普華永道：2023年印度尼西亞電動汽車消費者調查報告（英文版）（25頁）.pdf

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1、ElectricVehicle ConsumerSurvey 2023September 2023The automotive industry has experienced tremendous changes over the past few years,evolving towards sustainable solutions impacting global supply chain networks and consumer habits.This report showcases results from a PwC Indonesia survey of electric

2、vehicles currently on the market,key drivers,and future expectations for growth and development in the industry.Welcome letterPwC undertook this survey to offer our audience insight into Indonesias readiness for electric vehicles(EVs)and shed light on where the industry is moving towards in the futu

3、re.We understand how important it is for industry stakeholders to have a reliable understanding of the factors impacting current and potential consumers during this transformative period in which consumer awareness of greener personal transport options is increasing.This report aims to offer readers

4、 an overview of how Indonesian consumers feel about adopting EVs into their everyday lives.The data collected revealed an industry shift to accommodate new sustainable demands in the face of these extraordinary times,from combating climate change to adopting technological advances in artificial inte

5、lligence(AI)to enjoying socioeconomic shifts,with Indonesians having higher personal spending power than Hendra LieAutomotive LeaderPwC Indonesiaever before.The EV market is expected to grow over the next few years due to consumer awareness of eco-friendly vehicles and government incentives,and we w

6、ill begin to see an expansion of demand.This shift to EVs will eventually require part suppliers to accommodate the newfound appeal.However,in Indonesia,the adoption of EVs has been slower than in other global markets.Nonetheless,key industry leaders and political figures are preparing for a future

7、where these eco-friendly vehicles play a starring role in the market.Adopting innovative technologies,including smart,digitalised factory solutions,educational tools,and big data,will help critical players obtain advantages that will give them a fundamental competitive edge to continue unlocking the

8、 sustainable automotive industry.The shifting dynamics of personal wealth will be something to consider and will require a concerted effort to prepare Indonesians to adopt EVs.Our survey found that the majority of participants receive their news and information directly from automotive websites,clos

9、ely followed by online video streaming.The automotive companies and influences from social and political realms are crucial in the push for the adoption of electric and hybrid vehicles.The availability of EVs have expanded nationwide,along with the most significant industry-wide push to launch to da

10、te,leaving consumers increasingly interested in the benefits of changing from fossil fuel-based to hybrid or electric options.Despite all the positive environmental changes that accompany consumers switching from fossil fuel-based vehicles to eco-friendly options,there are still lingering doubts tha

11、t leave consumers needing to be convinced.Respondents vastly underestimated the distance an EV can travel on full charge,with most answering 100km when,in reality,it is at least double.Following concerns about the distance,over half of the participants were also concerned about finding a charging st

12、ation(particularly in remote areas),the amount of time which it takes to charge the batteries,and the costs associated with replacing specific parts.Adapting operations to boost value proposition to new consumers while strategically educating the population about the benefits of EV options will incr

13、ease collective competitive advantages and reduce Indonesian fossil fuel-based emissions.Having a product or service portfolio that is market-ready,flexible,innovative,and able to meet consumer needs will be increasingly important.The main thread in the survey is that respondents are curious about E

14、Vs and plan to transition to an electric car or electric motorcycle in the future.Still,more outside influences and tools are needed to educate consumers to separate facts from perceptions.Few,if any,respondents stated that they are unlikely to contribute to Indonesias readiness for EVs,while most e

15、xpressed their willingness to move towards greener personal transport options.The PwC team wishes to express its gratitude to all the members who participated in this report.We are thankful to witness an industry where stakeholders can gain valuable insight into factors affecting the market that,in

16、turn,creates a shared vision that benefits all stakeholders.This shared vision is bright and one that PwC is proud to be a part of.Here,we embrace our role as an industry enabler.We will continue to support Indonesian automotive companies and other stakeholders.Indonesia Electric Vehicle Consumer Su

17、rvey 2023|Page 2 of 25Executive summaryAll stakeholders can be proud of the evolution,reach,and technological advances of Indonesias automotive industry.PwC has paid close attention to global calls for consumer readiness for sustainable solutions,with no better place to begin than with personal tran

18、sport methods.To understand the enthusiasm and perception of the Indonesian population for eventual electric vehicle adoption,we are pleased to support any stakeholders of the EV industry.Analysing this survey provides valuable knowledge into individuals awareness,perceptions,and preferences regardi

