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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長-行業數據

截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長
我們認為，用戶增長的驅動主要來自：1）社交產品的社交裂變屬性； 2）用戶行為及喜好研究驅動的快速產品功能迭代；3）國際化覆蓋早，國際化程度較其他美國社交平臺高，打開用戶增長天花板。
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第1頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第2頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第3頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第4頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第5頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第6頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第7頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第8頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第9頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第10頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第11頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第12頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第13頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第14頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第15頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第16頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第17頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第18頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第19頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第20頁
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
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第21頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第22頁
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
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第23頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第24頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第25頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第26頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第27頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第28頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第29頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第30頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第31頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第32頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第33頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第34頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第35頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第36頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第37頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第38頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第39頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第40頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第41頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第42頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第43頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第44頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第45頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第46頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第47頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第48頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第49頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第50頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第51頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第52頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第53頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第54頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第55頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第56頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第57頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第58頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第59頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第60頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第61頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第62頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第63頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第64頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第65頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第66頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第67頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第68頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第69頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第70頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第71頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第72頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第73頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第74頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第75頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第76頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第77頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第78頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第79頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第80頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第81頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第82頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第83頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第84頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第85頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第86頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第87頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第88頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第89頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第90頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第91頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第92頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第93頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第94頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第95頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第96頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第97頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第98頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第99頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第100頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第101頁
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
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第102頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第103頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第104頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第105頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第106頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第107頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第108頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第109頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第110頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第111頁
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截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第112頁
截至4Q24，Meta全球DAP為33.5億，仍保持個位數增長_第113頁
所屬報告： Meta Platforms-美股公司研究報告-全球社交龍頭的AI時代敘事-250219（53頁）.pdf
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