan,creating synergies for innovation,marke

227、t strength,and broader customerreach,acceleratingtheirdigitaltransformationjourney.Additionally,the$400millioninvestmentinCareemexpandedourrangeof services and digital offerings for consumers while propelling our transformation into a global technology group.Hatem Dowidar GCEO,e&Further acquisitions

228、 of elGrocer,Smartworld,and a merger with Khazna,highlight expansion beyond the telecomssector,whiletheacquisitionofSTARZPLAYsreinforced our commitment to international expansion in the entertainment and financial technology domains.We are also strengthening our presence in fintech,entertainment,and

229、 SuperApps,shaping the future ofpersonaliseddigitalexperiencesworldwide.Leadingthedigitaltransformationjourneyacrossthebusinesssector,e&enterprise made considerable achievements with acquisitions and strategic partnerships.e&enterpriseacquiredamajoritystakeinBeehive,MENAs leading peer-to-peer digita

230、l platform,tapping into opportunities in the Small and Medium Enterprise(SME)lendingmarket.Markingthenextstepine&enterprises expansion,this showcased its commitment to opening new avenues of growth across the UAE and wider region,while enabling Beehive to scale its business and offerings.Our venture

231、 capital arm,e&capital,led the investment in companies like almentor,which excels in Arabic contentforvideolearning,andIkigaiLabs,focused ondemocratizingandenhancingaccessibilitytoAI.Another collaboration focus for e&is sustainability and green technologies.We recently launch theInnovationHubinpartn

232、ershipwiththeGCCSustainability Alliance.This is a central ecosystem to lead the efforts in decarbonising the telecom industry.We also collaborated with Huawei to deploy the regions first net-zero5GMassiveMIMOsiteacrosstheExpoCityGreen Zone,powered entirely by renewable energy.As part of our Environm

233、ental,Social and Governance(ESG)standards,ourcollaborationwiththeglobalorganisationCode.orgaimstopromotecomputerscience and software education in markets where our group operates across the Middle East,Asia,and A 6564Brand Finance Middle East 150 2025Employee engagement can significantly impact bran

234、d perception.How does e&involve employees in contributing to and aligning with the brands values and goals?With people at the heart of our success,e&s human capital and talent are core drivers focused on creating a purpose-driven culture with a competent,engaged and diverse workforce at every level.

235、This aligns with our human capital vision to transcend the organisation to enable a healthy and agile culture that drives accelerated performance.The future will be transformational,with a dual focus on performingandtransformingbyallocatingequaltime,energy and resources to both.More importantly,e&wi

236、ll keep digital at its core by embracing breakthrough technologies.We recognise the central role that our employees play as change agents in our business transformation.We have brought their efforts closer to e&s global vision,modernising our HR technology portfolio with blockchainandintroducedAI-po

237、weredsolutions,chatbots and blockchain-powered HR credentials,focusing on a technology-leading employee experience.Our commitment to diversity,equality and inclusion principles has produced tangible results,with a 50%increase in women in senior management positions at theVPlevelandabove.Inaddition,6

238、5%ofmanagementpositions are now held by UAE nationals.We have also introduced flexibility and inclusivity benefits such as the Work from Anywhere programme.Recently we also announced a four-day workweek trial across three departments in etisalat by e&.Our initiatives to train staff in Emirati sign l

239、anguage and develop web extensions for those with autism also underlines our commitment to being inclusive and globally responsive.We are modernising our workplace strategies,and with that,our employees contribution to the future of our business.Given the rapidly evolving tech landscape,which techno

240、logy trends will have the most significant impact on customers and their behaviour in the near future?What is e&s strategic approach to stay ahead of emerging trends?For telecom providers,opportunities for the future lie in moving from connectivity to providing comprehensive solutions.This has been

241、the foundation of e&s evolution from a telco to a technology company.AsdigitaltechnologiessuchasAI,IoTandcloud take centre stage,we believe that there is a lot of room to extend our remit in several directions.For example,we are harnessing the power of digital technologiessuchas5G,InternetofThings(I

242、oT),andArtificialIntelligence(AI).Inlinewithourambitions andtransformationjourneyistherecentcreation oftheGroupAI&Datadepartmentate&.ThiswillaccelerateAIandDataAnalyticsstrategiesacrossthegrouptobecomeanAIfirstorganisationrevolutionising both the way we operate internally,as well as how we solve the

