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1、12345用戶篇共創美好生活行業篇共榮美好行業About the IndustryCreating a Prosperous Industry Together社會篇共建美好社會About SocietyCreating a Harmonious Society Together責任護航發展Taking Responsibility to Promote Development美團企業社會責任理念 04Corporate Social Responsibility Philosophy of Meituan美團公司簡介 86About Meituan關于本報告 82About this rep

2、ort美團與聯合國 2030 年可持續發展目標（SDGs） 84Meituan &United Nations 2030 Sustainable Development Goals (SDGs)美團十周年大事記 06A Chronicle of Key Events in Meituans First Decade12 一老一小，生活更好16 從好吃到吃好，從品味到品位22 保護用戶隱私安全28 推進供給側數字化，老店煥新、新店更好32 助力餐飲全鏈條經營36 政企共治讓“小餐飲”有證經營38 幫助外賣小哥有成長，被尊重48 帶動就業，培育新職業52 大數據助力城市精細化治理54 讓夜經濟更紅

3、火56 為脫貧攻堅出份力60 帶動百萬商戶參與公益70 企業管治76 環境管理78 員工發展與關懷A better life for seniors and childrenSafeguarding consumer privacyFrom good taste to great qualityEmpowering the full value chain of the catering industry Refined urban governance empowered by big dataEnvironmental managementHelping delivery riders i

4、mprove career development, and earn respectContributing to poverty alleviationMerchants participation in public welfareDigitalization of the supply side makes old stores new and new stores betterIncreasing employment and fostering new jobs Corporate governanceSmall catering businesses licensed throu

5、gh government-enterprise co-governance Injecting vitality into the nighttime economyEmployee growth and care08446624About UsersCreating a Better Life Together for Users目錄 Contents67社會責任體系建設在美團的整體戰略規劃中占有重要地位。我們致力于在整個生態系統中共享我們的社會責任理念，以促進所有參與者的發展和進步，不斷地為用戶、行業和社會創造價值。美團企業社會責任理念美團點評 2019 企業社會責任報告以客戶為中心客戶

6、需求是公司所有策略、行動的最重要的輸入，幫客戶解決問題，借此創造價值，公司才有存在的理由。追求卓越我們的業務需要我們持續改進的卓越服務贏得客戶口碑，低毛利的行業特點要求我們極致的追求流程改進及效率優化以構筑成本領先的競爭壁壘，這些都需要我們用精益求精的產品和技術提供支撐。合作共贏我們的業務，相比絕大多數互聯網公司，業態復雜多樣，流程環節多，只有各平臺及各業務線，線上線下各團隊，包括生態鏈上的合作伙伴，一起高效合作才能服務好我們的客戶。正直誠信誠信經營是公司持續發展的根本。在原則問題面前，我們寧愿犧牲短期利益，來換取長期的成功?！暗虏偶鎮?，以德為先”也是公司干部選拔任用的導向。美團的價值觀 Me

7、ituan Dianping 2019 Corporate Social Responsibility ReportThe development of the social responsi-bility system plays an important role in the overall strategic planning of Meituan. We are committed to sharing our social responsibility philosophy across the whole ecosystem to promote the development

8、and progress of all stakeholders to con-stantly create value for users, the industry and society.Corporate Social Responsibility Philosophy of MeituanValues of Meituan Customer-centricThe customers demands are the most impor-tant source of all strategies and actions for our company, and helping cust

9、omers to solve their problems and create value is the fundamental purpose of our company.Striving for excellenceOur business calls for continuous improvement of excellent services to win praise from our cus-tomers, and as an industry with a low gross mar-gin, it requires our ultimate pursuit of work

10、flow improvement and efficiency optimization to main-tain our cost advantage amid market competition, both of which should be achieved through the provision of excellent products and technologies.IntegrityHonest operation and management is the corner-stone of our companys sustainable development. As

