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1、#CiscoLive#CiscoLiveJoshua MerrillCisco Principal ArchitectBruce McDougallCisco Principal ArchitectBRKSP-2133SP Service Creation&Edge Transformation 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveEnter your personal notes hereCisco Webex App Questions?Use Cisco Webex App
2、to chat with the speaker after the sessionFind this session in the Cisco Live Mobile AppClick“Join the Discussion”Install the Webex App or go directly to the Webex spaceEnter messages/questions in the Webex spaceHowWebex spaces will be moderated by the speaker until June 9,2023.12343https:/ 2023 Cis
3、co and/or its affiliates.All rights reserved.Cisco PublicBRKSP-21333#CiscoLive 2023 Cisco and/or its affiliates.All rights reserved.Cisco PublicAgendaMarket Trends Concepts Simplification,Automation,APIs,SP Organizational&“Service”Evolution Network Platform-Network Company”NetCo”Service Creation-Ser
4、vice Company“ServCo”SummaryBRKSP-21334Evolving Market 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveccccMarket Trends:Beyond ConnectivityHeadwinds and QuestionsEconomic Value CreationIncreased Competition both intra and inter verticalCore SP businesses healthy Broadband,
5、Wireless,Cloud Services GSMA leaders say this is a new era of hypersectorcollaborationMany areas for potential large growth across NaaS,5G,Edge Cloud,Managed ServicesTraffic growing 50%per yearTelecoms to invest$600B CAPEX until 2025,of which 85%will be in 5GDigital technologies are a powerful growt
6、h engineDigitalization could create$100 trillion of value across multiple industries over the next decade Macro-economic landscape in areas Remote Work,Commercial Real Estate,Move to Cloud changing how and where businesses investRole of AIin SP Automation and Operations?Sustainability40%of the Net 0
7、 goals can be achieved by using mobile solutions in energy,transport,building and manufacture industries aloneMany Global SPs committed to Net 0 by 2025GSMA leaders state theres no energy transitionw/o digitalization,theres no digitalization w/o telecomsBRKSP-21336 2023 Cisco and/or its affiliates.A
8、ll rights reserved.Cisco Public#CiscoLiveDefining Service Value and FocusExamples of unique value adjacent to your investmentsSpectrum Fiber Copper Directly Connected Customers,network control100s of Billions/Trillions in sunk costResidentialConnectivityBusiness ConnectivityMobile ConnectivityDirect
9、 customer engagement,on prem devices,servicesProximity to Users,ThingsIPMetro/CoreEdge Connectivity100s of Billions in(largely)upcoming spendGlobal footprint,ubiquitous delivery across all networks 100s of Billions in sunk cost,network effect of number of connectionsService Delivery SitesConnectivit
10、y from Users,Things to Apps,on net,private servicesCompetitive Competitive AdvantageAdvantageAssetAssetValueValue100s of Billions/Trillions in sunk cost,real estate/plant,operations value Software/StackProvides/hosts Service that customers are consuming available globallyYears of development,Unique
11、skill set/IP,sticky for users,things,appsMost visible to the network customer as the network/infra service Direct Competition within Asset Types,Value in combining more assets BRKSP-21337 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveQuestions to answer What combination
12、of assets can you bring and how to value?Tablestakes to acquire customersAdjacent must win exclusive servicesAdjacent co-opetition services3rdparty brand and service3rdparty whitelabel your brand is strongerNumber of times you can sellDark FiberTDM/WaveEthernetPrivate IPNaaSSpace and PowerBare Metal
13、VMContainerSaaSValue directly varies with physical investmentValue scales with use of service independent of infrastructure consumptionAny combination drives revenue,valueInvestment RequiredAbility to MonetizeBRKSP-21338 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveMove
