1、BLUEPRINTAI forEcommercePUBLISHED 2024 Marketing Artificial Intelligence,LLC 2024Your Ecommerce AI Opportunity.Generative AI for Ecommerce.What It Can Do.What It Cant Do.What it Should Do.The Top Use Cases for AI in Ecommerce.Product Detail Pages.Digital Journey and Personalization.Search Engine Mar

2、keting and Advertising.Social Media Marketing and Advertising.Knowledge Management.How Real-World Brands Get Results with AI in Ecommerce.Top AI Tools for Ecommerce.Writer.Amazon.Attention Insight.Dynamic Yield.Hume.Shopify.Vizit.Your Next Steps with AI for Ecommerce.About Writer.About Marketing AI

3、Institute.31819211820211920252226599111112AI FOR ECOMMERCE BLUEPRINT2Table of Contents Marketing Artificial Intelligence,LLC 20241313157143You have the opportunity of a lifetime in front of you if you work inecommerce:The opportunity to profitably apply artificial intelligence to your business.Today

4、,forward-thinking ecommerce brands are using AI to:Dramatically boost marketing productivity and performanceScale up marketing output to reach more customers in more placesAnd sell more products to more people more often.Unfortunately,though,too many ecommerce brands fail to capitalize on thisopport

5、unityAll too often,companies of every size and stripe find themselvesoverwhelmed by AI.The sheer number of tools,strategies,and considerations are enough to drowneven the smartest,savviest leaders and teams.And its not for lack of trying.Most ecommerce brands want to hit the gas withAI.But instead,t

6、hey find themselves stuck in the mud.They either havent gotten started with AI in a meaningful way because theydont know where and how to startOr theyre desperately trying to expand beyond initial experiments to trulygrow their business.Thats the bad news.The good news is:AI FOR ECOMMERCE BLUEPRINT

7、Marketing Artificial Intelligence,LLC 2024Your Ecommerce AI Opportunity4AI FOR ECOMMERCE BLUEPRINT Marketing Artificial Intelligence,LLC 2024When it comes to AI,every single ecommerce brand can get started or getunstuck,if they have the right guidance.This resource is here to help.In it,youll find a

8、 clear blueprint to get started with AI in ecommerce todayorprofitably expand your use of the technology in your business.Thats because the AI experts at Writer and Marketing AI Institute have been inyour shoes.The team at Writer has helped hundreds of businesses effectively adopt theirfull-stack ge

9、nerative AI platform across business processes and industries,including ecommerce.And Marketing AI Institute has been helping marketing and business leadersunderstand,pilot,and scale AI since 2016,including professionals at leadingecommerce companies like Amazon,Shopify,and Wayfair.Together,weve tea

10、med up to give you accessible and actionable guidance thathelps you take your next steps with AI.Ready to learn how to use AI for your ecommerce operations?Lets divein.5AI FOR ECOMMERCE BLUEPRINT Marketing Artificial Intelligence,LLC 2024To start,it helps to take a step back and understand todays cu

11、rrent generativeAI moment.Artificial intelligence as a field has existed for more than 70 years.In the last couple of decades,machine learning has been the star of the field.Machine learning is the subset of AI that uses sophisticated algorithms andtechniques to make predictions from data.In fact,al

12、most all use cases of AI in the last 20 years have been centeredaround using machine learning to make predictions and forecasts from largesets of data.Only in recent years have major AI breakthroughs resulted in an entirelynew set of capabilities and use cases for AI.Today,a certain type of AI syste

13、m can now generate text,images,video,audio,and code.We call these systems,collectively,generative AI.The most well-known example of generative AI today is ChatGPT.And its anillustrative example of what generative AI can do,where its going,and what itmeans to your business and work.When ChatGPT was r

14、eleased in late 2022,it was only able to generate text.Today,its skilled at writing everything from blog posts to white papers tosonnets.And its now joined by a number of other world-class models that can writewith a high degree of competency and creativity,such as Claude 3 Opus.Generative AI 101 fo

15、r Ecommerce6AI FOR ECOMMERCE BLUEPRINT Marketing Artificial Intelligence,LLC 2024While generative AI started outas a text generation tool,todayit is truly multimodalmeaningits able to generate outputs in avariety of mediums.In turn,this is rapidly lowering thecost and increasing the speed atwhich ev