19、ng EVs and shines a light on the potential areas of focus for EV players,policymakers,and other stakeholders in the industry.These findings show us what work needs to be done to influence the public towards adopting a more sustainable way of transportation to meet Indonesias Sustainable Development

20、Goals(SDGs)and lower our emissions by understanding their current points of view,perceived benefits,and concerns.We have seen how the automotive industry has developed and been at the forefront of changes to transform itself into an eco-friendly competitive sector to meet consumer demands.How indust

21、ry players are capable of adapting to evolving market demands and welcoming cutting-edge technologies magnifies the competitive nature of this industry for Indonesia.Several neighbouring countries,as well as Indonesia,are offering financial incentives for their populations to convert from fossil fue

22、l-based vehicles to EVs for a better tomorrow,and consumers are positively responding to the new alternatives for the benefit of the future.Thanks to the abundance of nickel,we are able to continuously manufacture these planet-saving cars and motorcycles to make Indonesia a leading green destination

23、 for the ASEAN region and,eventually,the world.Consumer readiness and adoption will take time,along with implementing crucial structures such as charging ports,but the industry will continue to adapt and reach goals.The coming years will see this trend continue,with governments calling on vehicle ma

24、nufacturers to produce more EVs and assist with educating consumers about these modern and progressive methods of transportation that are gradually affordable and easy to access.While Indonesia is still at the beginning of the EV era,Indonesias rising middle class will continue to expand,along with

25、newly revived consumer spending power.This will drive automotive players and political leaders to be ready to respond to lingering questions to meet these emerging market curiosities and demands.A solid community that provides concrete answers quickly and effectively is a crucial element to understa

26、nding and supporting consumers concerning their readiness for EV adoption.The battle against climate change has forced governments to get creative to entice consumers to switch from fossil fuel-based vehicles to electric or hybrid options that may have more up-front costs,while encouraging consumers

27、 to remain open-minded regarding eco-friendly solutions.By genuinely listening to the Indonesian population from every demographic,hearing their concerns,and offering solid solutions and education,Indonesia can emerge as a key player in EV-related manufacturing and adoption.This survey reveals how i

28、ndustry players,stakeholders,and governments can penetrate the EV consumer education market by investing in attractive knowledge-based campaigns and creating a new high level of sustainable knowledge among the population.It also shows that global investor sentiments concerning sustainability issues

29、are seeping into the forefront of the automotive consumer mindset,with most acknowledging the necessity for products and solutions that consider long-term,greener solutions.We trust this report can serve as a helpful resource for stakeholders aiming to understand the Indonesian EV market and consume

30、r readiness and approach.It tells the story of an industry that will continue to grow and adapt well into the next era of sustainable development.Indonesia Electric Vehicle Consumer Survey 2023|Page 3 of 25ContentsWelcome letter02Executive summary03Demographics05General outline08Interest and prefere

31、nce10Awareness and knowledge16Perception19Government incentives22Indonesia Electric Vehicle Consumer Survey 2023|Page 4 of 25DemographicsThis thought leadership was developed from June-September 2023 for Indonesian consumers in eight major cities and across-generations.To begin the survey,understand

32、ing the location of the participants was crucial because the geographical location of respondents can heavily influence their perceptions of EVs.Urban residents might have different concerns and priorities compared to those residing in suburban areas.With better access to charging infrastructure and

33、 more exposure to technological trends,urban residents might be more inclined towards EV adoption.However,suburban residents may consider the accessibility of charging infrastructure and vehicle ranges.The majority of participants live in metropolis cities such as Jakarta(39%),followed by big cities

34、 like Bekasi(13%),Surabaya(11%),and Tangerang(10%).An EV is particularly efficient for shorter journeys within the city due to the close proximity of destinations,but it is practical for those who still require the need for a personal vehicle to travel longer distances and make such journeys.In comp

35、arison to an EV,a traditional fossil fuel-based vehicle loses roughly 60%of its efficiency on heat and friction.Question:Where do you currently live?Gender dynamics can play a role in vehicle preferences,concerns,and purchasing decisions.Understanding gender-based trends can help in tailoring market