14、 to 2-sided MarketsMarketConsumerBusinessPublic sector1 Sided Market2 Sided MarketServices SP Sells to 3rdParties that want to sell to its customersOpen Innovation&EcosystemNeutral carriersSystem Integrators HyperscalersVendorsOpen Source PaaS providersServices SP Sells Directly to CustomersNetwork
15、EffectAdjacent to your unique valueEnhanced by your unique valueBRKSP-2133BRKSP-21339backhaulAccessSubscriber ManagementUser Plane Public Cloud Edge(5G/Fiber:BW,Latency)Distributed peeringIPMetro/CoreRadioMEC app3MEC app2User Plane 15G:5GC/EPCWireline BNGCable CMTS10,000few100s/1,000s10s/100sMEC Mul
16、ti-Access Edge ComputeORAN-Open Radio Access NetworkRegional CloudEdge Cloud-EdgeConverged TransportFixedXG-PON-Next Generation PONFixedResidentialConnectivityBusiness ConnectivityMobile ConnectivityCentral CloudWhere is the Service Edge for these“Services”?and where are the apps?Access Evol(ORAN,XG
17、PON)4Edge Cloud Far EdgeAccess/Cell site Access/Cell site Far Edge Far Edge Edge Edge Central Central Collab,SASE,SaaSEdge Cloud-BranchSDWAN,IOT,Security,Content Delivery/Caching,XaaSBranchBranchTraditional Caching,IPTVLegacy(TDM,Private Line)ORAN5Single Tenant Cloud Edge1,000,000sTransformation Con
18、ceptsHow do I get from where I am to where I need to be?2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveCollapse and ConvergeDomain-lessCommon E2E TechnologiesUniversal PolicyReduced HopsFabricVisibility and AutomationAgile IntegrationVertical APIs AbstractionService Abstr
19、actionProcess Re-DesignVirtualizationCloud-NativeOptimize Compute LocationsTopologyTopologyReRe-architecturearchitectureSystems Systems ReRe-ArchitectureArchitectureNetwork Services Network Services ReRe-ArchitectureArchitectureOrganizationSkill TransformationProcess Re-DesignOrganizationsOrganizati
20、onsReRe-ArchitectureArchitectureFighting Conways Law:Relentless SimplificationValue of Each is multiplied by the addition of anotherBRKSP-213312 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveNetwork Enabling CapabilitiesCommon Network FabricLegacy to the edgesExtends e2e
21、(customer to cloud)Simplifies automationAbstractionsReusable FrameworksCommon ToolingExceptions to the bottomAutomationModel for own developmentFramework for 3rdparty consumptionLayered over AutomationExposes network capabilities Connectivity into enterprise/aaS delivery locations(Edge,CoLo,Public C
22、loud,etc)Abstraction of Complexity and Portability of ServicesMulti-cloudSimplificationAPI EnablementLatency/Priority ControlLatency/Priority ControlHigh Performance/Scale High Performance/Scale Evolving Network RequirementsAutomated,onAutomated,on-demanddemandFlexible Service PlacementFlexible Serv
23、ice PlacementBRKSP-213313 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveHyperscale SP:A Flowchart Examples from Hyperscalers:Simplify Simplify,Reduce,Simplify,Reduce,and Accelerateand AccelerateEasier to AutomateEasier to AutomateAutomate Everything!Automate Everything!M
24、assively Scale Massively Scale OpsOpsDecentralize and distribute Decentralize and distribute services,policy,etc.services,policy,etc.Hyperscale SPHyperscale SPMassively Scale Massively Scale ServicesServicesAgile,Agile,Fail FastFail FastFewer platforms,protocols,forwarding architectures,policy frame
25、worksBRKSP-213314 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveMarketplaceHyperscaler Technology StackOwn services built from same APIs that 3rdparties use to deliver servicesData CenterCompute as a PlatformCompute as a PlatformA Giant Resource Pool for Running Workload
26、sConsumerBusinessPublic sectorLinuxHypervisorServicesx86APIs ARMService ProviderSellIaaS,PaaS,SaaS 3 3rdrdParty ServicesParty ServicesBRKSP-213315 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveTransportE2E SP Fabric Simplified Connectivity,Visibility and Control to acces
