騰訊廣告：2019手機行業洞察白皮書(37頁).pdf

1、 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 -20.00% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 140.00% 160.00% 42.3% 45.3% 40.3% 33.5% 24.3% 12.5% 201320142015201620172018 8.3% 10.0% 20.4% 11.1%11.5% 6.3% 31.1% 59.7% 46.2% 28.9% 6.0% 20.1% 22.2% 11.8% 9.8% 16.6% 12.9% 5.4% 17.5% 24.3% 21.6% 25.0% 32.6%

2、49.8% 16.2% 12.0% 20.0% 27.3% 23.4% 24.5% 27.9% 21.3% 28.5% 7.9% 38.3% 20.5% 11.6%8.2% 6.9% 5.6% 7.5% 4.3% 4.6% 13.9% 29.4% 57.3% 89.4% 88.7% 95.6% 7.2% 7.9% 4.5% 10.9% 35.8% 9.3% 11.8% 9.8% 10.7% 5.6% 7.7% 8.8% 4.6% 19% 24% 24% 31% 25% 29% 13% 24% 21% 24% 24% 24% 22% 24% 16% 23% 31% 32% 32% 29% 29%

3、 31% 24% 46% 29% 19% 20% 16% 25% 16% 48% 7% 蘋果 OPPO vivo 華為 小米 榮耀 三星 一加 6個月及以下7-12個月13-24個月25個月及以上 蘋果 OPPOvivo 華為小米榮耀三星一加 潛在本品換機潛在換向競品 201701 201702 201703 201704 201705 201706 201707 201708 201709 201710 201711 201712 201801 201802 201803 201804 201805 201806 201807 201808 201809 201810 201811 2018

4、12 201901 201902 201903 TGI129 104 109 10698 TGI111 112 115 106 92 TGI152 106 69 59 59TGI58112 115 89114 117 105 64 新入網用戶更多是低線城市、非核心年齡段用戶群體 2018年新入網用戶基礎屬性畫像 TGI77 99 44 30 28 25 380 TGI139 107 98 85 71 TGI82 91 111 90 118 TGI131 104 109 106 TGI139 107 98 85 71 TGI12197 96 74 104 92 86 198 TGI59 99 143 125 109 TGI108 109 106 95 82 85 69 152 TGI142 123 133 118 84 37 94 1 2 3 4 5 謝謝 報告轉載 洞察合作 請聯系： TMI