16、ery firm can create anditerate to reach their customers.And thats helping businesses thatadopt AI grow at lightspeed.So,what can generative AI dofor your business?Lets take a look.ChatGPT no longer just generates text,either.The tool can also now generateimages,analyze visuals,and process data.Not t

17、o mention,there are now also thousands of other generative AI tools thatnot only generate text and images but also write code(GitHub Copilot),generate video(Sora from OpenAI,Runway,Pika),and generate audio andmusic(Suno,Udio).This matters to any business that does digital marketing,especially inecom

18、merce.Every company on the planet now has access to affordable and powerfulgenerative AI tools that can dramatically reduce the amount of time it takes tobrainstorm and create content,construct performance-driven campaigns,andproduce marketing outcomes.7AI FOR ECOMMERCE BLUEPRINT Marketing Artificia

19、l Intelligence,LLC 2024What It Can DoThe things that generative AI excels at fall into a few distinct categories.CreateGenerative AI excels at,well,generating.Anytime you need to create something,generative AI can probably help.Using it,anyone at an ecommerce company,regardless of creative or artist

20、icskill,can now almost instantly create:Ad copy and creativeLanding pagesMarketing copyMarketing and product imagesMarketing and product videosProduct descriptionsProduct designs and visualsWebsite pagesAnd much moreOf course,just because you can create something with generative AI doesntmean you sh

21、ould simply generate all of your content and assets using AI.(Well talk about where generative AI makes the most sense in your businessthroughout the rest of this guide.)But right now,the simple fact of the matter is that generative AI cancreate text,images,video,audio,and code.And these capabilitie

22、s may be extremely beneficial to you as you create andmanage ecommerce marketing campaigns.8AI FOR ECOMMERCE BLUEPRINT Marketing Artificial Intelligence,LLC 2024IdeateGenerative AI doesnt just generate outputs.It can also be a creative aid that helps you generate more high-qualityideas in less time.

23、Forward-thinking ecommerce companies today are pairing human specialistsand strategists with AI assistants that help them:Ask smarter questions about goals,campaigns,and operationsBrainstorm alternative strategies and approachesCreate new ideas for campaigns,copy,and creativeGet different perspectiv

24、es on problems and campaignsSolve tough problems in new waysSpark creativity by getting prompts from AI Spin off ideas from existing campaigns and strategiesThink about challenges in new,inventive waysAnd moreAI tools today are,quite literally,idea machines.IterateGenerative AI also excels at iterat

25、ion.Anything youve created or come up with using humans or AIor the work ofother firms you admire or compete withcan be endlessly repurposed andremixed by generative AI into new forms and formats.It can also take any type of content and use it to generate new outputs oroutcomes.For instance,you can

26、turn any type of audio(like a podcast,course,or webinar)into transcribed text easily using generative AI,then generate blog posts,website copy,social media posts,and more from it.9AI FOR ECOMMERCE BLUEPRINT Marketing Artificial Intelligence,LLC 2024What It Cant DoThere are plenty of things that gene

27、rative AI cant do very well.These include:Replace humans.Generative AI doesnt remove the need for humanprofessionals to be in the loop and active in knowledge work.In fact,thesetools make human judgment and consideration even more valuable,as bothare needed to leverage these tools superpowers respon

28、sibly.Get facts right.Generative AI systems have well-documented problemswith“hallucinations.”That means they often make up facts and informationthat are completely wrong but sound legitimate.While newer systems arecutting down hallucinations and connecting to real-time informationsources,you cannot

29、 trust information produced by a generative AI tool untilit is verified by a human.Produce copyrightable material.Generative AI tools produce someincredible outputs that you can and should use in your ecommercemarketing.But understand that,at least in the United States,outputscreated by generative A

30、I cannot be copyrighted.Laws in other countries aredifferent,so check with your lawyer.Yet,right now,the current guidancefrom the U.S.Copyright Office states that you dont actually own anythingproduced by generative AI in the U.S.What It Should DoBased on these considerations,what should you use gen