27、s,transport,interconnect and cloud End to End Segment Routing Transport FabricPublic Cloud PlatformDistributed Cloud PlatformCustomer PremisesCommon Cloud Network Underlay Converged IP+Physical TransportLegacy/Exceptions pushed to EdgesSimplified Network Service APIs/AutomationEnd to end network ser
28、vice provisioning and assurance with common policy,security,segmentation,SLA and optimizationEnterprise Overlays Automated linkage to SP underlay valueBRKSP-213316 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveEdge&Connection ComplexityHow do customers Consume Network,In
29、frastructure Value5GBroadbandMetroOpticalIPWavelength/OTNInternetPrivate IP/MPLSTelco EdgeDistributed CloudCoLo EdgeMiddle MileTelco CloudInterconnect CoLoInterconnect ProvidersGoogle Private ServicesAmazon Direct Connect Azure Private LinkCloud BackbonesCloudServicesSaaSDistributed Public CloudPriv
30、ate WirelessCampusBranchHomeIOTContentPeople and ThingsApplications and ContentBRKSP-213317 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveWhat does the API layer look like?An APIs value is in its useEnterprises can spend$1M to onboard an API partnerStaffing for developme
31、nt,operations,support can easily exceed 10+FTHDesire from API consumers to see standardization Enterprises dont want more APIs,desire to use the tools they have and have SP network supportExamples of SP External API Examples of SP External API Standardization EffortsStandardization EffortsMetro Ethe
32、rnet Forum Metro Ethernet Forum Started in wireline.Broadly deployed for inter-SP use cases new APIs target enterprise developer usageCANTATAApplication API to SPALLEGROService Orchestration APIsCamaraCamaraMNO Heritage expanded to include wirelineAPIs to Expose Telco Network CapabilitiesPortability
33、Non-Telco developersBRKSP-213318 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLivePath to Transformation19BRKSP-2133CoreCoreUnderlay and Service Convergence(Protocols,Transport,Mobile,Wireline.)3Layer Convergence2Automation&Assurance1 2023 Cisco and/or its affiliates.All ri
34、ghts reserved.Cisco Public#CiscoLive“Service Factory”Offering with Platform FlexibilityService Orchestration,Observability&Optimization Industry Common APIsData Sovereign and SecurePublic CloudCentral CloudEdge CloudFar-Edge Cloud Automation&Orchestration,Virtualisation Layer Telco/Network as a Plat
35、formPublic Cloud EdgeOpenCDNBroadbandCollabP5GSecuritySDWAN(NaaS)IOTMobilitySegment solutionsSP Far Edge,Edge&Central DCMulti-CloudBranchConverged TransportSegment StacksEx.Edge Offer SaaSEx.SP infra Offer Ex.Cloud Offer L3VPN/EVPNBRKSP-213320 2023 Cisco and/or its affiliates.All rights reserved.Cis
36、co Public#CiscoLiveSP Org.Evolution-Service&Network Layer Separation Open Innovation&EcosystemNeutral carriersSystem Integrators HyperscalersVendorsOpen Source PaaS providersMarketConsumerBusinessPublic sectorCentral CloudEdge CloudFar-Edge Cloud Converged TransportAutomation&Orchestration,Virtualis
37、ation Layer Fixed accessMobile accessNaaSSP Factories(Customer Outcome)ContentDeliveryConnected CarIndustries/SegmentsNetwork as a PlatformSecurityIOTCloudSell digital transformationSellconnectivity+Consume,Create and PartnerConnectBRKSP-213321 2023 Cisco and/or its affiliates.All rights reserved.Ci
38、sco Public#CiscoLiveSP Far Edge,Edge&Central DCPublic Cloud“Service”Operating Models-Different Revenue Model BranchOperator managedSaaS-Provider managedEnterprise Control Plane,low scale NFInternetContentDeliveryInfrastructure NF(5G,ORAN,BNG)Enterprise 5GaaSCisco SaaSPublic CloudCentral CloudEdge Cl
39、oudFar-Edge Cloud Converged TransportAutomation&Orchestration,Virtualisation Layer Telco/Network as a PlatformPublic Cloud EdgeData plane,high performance NFBRKSP-213322Network Platform 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveAPINetwork as a PlatformUnderlayData co
