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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務-行業數據

Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務
Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務
攜程: 與 Booking Holding Inc.及 Expedia 的策略類似，攜程集團于 2016 年/2017 年收購航班搜索引擎 Skyscanner 以及當時的美國社交旅游網站Trip.com 以拓展其國際化進程，選取國際 ota 龍頭布局較為薄弱的國際機票、交通作為切入點深入海外市場。2019 年，攜程集團收購印度最大 ota 企業MakeMyTrip 49%股份以嘗試進軍印度市場。2019 年末，攜程將企業英文名由“Ctrip Group”更名為“Trip.com Group”，公司品牌國際化更上一層樓。
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第1頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第12頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第13頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第15頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第16頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第17頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第19頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第20頁
Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第21頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第28頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第48頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第71頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第73頁
Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第74頁
Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第75頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第76頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第77頁
Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第78頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第79頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第87頁
Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第88頁
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Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第89頁
Booking、Expedia、Trip.com均通過并購拓展海外市場及國際業務_第90頁
所屬報告： 攜程集團~S-港股公司研究報告-從亞洲各地區出發看ota海外市場空間攜程出海正當時-240527（43頁）.pdf
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