11、 a matter of principle, we would rather sacri-fice short-term interests for long-term success. We hold the principle of “equal focus on integrity and ability with integrity as the priority” in ap-pointing executives for our company.Win-win cooperationCompared with the vast majority of internet compa

12、nies, our business is complex and di-verse with many workflow links. Only through efficient cooperation among all platforms and business lines, online and offline teams, and partners in the ecosystem, can we serve our customers better.89美團點評 2019 企業社會責任報告Meituan Dianping 2019 Corporate Social Respon

13、sibility Report美團十周年大事記A Chronicle of Key Events in Meituans First Decade1011用戶篇About Users121312In 2019, the per capita service expenditure in China accounted for 45.9% of the total consumption, and became the “ballast” of consumption growth for its high frequency and sustainability. Meituan, as a

14、leading e-commerce platform for local services, found that in 2019, services for seniors and children be-came new territories for service consumption growth. People showed higher expectations for the overall quality of consumption. They want their meals to be not only tasty but also healthy. People

15、are becoming increasingly eager for excellent and stylish products. At the same time, with the further popularization of consumption digitalization, people became more aware of the importance of privacy protection in the process of consumption. Following these trends and its corporate mission of “We

16、 help people eat better, live better”, Meituan has made continuous efforts to meet the diversified needs for the quality life of its 450 million users through technology innovation, service innovation and product innovation.2019 年居民人均服務性消費支出占比已達到 45.9%，服務性消費因為其高頻率、可持續的特點已經成為消費增長的“壓艙石”。 作為生活服務電子商務平臺，

17、美團洞察發現：這一年，一老一小，成為了服務性消費增長的新領域；這一年，人們對消費質量的要求越來越高，不僅要好吃，更要吃好，對消費的綜合體驗越來越期待，不僅要品味，還要品位；這一年，隨著消費數字化的進一步普及和深入，人們開始更加關注消費過程的個人隱私保護。緊隨這些趨勢， 秉承著 “幫大家吃得更好， 生活更好” 的企業使命， 美團通過技術創新、 服務創新、 產品創新， 為滿足4.5億用戶多樣化、品質化的美好生活需求不斷努力。共創美好生活Creating a Better Life Together for UsersMeituan Dianping 2019 Corporate Social Re

18、sponsibility Report1415一老一小，生活更好2019 年，美團見證了銀發族和兒童兩大新興群體的服務消費變遷，并針對他們的消費習慣不斷優化服務品質，讓新老一族感受到便捷的數字化生活。中國60周歲以上定義為老年人。美團外賣解決老人做飯難、吃飯難問題，2019年銀發族外賣訂單量同比增長近30%。數字化豐富了老年人業余生活，據媒體統計，北京等地白天時段KTV客戶中老年人群占比70%-90% 。2019年1月國家統計局數據顯示，“銀發族”數量達到2.5億?！皵嫡f”銀發族 60歲2.5億30%70-90%美團點評 2019 企業社會責任報告今年 68 歲的李爺爺是一名拉丁舞教師，愛做飯

19、的他是家里的“大廚”，也是打理五口之家生活的主力。自從學會了點外賣，他發現自己不用再每天圍著灶臺和小孫女轉，有了自己的閑暇時間，偶爾還能嘗嘗鮮，點一些沒吃過的味道，享受一種特別的“時尚生活”。68歲老人的時尚生活 愛做飯也愛點外賣案例A better life for seniors and childrenIn 2019, Meituan witnessed the changes in service consumption by two emerging groupsseniors and children, and continuously optimized its service

20、quality according to their consumption habits, so that seniors and children could enjoy the convenience of digital life.Silver-haired consumers by the numbers60In China, people over 60 years old are defined as the elderly.30%Meituan Waimai helps solve the difficulties in cooking and dining faced by

21、the elderly. In 2019, the number of delivery orders from the elderly increased by nearly 30% over that of the previ-ous year.250 millionAccording to data from the National Bureau of Statistics, the number of members of the “sil-ver-haired generation” in China reached 250 mil-lion by January 2019.70-

