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奧特萊斯與品牌方、消費者實現三方互利共贏-行業數據

奧特萊斯與品牌方、消費者實現三方互利共贏
奧特萊斯與品牌方、消費者實現三方互利共贏
滿足消費者對于低價名品的需求，幫助品牌方消化庫存擴大銷路，為奧萊業態的價值基礎。奧特萊斯業態獨立于其他零售業態存在并且呈現蓬勃發展之勢，主要源于：該業態既能夠滿足消費者對于低價名品的需求，又能以較低的分銷成本緩解品牌方的庫存壓力。
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奧特萊斯與品牌方、消費者實現三方互利共贏_第21頁
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奧特萊斯與品牌方、消費者實現三方互利共贏_第22頁
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奧特萊斯與品牌方、消費者實現三方互利共贏_第23頁
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奧特萊斯與品牌方、消費者實現三方互利共贏_第25頁
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奧特萊斯與品牌方、消費者實現三方互利共贏_第26頁
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奧特萊斯與品牌方、消費者實現三方互利共贏_第28頁
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所屬報告： 百聯股份-公司研究報告-注重性價比消費發力奧萊業態-230510（28頁）.pdf
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