數據策略：制定數據策略并保持其相關性的價值.pdf

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1、Data StrategyGreat Lakes Data&Analytics Summit 2025APRIL 10,2025Name of Presentation|Section TitleIdentify what might cause you to revisit your strategy.Goal for Today.Know how to start the conversation within your teams.Understand what data strategy is.GREAT LAKES DATA&ANALYTICS SUMMIT 2025AgendaGr

2、eat Lakes Data&Analytics Summit 20251IntroWho I am.Establishing a FoundationGetting started.Considerations.Data StrategyWhy it is important.What it is.What it isnt.Key components.23Keep it RelevantModify.Expand.Pivot.4GREAT LAKES DATA&ANALYTICS SUMMIT 2025Name of Presentation|Section TitleIntro.Ally

3、 CronanderTEAM LEAD|DATA&INSIGHTSI am from Michigan and went to Michigan State University(Go Green!).Ive been at AdAdapted for 5 years and am the Team Lead of Data&Insights.I live in Denver,Colorado.Favorite hobbies are skiing and hiking with my dog,Basil.GREAT LAKES DATA&ANALYTICS SUMMIT 2025Data S

4、trategyGREAT LAKES DATA&ANALYTICS SUMMIT 2025Replace ImageTO CROP:Double click on the image and click and drag edges in line with pink rectangle template01IT IS IMPORTANT because it aligns data efforts with company goals.More effective data effortsData is used as a resourceWhy is Data Strategy Impor

5、tant?02IT IS IMPORTANT because it creates competitive advantage for your product.Better understanding of how data can benefit each teamGREAT LAKES DATA&ANALYTICS SUMMIT 2025Replace ImageTO CROP:Double click on the image and click and drag edges in line with pink rectangle templateIT IS how you inten

6、d to be successful.Provide value with data.What is Data Strategy?IT IS using data to level you up.Use data to advance your thinking.IT IS used to optimize the business.Data can enable you to better your business.GREAT LAKES DATA&ANALYTICS SUMMIT 2025Replace ImageTO CROP:Double click on the image and

7、 click and drag edges in line with pink rectangle templateIT IS NOT a plan.It is not a project roadmap or a plan for building data capabilities.What is Data Strategy Not?IT IS NOT just data collection,storage,or management.These tools are essential to support a strategy.IT IS NOT secondary or a sepa

8、rate supplement to business strategy.Data strategy should be integrated with business strategy.GREAT LAKES DATA&ANALYTICS SUMMIT 2025DATA MANAGEMENTData Strategy Key ComponentsDATA GOVERNANCEDATA ARCHITECTUREDATA ANALYTICSDATA MATURITY01Practices&processes for handling data throughout its life cycle

9、s02Collection,cleaning,maintenance01Data quality,security,and compliance02Who has control over the data01Structure of data and how it interacts with each other02Storage,processing,integration,modeling01Descriptive,diagnostic,predictive,prescriptive02Pull data and make suggestions01Evaluation of data

10、 literacy and data cultureEstablishing a FoundationGREAT LAKES DATA&ANALYTICS SUMMIT 2025GREAT LAKES DATA&ANALYTICS SUMMIT 2025Getting Started.Start with your business strategy.Understand the business.What needs does the business have and how can data fulfill them?The value data can bring will be di

11、fferent for each company and team.The challenges and conditions around such will also vary.Name of Presentation|Section TitleData TeamDo you have the people that can carry out the data strategy?TechnologyDo you have the right tools&architecture?OrganizationConsiderations.GREAT LAKES DATA&ANALYTICS S

12、UMMIT 2025Is the organization aligned on what will drive value?Is data a priority?Keeping it RelevantGREAT LAKES DATA&ANALYTICS SUMMIT 2025Replace ImageTO CROP:Double click on the image and click and drag edges in line with pink rectangle templateKeeping it Relevant.Should be in a constant feedback

13、loop.Stay on the lookout for inefficiencies,under-utilizations,changes in client needs and expectations,new developments in technology,etc.Continue driving value and optimizing the business,that changes over time.As your organization grows and evolves,so should your strategy.GREAT LAKES DATA&ANALYTI

14、CS SUMMIT 2025Replace ImageTO CROP:Double click on the image and click and drag edges in line with pink rectangle templateModifyEverything works,but there is room to improve.Keeping it Relevant.ConsiderationsExpandBusiness needs outgrow existing abilities.PivotAdjust entirely due to a major shift.GR

15、EAT LAKES DATA&ANALYTICS SUMMIT 2025ModifyEverything works,but there is room to improve for clarity,efficiency or accuracy.When client needs or internal workflows evolve without requiring major structural changes,modify how a specific component of your data strategy is carried out.ExamplesRecognize

16、a pattern of similar questions,adjust reporting for clarityConsiderationsIncremental updates rather than overhaulsStrategy is already working well but you see room for improvementGREAT LAKES DATA&ANALYTICS SUMMIT 2025ExpandBusiness needs outgrow existing data sources,infrastructure,or reporting meth

17、ods.When new products or client demands require additional resources or accommodations,expand on your current capabilities in one or more components of your strategy to continue delivering.ExamplesNew partner needs additional data ingestionNeed to log more data,create new inputs in the software for

18、the additional fieldsConsiderationsRequires investment in data infrastructureGREAT LAKES DATA&ANALYTICS SUMMIT 2025PivotAdjust entirely due to major business or technical shifts.When major business,industry,or technological shifts make the current strategy ineffective,pivot on your current strategy

19、and change the affected,downstream components.Examples Target market for your product has shiftedPrivacy policies have changedConsiderationsRequires buy-in from leadership Higher effort,but necessary when foundational shifts occurGREAT LAKES DATA&ANALYTICS SUMMIT 2025Name of Presentation|Section Tit

20、leSummary.Great Lakes Data&Analytics Summit 2025 Data strategy is how you intend to be successful and provide value with dataIt isnt just a plan,project,or data tool(Looker or BigQuery),but these tools are used to support and carry out your strategyIt is using data management,governance,architecture

21、,and analytics based on your data maturityStart with your business strategy and identifying the value data can bring to each organization and each teamIdentify if you have the right people,skills,and tech to carry out your strategyThis should be in a constant feedback loop,the strategy and plan to c

22、arry it out should evolveModify to improve on current ways of carrying outExpand to accommodate when business needs outgrow existing abilitiesPivot when a major business or technical shifts changes the foundation of your strategyGREAT LAKES DATA&ANALYTICS SUMMIT 2025Thank You.Ally Cronander|Team LHosted by:Thank you for attending!We value your feedback!Please rate your speaker in the conference evaluation provided at the end of the event.