40、llectionProvisioningAssuranceControlOrchestrationGoalAbstract&expose network via APIvia APIA consumable serviceconsumable service offering for any overlay service(SP or 3rd Party)FullFull-lifecycle management lifecycle management of network constructs and servicesPlatformEnable cloud-like consumptio
41、n of network servicesBRKSP-213324 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveNeutral carriersHyperscalersPaaS providersMarketConsumerBusinessPublic sectorCentral CloudEdge CloudFar-Edge Cloud Converged TransportAutomation&Orchestration,Virtualisation Layer Fixed acces
42、sMobile accessNaaSCSP Factories(Customer Outcome)ContentDeliveryConnected CarIndustries/SegmentsTelco/Network as a PlatformSecurityIOTCloudSell digital transformationSellconnectivity+ConsumefromOptimization&UbiquityNetCo-Network PlatformNetwork Company-NetCoOpen Innovation&EcosystemSystem Integrator
43、s VendorsOpen Source Consume,Create and PartnerBRKSP-213325 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveNeutral carriersHyperscalersPaaS providersMarketConsumerBusinessPublic sectorCentral CloudEdge CloudFar-Edge Cloud Converged TransportAutomation&Orchestration,Virtua
44、lisation Layer Fixed accessMobile accessNaaSContentDeliveryConnected CarIndustries/SegmentsTelco/Network as a PlatformSecurityIOTCloudSell digital transformationSellconnectivity+Optimization&UbiquityNetwork Company-NetCoBi-DirectionalNetCo-Network PlatformOpen Innovation&EcosystemSystem Integrators
45、VendorsOpen Source CSP Factories(Customer Outcome)Consume,Create and PartnerBRKSP-213326 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveHand crafted,simple Hand crafted,simple task,adtask,ad-hoc scriptinghoc scriptinge.g.Port e.g.Port turnturn-up up DeviceDeviceDomain Dom
46、ain levellevelMultiMulti-domain domain levellevelBusiness Business AutomationAutomationTask Task Model driven&service Model driven&service orchestrationorchestratione.g.ZTPe.g.ZTPAutomate full Automate full business business processesprocessese.g.Autoe.g.Auto-scaling scaling servicesservicesValueSco
47、peMultiMulti-box,Multibox,Multi-vendor,single vendor,single domaindomaine.g.e.g.L3VPN L3VPN MultiMulti-layer,Multiple layer,Multiple concurrent teams concurrent teams e.g.Multie.g.Multi-Layer Layer IP+OpticalIP+OpticalDesign1-Automation&AssuranceAutomation is not a product,its a journey27BRKSP-2133
48、2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveSimplified AutomationAbstraction,Frameworks,Tooling to test,deploy,provision and operateBSS/Customer Order Management Multi-DomainDomain LevelConverged TransportEnterprise ServicesData Center/Cloud Multi-DomainLevelCI/CD/CTSe
49、curityCommon ServicesNetwork InfrastructureMobile CorePhysical Virtual in Private Cloud Virtual in Public CloudBusiness Intelligence OrchestrationAssuranceOrchestrationAssuranceOrchestrationAssuranceOrchestrationAssuranceService OrchestrationService AssuranceInfrastructure AutomationTest AutomationD
50、ata AcquisitionOptimizationInside Closed LoopOutside Closed LoopService OptimizationBusiness OptimizationAssuranceAI/MLSimplified OSSFunctionsConfig ManagementInventoryOrder ManagementMOP Automation1-Automation&AssuranceAbstractionAbstractionAbstractionBRKSP-213328 2023 Cisco and/or its affiliates.A
51、ll rights reserved.Cisco Public#CiscoLiveDefine a service and NSO will figure out the restChoose tools that amplify your people and skill broadly in your organizationFastMap automatically infers lifecycle operations from the“create”definition CreateConvert service request into valid configEasyEasy:n