22、90%Digitalization enriches the recreational lives of the elderly. According to media reports, 70-90% of KTVs daytime (9:00 - 17:00) customers in cit-ies like Beijing are elderly people.Meituan Dianping 2019 Corporate Social Responsibility ReportMr. Li, 68, is a Latin dance teacher in Beijing. He lov

23、es cooking and is the “chef” and housekeep-er of his family of five. Ever since he learned to order food through a smartphone app, he has been freed from chores in the kitchen.The fashionable life of 68-year-old Grandpa Li as a fan of cooking and food deliveryStory1617“數說”兒童經濟 美團數據顯示，2019年七夕期間，全國親子型

24、餐廳交易額相較于去年翻番，環比七夕前三日均值增長34%，其中，上海、深圳的親子餐廳環比增長均在60%以上。2019年，美團“親子主題酒店”的用戶評論數同比增長114%。截至2019年9月30日過去的12個月，美團低齡段學習者增長迅猛，素養啟蒙類訪問量增長高達349%。34%349%114%家住北京朝陽區的藍女士是個 80 后職場媽媽。自從朝陽大悅城開了一家“Ours 樹朵家親子餐廳”，藍女士便經常在周末帶兒子來這里。親子餐廳里有很多孩子喜歡的娛樂設施，在這里，藍女士可以一邊工作一邊陪伴孩子，或者與朋友們聚會，在繁忙的生活中享有舒適閑暇的時光。親子餐廳家長遛娃社交新選擇案例美團點評 2019 企

25、業社會責任報告Meituan Dianping 2019 Corporate Social Responsibility ReportThe childrens economy by the numbers34%According to data released by Meituan, during the period of the Chinese Val-entines Day (or the Double-Seventh Festi-val, on the seventh day of the seventh lunar month) of 2019, the transaction

26、volume for child-friendly, family restaurants in China doubled compared with that of last year, with an increase of 34% over the daily av-erage for the three days ahead of the Chi-nese Valentines Day. The transactions at family restaurants in Shanghai and Shen-zhen grew by at least 60% over the aver

27、age for the three days ahead of the Chinese Valentines Day. 114%In 2019, the number of user reviews of “child-friendly hotels” on Meituan increased by 114% year-on-year.349%Over the 12 months ended September 30, 2019, Meituan witnessed a rapid growth in the number of young students, and the number o

28、f visits to literacy en-lightenment courses increased by 349%.Ms. Lan, who lives in Chaoyang District, Beijing, is a post-80s working mother. Since the opening of OURS PREMIUM KIDS CAFE in the Chaoyang Joy City mall, Ms. Lan and her son have become regular customers on weekends. While her son enjoys

29、 himself in the restau-rants child-friendly play space, Ms. Lan can do her business or chat with friends, and snatch a moment of leisure in her busy life.Child-friendly, family restaurants are a new option for social gatherings of parents with their childrenStory1819從好吃到吃好，從品味到品位通過深入洞察消費者的需求， 美團為用戶提

30、供便捷、 高品質、 可信任的消費參考， 幫助用戶實現從 “好吃” 到 “吃好” ，從“品味”到“品位”的消費升級。美團通過嚴謹公正的評審體系，為所有熱愛美食的消費者打造了一份“精選中國味蕾”的權威美食指南?！昂谡渲椴蛷d指南”首次提出涵蓋烹飪水平、體驗感受、傳承創新三個維度的中國美食標準。甄選品質生活 2019年“黑珍珠”線上套餐訂單量年同比增長69%。2019年“黑珍珠”線上訂單銷售金額年同比增長190%。美團點評 2019 企業社會責任報告69%69%190%190%Meituan Dianping 2019 Corporate Social Responsibility ReportFro

