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1、Year inSport the trend reportIn 2023,the 120 million+athletes on Strava dug deep,got motivated,and hit the trails,tarmac,gym,lanes and slopes in record numbers.Taken together,their activity data illustrates the trends that shaped the world of exercise and exploration and teases what we might expect

2、in 2024.In previous years,we asked what athletes did.This year,in addition to that,we asked why and how discovering what makes and breaks motivation across generations.So read on to see how,where and why athletes moved in 2023 and learn the secret to staying motivated in 2024 and beyond.Stravas Year

3、 In Sport analyzes activity uploads on Strava between October 1,2022 and September 30,2023.Activities set to“Only Me”or those that are opted out of sharing with Strava Metro are excluded from aggregated insights.The report also includes survey data from 6,990 respondents,drawn from both Stravas glob

4、al community of over 120 million athletes and a random sampling of active people both on and off the Strava platform.About This DataTABLE OF CONTENTSTrends to Watch03WHAT MOTIVATED ATHLETES?04The Barriers to Motivation0201EXPLORING THE GENERATIONAL DIVIDE05community is key to motivation06pack your b

5、ags(and skis and bikes)07motivated by musicIn 2023,runners motivation stayed at an all-time high:Running was the most-uploaded sport on Strava.But athletes also followed the siren song of off-road adventure,uploading gravel rides,hikes,trail runs and mountain bike rides in growing numbers.Trends to

6、Watch:Running Reigns Supreme,and Trail Sports are Growing FastYear inSport the trend reportThe Cycling Boom Keeps Rolling AlongAll those athletes who took up cycling in the pandemic arent slowing down:The share of cyclists on Strava whove ridden a metric century(100km)rose 5%in 2023 and the share wh

7、ove recorded an e-bike ride rose an eye-popping 23%.Whats In a Name?(It Might Make You Faster.)We know correlation isnt causation,but if youre looking for baby names in 2024:uploaded the fastest median run pace to Strava,while uploaded the fastest median rides.Women named Floor and men named Jeppewo

8、men named Femke and men named RobbeBest-Performing Names on Strava in 2023Fastest Run(Median Pace)FloorWomenJeppeMenFastest Ride(Median Pace)FemkeWomenRobbeMenTrail and Off-Road Sports are Taking Off Especially Gravel RidingGo to where the pavement ends then keep going.Gravel riding is one of the fa

9、stest-growing sports on Strava,with a And athletes appetite for adventure didnt end there trail and off-road sports grew fast across the board.55%increase in the share of athletes whove given it a shot.Increase in Share of Athletes Who Uploaded Dirt Sports to Strava vs.2022Gravel RideTrail RunMounta

10、in BikeHike+55%+16%+13%+10%Running Was the Most Popular Sport and Its GrowingRunning saw the most uploads in 2023,and more and more athletes are motivated to lace em up:The share of Strava athletes uploading runs increased 4%.Sports With Most Uploads on Strava in 2023:1.Run2.Ride(including E-Bike)3.

11、walk4.Trail Run5.Gravel and Mountain Bike Ride6.hike7.Virtual Ride8.Workout9.swim10.Alpine SkiThe Years Top GearBy number of athletes using this gear on StravaSometimes the right pair of shoes(or a new bike!)can motivate us to get out the door.Heres the gear that got Strava athletes going.?HOKA Clif

12、to?NIke pegasusTop Running Shoes Overall?HOKA Clifto?Asics NOVABLASTFastest Growing ShoeS vs.2022?Nike Pegasu?HOKA CliftonTop Running Shoes(Men)?Tre?Specialize?GiantTop Bike BrandsGarmin Edge 530Garmin Forerunner 235Top Upload Device?HOKA Clifto?Brooks GhostTop Running Shoes(Women)01The Z is for Zip

13、pyGen Z logged the pace on Strava.But they also logged the and second-shortest rides.fastest median run and rideshortest runs20192021202220202023Gen XMillennialsGen ZBoomers7%29%47%16%8%30%47%14%7%30%49%15%7%29%47%17%9%36%47%8%Share Of bike commuters BY GenerationBOOMERS BIKE WHILE GEN Z SLAYS.THEIR