52、eed to check resource availabilityRepairRecover from arbitrary resource changesHardHard:identify/fix or migrate to new infraUpdateConfig change from change in serviceMediumMedium:need to add/release resourcesDeleteRemove service instance,release resourcesMediumMedium:need reference counting of resou
53、rcesIndividual operations dont need to be manually coded1-Automation&Assurance79%less code with config,inventory consistencyBRKSP-213329 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveEnhanced Standardized ProgrammabilityIntent Based built inIETF Network Slice Service YAN
54、G Model-draftdraft-ietfietf-teasteas-ietfietf-networknetwork-sliceslice-nbinbi-yang.yang.1-Automation&AssuranceBRKSP-213330 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveRouted Optical Networking IP&Optical ConvergenceSustainable ArchitectureOPTICSOPTICSHigh speed plugga
55、ble Small footprintSilicon photonics+CMOS waferLow costLow powerStandard and interoperableSILICONSILICON2Tb in a single chipExtremely Low powerNo compromise on functionalities3 times more efficient than any other existing chipsetSOFTWARESOFTWAREIP and Optical Segment RoutingOpenconfigTelemetryPacket
56、 and circuit transport servicesCloud Enhanced applicationAUTOMATIONAUTOMATIONMulti Layer IP and Optical Open StandardTelemetry,Restconf/Yang,Openconfig,TAPIMulti vendor IP and Hierarchical Controllers2.Layer Convergence Massively Scalable SiliconIP+Optical AutomationTransponder PluggableSilicon Phot
57、onicsBRKSP-213331 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveRouted Optical NetworkingEnd-to-End Architecture 10s to 100s GbbpsNx 100s GbbpsNx 400s GbbpsNx 400s GbbpsNx 400s GbbpsPluggable InnovationsPluggable InnovationsQDD OLSBright ZR+Service ConvergenceService Con
58、vergenceCircuit and PLE services over IP/MPLSAny service over converged infraAutomationAutomationSimplify IP&optical convergenceMulti-layer,multi-vendorEnd-to-end visibility&assurance2.Layer Convergence BRKSP-213332 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveSR Unifie
59、d FabricVirtualize*SimplifyAutomateProgramNew business capabilities built on the network as the platform;Enabling customers to achieve business outcomes faster with ruthless easeCommon Platform for Any Service3.Underlay and Svc Convergence BRKSP-213333 2023 Cisco and/or its affiliates.All rights res
60、erved.Cisco Public#CiscoLiveSRv6SR-MPLSIntegration in existing install base with software Integration in existing install base with software upgradeupgrade Services unchanged(VPNs)Simple(no LDP,no RSVP,ODN)Automate Network Protection(Ti-LFA+uLoop)Rich operational automation(DPM,OAM,Perf Monitoring)N
61、ewer SLA with SR-TE Multi-Domain TE Low Latency Disjointedness/Multi-plane Bandwidth optimization SDN and 5G readySDN and 5G readyRequires SRv6Requires SRv6-ready hardware*ready hardware*Services integrated with transport SimplerSimpler(SR is in IPv6 Header)Automate Network Protection Enhanced opera
62、tional automation Newer SLA with SR-TE Hyper Scale for 5G&IOT(Route Summarization)Hyper Scale for 5G&IOT(Route Summarization)Network programmability Network programmability for NfV Network API to application developers via Segment Routing Header(SRH)Native SDN,NFV&5G at hyperscaleNative SDN,NFV&5G a
63、t hyperscaleSegment Routing Evolution3.Underlay and Svc Convergence BRKSP-213334 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveToolset for Transport Slicing and Multi-servicePacket services(O-RAN WG9)EVPN VPWS services for FH with priority queuingBGP L3 VPN for O-RAN 7.2
64、X M-Plane BGP L3 VPNs for midhaul/backhaul control plane and user plane 4G and 5G Circuit Style services Controller computation with end to end b/w admission control and reservation VPN 2VPN 2Eth1VPN 2VPN 2Eth1Slice plane 1 best effort Slice plane 2 low latencySlice plane 3 Circuit styleVPN 1VPN 1Tr
