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增量客戶產品購買傾向-行業數據

增量客戶產品購買傾向
增量客戶產品購買傾向
增量客戶中，購買SaaS軟件的客戶成為主流。有67%的新客戶在購買數字化產品時會選擇SaaS軟件，只有33%的新客戶會選擇端產品

采購SaaS的決策角色不斷下沉，需求開始自下而上提出，SaaS軟件的接受度、認可度大幅提高。2011年左右，SaaS服務的采購決策者主要是企業的所有者和高層決策者，SaaS無論是功能還是服務內容，主要是面向管理者提供在線化的監督工具、數據展現工具;2021年，企業中采購SaaS服務的主要角色開始下沉，CDY/CNN信息化關鍵角色起到重要作用，同時，不同業務部門的主管在采購中也掌握重要話語權，在某些場景中甚至是一線普通員工也具備一定決策權。SaaS服務更加垂直場景化，服務內容關注終端用戶的業務應用和體驗，業務側對SaaS的決策話語權越來越大
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增量客戶產品購買傾向_第1頁
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增量客戶產品購買傾向_第19頁
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增量客戶產品購買傾向_第20頁
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增量客戶產品購買傾向_第21頁
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增量客戶產品購買傾向_第22頁
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增量客戶產品購買傾向_第23頁
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增量客戶產品購買傾向_第24頁
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增量客戶產品購買傾向_第25頁
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增量客戶產品購買傾向_第26頁
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增量客戶產品購買傾向_第27頁
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增量客戶產品購買傾向_第28頁
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增量客戶產品購買傾向_第29頁
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增量客戶產品購買傾向_第30頁
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增量客戶產品購買傾向_第31頁
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增量客戶產品購買傾向_第32頁
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增量客戶產品購買傾向_第33頁
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增量客戶產品購買傾向_第34頁
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增量客戶產品購買傾向_第35頁
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增量客戶產品購買傾向_第36頁
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增量客戶產品購買傾向_第37頁
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增量客戶產品購買傾向_第38頁
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增量客戶產品購買傾向_第39頁
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