31、m good taste to great qualityBased on its deep insights into consumers needs, Meituan provides users with convenient, quality and trustworthy consumption references, helping them meet their higher expectations for the overall quality of consumption.Through a rigorous and impartial assessment system,

32、 Meituan presents an authoritative food guide for all gourmets with “Selected Chinese Delicacies”. For the first time, the “Black Pearl Restaurant Guide” presents Chinese food standards covering the three aspects of cooking, customer experience, inher-itance and innovation.Living a quality life In 2

33、019, the number of online orders for set meals at “Black Pearl” restaurants rose 69% from the previ-ous year, and the total online sales volume went up 190% year-on-year.2021引領健康生活 2019年，輕食、減脂餐、減肥餐、健康餐四個關鍵詞在美團App搜索次數同比去年分別增長235.8%、200.6%、186.4%、116.0%。訂購飲品時的“減糖”的功能也受到非常多用戶的青睞。2019年，運動健身品類的訂單量同比增長35.

34、5%，交易額同比增長42.3%。健身館、瑜伽室、舞蹈室等健身休閑場所成為了人們運動和社交的新去處。2019年美團消費醫療品類線上交易額年同比增長達110%，口腔品類的年同比交易額增長超過180%。吃得更健康吃動平衡醫療健康通過豐富服務品類，美團致力于提升社會大眾對膳食營養、運動健康等的重視，倡導健康生活新方式。2019 年 10 月 16 日是第 39 個世界糧食日，主題為“行動造就未來 - 健康飲食實現零饑餓”。當天，美團與聯合國世界糧食計劃署共推“拒絕隱性饑餓”健康飲食倡導行動，聯動美團平臺上超五十家餐飲連鎖品牌，倡導健康飲食，推動全球“零饑餓”可持續發展目標實現。與聯合國世界糧食計劃署共

35、推“拒絕隱性饑餓”健康飲食倡導行動案例美團點評 2019 企業社會責任報告Meituan Dianping 2019 Corporate Social Responsibility ReportLeading a healthy lifeEat more healthilyIn 2019, the number of searches for the four keywords light meals, low-calorie meals, diet meals, and healthy meals on the Meituan App increased by 235.8%, 200.6%,

36、 186.4%, and 116.0% respectively compared to the previous year. The choice of “less sugar” is much fa-vored by many users when they are ordering drinks.Balance between diet and exerciseIn 2019, orders in the sports and fitness category grew by 35.5% year-on-year and transactions grew by 42.3% over t

37、hat of the previous year. Fitness and leisure venues such as gymnasiums, yoga centers, and dance rooms are becoming new places for people to exercise and socialize.HealthcareIn 2019, the online transaction volume of con-sumer medical services on Meituan grew by 110% year-on-year, and the year-on-yea

38、r growth rate of oral healthcare transaction volume ex-ceeded 180%.October 16, 2019 marked the 39th “World Food Day” with the theme “Our Actions Are Our Fu-ture Healthy Diets for a Zero Hunger World”. On the same day, Meituan and the World Food Programme of the United Nations jointly launched the “N

39、o Hidden Hunger” healthy diet initi-ative. More than 50 catering chain stores on Meituan platforms joined in the action to advo-cate a healthy diet for the realization of the sustainable development goal of a “zero hunger” world.Meituan and the World Food Programme of the United Nations jointly prom

40、oted the “No Hidden Hunger” healthy diet initiative.StoryBy enriching its service offerings, Meituan is committed to raising public awareness of the importance of dietary nutrition, regular workouts and health through advocating a new way of healthy living.2223豐富文化生活“數說”文化生活在消費中融入文化，尤其是中國傳統文化也正在成為一種

41、新趨勢。美團不斷拓展消費內容，全方位滿足消費者對文化消費的需求。2019年美團App文化博物館相關品類銷售量同比增長近50%。文化相關的民宿訂單量同比增長204.1%，客棧主題民宿訂單量增長135%。2019年，在美團平臺上的漢服相關品類訂單量增長1028.3%，商戶數增長659.5%。傳統文化與現代消費的結合越來越受到消費者的喜愛。博物館民宿與特色酒店傳統文化興起美團點評 2019 企業社會責任報告Meituan Dianping 2019 Corporate Social Responsibility ReportEnriching cultural lifeCultural life b