36、ing and awareness campaigns.In this survey,men made up 64%of participants,while women made up 36%.The male population may prioritise technical aspects like vehicle performance,battery life,and technological features.In contrast,females also consider technical aspects but might give more importance t

37、o safety features,aesthetics,and environmental impact.Question:Gender4%7%7%9%10%11%13%39%DepokSemarangMedanBogorTangerangSurabayaBekasiJakartaMale64%Female36%Indonesia Electric Vehicle Consumer Survey 2023|Page 6 of 25Different age groups might have varying levels of familiarity with EV technology.Y

38、ounger generations tend to be more tech-savvy and environmentally conscious,and they might prioritise sustainability and be more open to adopting new technologies like EVs.Social trends and peer opinions might also influence their purchasing decisions.Gen X populations are likely to balance environm

39、ental concerns with practical considerations like family needs,vehicle performance,and cost.They might be more interested in larger EVs suitable for families.On the other hand,those perhaps 50 years old and older might prioritise reliability and have well-established purchasing habits.Millennials bo

40、rn between 1981 and 1996 dominate,with 72%of respondents belonging to that age generation,followed by Gen X(1965 1980)at 21%,and rounding out with 7%from the Gen Z period,born between 1997 and 2012.Understanding the age of the respondents is crucial because different studies have shown that millenni

41、als are the most eager to go electric,likely due to their awareness of the benefits thanks to social media usage and generally higher levels of education among Indonesias youth.Question:Age and Generation0%25%30%20%16%7%3%0%Under 25 Years25-29 Years30-35 Years36-40 Years41-45 Years46-50 Years51-55 Y

42、earsOver 55 Years21%7%72%Gen X(1965-1980)Gen Z(1997-2012)Millennials(1981-1996)Measuring socioeconomics(SEC)is a significant indicator of the quality of life.Naturally,individuals of higher SEC status generally enjoy a better quality of life due to the higher spending power at their disposal.Indones

43、ia has one of the fastest-increasing personal spending rates in the world and a consistently growing middle class due to government and economic success stories in eradicating poverty and continuing on the countrys path towards becoming a high-income,prosperous nation.The middle class was represente

44、d by 52%of respondents,while the upper class represented by 48%.Question:Socioeconomic Classification*16%32%34%18%Upper 1Upper 2Middle 1Middle 2*The socioeconomic classification is based on SUSENAS 2020Note:Percentages shown may not total 100 due to rounding.Indonesia Electric Vehicle Consumer Surve

45、y 2023|Page 7 of 25General outlineWe noticed the popularity of motorcycles during this particular question,as we had almost double the responses for motorcycles instead of cars.Regarding the popularity of fossil fuel-based vehicles in Indonesia,concerning cars,29%of participants prefer fossil fuel-b

46、ased vehicles,while only 5%use electric or hybrid vehicles.On the other hand,73%responded that they use a fossil fuel-based motorcycle option,with only 21%utilising electric or hybrid technologies.The decision to purchase an EV is influenced by a myriad of factors,from environmental concerns to econ

47、omic considerations.Understanding how consumers view EVs in their vehicle ownership journey provides invaluable insights for EV players,policymakers,and other stakeholders.Understanding the different segments of buyers allows EV players to tailor their marketing strategies.This question can be divid

48、ed into two parts,i.e.,cars and motorcycles.Beginning with cars,19%of respondents own fossil-fuel based vehicles,while 5%own hybrid or electric vehicles.Looking at the figures for motorcycles is already quite interesting as we have more data to utilise due to most participants owning this type of tr

49、ansportation.In contrast to the 17%of respondents who possess motorcycles that use hybrid or electric technology,85%of respondents own motorcycles that run on fossil fuels.Question:Regardless of whether you own a vehicle or not,which alternative do you often use,at least once every month?Fossil fuel

50、-based cars29%Hybrid cars3%Electric cars2%Fossil fuel-based motorcycles73%Hybrid motorcycles8%Electric motorcycles13%Question:Which type of vehicle do you currently own?Vehicle UsershipCarsMotorcyclesNoneFossil fuel-based cars19%Hybrid cars3%Electric cars2%Fossil fuel-based motorcycles85%Hybrid moto

51、rcycles7%Electric motorcycles10%Vehicle OwnershipCarsMotorcycles4%None9%Indonesia Electric Vehicle Consumer Survey 2023|Page 9 of 25Interest and preferenceReflecting on the data,the respondents desire to continue using fossil fuel-based motorcycles seems to gradually decrease.For motorcycle options,