31、erative AI for in yourecommerce business?In short,you should use it to give your people superpowers,not replacethem.10 Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINTYour people should be empowered to experiment with generative AI acrossany business use case that involves genera

32、ting text,images,video,audio,code,or creative ideas.Because it can save you massive amounts of time and money,as well as getbetter results,across many areas of your business.But that time and money saved and those results achieved should be used tohelp employees do better work across more channels a

33、nd/or reallocate theirtime to higher-value,more strategic tasks.Generative AI should not be thought of as a replacement for the peopledoing the work.So,experiment with using generative AI for any use case that involvesgenerating outputsbut with the express goal of either making the personwho generat

34、es that output better at their job or freed up to do different tasks.(With the understanding that,in the United States,you do not own theoutputs of the tool.)What are those use cases that can move the needle the most in yourecommerce business?Lets look at the top ones that companies are pursuing.You

35、r people should be empowered to experimentwith generative AI across any business use casethat involves generative text,images,video,audio,code,or creative ideas.11There are a few major areas where ecommerce brands can begin applying AI todramatically improve productivity and performance in their bus

36、iness.Product Detail PagesProduct detail pages(PDPs)are a core asset in any ecommerce company.And AIis supercharging how firms create and manage them.Today,you can use AI to:Generate PDPs from basic product informationWrite product descriptions from scratchCreate e-retailer variations of PDPs instan

37、tlyCreate variations of pages and descriptions to testGenerate thousands of pages automatically as neededGenerate product FAQs from scratchIn fact,companies using AI like Writer for PDPs have already saved 55,000human work hours on PDP-related tasks.Marketing Artificial Intelligence,LLC 2024AI FOR E

38、COMMERCE BLUEPRINTThe Top Use Cases for AI in Commerce12 Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINTDigital Journey and PersonalizationHeres some good news:Thanks to smartphones and the internet,your ecommerce brand probably hasaccess to massive amounts of detailed customer

39、data that can help you sellmore.But heres some bad news:This data has been generated so fast by an explosion of devices and digitalchannels that its been hard for companies to capitalize on all theopportunities now available to tailor and target the digital journey to eachindividual consumer.AI can

40、help here.AI tools today can now empower your brand to deliver the right message,offer,product,or resources to the right person at the right timeatscale.You see this AI capability truly shine in personalized content.Today,we nowhave the tools to deliver highly tailored content to each individual in

41、ouraudience.Thanks to AI,that content is always consistently communicated in your brandvoice,and personalized to an individuals exact needs and preferences.That means you can deliver an unparalleled experience to each and everyshopper who visits your digital storefront,including generating text in t

42、heirtarget language.13 Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINTSearch Engine Marketing and AdvertisingWhen it comes to showing up in search,AI is your new best friend.AI tools today can help you create and optimize content for search atscale and in a fraction of the time.

43、Today,savvy brands are using AI to:Do keyword researchCreate and optimize search adsCreate and optimize blog contentRefresh SEO across your website and product pagesRank new contentRank existing content betterFrom copy to creative,AI now has the ability to be a complete search enginemarketing and ad

44、vertising assistant for your brand 24/7 every step of the way.Social Media Marketing and AdvertisingThe same goes for social media marketing and advertising.Today,AI can helpyou streamline and automate a number of critical activities that you do toreach audiences on social media,including:Generating

45、 text and images for postsTurning existing content into social sharesGenerating variations of posts with different formats and anglesAnalyzing performance data and making recommendationsTailoring posts and pitches to attract influencersPredicting the vitality of short-form videoQuite simply,if youre

46、 not using AI to support your social media pros,youremissing out.14 Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINTKnowledge ManagementMost of the time,your business should be all about your customers.But,in some cases,AI can dramatically improve how you do your internalworkthe

47、kind of work your customers never see.Today,AI is being used to reshape how companies manage their internalknowledge.In fact,forward-thinking firms are beginning to leverage AI to:Create product and market briefsBuild custom AI chatbots to help their employees find informationinternallyDo market res

48、earch and analysis at scaleDo better competitor intelligenceAccess and analyze internal sales data using natural languageThe result?You free up massive amounts of time and bandwidth from internal tasks,soyou can do all the customer-facing ones even better.(OK,so it really is all about your customers

