1、20232023.12INDEX耳機市場規模未來發展前景01日常聽音場景專業運動場景沉浸娛樂場景02市場格局用戶需求0301500:Statista,Counterpoint,Canalyst,Meet Intelligence4$68$46$37$38$77$164$289$373$476$576$679$769$819$859201220132014201520162017201820192020202120222023E2024E2025E2026EA2DP5.012-16 CAGR 19%16-21 CAGR 48%()21-23 CAGR 18%23-26 CAGR 8%-:Meet

2、 Intelligence52008A2DP20104.020165.020205.22010OnkyoSonyBragi The Dash2016APPLEiPhone 73.5mm2017SAMSUNGAndroidios2018Android20193.5mm :Meet Intelligence6360 :Euromonitor,Meet Intelligence7/TWS25%202337%2027/Airpod 3Airpod Pro 2+47%02Part 2.TA:Meet Intelligence10TATAAM 8:30AM 11:30PM 1:003TATATAPM 4:

3、00PM 7:00TATA:Meet Intelligence11Hi-Res :Euromonitor,Meet Intelligence12AirpodsAirpodsHaylouOraimoVolkano45%8%14%6%5%30%7%3%8%3%24%7%7%12%5%15%11%19%2%0%16%7%3%6%1%-:,AMAZON,Meet Intelligence13$300-:AMAZON,SHOPEE,LAZADA,MERCADO,Meet Intelligence14$3000%30%60%0%30%60%0%30%60%0%30%60%0%30%60%2023Eby v

4、olume-15:Qualcomm,Meet Intelligence1643%17%-201520212023SonyLDACAptxlosslessL2HCCDSONY2021CDAirpods Pro2$169Sony LinkBuds S$178Vivo iQoo TWS1$53Huawei Freebuds Pro3$213AirpodsSONYLDAC150VIVOHUAIWEICD200:,Meet Intelligence17-SkullCandy Rail ANC TWS2023$99.99Sony WF-1000XM52023$299.99AI:Statista,CVS H

5、ealth,Meet Intelligence 18-+X55%77%+HUAWEI2022+xHonor Earbuds 3 Pro2022$125Huawei FreeBuds Pro2+2023$205OnePlus Buds Pro 22023$120-:,Youtube,Meet Intelligence19Hi-ResLDACAptxlosslessKOLBGC&CTV/OOHPGCKOLBeats1-:,Youtube,Meet Intelligence20123BeforeAfterBoseBGC NOTHING:,Meet Intelligence 212020OnePlus

6、()60+2202296M2023Ear(2)$1494.5gHi-res36hrEar(stick)$994.4g12.6mmPhone(2)$699Nothing OS 2.050MP6.7LTPO AMOLED NOTHING:,Meet Intelligence 22NOTHING 2021NOTHING Ear(1)20233Ear(2)28.3()NOTHINGSelfridgesKithKaDeWeLane CrawfordEar(2)ShortCircuitWVFRM PodcaWaveform Clips156.2 NOTHING:,Meet Intelligence 23N

7、OTHINGNOTHING 20217NOTHINGStockX1001,02910Part 2.TA:Meet Intelligence:Meet Intelligence26:Meet Intelligence27(+)/&0-1/-:Meet Intelligence28$300-29:,Meet Intelligence30-Shokz Open Run(2021)$129.95Oladance OW1(2022)$129.99:,Meet Intelligence31/-/Openswim$149.95IP682M2Hrs4GB1200Unigear Bombing$69.9920-

8、/:Instagram,TikTok,Youtube,Meet Intelligence 32-:Instagram,Meet Intelligence 33&KOL&KOLKOLBGCKOLTOZOInsAndrewwhenderson152.25SHOKZrunmeb12.2Paul_chelimo12.2campaign SHOKZ:,Canalys,Meet Intelligence34201160202243.22023OpenRun$129.958OpenFit$179.9528OpenComm2$159.954682022 SHOKZ:,Meet Intelligence35SH

9、OKZSHOKZSHOKZ3,800+2023ShokzShokz20202011 SportzM12013Bluz2020OpenMove SHOKZ:Instagram,Meet Intelligence362016SHOKZ SHOKZINSTAGRAM2022SHOKZ3SHOKZaustinmarathon2.45kmrundisney60.8Htcrelay1.3200BestBuyCostcoSHOKZ SHOKZ:,Instagram,Meet Intelligence37KOL/KOCSHOKZSHOKZ#SHOKZINSTAGRAMBE OPEN“AALIONTHERUN1

10、Part 2.:Meet Intelligence39/:Meet Intelligence:Meet Intelligence41(+)0-1&IP-:Meet Intelligence42$300$35135$135300$35HIFI40+43:Meet Intelligence44-202270%30025%23.2%Airpods Max2020 17.6%Sony WH-CH720N(2023)192g:Meet Intelligence45250Sony WH-1000XM52022$289.998APP20Beats Studio Pro2023$349.952B&O BEOP

11、LAY H952020$9995-:Instagram,Meet Intelligence 46 Sennheiser Momentum 4 Wireless42mmBeats Studio ProBose QuietComfort UltraB&O H95Beats Studio Pro Master&Dynamic:,Meet Intelligence 472014Jonathan Levine194015+INSTAGRAM3.2+20232023MW75$5993240mmMH40Wireless$3993040mmMW08$2994211mm MASTER&DYNAMICIP:Mee

12、t Intelligence48M&D2017M&DM&DM&D2019LVLV2020LVM&D2020LVIns167M&D:Instagram,Meet Intelligence49KOLM&D#,23.5%DJ,35.3%,11.8%,11.8%,17.6%2022INSTAGRAM#DJ#MASTER&DYNAMIC:Meet Intelligence50M&D MASTER&DYNAMICSlowear2016M&DBrooklynWet03:Euromonitor,Meet Intelligence()US$94US$92US$88US$54US$38US$30US$28*620