65、affic pushed into correct transport slice planeSR ODN and Automated SteeringForwarding behaviours with SR policies,FlexAlgo,QoS and admission controlMonitoring transport and&layers(SR PM,VPN PM)A single slice could involve multiple VPNs,Data Plane,Control Plane,N6/GiLAN3.Underlay and Svc Convergence
66、 BRKSP-213335 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveA Unified Forwarding ArchitectureNFVNFVCoreCoreMetroMetroAccessAccessVxLANDCDCCloudCloudHostHostSRv6 uSIDOverlay/SegmentationOverlay/SegmentationIPv6 Underlay ScaleIPv6 Underlay ScaleTraffic EngineeringTraffic E
67、ngineeringCompatible with brownfield IP fabricsCompatible with brownfield IP fabricsService Insertion/ChainingService Insertion/ChainingCommon HW,SW,Tooling&OpsCommon HW,SW,Tooling&Ops3.Underlay and Svc Convergence BRKSP-213336 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoL
68、iveExtending Connectivity to the CloudGrowing Telco Public Cloud partnerships:telco workloads and telco offered B2B services running in hybrid cloud and multi-cloudPath control and visibility extended to the public cloud:create an overlay routing service over public cloud providers with end-to-end S
69、egment Routing(SRv6)Telco traditional capabilities still required:HA,SLA commitments,traffic segregation and differentiation Cisco Virtual Routing portfolio integrated with hyperscaler stack extends SP converged network into the cloud(or vice versa!)3.Underlay and Svc Convergence BRKSP-213337 2023 C
70、isco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveHybrid-Cloud 5G Deployments in ProductionCloud Read Converged Transport3.Underlay and Svc Convergence BRKSP-213338 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLive3.Underlay and Svc Convergence BRKSP-2133
71、39Service Platform 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveOpen Innovation&EcosystemNeutral carriersSystem Integrators HyperscalersVendorsOpen Source PaaS providersMarketConsumerBusinessPublic sectorCentral CloudEdge CloudFar-Edge Cloud Converged TransportAutomatio
72、n&Orchestration,Virtualisation Layer Fixed accessMobile accessTelco/Network as a Platform APIsSell digital transformationSellconnectivity+ConnectEnableWhat is ServCo?The Service Platform“Service Factory”solutions for internal use,for 3rdParty or direct to end-usersSP Built Adjacent Services3rdParty
73、Built ServicesSP External APIsAPI GovernanceEverythingEverything you do for yourself couldcouldbe consumed by someone elseMore capabilities=more valueSP Service APIsConsumeOutcome SDKs for Industries and SegmentsBRKSP-213341 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLive
74、Open Innovation&EcosystemNeutral carriersSystem Integrators HyperscalersVendorsOpen Source PaaS providersMarketConsumerBusinessPublic sectorCentral CloudEdge CloudFar-Edge Cloud Converged TransportAutomation&Orchestration,Virtualisation Layer Fixed accessMobile accessNaaSCSP Services(Customer Outcom
75、e)ContentDeliveryConnected CarIndustries/Segments SDKsTelco/Network as a PlatformSecurityIOTCloudSell digital transformationSellconnectivity+EcosystemMonetizationServCo-Service Creation“Service Factory”solutions for internal use,for 3rdParty or direct to end-usersService Company-ServCoCloud Edge CDN
76、SP Sovereign CloudSP IOT aaSSP NaaSSustainabilityConsume,Create and PartnerConnectBRKSP-213342 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveNaaS:Cloud-like Consumption of Network ServicesGive applications and endpoints the ability to directly consume network servicesNet
77、work as a PlatformNetworkingFSO/AnalyticsSecurityService ExchangeAPIGoalServCo:offer direct consumption of NaaSOn-demand,elastic,meteredAgile:rapidly develop new servicesEcosystem:2-way markets,3rdparty servicesNaaS APINaaS APIOutcome SDKs for Industries and SegmentsNetwork Service CatalogBRKSP-2133
