旅智科技：2023五一中國住宿業經營報告（35頁）.pdf

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1、?2023?CONTENTS01/20232023五酒店業經營報告五酒店業經營報告02/20232023五宿業經營報告五宿業經營報告03/20232023五熱的地五熱的地&客源客源04/20232023五新媒體渠道預訂趨勢五新媒體渠道預訂趨勢Part0120232023五酒店業經營報告五酒店業經營報告?2023?Occ?Occupancy?ADR?Average?Daily?Rate?RevPAR?Revenue?Per?Available?Room?tipsOccADRRevPAR?2023?22-23?Occ?2023?78.2%83.9%75.9%63.6%44.4%2022?52.1%

2、52.4%48.4%44.9%38.8%78.2%83.9%75.9%63.6%44.4%52.1%52.4%48.4%44.9%38.8%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%2023?2022?Occ?69.2%?22?47.3%?146%?Occ?83.9%?Occ?2023?2023?166.9269.1344.2160.6204.62022?176.6179.3175.1165.7212.3166.9 269.1 344.2 160.6 204.6 176.6 179.3 175.1 165.7 212.3 0.050.01

3、00.0150.0200.0250.0300.0350.0400.02023?2022?22-23?ADR?ADR?229.1?22?181.8?126%?ADR?344.2?160.6?ADR?22?2023?2023?130.5225.7261.2102.290.92022?92.094.084.874.482.3130.5 225.7 261.2 102.2 90.9 92.0 94.0 84.8 74.4 82.3 0.050.0100.0150.0200.0250.0300.02023?2022?22-23?RevPAR?RevPAR?158.5?22?86?184%?RevPAR?

4、261.2?90.9?2023?22-23?Occ?23?1?1?Occ?51.1%?22?38.6%?132%?Occ?63.4%?2023?26.5%36.7%49.8%59.6%63.4%62.6%59.1%2022?23.5%27.8%34.8%41.9%45.9%48.2%48.1%26.5%36.7%49.8%59.6%63.4%62.6%59.1%23.5%27.8%34.8%41.9%45.9%48.2%48.1%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%2023?2022?2023?2023?218.1431.595.9267.5223.5

5、244.6180.02022?188.7204.8202.0199.9195.9233.1134.8218.1 431.5 95.9 267.5 223.5 244.6 180.0 188.7 204.8 202.0 199.9 195.9 233.1 134.8 0.050.0100.0150.0200.0250.0300.0350.0400.0450.0500.02023?2022?22-23?ADR?ADR?237.3?22?194.2?122%?ADR?431.5?95.9?ADR?200?2023?2023?57.8158.447.8159.5141.7153.2106.32022?

6、44.457.070.383.789.9112.364.957.8 158.4 47.8 159.5 141.7 153.2 106.3 44.4 57.0 70.3 83.7 89.9 112.3 64.9 0.020.040.060.080.0100.0120.0140.0160.0180.02023?2022?22-23?RevPAR?RevPAR?117.8?22?74.6?158%?ADR?RevPAR?47.8?159.5?2023?0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%4?29?4?30?5?1?5?2?5?

7、3?0-100?100-200?200-300?300-500?500-800?800-1200?1200?ADR?Occ?500-800?Occ?87.1%?5?200-300?Occ?72.6%?2023?ADR?10.1%44.1%24.9%15.5%4.4%0.8%0.5%0-100?100-200?200-300?300-500?500-800?800-1200?1200?77.0%14.2%5.4%2.2%1.1%?1?2?3?4?5?46.4%9.5%4.3%3.2%2.8%2.5%2.2%29.0%?1?2?3?4?5?6?6?100-200?44.1%?200?22.2%?2

8、00-500?18.5%?1?9%?2?5.2%?3?25.7%?24.2%?E?Part0220232023五宿業經營報告五宿業經營報告?2023?OccADRRevPAROcc?Occupancy?ADR?Average?Daily?Rate?RevPAR?Revenue?Per?Available?Room?tips?2023?2023?72.3%78.8%76.3%59.7%41.6%2022?50.4%53.9%50.4%43.1%31.0%72.3%78.8%76.3%59.7%41.6%50.4%53.9%50.4%43.1%31.0%0.0%10.0%20.0%30.0%40.