14、 RUNSGen Z athletes were almost as rides.This reverses with age:Boomers were twice as likely to upload rides as runs.twice as likely to upload runsShare Of Generations That Uploaded Sport Type on Strava in 20230%40%80%29%63%51%60%62%50%69%36%BoomersGen XMillennialsGen ZGen Z is Embracing the Bike fo

15、r Commutingof bike commuters on Strava were Gen Z in 2023,up from 8%five years ago.Millennials were the dominant share of commuters,while Gen Xs share shrank the most since 2019.17%You could probably guess that younger athletes and older athletes have different habits.But some of the specifics might

16、 surprise you.Here are some of the key ways Gen Z stands out from the pack when it comes to exercise.exploring the generational divideGen Z is Chasing GloryGen Z Strava athletes are 31%less likely to exercise primarily for their health than their Millennial or Gen X counterparts and theyre the most

17、likely to exercise in the pursuit of athletic performance.Median Pace and Distance Of by Generation in 2023 RunsBoomers4.0 miles10:48 min/mi9:49 min/mi9:27 min/mi8:59 min/miGen X4.3 milesMillennials3.9 milesGen Z3.3 milesBoomers(58-76)20.9 miles12.6 mph12.8 mph12.6 mph12.9 mphGen X(42-57)17.4 milesM

18、illennials(27-41)13.8 milesGen Z(13-26)14.0 milesMedian SPEED and Distance Ofby Generation in 2023 rides Gen X leads the pack when it comes to taking the top overall times on Strava Segments,which are pre-determined stretches of road or trail where athletes can compete against each other.Boomers are

19、 solidly in second and Gen Z has some work to do:They were half as likely to take a top time as Gen X.King and Queen of the Mountain titles and Course RecordsGen X Wins the Crown CountGen X8%boomers7%Millennials6%gen z4%Share of STRAVA ATHLETES FROM EACH GENERATION WHo EARNED A CROWN IN 2023Year inS

20、port the trend report02(Luckily,they can do all of these things right on Strava.)Gen Z and Millennial Strava athletes said they get out of a rut by:THEY PUT SOMETHING ON THE CALENDaRTHEY WAIT TIL THEY HAVE TO GO41%11%Watching a hype video18%A trip to the bathroom(IYKYK)18%Reviewing their training pl

21、an22%A cup of coffee32%Listening to a pump-up song48%Thinking about their goals53%Knowing if they dont go now,they wont fit it inWhat helps strava athletes start their workout?Over half of Strava athletes say a strong motivator is knowing if they dont work out now,they wont fit it in.Speaking of urg

22、ency.18%also report they need to“go before they can work out.So if you hit snooze,just leave enough time toyou know.of Strava athletes with pets say their furry companions help get them out the doorwhen they wouldnt go otherwise and that exercising with their pet is more fun.76%THEY BRING THEIR PETS

23、 ALONGof Strava athletes say a routine helps them exercise regularly.Theres little indication either early risers or night owls have an advantage so whenever you get out,just be consistent.THEY BUILT A ROUTINEExercises after 4 pm on weekdaysBoomers49%Gen Z34%Exercises Before 10am on Weekendsboomers2

24、4%Gen Z48%They Prioritize Their Health(Except Gen Z)Strava athletes are 49%more likely than other active people to say theyd continue working out even if it didnt affect how they look though Gen Z is the least likely to say this.Boomers Exercise Earlier.Gen Z Goes Later.90%Sometimes,getting out the

25、door is the hardest part.Heres what helps Strava athletes stay consistent.What Motivated Athletes?Year inSport the trend report0353%41%43%Setting a new goalPlanning a workout with friendsSigning up for an eventof athletes on Strava said affected their exercise plans in 2023 and affected 27%.extreme

26、heat poor air quality75%39%Climate Changed(Our Exercise Habits)Over two-thirds of Strava athletes say a lack of time due to work demands is a top barrier to working out.Work Is the#1 Obstacle to ExercisingMen and Women Face Different BarriersMen on Strava are 13%more likely than women to cite househ

27、old responsibilities as an obstacle.Women are 9%more likely than men to cite a lack of safe places to exercise.Gen Z Hustled Despite Disruptionsof Gen Z Strava athletes and in 2023.Despite the disruptions,they were 32%more likely than other generations to say started a new job 30%relocatedtheyre fit

28、ter than last year.Its not always easy getting out the door:Here are the obstacles Strava athletes face day-in and day-out.Some are timeless,and some are unique to the current moment.The Barriers to MotivationYear inSport the trend report04Strava Boosts Athletes in the Fight Against Loneliness84%of