78、BRKSP-213343 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveA Platform for Network Service InnovationLets build an ecosystem of NaaS capabilitiesCisco Licensed Network ServicesCustom NaaS Development(Operator developed or Co-Developed with Cisco)Leverage Subscriptions to
79、Network DataConsumption-Based Revenue ModelsAPI request and programming responseData InfrastructureCollect topology and performance dataDBConsumers of Network ServicesNetwork Service CatalogBRKSP-2133BRKSP-213344 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveHost/App-Net
80、working Architectural ConceptsClient*ApplicationClient API request and programming responseEncapsulated trafficData InfrastructureWorkload Dataplane1.1.Data InfrastructureData Infrastructure:collect and warehouse topology and telemetry data 2.2.NaaSNaaS ApplicationsApplications:a catalog of cloud na
81、tive network service applications3.3.Workload DataplaneWorkload Dataplane:programmable dataplane inside the host or other endpoint Collect topology and performance data*“Client”could also be an SDWAN system,a mobile packet core,home GW,your smartphone,an IoT device,etc.anything with a programmable d
82、ataplaneDBNetwork Service CatalogBRKSP-2133BRKSP-213345 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveCompeting Definitions for NaaS1.Rent a physical network fabric analogous to AWS Outpost2.On-Demand(cloud-like)consumption of bandwidth/network transport servicesOur focu
83、s todayBRKSP-213346 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveNetwork as a Service(NaaS)for Business SegmentMarketMarketEnterprises,Public SectorCloudAccess toDigital TransformationNaaSNaaSEvolution of enterprise connectivityTechnologyBusiness modelGoalReal-time,on-d
84、emand,programmable WANConsumed as a serviceImprove experience in the marketmarket-toto-cloud segmentcloud segmentGartnerGartner:by 2023 more than 70%of enterprise traffic will shift from private MPLS to connectivity with cloud service providersCisco:Cisco:Worldwide enterprise WAN revenues estimated
85、at$6.5B by 2025,3-year CAGR 29%SP NaaSSP NaaSBRKSP-213347 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveNetwork as a Service use-casesEnterpriseSiteSiteSP EdgeSP Service ExchangeSP networkOutside SP networkCloudIaaSSaaSOTTNaaSNaaSNaaSNaaS1 1Site to site/DC2 2Site to SP E
86、dge3 3Site to SP Service Edge4 4Site to Cloud5 5Cloud to CloudNaaS delivery pointNaaSBRKSP-213348 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveAPIIntegrated Overlay SDWANNaaS ExampleNetwork as a PlatformSDWAN control and GUI/UXNetworkingAnalyticsSecurityService Exchange
87、CloudGoalAddress business requirements of top top priority/highpriority/high-touch business customerstouch business customersSeamless integration between SDWAN between SDWAN and underlay/MPLS/SR/SRv6 networkand underlay/MPLS/SR/SRv6 networkOffer SP differentiation SP differentiation with SLA based S
88、LA based offer offer for SDWAN customer/appsBRKSP-213349 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveSP NaaS Framework and ComponentsServCo Provided SDWANExternal API LayerAutomationSP UnderlayMarketObservability and ProgrammabilityCloudIntegrated Overlay SDWAN1 12 23
89、31 1Abstract and expose2 2Optimize access to Cloud3 3Differentiate with SLAConsumeunderlay SLAUnderlayas a ServiceServCo Service BRKSP-213350 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveSP NaaS Framework and Components3rdParty SDWANExternal API LayerAutomationSP Underl
90、ayMarketObservability and ProgrammabilityCloudIntegrated Overlay SDWAN1 12 23 31 1Abstract and expose2 2Optimize access to Cloud3 3Differentiate with SLAConsumeunderlay SLAUnderlayas a Service3rdParty ServiceBRKSP-213351 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveCisc
91、o in Production with SP API implementationsExampleBRKSP-213352 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLive82%Video is projected to account for of all Internet traffic in 2022*fragmentationof content sourceslive streamingproliferationYoY global LIVE internet video traf