243、 evolving needs and demands of our customers.ThisdepartmentwillintegrateAIintoallaspects of e&operations,leveraging its full potential through agility and innovation.Itwillachievethisbyforgingimpactfulalliances while simultaneously fostering the next generation of data scientists to lead and execute

244、 these AIinitiatives.At e&,we are in a unique position to reshape the industrys future,and we are investing in these technologies to develop new products and services that leverage them.Building a more sustainable future remains our priority.We have followed the UAEs sustainability ambitions,resulti

245、ng in e&s commitment to a net-zero emissions mandate for its UAE and global operations by 2040.Through collaborations with industry leaders,not only do we aim to reshape the sector,but we also want to inspire others to embrace the dynamic changes within the telecom landscape and evolve profitably an

246、d sustainably.e&|Brand Spotlight Brand Spotlight|e&Brand Finance Middle East 150 67Brand ValueUSD1.7 bn+9.9%#301Brand StrengthBSI 77.5+3.6#372q KFSHRC 6968Brand Finance Middle East 150 2025Brand Spotlight KFSHRCMuhannad Kadi ChiefCommunication&Marketing Officer,King Faisal Specialist Hospital&Resear

247、ch CentreWhat are the current challenges for the brand,and how are you addressing them?The primary challenge lies in synchronising our brand narrative with rapid scientific and operational transformations.As we evolve into an independent,non-profit foundation and expand into cutting-edge specialties

248、 like gene therapy and oncology,there is a risk of outpacing our external storytelling,thereby creating a perception gap.To address this,weve embedded brand strategy into organisational development,making brand guardianship a cross-departmental responsibility-from HR to research teams.Weve also impl

249、emented data-driven brand health tracking and stakeholder engagement studies to align internal culture with external messaging.This ensures coherence at every touchpoint,whether its patient interactions or global partnerships.How can a strong brand assist your development initiatives,and how can the

250、se initiatives grow the brand?A strong brand acts as a catalyst for growth.For instance,our new gene therapy centreandregionalexpansionsbenefitfromKFSHRCslegacyofexcellence,whichinstillstrustinpatients,attractstoptalentandsecurespartnerships.Conversely,these initiatives amplify the brand.Breakthroug

251、h treatments such as region-first gene therapies become advocacy moments.Patients share their success stories and new centres of excellence serve as tangible proof of our vision.Each innovation is a branding opportunity-when we launch a specialty or achieve a medical milestone,it reinforces our repu

252、tation as a pioneer,attracting investment and solidifying our leadership in predictive healthcare.Whats unique about KFSHRCs role in developing healthcares reputation in Saudi Arabia and the region?KFSHRCuniquelybridgesnationalserviceandglobalinfluence.AsSaudiArabiasflagshiphospital,wedirectlycontri

253、butetoVision2030byshiftingperceptions of the Kingdom,from oil dependency to innovation-led growth.Our dual identity as a national institution and an international research hub allows us to lead conversations beyond healthcare,influencing policy,education,and public health globally.For example,our ro

254、le in advancing predictive medicine and hosting global summits,positions Saudi Arabia as a leader in medical science,aligning with the nations soft power goals.What strategies are required to communicate a brand with varied stakeholders?A layered strategy is critical.We segment audiences to tailor m

255、essaging:Patients:Emphasise empathy and reliability,ensuring clarity during vulnerable moments.Healthcare Professionals:Highlight cutting-edge opportunities and institutional support for innovation.Policymakers:Focus on compliance,outcomes and alignment with national health goals.Future Talent:Showc

256、ase career growth,mentorshipandKFSHRCsglobalimpact.We prioritise evidence-based narratives-for example,publishing outcomes of gene therapies to engage scientists while using patient testimonials to build publictrust.Internally,wetrainstafftoembody the brands values,ensuring consistency across all in

257、teractions.Are there any unique KFSHRC brand initiatives?Yes.Beyondembeddingbrandstewardship across departments,weve launched campaigns likeHealthierNationwhichtiesindividualpatientcare to national well-being goals.We also pioneered partnershipswithinstitutionslikeMITandJohnsHopkinsforjointresearch,