49、.)Now,lets take a look at how real-world brands are getting results fromusing AI for use cases like these in ecommerce.15 Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINTTo demonstrate the very real impact that AI can have on your company,letstake a look at a real-world example o

50、f a brand using AI to transform business asusual.After all,its the main way that the brand attracts and connects with prospectiveand existing customers.So,Adore Me turned to Writers full-stack generative AI platform.Writer is an enterprise-grade generative AI platform built for the needs ofcompanies

51、 and teams.Unlike other AI products,Writers training happens securely on a companysown provided datatheir best-performing blog posts,landing pages,ppc ads,email,and LinkedIn and Twitter socialand their style and brand guidelines.The result is content thats consistent and on-brand,whether the initial

52、text came from humans or from AI.Adore Me is an ecommerce retailerthat sells womens intimate apparel ina direct-to-consumer model.Thatmakes creating and promoting high-quality marketing content a mission-critical priority.How Real-World Brands Get Results from AI in Ecommerce16 Marketing Artificial

53、Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINTUsing Writer,Adore Mes marketers began to generate high-quality,on-brandcontent using AI that was actually trained on their companys voice,style guide,and brand.To do that,Adore Me evaluated how possible it might be to use AI for eachone.“The way we app

54、roach any task now,with AI content generation in mind,isasking the questions:How structured is the writing,and the data thatsunderlying each individual output?and How repetitive and boring is this forthe writer themselves?,”says Ranjan Roy,Adore Mes VP of Strategy.One initial use case became obvious

55、:Press releases.“Press releases are one of the most painful things to be involved in the writingof,because theyre the definition of completely highly structured text,”saysRoy.“Youre not writing for a human,essentially.Youre writing for the crawlers.Youre writing for machines,not the actual pitch in

56、itself.Its just such a highlystructured way of writing.”So,this use case was a win-win.If Writer could achieve it,the team would savea ton of time and make their work more enjoyable at the same time.Using Writer,Adore Me created a custom app within the platform toautomatically generate high-quality

57、press releases using AI trained specificallyon the terms and styles that define their company voice.Within short order,the company was able to quickly and effectivelyproduce press releases with minimal human inputs that were high-qualityenough to immediately publish to the wires.17 Marketing Artific

58、ial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINT“And that was the moment it clicked,”says Roy.“It was a moment that showedus,This could make our life easier,because everyone hates writing pressreleases.”Press releases were just the beginning.Adore Me applied the same evaluation to many other writ

59、ing use cases acrossits business,including product copy,search ads,and social media content.Today,the company estimates its now saving 35 hours per writer permonth using Writers AI to augment content creation across a number of usecaseswhich amounts to thousands of hours saved per year for the compa

60、ny.35 hourssaved per writer per monthNot to mention,Adore Me is alsogetting better results.The product descriptions written by AI(and overseen by humans)saw a 23%increase in click-through rate over sixmonths.And content generated by Writeravoids common usage mistakes forcertain words and phrases tha

61、t thecompany prefers to avoid.“With a tool like Writer,our brand guide and style guide is injected into theentire system and is already reflected in the way Writer works and thesuggestions that are made to what people write,”says Roy.“It really made everyoneespecially outside of the content creation

62、 side of thecompanyfeel like at all times you have someone who is perfectly trained inthe voice,perfectly trained in the style guide.”Writer is the full-stack generative AI platform for enterprises,making it easy fororganizations to deploy AI apps and workflows that deliver impactful ROI.Stitching t

63、ogether a custom AI stack is difficult to scale and often fails toproduce results that meet enterprise quality standards.Writers integratedplatform consists of Palmyra,the companys family of transparent LLMs thatachieve top scores on key benchmarks like Stanford HELM;Writer KnowledgeGraph,their high

64、ly accurate graph-based RAG;customizable AI guardrails toenforce your brand,compliance,and legal rules;a suite of easy-to-usedevelopment tools;and a library of prebuilt apps,extensions,and desktopexperiences to get started quickly.Writer also makes it fast and easy to build highly-customized AI apps