42、y the numbersMuseumsIn 2019, the sales of culture and museum-relat-ed services over the Meituan App rose nearly 50% year-over-year. The rise of traditional cultureIn 2019, the orders of Hanfu (a form of traditional Chinese clothing) products and services on Meituan platforms increased by 1028.3%, an

43、d the number of merchants increased by 659.5%. The combination of traditional culture and modern consumption is becoming increasingly popular with consumers.B&Bs and specialty hotelsCulture-related B&B orders rose by 204.1% year-on-year, and inn-themed B&B orders in-creased by 135%.Integrating cultu

44、re, especially traditional Chinese culture, into consumption is becoming a new trend. To this end, Meituan continues to expand its consumer services to meet the various demands for cultural consumption.2425美團用戶在點外賣下單時，在訂單詳情下的列表可以看到“號碼保護”功能?！疤柎a保護”功能默認開啟，商家和騎手只能通過臨時生成的虛擬電話號碼聯系用戶。訂單完成后，虛擬號碼自動作廢，從技術上避免了

45、用戶信息的泄露風險?！疤柎a保護” 為用戶隱私保駕護航案例保護用戶隱私安全美團始終踐行“以客戶為中心”的價值觀，將用戶權益置于首位，嚴格遵守相關法律法規要求，參照國家標準和行業最佳實踐，落實用戶隱私保護工作。美團信息安全管理舉措制定隱私政策專門團隊建立用戶賬戶授權及管理機制在網絡傳輸中加密用戶數據制定一系列備份管理程序與雇員簽署保密協議并提供持續的信息安全培訓美團點評 2019 企業社會責任報告Meituan Dianping 2019 Corporate Social Responsibility ReportSafeguarding consumer privacy“Customer-cen

46、tric” is one of Meituans core values, and Meituan has always put the users rights and in-terests first. Meituan strictly abides by relevant laws and regulations, and implements user privacy pro-tection in accordance with national standards and industry best practices.Meituans measures on information

47、 security management Formulating the privacy policyEncrypted user data in network transmissionsDedicated teamA series of backup management proceduresUser account authorization and management mechanismConfidentiality agreements with employees and on-going data se-curity trainingWhen a Meituan user pl

48、aces an order for food delivery, the “phone number protection” button can be seen in the menu under the order details. The “phone number protection” function is activated by default, and merchants and delivery riders can only contact users through tem-porarily generated virtual phone numbers. After

49、the completion of the order, the virtual num-ber will be automatically voided, thus avoiding the risk of user information disclosure through technology.“Phone number protection” for user privacyStory2627行業篇About the Industry2829The service industry has become the backbone of the Chinese economy. Ove

50、r the past decade, Meituan has been committed to promoting the digital transformation of the local service industry and injecting new impetus into Chinas economic development.In 2019, the number of active merchants on Meituan reached 6.2 million, including “time-honored brands” that have been operat

51、ing more than a century, newly-opened “online popular stores”, listed catering companies with a market value of tens of billions of RMB and “small household shops” hidden deep in alleys. Meituan provides diverse product solutions to help these businesses lower costs and improve operational efficienc

52、y through digital transformation. Meituan also participates in government-enterprise co-governance to strengthen system support for industry optimization. At the same time, Meituan provides multifaceted support for the personal development of delivery riders.服務業已成為我國經濟的支柱產業。十年來，美團一直致力于推進生活服務業的數字化升級，