258、amplifyingourglobalcredibility.Additionally,our annual report transparently shares clinical outcomes and research milestones,which is a rarity in the region.These initiatives not only differentiate us but alsoalignwithSaudiArabiasVision2030,positioningKFSHRCasabridgebetween local impact and global c

259、ollaboration.KFSHRC|Brand Spotlight Brand Finance Middle East 150 71Brand ValueUSD1.8 bn+21.6%#272Brand StrengthBSI 72.8+0.8#602gMashreq 7372Brand Finance Middle East 150 2025Brand Spotlight MashreqAhmed Abdelaal,GroupChiefExecutiveOfficer,MashreqMashreqs priorities over the medium term(amongst othe

260、rs)are to deliver a superior client experience,use digital technologies to simplify processes and promote a unified customer experience amongst others;How do you see the brand facilitating these business goals?Mashreqs entire strategy,since inception,has been built around a three-pronged approachofi

261、nnovation,consistencyandprudencetowardsthecustomerexperience.These core attributes have equipped the brand with the ability to create an innovation ecosystem that has given rise to truly game-changing digital platforms.That is why our digital solutions,such as MashreqNeo,NeoBiz,and our Global Transa

262、ction banking offering,account for most of our new business.Lookingatourresultsfor2022,youcanseejusthowexceptionallypopular ourdigitalsolutionsare.Ourretailbankinggroup(RBG)revenuesgrewby42%year-on-year(YoY),andourflagshipdigitalsolutions-suchasNeoandpersonalbanking-sawnetprofitgrowby43%.Furthermore

263、,NeoBizandNEOPAYhave growninnetprofitby289%and37%,respectively.Similarly,thecorporateandinvestmentbankinggroup(CIBG)revenuesgrewstrongly,witha37%YoYgrowth.Without question,we have succeeded in creating the simplified,integrated andenjoyabledigitalexperiencesconsumerswantandexpect.To continue facilit

264、ating simplified,exceptional digital experiences for our customers,Mashreq needs to continue engaging with fintechs across the open banking network to ensure that we maintain a nimble,progressive digital environment.This means leveraging our technological capabilities even further to transform Mashr

265、eqintoabanking-as-a-service(BaaS)businessthatprovidesfinancialandnon-financial services and solutions to partners and customers.From a customers perspective,this means creating numerous experiences on one platform we call thisourplatformstrategy.Itcutsacrossmultipleindustries,embeddingour servicesen

266、d-to-endacrossalldigitalcustomerjourneys.Heavyinvestmentsintotheblockchain,fintechs,AIandstrategicpartnerships put us in a position to benefit from growing acceptance of digital banking,online shopping and digital consumption of services.Such experiences include,as an example,our tie-in with Anghami

267、,which allows ourcustomerstoenjoyad-freeandrestriction-freeaccesstoAnghamisentireaudioand video catalogue thats over 72 million songs,400 thousand podcasts,videos,exclusive concerts and more.Mashreq,back in 2022 revealed a historic brand evolution with a renovation of its corporate identity and over

268、arching strategic purpose:Could you elaborate on the meaning behind the shift and what this means for Mashreq as a brand,its clients,and the overall community?Rise Every Day invites everyone to embrace the spirit of grit they need to unlock the glory and reach their unique vision of success.The bran

269、d is deeply rooted in our legacy-what we at Mashreq have done over five decades:we have stepped forward,raised the bar and risen to the challenge.Itmeanshardworkputtinginthehours,challengingthe status quo and taking calculated risks to get it right.As a bank,it resonates because of who we are:and it

270、 is a statement voted for by our employees and customers.But it is also a statement of intent our promise to Rise Every Day to serve our customers in the way they need us.And perhaps more than anything,its a call to action.This a call to every colleague here at Mashreq to lead by example to pioneer

271、the tools our customers need.And for every Mashreq customer,it means giving them the tools to realize their fullest potential.Our future strategy is to ensure that all of our customers,clients and employees have access to the tools they need to rise against their challenges,help them achieve what th

272、ey want within their definition of success and reap the rewards of their hard work and dedication.Over the last few years,Mashreq has been growing successfully from a geographic and service portfolio standpoint:a few weeks ago,the news of Mashreq securing a digital banking licence from the State Ban