65、 thatcompress entire business processes,support complex use cases,and infusework with company intelligence.With Writer,enterprises accelerate growth,increase productivity,and ensure AI compliance.Writers enterprise-grade platform can be flexibly deployed,keeps your dataprivate,and adheres to SOC 2 T

66、ype II,HIPAA,PCI,and GDPR.Their professionalservices team provides ongoing AI program management that drives adoptionand impact.Leading enterprises choose Writer,including Vanguard,Intuit,LOreal,Accenture,Dropbox,and Kenvue.Visit us at .18 Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE B

67、LUEPRINTThe Top AI Tools in EcommerceSo which AI tools can you trust to enable use cases and results in ecommerce?Here are a few of the leading vendors to explore.Learn More About WriterAmazon has been a leader in AI for two decades,pioneering the use ofsophisticated machine learning for ecommerce t

68、o recommend products.Theyre also establishing a leadership position in generative AI for ecommerce,progressively rolling out a number of useful features to help ecommercecompanies grow.Today,Amazon gives sellers the ability to automatically create product detailpages in an Amazon store,simply by giv

69、ing generative AI a website URL.Thecompany also has AI-powered image generation capabilities now available inAmazon Ads.And it has released Amazon Q Business,an internal AI assistantthat uses your company data to help you generate content,analyze metrics,and retrieve informationmaking everyone at yo

70、ur company dramaticallymore productive.If your ecommerce brand sells on Amazon,keep a close eye on the company.Their generative AI rollouts are gathering speed and will likely unlock a numberof use cases and capabilities for you in the near future.19 Marketing Artificial Intelligence,LLC 2024AI FOR

71、ECOMMERCE BLUEPRINTAttention Insight is an AI company that helps you predict page performancebefore you launch.Attention Insights predictive heatmaps use AI to helppredict where consumer attention will be spent on your landing page orwebsite pagebefore you launch.That means you can predict with accu

72、racy how your page will perform andwhat changes it needs,before you spend money running traffic to it via ads.That results in better,more efficient performance on critical ecommerceproduct pages thanks to AI.20Dynamic Yield is an AI platform that helps ecommerce brands algorithmicallymatch content,p

73、roducts,and offers to each customers preferences and predicttheir future behavior across digital channels.The companys“Experience OS”uses AI to individualize each customer journey,improving sales and increasing retention during every step of their purchasingprocess.Marketing Artificial Intelligence,

74、LLC 2024AI FOR ECOMMERCE BLUEPRINTHume has built the first AI with emotional intelligence.Humes Empathetic Voice Interface(EVI)can interpret emotional expressions,understand tones of voice,and generate empathetic responses when engagingwith people.That means it can actually communicate with customer

75、s in a highly empatheticway that responds to their emotional needs.And,thanks to Humes API,you can now bake emotionally intelligent AI rightinto any of your customer-facing applications to deliver superior service tocustomers who engage with your ecommerce brand.Shopify is another example,like Amazo

76、n,of an existing ecommerce leaderbuilding powerful AI right into the solutions you already use.The companys Shopify Magic tool is an ecommerce-specific AI assistant thatcan supercharge how you work within the platform.Shopify Magics AI can do things like:edit product images,write productdescriptions

77、,suggest personalized FAQs and responses,and generate emailsubject lines and copyright within your existing Shopify account.21 Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINTVizit uses AI to help you discover which images and designs motivate shoppersto view and buy your product

78、s.Vizits sophisticated visual AI has analyzed millions of real-world consumerinteractions.Based on that training,it can then measure how likely your visualcontent is to convert a target shopper.The result?Visuals that convert dramatically better and drive significantly moresales thanks to the power

79、of AI.22Now that you understand AI and what it can do for you in ecommerce,whatsnext?We recommend every ecommerce company take these three next stepsafter reading this guide:1.Find your own use cases.The use cases provided in this guide can get you started.But there are literallyhundreds of unique a

80、nd valuable ways to apply AI in your own business andmarket.In Marketing AI Institutes workshops that help companies find their unique AIuse cases,the company recommends that leaders and teams look at the tasksthey do every day,week,month,and year as part of their jobs and ask fourquestions of each

81、one:Is it data-driven?If the task is using data to produce an outcome,AI mightbe able to help you do it better,faster,and cheaper.Is it repetitive?Think back to Adore Mes press releases:What types ofactivities within your business follow the same set of steps every time youdo them?Is it predictive?A