9、0%50.0%60.0%70.0%80.0%90.0%2023?2022?22-23?Occ?Occ?65.7%?22?45.7%?144%?Occ?78.8%?Occ?2023?2023?548.2595.5584.4467.6301.32022?373.4404.3398.2348.8233.5548.2595.5584.4467.6301.3373.4404.3398.2348.8233.50.0100.0200.0300.0400.0500.0600.0700.02023?2022?22-23?ADR?ADR?499.4?22?351.6?142%?ADR?595.5?2?ADR?20

10、23?2023?396.1469.4445.9279.3125.42022?188.1217.8200.7150.472.3396.1469.4445.9279.3125.4188.1217.8200.7150.472.30.050.0100.0150.0200.0250.0300.0350.0400.0450.0500.02023?2022?22-23?RevPAR?RevPAR?343.2?22?165.8?207%?Occ?ADR?RevPAR?469.4?125.4?2023?2023?44.8%55.9%65.1%70.9%71.3%67.9%64.6%2022?26.9%31.4%

11、36.3%41.1%44.0%42.3%38.9%44.8%55.9%65.1%70.9%71.3%67.9%64.6%26.9%31.4%36.3%41.1%44.0%42.3%38.9%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%2023?2022?22-23?Occ?23?1?1?Occ?62.9%?22?37.3%?169%?Occ?71.3%?2023?2023?580.9599.6626.3630.2619.6572.2496.22022?553.3567.0576.0573.3547.4511.4443.1580.9 599.6 626

12、.3 630.2 619.6 572.2 496.2 553.3567.0576.0573.3547.4511.4443.10.0100.0200.0300.0400.0500.0600.0700.02023?2022?22-23?ADR?ADR?589.3?22?538.8?109%?ADR?630.2?ADR?496.2?2023?2023?260.4335.1407.8446.7441.9388.6320.42022?148.6177.9209.0235.8240.7216.1172.5260.4335.1407.8446.7441.9388.6320.4148.6177.9209.02

13、35.8240.7216.1172.50.050.0100.0150.0200.0250.0300.0350.0400.0450.0500.02023?2022?22-23?RevPAR?RevPAR?317.6?22?200.1?186%?RevPAR?446.7?260.4?2023?0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%4?29?4?30?5?1?5?2?5?3?0-100?100-200?200-300?300-500?500-800?800-1200?1200?ADR?Occ?3?0-100?Occ?70.5%?100-20

14、0?800-1200?Occ?81.5%?3?Occ?78.6%?5?100-200?Occ?73.0%?0-100?1200?Occ?64.0%?62.5%?2023?9.8%17.2%15.4%23.9%17.2%8.4%8.0%0-100?100-200?200-300?300-500?500-800?800-1200?1200?ADR?1.0%70.5%16.3%5.6%2.2%4.3%?1?2?3?4?5?3.9%40.9%10.5%7.5%9.4%27.9%?1?23?47?7?200?25%?200-300?300-800?15%?800?8%?1?8%?2?6%?4?2%?27

15、.9%?21%?19?16%?2023?31.8%28.6%22.7%7.8%4.3%2.9%1.1%0.4%0.4%?OTA33.0%31.3%14.5%9.2%6.7%2.3%1.9%0.6%0.5%?OTA?10%?15%?務?ADR?OTA?9?務?OTA?ADR?Part0320232023五熱的地五熱的地&客源客源?2023?&?TOP10?TOP10?100.097.262.158.955.253.553.041.240.039.20.020.040.060.080.0100.0120.0?100.088.076.766.250.243.328.420.818.916.00.02

16、0.040.060.080.0100.0120.0?2023?&?TOP10?5.0%4.7%4.3%4.3%4.0%3.7%2.6%2.0%1.8%1.6%0.0%1.0%2.0%3.0%4.0%5.0%6.0%?45.4%54.6%?務?2023?&?28.1%22.8%15.5%12.1%7.1%7.2%7.1%00?95?90?85?80?70?60?19.0%20.4%17.3%14.9%10.0%8.6%9.8%00?95?90?85?80?70?60?00?60?2%?95?00?95?Part0420232023五新媒體渠道預訂趨勢五新媒體渠道預訂趨勢?2023?86.4%9.

17、5%3.5%0.6%?78.6%14.3%6.4%0.6%?務?務?85%?4%?ADR?2023?TOP10?TOP10?19.0%12.3%11.7%7.7%7.5%5.9%4.4%3.1%2.8%2.1%0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%18.0%20.0%?19.8%10.6%10.5%5.7%5.2%4.5%3.9%3.8%3.7%3.6%0.0%5.0%10.0%15.0%20.0%25.0%?ADR?ADR?Part05旅智科技服務介紹旅智科技服務介紹?2020?務?務?OTA?2022?5?50000?500?01?務?02?務?03?+?04?務?05?01?Occ?OTA+TMC?Occ02?ADR?+?ADR03?RevPAR?.?04?05?01?20+?OTA+TMC?Occ02?03?04?05?7*24?01?30?02?OTA+?20+?03?+?+?04?05?THANK?YOUTHANK?YOU