273、k of Pakistan.How is Mashreq looking at digital banking to achieve sustainable growth and expand its brand regionally and globally?Mashreq|Brand Spotlight Because of the proven success of our digital banking platforms at home in the UAE and other world markets,Mashreq has a fantastic opportunity to

274、accelerate investment in places like Pakistan and to deliver greater access to liquidity,trade finance and advanced digital banking platforms.Havingreceivedanoobjectioncertificate(NOC)from the State Bank of Pakistan for the establishment of a digital-only bank,we are now in a position to start build

275、ing a specialized,multicultural team of bankers and engineers capable of rolling out our digital banking capabilities to meet the needs of Pakistans consumers.The license will provide us with a historic opportunity to lead the evolution of digital finance and the wider digital economy in Pakistan by

276、 deploying truly transformational banking platforms and solutions.Additionally,NEOPAYforsmartpayment solutions allows the Bank to support more of its customers in regional and international markets and growing businesses more than ever before.Our focus over the coming period will be Neo for consumer

277、s and NeoBiz for business banking.We are already expanding to new markets,such as Egypt and Pakistan,and scaling up our presenceintheGCC.Brand Finance Middle East 150 75MobilyBrand ValueUSD2.7 bn+26.5%#222Brand StrengthBSI 79.5+2.0#272H 7776Brand Finance Middle East 150 2025Brand Spotlight MobilyNor

278、a Al Shiha SVPCorporateBrand&Communications,MobilyIn what ways has Mobily evolved its technology to align with emerging trends,and how has this affected their market position?At Mobily,we continuously focus on advancing cutting-edge technology to not only meet the evolving needs of our customers,but

279、 also to position ourselves as a leader in the dynamic digital ecosystem.This approach is key to maintaining our competitive edge in Saudi Arabia market.Our strategic investments in 5G infrastructure,cloud computing,Artificial intelligence andIoTsolutionsunderscoreourcommitmenttodrivinginnovation.Re

280、cently,we announced a significant$905 million investment in data centres and submarine cables,further strengthening our leadership in mobile connectivity and enterprise solutions.This investment reinforces our position as a market leader and attracted a growing segment of tech-savvy customers.Recogn

281、ising the growing demand for data,weve expanded our network capacity and introduced innovative data plans,to meet diverse user needs.Moreover,weveembracedcloudcomputingandIoTtechnologies,empowering us to offer advanced solutions to businesses and support the Kingdoms digital transformation.Additiona

282、lly,Mobilys commitment to network reliability and cybersecurity ensures that our services remain resilient,secure,and future-ready.These strategic advancements strengthened Mobilys ability to meet the evolving demands of the Saudi market,helping us secure three customer experienceawardsattheGCXAAwar

283、dsceremonywiththehighestscores across customer experience initiatives.This solidifies Mobilys position as akeyenablerofVision2030,aswecontinuetomonitoremergingtrends and invest strategically to sustain this momentum.What role has sustainability&CSR played in your brands development so far,and how ar

284、e you integrating sustainable practices into your operations and services to align with Saudi Arabias sustainability initiatives?As a leading force in Saudi Arabias digitisation and connectivity,we recognise the significant social,political,and environmental impact of our work.Our corporate social r

285、esponsibility strategy reflects a strong commitment to redefining our role in society,inalignmentwithVision2030.Wemakeasubstantialinvestmentintalentdevelopment,understanding its pivotal role in the long-term success of both the TMT sector and the nation.By supporting education and skills development

286、,were laying the foundation for future innovation.Enhancing individual experiences is also central to our businessobjectives.Throughinitiativesthatimprovequalityoflife,weensure that our efforts to enhance network accessibility and promote digital literacy contribute to a broader goal of inclusive se

287、rvice access.ThisholisticCSRapproachiscentraltoourbrandphilosophy,demonstratingourcommitment not only to TMT leadership but also to driving positive social change.Mobily|Brand Spotlight How does Mobilys corporate strategy to become a TMT company impact the brand metrics and brand value?Mobilys strat

288、egic shift to become a leading TMT player is having a profound positive impact on our brand value,customer engagement and financial performance.This transition has expanded our reach and enhanced how customers perceive us.By offering integrated solutions,from connectivity to digital services,we are