53、為我國經濟發展注入新動力。2019 年，美團服務的商家已達到 620 萬。他們中有經營百年的中華“老字號”，也有開業不久的“網紅新貴”，有百億市值的上市餐飲公司，也有藏于深巷的“夫妻小店”。美團提供豐富的產品解決方案，助力這些商家完成數字化升級、實現降本增效，并積極參與政企共治，推動行業優化制度保障。同時，美團還為外賣騎手的個人發展提供多方面支持，幫助他們更好地融入城市。共榮美好行業Creating a Prosperous Industry TogetherMeituan Dianping 2019 Corporate Social Responsibility Report3031Meit

54、uan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告推進供給側數字化，老店煥新、新店更好老字號搭上數字快車“數說”老字號為了幫助老字號餐飲品牌加快數字化建設步伐，進一步適應消費升級趨勢和市場需求，美團從經營、管理、供應鏈、人才培養、品牌營銷等層面提供全方位的戰略支持，助力老字號企業升級煥新。全國餐飲老字號品牌門店約有3100家，覆蓋全國246個城市開通外賣業務的門店達到49%開通團購、預訂業務的門店達到19.3%開通掃碼收銀的門店達到23.5%3100家49%19.3%23.5%建于光緒三十二年（1

55、906 年）的云南百年老字號米線店“建新園”，為滿足消費者日益多樣化、個性化的餐飲消費需求，于 2016 年正式接入美團外賣，根據消費者的新興需求轉變經營思路。從前只專注于味道的大廚，開始通過學習外賣相關數據分析，更好地開展線上經營。針對線上外賣客群的新需求，“建新園”開發了專門針對外賣設置的套餐和新品；結合所在商圈消費者的口味分析，在主打產品米線保持不變的情況下，調整更適合客人口味的小吃品類。同時，還開始嘗試新的營銷方式，吸引年輕群體。如今，“建新園”外賣日均單量已經突破 2500 單，數字化讓“建新園”的經營煥發了新的生機。百年老字號“建新園”借互聯網升級案例Digitalization

56、of the supply side makes old stores new and new stores betterIn order to help time-honored restaurants accelerate their digital transformation to further adapt to the trend of consumption upgrading and market demands, Meituan provides a full range of strategic support in the aspects of the operation

57、, management, supply chain, personnel training, and brand marketing to help upgrade and rejuvenate those long-established enterprises.Digitalization accelerates the development of “time-honored brands” 3,100 Chinas “time-honored catering brands” operate a total of about 3,100 restaurants, covering 2

58、46 cities across the country. 49%restaurants provide delivery services.19.3%restaurants offer group purchase and reservation services.23.5%restaurants accept QR code payments.Established in 1906, the 32nd year of Emperor Guangxu reign of the Qing Dynasty, the centu-ry-old Yunnan rice noodles restaur

59、ant Jianxinyuan changed its way of operation based on the emerging needs of consumers and officially joined Meituan Waimai in 2016 to meet consumers increasingly diversified and personalized demands in catering consumption.Chefs who previously focused only on taste started to learn and analyze data

60、related to food delivery services for better online operations. Set meals and new products were designed for delivery services in response to the new demands from online customers. Based on the analysis of frequent consumers in the commercial area, the restaurant adjusted the categories of food for

61、delivery services to better satisfy the demand of customers while keeping rice noodles as their main offerings. At the same time, new marketing methods have also been applied to attract young consumers. Today, the average daily volume of delivery orders of Jianxinyuan has exceed-ed 2,500, and digita

62、lization has injected new vitality into the operation of the restaurant.Century-old Jianxinyuan Restaurant upgraded by embracing the internetStory“Time-honored brands” by the numbers3233Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告新店更具競爭力數字化給了新商戶快速發展的機會。據中國餐飲報告2019顯示

