新型食品配送和電子商務的影響.pdf

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1、New Food Delivery and the Impact of E-CommercePresented by:Steven Mandernach,Executive Director of the Association of Food and Drug Officials(AFDO)Connect.Share.Impact.Protect.Connect.Share.Impact.Protect.Define the Question:Food delivery Online Market Places Large scale direct to consumer sales Foo

2、d kits requiring temperature controlFood DeliveryOnlineMarketplacesMeal KitsSTAY TUNEDSTAY TUNEDAt the Fork in Delivered FoodsBritanny SaunierExecutive Director Food Safety Summit 2024About the Partnership for Food Safety Education Nonprofit 13,000 influencers=8.5 million consumers Food industry Con

3、sumer groups Federal agenciesWhy is consumer food safety education important?Prevents and reduces the risk of foodborne illness Facilitates a culture of food safety What you do and value at home,impacts what you do and value in the workplace EVERYONE is a consumer.Insert photo hereCuriosities Subscr

4、ibe to a meal kit or subscription box?Used an app to have food delivered immediately from a restaurant/grocery?Scheduled pick up or delivery from a grocery store?Purchased food online to be shipped?This Photo by Unknown Author is licensed under CC BY-NCInsert photo hereCuriosities For convenience?Fo

5、r fun and uniqueness?For quality?For health goals?This Photo by Unknown Author is licensed under CC BYTrends Household spending on food to grow 4.0%in 2024 Convenience food items continue to see high demand Household spending on pasta and other food products will outperform Forecasted to grow by an

6、average of 5.3%and 5.2%a year respectivelySource:BMI Fitch Solutions,United States Food&Drink Report|Q2 2024Trends Convenience and healthification will be two key trends playing out across most of segments.American consumers have disposable incomes to buy more expensive products,whether it be to acc

7、ess healthier alternatives or more convenient options,like ready-made meals.Time-poor consumers are looking for quick and easy meal solutions,and supermarkets are responding by expanding their offerings in areas such as grab-and-go meals,meal kits and prepared foods.National retailers expected to ad

8、opt same day delivery services via subscription based modelsSource:BMI Fitch Solutions,United States Food&Drink Report|Q2 2024Reinforced by Influencers We Serve2022:What are the current food handling trends you see in your community/audience served?Reinforced by Influencers We Serve2024:What changes

9、 are you seeing in your community/audience served in relation to these trends(increasing,staying same,decreasing)?*#2 ranking:Demand for home delivery is slightly-significantly increasing*Preliminary dataThis Photo by Unknown Author is licensed under CC BY-NC-NDFood Safety DeliveredFood Safety Deliv

10、eredfightbac.org/prep-yourselfWhat We Already Know 1 in 6 Americans gets sick from contaminated foods or beverages 48 million illnesses,128,000 hospitalizations,and 3,000 deaths traced to foodborne pathogens USDA observational data suggests vulnerabilities:Before meal prep,just 5%washed hands correc

11、tly with soapDuring meal prep,people washed hands just 5%of the time that it was requiredNearly half reported not using a thermometer when cooking chicken at home97%(control)and 94%(treatment)did not properly clean or sanitize counters before or after meal prepFood Safety Consumer Research Project:M

12、eal Preparation Experiment Related to Not-Ready-To-Eat Frozen Foods,USDA FSIS.2019.Meal Food Safety Consumer Research Project:Preparation Experiment Related to Poultry Washing,USDA FSIS.2019.Understanding the Opportunity Lack of evidence surrounding food delivery and food safety risks Two opportunit

13、ies:Educate delivery users about potential areas of riskLeverage food delivery as a new vehicle to communicate to consumers about food safety at home The delivery handoff is a clear moment in time where people are accepting their role as a link in the food safety chain(whether they realize it or not

14、!)fightbac.org/prep-yourselfCampaign Goals New Technologies+New Consumer Touch Point=Opportunity to modernize food safety education Goals:Raise consumer awareness around home safe handling of delivered foods in all forms grocery,prepared food and meal kitsEncourage healthy food-handling habits in mi