289、building stronger customer relationships and increasing their long-term value.This diversification drives revenue growth and enhances our financial performance,directly boosting our brands overall value.Our commitment to innovation and digital transformation further positions Mobily as a forward-thi

290、nking,dynamic brand,strengthening our reputation and attracting top talent.This positive image,coupled with strong financial results,reinforces our market leadership and solidifies our position in the evolving TMT 7978Brand Finance Middle East 150 2025Metab A.AlAjmahGMCorporateBrand&Media Management

291、,MobilyBrand Spotlight|MobilyMobily continues to shine in the rankings with 26.5%value growth in 2025,the highest growth the brand has had over the last 5 years.What key factors do you think have contributed to this strong growth?Our brand strategy has been pivotal in driving our growth.We consider

292、our brand strategy as an evolving framework that is continuously refreshed and updated to adapt to emerging trends,market shifts,and customer needs.While our brand strategy has helped us build a strong foundation,entering the TMT sector marks an exciting new chapter.Throughoutthisjourney,wehaveconsi

293、stentlyplacedourcustomersat the heart of all our brand initiatives.This focus has enabled us to deliver exceptional value and experiences culminating in our win the“Golden AwardforOverallExcellenceinCustomerExperience”.Additionally,aligning the Kingdoms national transformation agenda has served as a

294、 guiding to our initiatives,positioning Mobily at the forefront of the technological advancement and fuelling brands growth.Mobily is now a AAA-rated brand and enters the top 50 strongest telecom brands,a significant milestone for the brands.How are you leveraging this momentum to further innovate a

295、nd expand your offerings,while ensuring your brand remains relevant and continues to resonate with your evolving customer base?MobilyhassteadilystrengtheneditsBrandStrengthIndex,risingfrom71 to 79.5 over the past 6 years,a testament to our resilient and forward-looking brand strategy.However,driven

296、by passion,were remain committed to building on our recent growth and taking the Mobily brand and business to even greater heights.As we enter the TMT sector with new brands like Mobily Pay,Mobily Gamer andMobilyTV,ourgoalisnotjusttobethetopchoicefortelecomservices,but to become best choice across m

297、ultiple aspect of our customers lives.We recognise that our brand is a reflection of how customers and stakeholders perceive us,and were focused on delivering exceptional value and experiences to ensure that perception continues to grow.The strength of our brand has been instrumental in securing rig

298、ht partners as we continue investing in our TMT services,ensuring we deliver the best product offerings.While brand experience is a major factor for customer retention,how do you integrate the experience with growing brand perceptions?At Mobily,we believe brand experience is a cornerstone of our bra

299、nd strategy shaping positive perceptions and driving customer retention.We achieve this bymeticulouslymappingthecustomerjourney,ensuringeveryinteraction reflects our commitment to seamless connectivity and innovative digital solutions.Mobily|Brand Spotlight From our user-friendly app to our responsi

300、ve customer service,we strive for consistency and excellence at every touchpoint,benchmarking ourselves against global TMT leaders.We actively seeking customers feedback that allows us to continuously,refine our interactions and reinforce our dedication to customer satisfaction.Additionally,we inves

301、t in strengthening consumers relationship through our successful loyalty programme“Neqaty”which offers a wide array of exclusive innovative benefits.By embedding brand experience into every interaction,we ensure that Mobily is more than a telecom provider,it is a trusted and indispensable part of ou

302、r customers digital lifestyles,delivering seamless connectivity,innovative solutions,and exceptional service at every touchpoint.Brand Finance Middle East 150 81Brand ValueUSD9.4 bn+11.4%#50Brand StrengthBSI 86.3+0.3#32g QNB 8382Brand Finance Middle East 150 2025Brand Spotlight QNBQNB|Brand Spotligh

303、t Heba Al-TamimiSenior Executive VicePresident,GroupCommunications,QNB GroupWhat defining moments or milestones have shaped and strengthened the QNB brand?QNB Group,celebrating its 60th anniversary in 2024,delivered another year of strong financial performance and strategic progress.As one of the le

304、ading financial institutionsintheMiddleEastandAfrica(MEA)region,QNBhasplayedapivotalrolein Qatars economic development over the past six decades,expanding its presence to 28 countries across Asia,Europe,and Africa.QNBs brand value has grown by 11%to reach USD9.4 billion,maintaining its position as t

