2024年戶外市場現狀發展報告.pdf

1、2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION.State of the Outdoor MarketNovember 20242023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION 175.8 Million Participants57.3%of Americans Ages 6 and Older22.2 Million More Participants sin

2、ce 20192023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Highest Outdoor Participation on Record50.0%48.6%48.9%48.6%49.4%49.4%49.2%48.4%48.4%48.8%49.0%50.5%50.7%52.9%53.9%55.0%57.3%42.0%44.0%46.0%48.0%50.0%52.0%54.0%56.0%58.0%0.020.040.060.080.0100.0120.0140.0160.018

3、0.0200.020072008200920102011201220132014201520162017201820192020202120222023Outdoor Recreation Participation Rate and Count 2007 to 2023#participants(millions)%participating in outdoor rec2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Most Popular Activities20.0%1

4、8.2%17.9%17.7%17.2%Hiking(Day)Fishing(Fly/Salt/Fresh)Running,Jogging,&Trail RunningCamping(Car,Backyard,&RV)Bicycling(Road/Mountain/BMX)2023 Top Five Outdoor Recreation Activities by Participation Rate(%of the Total Population Ages 6 and Older)2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OU

5、TDOOR INDUSTRY ASSOCIATION Opportunity for a New Generation of Enthusiasts35.9%35.1%34.6%34.8%35.0%34.8%34.8%33.8%33.8%33.4%33.3%33.2%32.8%32.3%31.6%29.7%28.8%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%82.084.086.088.090.092.094.096.098.0100.0102.02007200820092010201120122013201420152016201720182019

6、2020202120222023Core Participation Rate and Count of Participants 2007 to2023#participants(millions)%participating in outdoor rec2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Outdoor Youth90.988.088.882.878.476.176.677.176.573.168.167.90.010.020.030.040.050.060.0

7、70.080.090.0100.00500,000,0001,000,000,0001,500,000,0002,000,000,0002,500,000,0003,000,000,0003,500,000,000201220132014201520162017201820192020202120222023Youth Outings and Average Outings per Participant 2012 to 2023Total outings(billions)Average#outings per participant2023,OUTDOOR INDUSTRY ASSOCIA

8、TION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION The Outdoor Retail Environment2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Independent Specialty Retailers Losing Sales8.5%-16.2%11.1%5.6%-20.2%2.2%2.2%-13.6%-8.1%0.5%-12.2%-1.2%7.9%-8.9%28.4%1.5%-9.7%-26.0%-

9、0.8%-9.1%-19.5%0.4%-4.9%15.2%ASSGIndependent Outdoor SpecialtyOutdoor Retail EcommerceDollars Sold Growth/Change by Outdoor Sales Channel January to August 2024January*(adjusted)FebruaryMarchAprilMayJuneJulyAugust2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Has

10、the typical motivation to participate in Outdoor Recreation Shifted?2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Classified as a strong investment case in our Future of Outdoor report,WGSNanalysis suggests the outdoor trend will have consumer longevity that will

11、 continue to impact multiple industries.As this lifestyle continues to gain consumer traction,we forecast new outdoor recreational activities set to provide opportunity which will in turn expand product categories,influence product development and outline new models of inclusion.2023,OUTDOOR INDUSTR

12、Y ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Outdoor Recreation and Mental Health49%of Adults in the U.S.report frequently experiencing stress,up 16 points over the past two decades and the highest in Gallups trend to date.”47%of youth surveyed reported feeling“down,depressed.Or ho

13、peless”and 55%reported feeling“anxious,nervous,or on-edge”(42ndAnnual Harvard Youth Poll)Most youth(87.8%)want to spend more time in nature.Among youth,many felt that spending time in nature positively impacted their mental health,with 51.6%mentioning that it made them“feel calm when I am out in nat

14、ure”(BMC Public Health,Article number 1586(2021)Outdoor activity works!A 2023 study published in Neuroscience News found that a twenty-minute nature experience was enough to significantly reduce cortisol levels.But if you spent a little more time immersed in a nature experience,20 to 30 minutes sitt

15、ing or walking,cortisol levels dropped at their greatest rate.2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Outdoor Retail Sales Trends2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Top Selling Product Categories$2,253,874,629$

16、1,373,854,890$1,214,391,469$1,062,912,961$1,019,762,007Road RunningMens SweatshirtsMensCoats/Jackets/ParkasMens Active T-ShirtsWomensCoats/Jackets/ParkasTop Selling Outdoor Retail Categories September 2023 to August 2024Dollars Sold Septmeber 2023 to August 20242023,OUTDOOR INDUSTRY ASSOCIATION.All

17、rights reserved.OUTDOOR INDUSTRY ASSOCIATION Top Selling Product Categories in Independent Specialty$291,128,510$278,014,262$234,534,216$116,940,051$114,130,908MensCoats/Jackets/ParkasWomensCoats/Jackets/ParkasRoad RunningRecreation KayaksMens OuterwearBottomsTop Selling Outdoor Product Categories i

18、n Independent Outdoor Specialty Retail September 2023 to August 2024Dollars Sold2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Outdoor Seniors05,00010,00015,00020,00025,00030,00035,000Ages 6 to 12Ages 13 to 17Ages 18 to 24Ages 25 to 34Ages 35 to 44Ages 45 to 54Age

19、s 55 to 64Ages 65 and olderOutdoor Recreation Participation Count by Age Group 2019 to 2023201920202021202220232023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION The Future Trade Policy and Prices Public Lands Climate Change Growth and Diversity2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Thank You!Questions!2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Thank You!Click For More OIA Research and Insights