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1、1/41/424.6%25.5%24.8%26.9%20.4%20.7%21.9%21.7%16.2%17.9%18.1%19.9%7.6%8.3%9.6%9.2%6.1%6.8%8.1%7.7%10.5%8.1%6.2%5.6%5.7%4.8%4.8%4.1%4.1%3.7%3.1%3.1%2.1%1.6%1.5%1.3%2020202120222023Nint20202023&50005000Nint20202023&90.5%80.7%71.8%9.5%19.3%28.2%20212022202320212021-20232023&53%+53%+11%+11%+2023主流內容電商20

2、23全域電商2023202353%53%11%11%-9.47%44.55%26.18%10.94%21.83%24.64%28.30%7.56%-6.55%133.49%86.4%48.38%65.91%65.95%40.82%24.75%-20.00%0.00%20.00%40.00%60.00%80.00%100.00%120.00%140.00%160.00%2024Q12024Q150%50%202420241 1-3 3/Nint202411202441&NintMAT202303&MAT202403&MAT202303MAT202303 vs MAT202403vs MAT202

3、403&/成分蔬菜&谷物元素技術功能性成分無糖養生代餐草藥高蛋白堅果低卡有機燕麥姜黃青稞奇亞籽藜麥草本大豆非油炸非轉基因維生素鋅硒植物植物甾醇核糖16.35%19.32%15.90%-5.52%21.87%-0.12%23.07%-6.45%27.85%27.06%57.92%-0.73%57.54%0.73%32.85%9.23%零食/堅果/特產整體品類含健康元素子品類120%+120%+山核桃/堅果/炒貨150%+150%+糖果/果凍/布丁240%+240%+餅干/膨化NintMAT202303&MAT202403&202420241 1-3 3/-MAT202403+196%+140%+

4、551%/+73%/+307%+17%/&5 5AIAIStep 1Step 1Step 2Step 2Step 3Step 3Step 4Step 4Step 5Step 5Pain Point TagPain Point TagOccasion TagOccasion TagSelling Point TagSelling Point TagSelling Point TagSelling Point TagPain Point TagPain Point TagOccasion TagOccasion TagStep1Step1Trust UpstreamTrust UpstreamSe

5、nsation UpstreamSensation UpstreamOccasion UpstreamOccasion UpstreamStep2Step2EC SalesEC SalesSocial EngagementSocial EngagementSocially&commercially successfulSocially&commercially successfulSelling Point TagSelling Point TagSocially successful&Socially successful&commercially high potentialcommerc

6、ially high potentialSelling Point TagSelling Point TagStep3Step3ECEC CommentsCommentsPain Point TagPain Point TagOccasion TagOccasion TagSocially successful&highly Socially successful&highly recognized by buyersrecognized by buyersHidden gem with Hidden gem with nice reviewnice reviewSocial Engageme

7、ntSocial EngagementStep4Step4未被滿足的需求UnUn-met needsmet needs情感分析NLP Emotion DetectionNLP Emotion Detection已被滿足的需求Met needsMet needs NormalNormal OccasionsOccasionsSeasonsSeasons&FestivalFestivalDifficultDifficult SituationSituationoccasionoccasionStep5Step5Effective tags in Effective tags in Perceive

8、dPerceived upstreamupstream categorycategoryOccasion TagOccasion TagPain Point TagPain Point TagSelling Point TagSelling Point TagUnUn-met needs in met needs in our categoryour categoryProduct Innovation OpportunitiesProduct Innovation Opportunities16Step 1Step 1Step 2Step 2Packaged BeveragePackaged

9、 BeverageStep 3Step 3Selling Point TagSelling Point TagOccasion TagOccasion TagStep 4Step 4Favored WineFavored WineClient categoryClient categoryPerceivedPerceived upstreamupstream categorycategoryThe style of wine glass not sutiable for on-the-goNint2023Q3芒果芭樂 Mango Guava山楂 Hawthorn生椰烏龍 Raw Coconut

10、 Oolong竹蔗馬蹄 Sugarcane Water Chestnut櫻花青提 Sakura Green Grape涮火鍋 Shabushabu痛點標簽Pain Point Tag燒烤 Barbeque露營 Camping口感膩 Tastes too rich吃小龍蝦 Eating Crawfish不適合送禮 Not suitable for gifting飲料DIY Drink DIYNint2023Q312飲料DIY Drink DIY不適合送禮 Not suitable for giftingStep 5獲得高潛創新方向Get high-potential innovation dir

11、ections燒烤 Barbeque露營 Camping場景標簽Occasion Tag口感膩 Tastes too rich山楂 Hawthorn針對戶外露營燒烤場景推出清爽解膩新口味，如山楂味，藍莓味等賣點標簽Selling Point Tag芒果芭樂 Mango Guava生椰烏龍 Raw Coconut Oolong竹蔗馬蹄 Sugarcane Water Chestnut櫻花青提 Sakura Green Grape結合飲料中流行口味元素，如椰子，烏龍茶，甘蔗，馬蹄，青提等創造復合口味清爽露營 Refreshing Camping痛點標簽Pain Point Tag90%90%Nin

12、tNintAPIUser behavior data analyticsLive stream data analyticsPrice data analyticsChannel data analyticsStructured Data Analytics platformKOL data analyticsProduct data analyticsSales data analyticsContent data analyticsIntegrated seamlessly withCDPsSecure Data hubsMarketing Automation SystemsServiceInterface全域電商測量Commerce MeasurementIndustry trend analyticsCategory data analyticsCompetitor data analyticsAttributes data analyticsNint Prophet AIUnstructured DataNint GPS 內容實效測量Content Measurement渠道管理測量Channel MeasurementNintNint