305、he most valuable banking brand in the Middle East and its status of a top 50 globally.The Group also unified its brand across its operations in Egypt and Turkey.ItsbrandstrengthisoneofthehighestgloballyatAAA,withonly10%ofbankshavingaratingofAAAorAAA+globally.In2024,QNBachievedrobustfinancialresultsd

306、espite a challenging global economic environment.The Group reported a net profit of QR16.7 billion,an 8%increase from the previous year,while operating income grew by6%toreachQR41.3billion.The Groups financial strength and performance have been recognised by leading creditratingagencies,withhighrati

307、ngsfromStandard&Poors(A+),Moodys(Aa2),andFitch(A+)1.What role do sponsorships play in building QNBs brand?OursponsorshipstrategyisalignedwithourCSRstrategyandsupporttheQatarnational vision;it plays a key role big role in sustaining brand strength but also contributes to building perceptions of the Q

308、atari nation brand globally.One of our long-term partnerships is in football withParisSaint-Germain.Ithashelpedbuildbroadvisibility for the brand and has helped support key CSRobjectivesforthecompanyandthenation.We have learned the importance of activating sponsorships to maximise their effectivenes

309、s.We activate our sponsorships which helps provide customers and prospects memorable experiences while also building community engagement.What future plans and strategies does QNB have in place to further strengthen its brand and continue the growth of its brand value?Lookingahead,QNBremainscommitte

310、dtomaintainingadequate levels of capital,liquidity,and asset quality to ensure resilience against potential market volatility.The bank continues to invest in its capabilities to maintain its leading market position while focusing on innovation and sustainability.Sustainability is a key pillar of the

311、 groups strategy.The brands purpose is to promote prosperity and sustainable growth across the markets served,fully integrating the topic of E,S and G across the business and operating model.This is underpinned by three pillars Sustainable finance,Sustainable operations,and Beyond banking reflecting

312、 the holistic approach to addressing a range of material ESG topics across our network.QNB is building on its reputation in ESG financing in the region by expanding its portfolio of green and sustainable finance products,including green bonds,sustainability-linked loans,and renewable energyprojectfi

313、nancing.Thissupportsclientsintheirsustainabilityjourneyswhilecontributingtonationaland global climate goals.The Groups success is attributed to its sound governance,prudent risk management,and continuous improvement,complemented by technological innovation.As QNB celebrates 60 years of excellence,it

314、 remains dedicated to promoting prosperity and sustainable growth across its markets,aligning with Qatars broadereconomicandSoftPowerobjectives.Brand Finance Middle East 150 85Brand ValueUSD1.1 bn#403Brand StrengthBSI 73.8#533BROSHN GROUP 8786Brand Finance Middle East 150 2025Brand Spotlight ROSHN G

315、ROUPROSHN GROUP|Brand Spotlight Ghada Alrumayan GroupChiefMarketing&CommunicationsOfficer,ROSHN GROUPAs a new entrant,ROSHN GROUP has quickly risen to become the most valuable real estate brand in KSA and the third in the region in a short span of four years.What would you consider as the defining m

316、oments or milestones in building and strengthening the ROSHN GROUP brand since its establishment in 2020?ROSHNs rapid ascent is tied to its strategic clarity,execution,and alignment with Vision2030.AsaPIFGigaProjectfromdayone,ROSHNlaunchedwithcredibilityandscale.DeliveringflagshipprojectslikeSEDRAea

317、rlyonshowcasedcapability and earned public trust.The brand positioned itself around quality of life,emphasising walkability,amenities,and community design moving beyond traditional real estate.Global sponsorships likeFormula1andLIVGolfelevatedROSHNspresence,connectingittoinnovation,lifestyle,and nat

318、ional pride.ROSHNGROUPalsoembeddedSaudiidentityintoitsprojects,engagedyouth and culture,and prioritised sustainability with smart infrastructure and green mobility.Internally,astrongtalentcultureensuredconsistentdelivery.These moves built ROSHNs brand as a national developer with global relevance.Ho

