漢斯：2022我國寵物食品消費狀況統計調查研究報告（14頁）.pdf

1、我國寵物食晶消費狀況的統計調查研究董事雞縛，羅新雨，朱普，黃菲飛:It方工業大學理學院統計系，北京收稿日期：2022年5月24EI：錄用日期：2022年6片151:1：發布H期：2022年6月27日摘要ffansiXlffi 我國豬狗寵物食品行業正處于快速發展階段，市場潛力巨大本調查首先利用描述性統計方法對我國貓狗寵物食品購買狀況進行了分析，接著從消費者的心理與行為因素出發進行了因子分析，根據其購買行為、產品價格及消費態度特點，通過多重對應分析將消費者市場為細分為三類：穩定型顧客，不定型顧客與挑剔型顧客然后我們迸一步通過多重對應分析、方差分析從人文及偏好方面研究了三類顧客的特點，最終根據相關結

2、論為我國狼狗寵物食品企業提出了切實可行的建議，以推動市場蓬勃發展關鍵詞豬狗寵物食品，消費者市場分析A Statistical Investigation on Pet Food Consumption in China Ruichan Xue,Xinyu Luo,Lei Zhu,Feifei Huang Department of Statistics,School。fScience,N。rth China University。fTechnol。gy,Beijing Received:May 24,2022;accepted:Jun.15,2022;published:Jun.27,2022

3、Abstract ChinaS cat and dog pet food industry is in the stage of rapid development,huge market potential.This survey first uses the method of descriptive statistics to analyze dog and cat pet food buying conditions,and then starting from the psychological and behavior factors of consumers in the fac

4、tor analysis,according to its purchase behavior,product prices and consumer attitude characte ristics,through the multiple correspondence analysis,the consu1ner market is subdivided into three types:stable customers,unstable customer and picky customers.Then we further studied the cha racteristics of three types of customers from the aspects of humanity and preference through multiple correspondence analysis and variance analys嶼，and finally put forward feasible suggestions 文章引用董事瑞瓣，羅新雨，朱滔，貨菲飛我型寵物食品消費狀況的統計調查研究（J）.統計學與應用，2022,11(3):537-550.DOI:10.1267刀”2022.113057