15、llions of households using food delivery servicesfightbac.org/prep-yourselfPartners Provided InputFederal agency input:FDA,USDA,CDCfightbac.org/prep-yourselfThank you,Prep Yourself SponsorsThank You Uber Technologies for underwriting the 2020 Food Delivery Taskforce.fightbac.org/prep-yourselfResearc

16、h Behind Prep Yourself1.Consumer Survey:PFSE commissioned with Iowa State University2.Review:observational data on consumer food safety behavior review&stakeholder interviews3.Consumer Survey formative/message testing(May 2021)4.Consumer Survey campaign testing(June 2021)5.Consumer Survey creative t

17、esting (July 2021)fightbac.org/prep-yourselfIdentified Food Delivery Users in 2021MEAL KIT DELIVERY ONLYMale,35-54($60K)UrbanNo kids PREPARED FOOD DELIVERY ONLYMale,35-54($60K)SuburbanNo kids GROCERY DELIVERY ONLYFemale,18-34($60K)SuburbanNo kids ALL DELIVERY SERVICESMale,35-54($60K)Urban2 or fewer

18、kidsOverall primary target:Male,35Overall primary target:Male,35-54,urban or suburban,$60K54,urban or suburban,$60Kfightbac.org/prep-yourselfKey Takeaways Family and health care organizations/research institutions are influential Statistics matter,especially when tied to something personal or local

19、Relatable case studies and stories matter Unclear if financial benefits of proper food safety habits are motivators People want to be seen as protectors of their family and friendsfightbac.org/prep-yourselfPrep Yourself Website www.fightbac.org/prepwww.fightbac.org/prep-yourselfyourself Consumer-fac

20、ing microsite focuses on food delivery education,safe food handling at home,and reporting issues Downloadable campaign resources FREE to accessfightbac.org/prep-yourselfToolkit of MaterialsDigital Digital AdsAdsSocial Media Social Media ContentContentfightbac.org/prep-yourselfToolkit of Materials(co

21、ntd)Brand Brand Guide&Guide&LogosLogosPrint Print Materials Materials fightbac.org/prep-yourselfHow You Can Use Prep Yourself Toolkit of materials will provide you with resources that can be used internally and externallyShare content in social mediaUse resources in direct communications with consum

22、ersShare information with other expertsUse information during media interviewsUse information to reinforce guidance for couriers/packers/pickers etc.Free to Use.fightbac.org/prep-yourselfThank you!Britanny SaunierExecutive Director bsaunierfightbac.orgFood Safety in EcommerceDr.Stan OsuagwuMay,2024O

23、rganizational EvolutionHome Chef Founded2013Home Chef+Kroger2018Kroger acquired Home Chef in 2018,launching Home Chefs line of retail products,which are now available at more than 2,400 stores in the Kroger Family of Companies.Home Chef reached$1 billion in annual revenue 2021*Newsweek,2021in custom

24、er service among meal kitsHappy Customers!How it worksOrder OnlineSelect your PreferencesCustomize your OrderDelivered to your DoorstepBuy in 2100+Kroger Family Stores“Customize-it”featureConvenience and flexibilityTime-saving alternative to cooking from scratchOver-communicate to our customersHome

25、Chefs benefitsWe are not linear in our offerings30+weekly rotating recipes on the menu:Wide range of meal options to cater to different dietary and meal time needs,including vegetarian options,carb-and calorie-conscious meals,Oven-Ready recipes,a dedicated Family Menu plan,and more!E-commerce meal o

26、fferings Retail meal offerings New Line of Ready To Heat MealsCustomer Centric ModelProactively engage industry experts regarding emerging regulationsExtensive scorecard system to proactively track best vs bottom-performing suppliers.State-of-the-art facilities to meet production demands and exceed

27、regulatory standardsSource Quality partners for Quality ingredients and productsRobust training+developmental programsActive Food Safety Incident Reporting(FSIR)Food safety cultureRetain&attract talentImprove knowledge and expertiseWe invest in our PrioritiesWe invest in talentLeverage tech&data to

28、ensure customer satisfactionAutomated workflows 100%paperlessIncorporate technology Partnering with industry experts Participate in regulatory and industry expositions.GFSIProactive regarding new regulationsProactive Supplier scorecarding Supplier continuous improvement engagement to align expectationsExtensive Supplier management*Questions*Thank you!Thank you!