319、w has ROSHN GROUP adapted to emerging trends and technologies within Saudi Arabias real estate sector,and how has this influenced the companys brand positioning in the market?ROSHNGROUPembracedinnovationearly.Itscommunitiesfeaturebuilt-insmartinfrastructure digital utilities,energy management,and ad

320、vanced security aligning with Saudis tech ambitions.Sustainability is central,with renewable energy,EVsupport,andwalkableplanningreinforcing its eco-conscious identity.The brand uses data to shape planning and optimise community experience,while digital platforms from virtual tours to post-handover

321、apps make engagement seamless and user centric.Modern construction techniques like off-site fabrication enhance speed and quality.Strategic tech partnerships help ROSHN GROUP implement cutting-edge solutions,strengthening its image as a smart,future-ready brand.Overall,innovation and tech have moved

322、 the ROSHN GROUPbeyondbeingjustadevelopertoaleader in modern urban living.Collaboration and partnerships have become crucial elements in todays interconnected world.How has ROSHN GROUP fostered strategic alliances,and what role have these partnerships played in enhancing the overall brand value?Part

323、nershipsarecentraltoROSHNsbrand-building.Insports,itsponsorstheROSHNSaudiLeague,Al-IttihadFC,Formula1,LIVGolf,andWWEconnectingwithwide audiences and enhancing national engagement.Incultureandlifestyle,itbacksRiyadhandJeddahSeasons,developed the ROSHN Waterfront in Jeddah,andsponsorstheIslamicArtsBie

324、nnale.Art-focusedinitiatives like the Tuwaiq Sculpture Symposium integrate creativity into community spaces.Education and innovation are also priorities,with supportforISEF2025andpartnershipswithMawhiba.ROSHN GROUP advances wellbeing through wellness-focused urban design and public health collaborat

325、ions.Sustainability partnerships led to launching the ROSHNGreenInitiativeCentreandplanting65,000+trees nationwide.The brand also gained visibility through platforms like the World Economic Forum andFutureInvestmentInitiative.Social impact is equally strong,ROSHN GROUP has partnered with Ehsan and o

326、thers to support housing,orphan care,and inclusion.These strategic alliances reflect a brand that goes beyond real estate actively shaping Saudi society and its future.Brand Finance Middle East 150 89Brand ValueUSD1.1 bn+33.9%#152Brand StrengthBSI 64.3+4.3#561bSaudia 90Brand Finance Middle East 150

327、2025Brand Spotlight SaudiaKhaled Tash ChiefMarketingOfficer,Saudia GroupWith your brand value crossing the$1bn mark for the first time,what would you consider as the defining moments or milestones in building and strengthening the Saudia brand over the last year?Over the past year,weve achieved a se

328、ries of remarkable milestones that have significantly fortified our brand.Our landmark deal with Airbus marked a pivotal moment in expanding our fleet and enhancing operational capabilities,underscoring Saudias growing prominence in global aviation.ThelaunchofBLVDRunwaywasanotherstandoutevent,captur

329、ing unprecedented engagement both online and on-ground as we transported aircraft from Jeddah to Riyadh.This initiative not only showcased our innovative spirit but also united communities across the Kingdom in celebration.These achievements are complemented by numerous accolades and accomplishments

330、 earned by Saudia Group and its subsidiaries.Notably,SaudiabeingnamedSkytraxsWorldsMostImprovedAirline2024and achievingathree-rankjumptobecomethe20thtopairlinegloballyhave been instrumental in propelling us beyond the$1 billion mark in brand value while reinforcing Saudias reputation as an industry

331、leader committed to innovation and excellence.What future plans does Saudia have in place to further strengthen its brand and continue the growth of its brand value?Asweembarkonourexpansionjourney,weanticipateasignificant increase in brand exposure by strategically entering global markets to enhance

332、 our international presence.Our commitment to innovation and excellenceiscentraltothisstrategy,asweaimtoprojectanauthentic brand identity that reflects Saudi values and culture.Proactively engaging with our audiences through strategic initiatives and partnerships positions us not only for growth but

333、 also for setting new industry standards.A key component of this endeavor is our largest investment in guest experience,which includes implementing a comprehensive retrofit program across our fleet,integrating cutting-edge technology and introducing AIinnovationsliketheTravelCompanion.Through these efforts,Saudia aims to solidify its position as a leading brand that embodies the rich Saudi identit