92、fic(CAGR 2017 2022)*73%YoY global internet video traffic(CAGR 2017 2022)33%growthof video trafficCurrent uptakeVoD-drivenLive/sports-driven2020US Streaming Market#of streaming services per household*2.54.98.0*Cisco VNI 2017-2022,*Ampere Analysis 2020Streaming is Experiencing Three Concurrent Trends5
93、3 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveOpening Caching(Qwilt)and Cisco Edge Cloud SolutionCompute/storage/networking infrastructure,management technology and servicesA CDN solution tailored for deployment inside SP networks including revenue sharing with carrier
94、C O N T E N T D E L I V E R Y P L A T F O R ME D G E C O M P U T E I N F R A S T R U C T U R EGlobal Content Publisher go-to-marketTrafficRevenue generationthresholdCost savings&End user experienceCaching aaS with Revenue Sharing“Through our partnership with Cisco,Qwilt,and Digital Alpha,we introduc
95、ed the platform we wanted with zero capital expenditure.And now we have a flexible platform that also opens up new opportunities for TIM Brasil.In fact,content distribution has become one of the main pillars of our business strategy.”Angelo Faverzani,Executive Manager,TIM BrazilBRKSP-213354 2023 Cis
96、co and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveQwilt CDN and Cisco Edge Cloud Solution(extending)SP based multi-service edge platform 3rd Party ContentSVOD Video ProvidersApplication ProvidersCommercial CDNsQwilt Cloud(QC)Runs the control plane and Secure Open Caching APIsSP Cont
97、entLinerVODSP OTCloud DVROpen APIOpen APILast Mile ISP NetworkVery low latency:5MSModerate latency:10-100MSVariable latency:50-200MSRegionalsite10s of EdgeNodes1000s of Edge NodesAccessAggregationCoreDeep CloudOpen Edge CloudTodays CDNCentralized CloudManagementData21 Tbps-Live trafficQwilt Global C
98、overageNetworkQatarKuwaitBRKSP-213355 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveSummaryOpen Innovation&EcosystemNeutral carriersSystem Integrators HyperscalersVendorsOpen Source PaaS providersMarketConsumerBusinessPublic sectorCentral CloudEdge CloudFar-Edge Cloud Co
99、nverged TransportAutomation&Orchestration,Virtualisation Layer Fixed accessMobile accessNaaSCSP Services(Customer Outcome)ContentDeliveryConnected CarIndustries/SegmentsTelco/Network as a PlatformSecurityIOTCloudSell digital transformationSellconnectivity+EcosystemService Company-ServCoConsume,Creat
100、e and PartnerConnectOptimization&UbiquityNetwork Company-NetCoMonetizationOptimization&UbiquityBRKSP-213356Thank you#CiscoLive 2023 Cisco and/or its affiliates.All rights reserved.Cisco Public#CiscoLiveFill out your session surveys!Attendees who fill out a minimum of four session surveys and the ove
101、rall event survey will get Cisco Live-branded socks(while supplies last)!These points help you get on the leaderboard and increase your chances of winning daily and grand prizesAttendees will also earn 100 points in the Cisco Challenge for every survey completed.BRKSP-213358 2023 Cisco and/or its af
102、filiates.All rights reserved.Cisco PublicContinue your educationVisit the Cisco Showcase for related demosBook your one-on-oneMeet the Engineer meetingAttend the interactive education with DevNet,Capture the Flag,and Walk-in LabsVisit the On-Demand Library for more sessions at www.CiscoL 2023 Cisco
103、and/or its affiliates.All rights reserved.Cisco Public#CiscoLive60Gamify your Cisco Live experience!Get points for attending this session!Get points for attending this session!Open the Cisco Events App.Click on Cisco Live Challenge in the side menu.Click on View Your Badges at the top.Click the+at the bottom of the screen and scan the QR code:How:123460 2023 Cisco and/or its affiliates.All rights reserved.Cisco PublicBRKSP-2133#CiscoLive