63、，餐飲門店每年以超過23%的速度在增長。美團提供的營銷、管理等一系列數字化服務，可幫助商家快速開展線上營銷，獲得客源，同時實現數字化管理，提升經營效率。成立于 2013 年的烤魚品牌探魚，在美團外賣的幫助下，創新性地開發出了烤魚外賣，實現了接近堂食的體驗。僅用 1 年時間，探魚外賣單量從全國第七做到全國第一，外賣業務在兩年間實現銷售破億元。有戲電影酒店成立于 2015 年，是一家很受年輕人群喜歡的電影主題酒店。酒店的核心團隊基本都是 80 后，日常管理也深度結合年輕群體的關注來開展，店主會根據美團平臺上的用戶評論，來規劃酒店的服務，提升客人的入住體驗。目前酒店入住率達到 92%，北京門店在美團

64、平臺上的綜合評分達到了最高的 5 分。探魚借力“第二門店”實現飛躍數字化夯實創業基礎，有戲電影酒店創造不一樣案例1案例2Digitalization gives new merchants the opportunity for rapid de-velopment. According to China Catering Industry Report 2019, joint-ly released by Meituan and trade media, the number of catering merchants in the country is growing at a rate

65、of more than 23% year-on-year. The series of digital services provided by Meituan can help merchants to quickly promote online marketing and gain customers, while improving their operational efficiency through digital management.New merchants are more competitiveWith the help of Meituan Waimai, Tany

66、u, a grilled fish restaurant chain founded in 2013, has developed innovative delivery services that offer a consumer experience similar to dining in. Its total revenues from food delivery exceeded RMB100 million within two years after it intro-duced delivery service on Meituan.Established in 2015, Y

67、ouxi Film Hotel is a movie-themed hotel popular with young people. The hotels core team members are mostly from the post-80s generation, and its daily manage-ment is also designed to meet the demands of young customers. The hotel owner plans ser-vices to enhance guest experience based on user review

68、s published on Meituan platforms. By the end of 2019, ratings of its Beijing store on Meituans platforms had achieved the top rank of five points.A leap forward for Tanyu through delivery services Youxi Film Hotel makes a difference through digitalization-empowered innovationStory1Story23435Meituan

69、Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告助力餐飲全鏈條經營美團六大服務餐飲行業是我國民生相關的重要行業。 美團持續面向廣大餐飲企業提供數字化解決方案， 通過營銷、 配送、 IT、 供應鏈、經營及金融服務，打通餐飲商戶從原材料采購、生產、門店管理、市場開拓、物流配送及融資等各個經營環節，實現對餐飲業經營全鏈路的覆蓋，幫助它們更好地實現數字化升級。依托美團平臺的巨大流量以及多重交易營銷產品組合，助力生活服務業商家開拓市場。依托于業界領先的智能調度系統、智能化裝備以及全球范圍內規模最大的實時配送網絡，

70、增強生活服務業商家產品送達能力。為商家輸出IT基礎能力，自主研發餐飲管理系統（RMS）、酒店管理系統(PMS)等系統，提升生活服務業商家信息化水平。營銷服務配送服務IT服務Empowering the full value chain of the catering industry The catering industry is essential to peoples livelihood. Through services in marketing, delivery, IT support, supply chain, operation and financing, Meituan

71、 continuously provides digital solutions to ca-tering enterprises, connecting various business links from raw material procurement, production, store management, market development, logistics and delivery, and financing, so as to realize the cov-erage of the entire value chain of the catering busine

72、ss, and help them better upgrade through digitali-zation.Six major merchant services from MeituanMarketing serviceLeveraging its advantages in online traffic and multiple transaction marketing portfolios, Meituan helps merchants in the service industry explore the market.IT serviceIn addition to bas

73、ic IT support for merchants, Meituan independently developed RMS (Restaurant Man-agement System) for catering merchants and PMS (Property Management System) for hotel owners to improve the digital capabilities of the local service industry.Delivery serviceRelying on its industry-leading intelligent

74、dispatch system, intelligent delivery equipment and its mas-sive real-time delivery network, Meituan enhances the delivery capacity of businesses in the local ser-vice industry.3637Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告截至2019年12月底，美團生意貸覆蓋全國2591個縣城，其中包括391個貧困縣，