52、there is more hope for adoption amongst the respondents,with between 30%hoping to purchase an electric motorcycle versus the 19%remaining with fossil fuel-based motorcycles in the next one year.This constancy can be seen in the long term as well.Hybrid or electric car adoption may take longer due to

53、 between 33%of participants choosing to purchase cars in the future that utilise fossil fuels over the next one year,in comparison to 13%of consumers who are hoping to purchase a hybrid vehicle,or the 21%in the market for an electric car.Interestingly enough,in the long term,45%of respondents stated

54、 that they hope to purchase an electric car in the future,compared to 34%still holding onto fossil fuel-based cars.The data here clearly shows us that plans to purchase electric motorcycles in the near future are higher than cars and demand for electric cars will begin gradually after the next five

55、years.Question:Which vehicle do you plan to buy within the next one,three,and five years?Which vehicle do you wish to buy in the long term future?33%40%34%34%13%16%21%29%21%29%29%45%Next 1 yearNext 3 yearsNext 5 yearsLong term futureFossil fuel-based carsHybrid carsElectric carsCarsMotorcycles19%13%

56、14%13%9%7%8%12%30%20%19%32%Next 1 yearNext 3 yearsNext 5 yearsLong term futureFossil fuel-based motorcyclesHybrid motorcyclesElectric motorcyclesIndonesia Electric Vehicle Consumer Survey 2023|Page 11 of 25From the report,generally most Indonesian consumers refer to electric vehicles as their additi

57、onal vehicles with 72%expressing interest in having electric cars and 73%in having electric motorcycles as their additional vehicle.This may be reflected as the result of the Indonesian consumers concern toward station charging infrastructure availability which is currently limited in Indonesia,with

58、 only 18-22%of Indonesian respondents willing to replace or convert their fossil-based cars(18%)and fossil-based motorcycles(22%)to electric vehicles.Question:Will an electric car or motorcycle be your first vehicle?If you already own a vehicle,would you consider replacing it with an electric one or

59、 purchasing an additional electric vehicle?Following a global trend towards sustainable vehicles,an overwhelming majority of respondents,78%to be exact,stated that they are likely to buy an electric car in the future,and 74%are likely to purchase an electric motorcycle.The Indonesian Government is c

60、urrently working with global companies focusing on sustainability to meet the countrys SDGs set in agreement with the United Nations organisation to become an eco-friendly nation and lower emissions.By 2030,Indonesias EV market is predicted to surpass US$20 billion,and consumers converting to these

61、sustainable transport options count as a significant step in the right direction to meet their goals.Question:On the following scale of likelihood,how likely are you to buy an electric car or motorcycle in the future?CarsMotorcycles10%72%18%EV firstEV additionalEV replacement5%73%22%EV firstEV addit

62、ionalEV replacement2%2%5%6%14%18%52%50%26%24%Electric CarElectric MotorcycleVery unlikelyUnlikelyNeutralLikelyVery likelyNote:Percentages shown may not total 100 due to rounding.Indonesia Electric Vehicle Consumer Survey 2023|Page 12 of 25Most of our respondents agreed that being environmentally fri

63、endly is the most important aspect for intenders to purchase electric cars(80%)and electric motorcycles(75%).This is also followed by consumers positively perceived towards electric cars(61%)and electric motorcycles(57%)by saying that EVs are vehicles of the future.However,there is a difference in t

64、he top-third reasoning.Consumers prefer electric cars over fossil fuel-based cars due to cheaper vehicosts(41%)while consumers opt for electric motorcycles because of a quieter engine(44%).Question:You previously stated that you are considering buying an electric car or motorcycle.What is the reason

65、 behind this?CarsMotorcycles0%0%0%4%4%7%9%9%10%12%13%16%16%17%26%26%32%33%41%41%44%57%75%0%10%20%30%40%50%60%70%80%NoneLiked the modelNo need to queue while charging the batteryEasily find additional modification itemsGood resale pricesTo make my social status look betterConvenient for long distance

66、 travelHas an affordable price when making additional modificationsNot many people use itLonger service lifeHas an engine with high acceleration and speedAccessibility and availability of charging stations for electric vehicle usersPlenty of promotional offers availableThe price offered is affordabl

