直面多渠道需求挑戰提升銷售轉化率！.pdf

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1、FACE THE CHALLENGES OF MULTI-CHANNEL DEMAND TO IMPROVE YOUR SALES CONVERSIONBACKGROUND What Channels are delivering demand to your business?How do we resource these channels?How can we resource these channels?What business do they deliver?Lets look at a specific channel UNDERTAKE AN ANALYSIS OF THE

2、RESPONSIVENESS OF LUXURY HOTELS TO ENQUIRIES MADE BY EMAIL AND ONLINE CONTACT FORMS.130-4 and 5 Star hotels sent 3 emails in November 2024.3 types of requests sent to each hotel,partner get away for special occasion,family stay and dog friendly visit.Emails sent out at weekend,business hours and in

3、the evening Monday to Friday Iron Men EventSwimCycle Run2.4 miles112 miles26.2 milesRESULTS What was the percentage of responses not answered?Where was the better response,generic emails or online forms?What were the results by enquiry type?What time of the week produced the best response?How did th

4、e regions perform?WHAT WAS THE PERCENTAGE OF EMAILS NOT ANSWERED?No response to 29.4%of all emails sentBetter on generic or contact forms?Email 66%responded,contact forms 73%Estimated value of business not responded to 62,800WHAT WERE THE RESULTS BY ENQUIRY TYPE Dog friendly 78%responded?Family requ

5、est 62%Special Occasion 73%WHAT TIME OF THE WEEK PRODUCED THE BEST RESPONSE TIMES?Weekend 70.6%Business week 61.5%Monday-Friday evenings 79.84%HOW DID THE REGIONS PERFORM?Scotland 68%Northern England 83%Middle England 62.5%South West England 88.6%London 56.0%HOW DID THE BRANDS AND MARKETING CONSORTI

6、A PERFORM?Our Clients 58%Preferred Members 58%PoB Pride of Britain.82%Harbour Hotels 97.5%RESPONSIVENESS Within 8 hours 50.38%8-16 hours 3.89%16-24 hours 12.72%2 days 2.85%12.5 hours 17.5 hours WHAT CAN BE ACHIEVED?Options out there Software and AI involvement Needs of your business Commercial impac

7、t Case StudyWHAT CAN BE ACHIEVED?Software chosen-Five9Hotel Group ResultsCommercial ImpactReports WHAT IS ON OFFER?Phone traffic Email management LivechatSMS Social media CASE STUDY?Similar to other hotel response patternsImplemented software to prioritise and monitor responses Easy implementation a

8、nd trainingAdded specific dispositions to processAdded revenue to process RESULTS 00.511.522.5JanuaryFebruaryMarchHandle times Average Handle TimeAverage Q TimeRESULTS 050010001500200025003000350040004500JanuaryFebruaryMarchEmails handled RESULTS 020,00040,00060,00080,000100,000120,000140,000January

9、FebruaryMarchRevenue achieved RESULTS 0.005.0010.0015.0020.0025.0030.0035.0040.0045.0050.00JanuaryFebruaryMarchRevenue per email Sample Reports SAMPLE REPORTS SUMMARY Big opportunity out there Get engaged with the potential,get ahead of your competitors Monitor and measure performance,will deliver r

10、esults Commercial impact on your business could be significantSUMMARY Big opportunity out there Get engaged with the potential,get ahead of your competitors Monitor and measure performance,it will deliver results Commercial impact on your business could be significantAh?Responses to Spas was worse than hotels.Oh?-3 emails were followed up or chased out of 385 sent.Eh?-For the mention of special occasion“a Birthday”-2 responses addressed that.THANK YOU ALL THOSE CHANNELS THAT ARE POSSIBLY IGNORED NEED ATTENTION