82、I excels at making predictions.If youre making any typeof educated guess or forecast about your business,AI might be able to helpyou do it more effectively.Is it generative?If youre generating any type of text,image,video,audio,or code,theres a good chance AI can help you streamline or improve thatt

83、ask.If you answer“Yes”to even one of these questions,you probably have a usecase for AI that is worth exploring.Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINTYour Next Steps with AI for Ecommerce23 Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINT2.Educate yo

84、ur team.Even if you know what use cases to pursue,your team must understand howto effectively leverage AI technology to take advantage of whats possible.Unfortunately,too many organizations lack formal internal education for theirteams.This is one main reason that Marketing AI Institute created Pilo

85、ting AI,an on-demand course series designed for teams that teaches you exactly how tounderstand and pilot AI.Whether its Piloting AI or another course,getting your team educated andtrained on whats possible today with AI technology is absolutely essential ifyou want to capitalize on the AI opportuni

86、ty in front of you.243.Find and vet AI vendors for your use cases and yourteam.Once you have use cases and an upskilled team,its time to adopt AItechnology.Having your use cases in hand makes this process much easier.But it can stillbe an uphill battle finding trustworthy vendors that actually sell

87、solutions thatare more intelligent than the tools you use today.When vetting vendors,ithelps to do your homework and ask tough,smart questions like:Questions about the companyDo they have a public point of view on AI?What is their AI product roadmap?Do they have points of view on the ethics of AI?Qu

88、estions about the technologyWhere is their data coming from and how do they use it?How does the companys technology actually make what youre doingsmarter?What does the machine do?What does the human professional do?Questions about what it means for your teamWhat kind of onboarding is required to get

89、 full value out of the tool?What skills and capabilities does your team need to fully leverage thetool?Does the vendor provide any type of training or onboarding?Want a great place to start?Writers AI is trusted by hundreds of companies forits superior performance and enterprise-grade security and h

90、as deliveredproven results for ecommerce brands.Click here to see Writers full-stack generative AI platform in action today.Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINT25Writer is the full-stack generative AI platform for enterprises.We make it easyfor organizations to deploy

91、 AI apps and workflows that deliver impactful ROI.Stitching together your own AI stack is difficult to scale and often fails toproduce results that meet enterprise quality standards.Our integratedplatform consists of Palmyra,our family of transparent LLMs that achieve topscores on key benchmarks lik

92、e Stanford HELM;Writer Knowledge Graph,ourhighly accurate graph-based RAG;customizable AI guardrails to enforce yourbrand,compliance,and legal rules;a suite of easy-to-use development tools;and a library of prebuilt apps,extensions,and desktop experiences to getstarted quickly.Writer makes it fast a

93、nd easy to build highly-customized AI apps that compressentire business processes,support complex use cases,and infuse work withcompany intelligence.With Writer,enterprises accelerate growth,increaseproductivity,and ensure AI compliance.Our enterprise-grade platform can be flexibly deployed,keeps yo

94、ur dataprivate,and adheres to SOC 2 Type II,HIPAA,PCI,and GDPR.Our professionalservices team provides ongoing AI program management that drives adoptionand impact.Leading enterprises choose Writer,including Vanguard,Intuit,LOreal,Accenture,Dropbox,and Kenvue.Visit us at .Marketing Artificial Intelli

95、gence,LLC 2024AI FOR ECOMMERCE BLUEPRINTAbout Writer26 Marketing Artificial Intelligence,LLC 2024AI FOR ECOMMERCE BLUEPRINTAbout Marketing AI InstituteMarketing AI Institute is a media,event,and education company founded in2016 that makes AI approachable and actionable for marketers and businesslead

96、ers.The Institute owns and operates the Marketing Artificial Intelligence Conference(MAICON)and AI for B2B Marketers Summit,hosts The Artificial IntelligenceShow podcast,runs the AI Academy for Marketers featuring Piloting AI andScaling AI course series and an AI Mastery Membership,and publishedMarketing Artificial Intelligence:AI,Marketing and the Future of Business(MattHolt Books,2022).Learn more at .