67、e or worth itComplete information/knowledge about electric vehicle technologyLong battery lifeThere are more incentives from the government for electric vehicle usersHas a new/innovative engine type with advanced technologyLower maintenance costs than petrol/diesel vehiclesHas a quieter engineOperat

68、ional costs(batteries)are lower than gasoline/diesel vehiclesElectric vehicles are the vehicles of the futureEnvironmentally friendly0%8%8%3%7%8%9%10%10%16%16%17%19%19%22%23%31%33%37%38%41%61%80%NoneLiked the modelNo need to queue while charging the batteryEasily find additional modification itemsGo

69、od resale pricesTo make my social status look betterConvenient for long distance travelHas an affordable price when making additional modificationsNot many people use itLonger service lifeHas an engine with high acceleration and speedAccessibility and availability of charging stations for electric v

70、ehicle usersPlenty of promotional offers availableThe price offered is affordable or worth itComplete information/knowledge about electric vehicle technologyLong battery lifeThere are more incentives from the government for electric vehicle usersHas a new/innovative engine type with advanced technol

71、ogyLower maintenance costs than petrol/diesel vehiclesHas a quieter engineOperational costs(batteries)are lower than gasoline/diesel vehiclesElectric vehicles are the vehicles of the futureEnvironmentally friendlyLikeHas a new/Has a new/LikeIndonesia Electric Vehicle Consumer Survey 2023|Page 13 of

72、25As the global push towards sustainable transportation intensifies,the adoption rate of EVs becomes a focal point of interest.However,consumer concerns and apprehensions can significantly impact this rate.Addressing these worries is not just the responsibility of industry players but also policymak

73、ers,infrastructure developers,and awareness campaigns.The result from the survey shows highly similar numbers between respondents both for electric cars and motorcycles.This paragraph will use the percentages for electric cars as a representative of the surveys result.One of the primary concerns amo

74、ng respondents 63%was the difficulty in finding charging stations and highlighting the need for a robust charging infrastructure,especially in remote areas(54%).The time required for charging the vehicles was also an important factor(39%);consumers are accustomed to the quick refuelling process of t

75、raditional cars,and there is a perception that EVs take a long time to charge,which can deter potential buyers.When purchasing a vehicle,all owners look to ensure their investment will hold value,and respondents expressed concerns about the rapidly evolving nature of EV technology,which has led to f

76、ears about the falling resale prices of older electric or hybrid models(16%).As a solution,governments and private-sector players could create partnerships to expand charging infrastructures nationwide and initiate fast-charging stations alongside highways.Simultaneously,manufacturers should focus o

77、n improving battery technology to reduce charging times.Innovations like superchargers have already made significant strides in this direction.Finally,many of the concerns stem from an overall lack of knowledge.Comprehensive awareness campaigns highlighting the advancements in EV technology,the long

78、-term cost benefits,and the positive environmental impact can shift perceptions.The transition to EVs is inevitable,but the pace of this transition hinges on addressing consumer concerns.Stakeholders can accelerate the global shift towards sustainable transportation by understanding these worries an

79、d proactively working to alleviate them.Question:You previously stated that you are not considering buying an electric car or motorcycle.What are some barriers that refrain you from doing so?Indonesia Electric Vehicle Consumer Survey 2023|Page 14 of 25While the allure of EVs is undeniable,consumers

80、concerns can significantly influence their adoption rate.A deeper understanding of these worries is essential for EV players,policymakers,and other stakeholders to address them effectively.Charging is one of consumers most significant concerns when considering an EV for the first time as most respon

81、dents prefer to look for a charging station facility(75%),followed by charging installation at home(69%)and public places(42%).QuestionAssuming you own an EV,where would you prefer to recharge your vehicles battery?75%69%42%24%15%0%0%0%1%Charging stationHousePublic places(malls,supermarkets)Office b

82、uildingShowroomsRest areaGas stationStallNot relevantIndonesia Electric Vehicle Consumer Survey 2023|Page 15 of 25Awareness and knowledgeIn this age of digitalisation,spreading accurate information to reach as many consumers as possible is the primary goal.There are endless examples of campaigns or

83、collaborations between social media influencers,companies,and governments that have allowed people to educate themselves about EVs.Among the respondents,54%learn about EVs from automotive websites,52%from social media,44%from online video services,and 35%from TV commercials.There is an extensive opp