13、26e202323-26 CAGR11.0%10.0%7.6%25.0%8.2%7.1%11.9%:Euromonitor,Meet Intelligence532023US$87.92023US$4.52026US$117.02026US$6.08010012070220370(US$)(/)2023 vs 2026()10%:Euromonitor,Meet Intelligence542023(vs 2019)/US 78.2%(+22.9%)CA 69.6%(+47.2%)3108()BestBuy/US 21.8%(-22.9%)CA 30.4%(-46.7%)US 9.4%(-18

14、.2%)CA 19.0%(-30.4%)US 2.0%(-1.5%)CA 8.7%(-14.0%)US 10.4%(-3.1%)CA 2.7%(-2.4%):GWI,Meet Intelligence55TipsDTC(APP)TipsTAZ4TATA4TA:Euromonitor,Meet Intelligence562023 vs 2026()2023US$16.62023US$15.12023US$11.52023US$9.42023US$4.92026US$29.02026US$14.92026US$12.92026US$11.72026US$6.0901101301501707017

15、0(US$)(/):Euromonitor,Meet Intelligence57/UK 39.5%DE 72.4%FR 55.6%ES 63.8%IT 54.0%(-25.2%)(-10.7%)(-8.8%)(-2.8%)(-11.8%)UK 60.5%DE 27.6%FR 44.4%ES 36.2%IT 46.0%(+25.2%)(+10.7%)(+8.8%)(+2.8%)(+11.8%)UK 33.0%DE 62.8%FR 36.0%ES 47.9%IT 44.4%(-22.7%)(-8.4%)(-4.8%)(-1.5%)(-13.1%)UK 6.2%DE 1.4%FR 11.6%ES

16、10.1%IT 6.7%(-2.3%)-(-2.9%)(-0.9%)(-0.7%)UK 0.4%DE 8.3%FR 8.0%ES 5.7%IT 2.9%(-0.1%)(-2.3%)(-1.1%)(-0.4%)1.9%/2023(vs 2019):GWI,Meet Intelligence58TipsPRSEOSEMTipsTA X 3TATA 44TA:Euromonitor,Meet Intelligence592023 vs 2026()2023US$8.72023US$4.72023US$3.42023US$4.32023US$5.02026US$12.62026US$5.82026US

17、$4.42026US$5.82026US$8.075105135306090(US$)(/):Euromonitor,Meet Intelligence60ID 32.9%TH 31.2%MY 32.1%PH 28.5%VN 23.4%(+13.9%)(+16.2%)(+9.7)(+14.4%)(+12.2%)/ID 67.1%TH 68.8%MY 67.9%PH 71.5%VN 76.6%(-13.9%)(-16.2%)(-9.7%)(-14.4%)(-12.2%)ID 54.6%TH 57.9%MY 67.8%PH 71.3%VN 76.6%(-12.3%)(-14.3%)(-9.7%)(

18、-14.1%)(-12.2%)ID 12.5%TH 10.9%MY 0.1%PH 0.3%VN/(-1.7%)(-2.0%)(-)(-0.2%)/*2023(vs 2019)SHOPEELAZADA:GWI,Meet Intelligence61TipsTipsTAZ33hrTATA 5KOLTA:Euromonitor,Meet Intelligence622023 vs 2026()2023US$3.92023US$6.22023US$5.92026US$5.12026US$7.42026US$10.411014017050100150200250300350400(US$)(/):Eur

19、omonitor,Meet Intelligence632023(vs 2019)/SA 63.8%AE29.3%ZA 46.0%(-12.2%)(-1.9%)(-7.2%)SA 17.3%AE45.7%ZA 29.6%(-1.4%)(-0.2%)(-5.1%)SA 18.9%AE25.0%ZA 24.4%(+13.7%)(+2.1%)(+12.4%)SA 81.1%AE75.0%ZA 75.6%(-13.7%)(-2.1%)(-12.4%):GWI,Meet Intelligence64TipsTipsTAZ6TATA5TA65https:/ 團 隊 和 強 大 AI 技 術 賦 能，Bey

20、ondClick為中國出海企業提供集洞察、優化、創意、社媒紅人服務為一體的整合式營銷解決方案，幫助出海企業在營銷環節每一步都能看清楚，想明白，做到位，打破出海流量瓶頸，令效果加成。目標市場與細分領域的發展趨勢競爭對手成功要素梳理與經驗總結目標人群畫像與需求刻畫主要媒介與新興媒介的滲透市場研究服務出海策略咨詢新市場進入策略方案規劃經營模式轉型規劃與目標設定商業發展預測掃碼咨詢出海業務本報告由Meet Intelligence團隊撰寫，Meet Intelligence團隊能提供海外行業洞察、行業競對洞察、用戶畫像和品牌評估等定制化咨詢策略服務，覆蓋包括3C手機、家電、時尚服飾等10余行業。服務團隊成員來自國際頭部咨詢公司，平均5年以上咨詢與研究經驗，聯動9年全球投放數據、超10家國際頭部付費數據庫及各大專業機構、超8,800萬全球消費者樣本庫，助力出海策略咨詢到出海營銷真正落地，打破出海信息壁壘。各國電商營商環境白皮書核心品類/趨勢品類白皮書各國手機用戶研究白皮書行業白皮書關于BeyondClickMeet Intelligence掃碼了解最新出海營銷資訊2023-Meet IntelligenceMeet Intelligence3C10Yvette ZHANG Uni GUO