29、athletes who share their activities on Strava say exercise even solo Thats 11%higher than a random sampling of active people that includes non-Strava users.helps them combat feelings of loneliness.of Gen Z athletes say they when seeing their friends or familys activities on Strava.Gen Z was also the

30、 leading contributor to the in 2023.feel moreconnected to others11%increase in new Strava clubsGen Z Finds and CreatesCommunity on Strava77%At a time when loneliness has been declared a public health epidemic by the U.S.Surgeon General,exercise provides a crucial connection for lots of athletes.Comm

31、unity Is Key to MotivationAthletes Go Faster With a CrewRunners and cyclists on Strava are 83%and 53%(respectively)in a group of 2 or more vs.solo.Thats not even including races!more likely to snag a segment PRAthletes Go Faster With a CrewRunners and cyclists on Strava are 83%and 53%(respectively)i

32、n a group of 2 or more vs.solo.Thats not even including races!more likely to snag a segment PRFamily and Friends Are the Real InfluencersOver half of Strava athletes say theyre who exercise.At the bottom of the list?Celebrities and influencers even for Gen Z and Millennials.most motivated by friends

33、 or family membersLooking for an Exercise Buddy in 2024?Take Up RowingRowing was the sport of two or more in 2023.most frequently uploaded to Strava in groupsShare of Activities Uploaded in Groups in 2023ROWIce SkateInline SkateCanoeBackcountry SkiRideRun40%32%39%19%27%30%31%Gen Z Finds Power in Num

34、bersStrava athletes say their#1 reason for exercising with others is social connection.In particular,Gen Z is 29%more likely than Millennials to at least some of the time.work out with another personYear inSport the trend report052023 was a record-breaking travel year.Heres what motivated athletes o

35、n the go.Pack Your Bags(and Skis and Bikes)Strava Athletes are Extra-Motivated Off the ClockActive Travelers Love Croatia and GreeceThey dont put their feet up when they go on vacation,thats for sure:Rides uploaded to Strava by athletes than at home.outside their home state or country were 24%longer

36、These two seaside nations saw the highest share of activities uploaded by athletes from other countries,followed by Luxembourg and Austria.Top Countries By Share of Activities Uploaded by TravelersCroatia34%greece34%Luxembourg30%Austria30%Switzerland28%Share of Activities Uploaded From Somewhere New

37、alpine skiSnowboardhikeSTAND-UP PADDLEBOARDrunride79%75%46%39%15%13%Go-Getters?More Like Snow-Getters.Alpine skiing and snowboarding are the sports while hiking and stand-up paddle boarding take those top spots in warmer months.most likely to be uploaded away from home,Top Segments Recorded by Trave

38、ling AthletesrunTop Segments Recorded by Traveling AthletesrideCroatia34%Team Ineos test?Islas Baleares,SpainHuez to D211F,Auvergne-Rhne-Alpes,FranceBerlin Marathon Mile 24,Berlin,GermanySully-morland-Pont Neuf,quais bas,Paris,FranceRio Marathon 23m,Rio De Janeiro,BrazilRio Marathon 23m,Rio De Janei

39、ro,BrazilVan Start tot Keerderweg,Limburg,NetherlandsBy share of uploads from athletes outside their usual state or country.Top Strava Segments for TravelersYear inSport the trend report06Whether theyre seeking inspiration to get out the door or pushing through a tough patch in their workout,nothing

40、 gets athletes going like cranking the tunes.Heres the music Strava athletes say pushes them and pumps them up.Motivated by MusicAthletes Prefer a Routine With Their Musicof Gen X athletes on Strava say theyve beenSo if you keep tapping on your faves while exercising,youre not alone.listening to the

41、 same workout music for years.43%Gen X43%Millennials33%gen Z27%Share of Generation Using the Same Workout Tunes for Multiple YearsAthletes Rock OutAcross most generations,as the genre Strava athletes say helps them push harder in a workout.Rock beats Hip Hop and PopExcept Gen ZRocks dominance might not last forever,though.Stravas and they prefer Hip Hop.Gen Z athletes are most likely to listen to tunes while active,Hip hop24%Rock22%Pop22%Gen Zs Most Motivating GenresYear inSport the trend report07