84、ortunity from the previously discovered findings to fill the knowledge gap to educate Indonesians on the true benefits of switching from fossil fuel-based vehicles to eco-friendly options.In Indonesian culture,word of mouth counts.Twenty five percent of respondents stated that they obtain informatio

85、n about EVs from communication with friends and family,presenting an opportunity to create a community.Question:Where do you obtain information about EVs?54%52%44%35%29%25%22%20%19%18%13%11%10%5%5%4%1%0%Automotive websitesSocial mediaVideo streaming sitesTV advertisingNews portalsInformation from fr

86、iends and familiesVehicle sales sitesAutomotive showsAutomotive showrooms,dealers,or salesmanEV cars or motorycles on the roadOther websites outside those for automotive sales,gaming,movies,or musicPrint media advertisingBillboards/bannersWebsites with game,movies,or music contentsDoing a test drive

87、 at a vehicle showDigital banner on the roadRadioNot relevantIndonesia Electric Vehicle Consumer Survey 2023|Page 17 of 25Concerning this aspect of an EV is crucial for consumer knowledge.Whether on a short or long journey,driving an EV should be easy and secure,and this relies on battery performanc

88、e.Nearly half of intender electric motorcycle respondents(49%)believed that a fully charged electric motorcycle can only travel 100km.Meanwhile,73%of intenders for electric cars predicted a range of 100km to 300km and the remainder(27%)believed it can drive at least 400km or more.One of the prevalen

89、t worries among first-time EV owners is the fear of running out of battery mid-journey.Of course,the concern is valid,but with public awareness campaigns debunking the myths and providing facts along with collaborative infrastructure development to develop expansive charging infrastructures,this fea

90、r will become less present as the adoption of EVs continues.Question:In your opinion,how many kilometers can an electric vehicle go if its fully charged?Intenders electric carsIntenders electric motorcycles35%23%15%9%12%6%100 kilometers200 kilometers300 kilometers400 kilometers500 kilometersMore tha

91、n 500 kilometers49%22%10%5%9%4%100 kilometers200 kilometers300 kilometers400 kilometers500 kilometersMore than 500 kilometersTo understand the respondents knowledge of the battery life of an EV,we found there to be a rather large gap in general knowledge concerning recharging an EV,both for cars and

92、 motorcycles.Nearly 70%of the intenders EV assumed one to four hours to fully charge the battery,while approximately 18%predicted at least eight hours or more.Thanks to the quick refuelling time of fossil fuel-based vehicles,a specific benchmark has been set,and consumers may be wary of long chargin

93、g times,especially during longer trips.Technology has paved the way for superchargers and rapid charging stations that can charge cars fully in under an hour to alleviate the inconvenience of waiting.Question:In your opinion,how long does it take to fully recharge an EVs battery?Intenders electric c

94、arsIntenders electric motorcycles2%13%32%14%21%10%7%15 minutes or less30 minutes1 hour2 hours4 hours8 hoursMore than 8 hours4%10%28%15%23%13%6%15 minutes or less30 minutes1 hour2 hours4 hours8 hoursMore than 8 hoursNote:Percentages shown may not total 100 due to rounding.Note:Percentages shown may n

95、ot total 100 due to rounding.Indonesia Electric Vehicle Consumer Survey 2023|Page 18 of 25PerceptionIndonesia Electric Vehicle Consumer Survey 2023|Page 19 of 25The transition to an EV is not just an economic or technological shift for the better;it is fundamentally an environmental imperative.As co

96、ncerns about climate change and ecological degradation intensify,the role of EVs in mitigating these challenges becomes paramount and an added sales benefit.At least 87%of respondents agreed that EVs are environmentally friendly.Most respondents also agreed that these are the vehicles of the future,

97、especially now as concerns about climate change grow and EV technology is becoming more accessible.A quieter engine,innovative technology,and never-experienced-before aspects proved exciting,as 76 85%of respondents agreed or strongly agreed on highlighting the technical features of EVs that cannot b

98、e replicated in fossil fuel-based vehicles.Unlike traditional cars that emit greenhouse gases during operation,EVs produce zero tailpipe emissions and can significantly reduce the carbon footprint of transportation,especially in urban areas.Improving air quality is on everyones minds,especially thos

