尼爾森IQ：2023兔年春節速覽報告（18頁）.pdf

1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.China Retail Customer Success 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.1.現代渠道核心零售商總體銷售增長，但業績分化 2.陽康之路催生品類輪動 3.“熱鬧年味”助力線下零售人財兩旺 4.預制菜延續春節強勢，品類漸趨成熟 5.“健康”創意”高

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