99、e in government positions,as cities worldwide grapple with air pollution,much of which is attributed to vehicular emissions.By adopting EVs,cities can improve air quality,benefiting public health and the environment.While EVs have lower operational emissions,it is essential to consider the entire li

100、fecycle.This includes emissions from manufacturing and,crucially,electricity generation.As the energy grid becomes greener,the lifecycle emissions of EVs will further decrease.What respondents saw as the least beneficial option on the survey pertained to the resale price of the EV,with only 38%agree

101、ing that it would resell for a reasonable price.Depending on the model,it is valid to the extent that EVs may not hold their value,but this principle can also be applied to fossil fuel-based vehicles and market behaviour.Question:From a scale of 1-5,where 1 means“Strongly Disagree”and 5 means“Strong

102、ly Agree”,how much do you agree with the following statements?EV Benefit1%1%0%0%1%1%1%2%1%2%1%1%2%1%4%9%11%13%12%16%11%13%16%23%28%28%30%36%41%44%36%45%49%49%41%40%39%37%32%27%51%40%33%27%26%22%20%12%14%11%Environmentally friendlyHas a quieter engineElectric vehicles are the vehicles of the futureHa

103、s a new/innovative engine type with advanced technologyThere are more incentives from the government for electric vehicle usersOperating costs(batteries)are lower than petrol/diesel vehiclesLower maintenance costs than petrol/diesel vehiclesHas an engine with high acceleration and speedHas a longer

104、service lifeGood resale pricesStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeNote:Percentages shown may not total 100 due to rounding.Indonesia Electric Vehicle Consumer Survey 2023|Page 20 of 25Naturally,when trying something new,there will always be specific concerns that need to be addressed.

105、The EV ecosystem is complex,encompassing industry players,consumers,policymakers,and technology providers.While the industry faces numerous challenges,these also present opportunities for innovation and growth.The survey showed that most respondents were primarily concerned with finding and accessin

106、g a place to recharge the vehicle(60%)and how long it would take(58%).Current battery technologies,while advanced,still have limitations in terms of range,charging times,and lifespan.In contrast,likely in correlation with the perception that EVs cost significantly more than fossil fuel-based vehicle

107、s,51%disagreed,and 38%were neutral when asked if they agreed or disagreed with the comfort or difficulty of driving or riding in the vehicle.Misconceptions and lack of awareness about the performance,maintenance,and benefits of EVs can influence consumer decisions,and the initial costs can deter man

108、y potential buyers.EV players and stakeholders can navigate these consumer concerns and create opportunities for a prosperous electric and hybrid automotive future by investing in research and development and engaging regularly with consumers,policymakers,and industry experts to provide valuable fee

109、dback and insights.These forefront figures can also promote inclusivity to ensure that the transition to EVs caters to diverse demographics and economic segments and will keep sustainability at the centre of focus.Question:From a scale of 1-5,where 1 means“Strongly Disagree”and 5 means“Strongly Agre

110、e”,how much do you agree with the following statements?The EV ecosystem is an entire world for consumers to explore,presenting significant opportunities for those willing to innovate and adapt.With any changes come valid concerns and,in our case,maintenance expenses that can prove to become costly i

111、n the long run.Battery replacement prices were the respondents top concern(87%),followed by the cost of replacement parts(83%),unforeseen costs(66%),and regular maintenance costs(59%).The race to develop cutting-edge solutions that address current challenges and enhance user experience intensifies a

112、s the world shifts towards sustainable transportation.Solid-state batteries are being developed to provide consumers with more extended driving ranges,faster recharge times,and increased safety,along with innovations in wireless charging to promote flexibility.These cutting-edge advancements,especia

113、lly in battery technology and overall efficiency,can lead to reduced maintenance costs and longer vehicle lifespans.QuestionWhich of the following types of maintenance costs are you most concerned about?EV Concerns87%83%66%59%0%Battery replacement chargesSpare part priceOther unexpected expensesRegu

114、lar maintenance costsNot relevant7%4%5%4%7%8%6%10%8%14%9%10%19%15%20%23%20%26%23%37%24%28%45%53%45%41%49%41%48%38%41%48%29%24%24%25%23%19%17%9%19%10%3%4%5%3%3%4%3%2%Charging stations that are difficult to find or accessBattery charging takes a long timeProne to damage and problemsFalling resale pric

115、esService/maintenance costs are expensive or not worth itEngine with low acceleration or speedThe price of charging batteries at stations that are expensive or not worth itBattery installation is technically complicatedThe maintenance is difficult and cumbersomeDifficult or uncomfortable to rideStro

116、ngly DisagreeDisagreeNeutralAgreeStrongly AgreeNote:Percentages shown may not total 100 due to rounding.Indonesia Electric Vehicle Consumer Survey 2023|Page 21 of 25Government incentivesGovernment incentives are pivotal in shaping the trajectory of EV adoption.As nations grapple with environmental c

117、hallenges,promoting sustainable transportation becomes imperative.Incentives and subsidies or rebates can significantly influence consumer decisions,making them a vital tool in pushing towards a greener future.Countries globally have introduced incentives for consumers to purchase an EV,such as no t

118、ax on their vehicle purchase,free parking,and discounted electricity bills for those recharging their vehicles in their homes.In 2023,Indonesia launched a list of incentives for consumers and businesses to purchase electric cars and buses to expedite the shift from fossil fuel-based energy to electr

119、ic energy.They offered cash benefits to consumers who purchased electric motorcycles made in Indonesia,along with several other attractive offers.Most respondents(56%)were primarily aware of the lower taxes offered upon purchasing an EV,followed by 39%of the plan to build charging stations in remote

120、 areas.Question:Which of the following government incentive programs listed below have you heard of that already been applied in Indonesia?56%39%25%22%0%0%0%1%Lower the cost of taxes when purchasing an electric vehicleBuild more charging station infrastructure in remote areasOffer preferred parking

121、when recharging an electric vehicleProvide discounted rates for home charging station installationThe rules for odd and even are omittedProviding a renewable environmentally friendly source of electrical energyNot relevantNoneIndonesia Electric Vehicle Consumer Survey 2023|Page 23 of 25Question:Whic

122、h of the following government initiatives,if implemented,would most encourage you to purchase an electric vehicle?From local leaders to global governments,these figures have recognised the need to spearhead the adoption of EVs to reduce local and global carbon emissions and have introduced a variety

123、 of incentives to make hybrid or electric vehicles affordable.The International Energy Agency actively participates in thorough consumer and high-tech research to aid governments in creating sustainable incentives.The respondents were asked what would most likely motivate them to purchase an EV.Acco

124、rding to the survey,66%of respondents preferred to lower the cost of taxes when buying an electric vehicle,61%preferred to construct more infrastructure for charging stations in distant locations,and 50%preferred to offer reduced prices for home charging station installation.Tax credits and subsidie

125、s or rebates can reduce the upfront cost of EVs,making them more competitive with traditional vehicles.The initial cost is a significant barrier for many consumers,and financial incentives can effectively address this concern.Concerning infrastructure,government funding can accelerate the developmen

126、t of charging infrastructure by ensuring that charging stations are widespread and accessible.Incentives are not just financial.Governments can spearhead awareness campaigns to educate the public about the benefits of EVs,dispelling myths and addressing concerns.66%61%50%40%39%32%32%25%21%19%14%1%0%

127、0%0%0%0%1%Lower the cost of taxes when purchasing an electric vehicleBuild more charging station infrastructure in remote areasProvide discounted rates for home charging station installationOffer preferred parking when recharging an electric vehicle.Give incentives for spot charging in public areasL

128、ower fees for parking fees for electric vehicle spotsReducing toll costs for electric vehiclesProvide a designated space for low-emission vehicles that are free of gasoline and diesel vehiclesLimiting imports of gasolinediesel vehicles into the country(import quota)Higher tax charges when purchasing

129、 a gasoline/diesel vehicleLimiting domestic gasoline/diesel vehicle manufacturing productionProvide discounts/subsidies for the purchase of electric vehiclesExchange program for diesel vehicles with electric vehiclesProviding accident insurance is higher than gasoline vehiclesProviding a renewable e

130、nvironmentally friendly source of electrical energyThe rules for odd and even are omittedNot relevantNoneIndonesia Electric Vehicle Consumer Survey 2023|Page 24 of 25Contact us for more informationHendra LiePLukmanul ArsyadPThis document has been prepared for general guidance on matters of interest

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