75、累計申請客戶超過500萬。500萬針對傳統中小微企業普遍面臨的經營管理難題，為商家提供選址租賃、采購耗材、招聘培訓等全流程服務，并與其分享產業趨勢、管理方法，提高生活服務業商家經營管理效率。通過深耕大數據應用，以真實場景觸達客戶，用行為數據反應信用，精準扶持小微商家，提供無擔保、方便快捷的信用貸款，解決其貸款難、貸款貴的核心痛點，服務實體經濟，共建普惠金融新生態。經營服務降低成本申請客戶超金融服務5%-10%美團依托旗下快驢進貨平臺，解決中小餐廳在食材及餐飲相關產品上的一站式采購需求，優化生活服務業商家供應鏈管理。供應鏈服務Supply chain serviceWith Kuailv Jin

76、huo, Meituans B2B supply chain service, the Company provides one-stop procurement of food ingredients and catering-related products for small and medium-sized restaurants, thus helping to optimize their supply chain management. As of the end of 2019, Kuailv is available in 22 provinces, 45 cities an

77、d 350 districts and counties nationwide, serving more than one million merchants and helping them reduce costs by 5%-10% on average.Financial serviceBased on its user insights powered by big data, Meituan can reach customers in real-life scenarios, and evaluate customers credit with behavioral data.

78、 Meituan offers customized support to small and micro businesses by providing unsecured, convenient and fast credit loans to solve their difficulties such as high financing costs, so as to boost the real economy and contributing to creating an ecosystem of inclu-sive finance.By the end of December 2

79、019, Meituan Shengyidai (“美團生意貸” or Meituan Business Loans) had cov-ered 2,591 counties across China, among which 391 are poverty-stricken, with over 5 million merchant applicants.Operation serviceIn response to the operation and management problems commonly faced by traditional micro, small and med

80、ium-sized enterprises, Meituan provides them with turnkey services such as site selection and renting, procurement of consumables, and personnel recruitment and training, and shares with them industry trends and management know-how to improve the operational efficiency of local service busi-nesses.2

81、2個省45座城市350個區縣2591個縣城391個貧困縣截至2019年底，快驢進貨覆蓋全國22個省、45座城市、350個區縣，服務超過百萬商家，平均為商戶降低成本5%-10%。3839Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告政企共治讓“小餐飲”有證經營生活服務業供給側升級， 需要數字化， 也需要制度層面的新供給。 為進一步釋放小餐飲活力， 美團積極推進政企協同，與各地方政府深入合作，協助監管部門進一步深化“放管服”改革，在放寬許可及備案門檻、壓縮證照辦理時限、簡化證照辦理程序等方

82、面開展相關探索。2019年，上海、浙江、湖北、河南、廣東、黑龍江等29個省區市均通過制定地方食品安全立法和監管政策等方式，推進小餐飲登記備案制管理，將小餐飲依法納入食品安全治理的軌道。其中22個省市允許或試點允許小餐飲依法開展線下、線上經營。29個省市推進小餐飲登記備案制管理美團積極配合地方監管部門舉辦餐飲證照“小升大”培訓，幫助解決小餐飲商戶的“辦證”疑惑。2019 年，美團聯合多省市場監管部門開展網絡訂餐平臺安全培訓會，給各地商戶培訓辦證流程和關鍵點，指導商戶相關材料的準備及注意事項等，提升小餐飲商戶資質證照合規率。美團協助小餐飲商戶換證升級案例Small catering busines

83、ses licensed through government-enterprise co-governance The upgrade of the supply side of local services requires both industry digitalization and developments from regulators. In order to further release the vitality of small catering businesses, Meituan actively promotes government-enterprise col

84、laboration. Joining hands with local governments, Meituan assists regulatory authorities further deepen the reforms “to streamline administration, delegate powers, and improve regulation and services”. These efforts help in lowering market access thresholds, cutting the approval and examination time

85、, and simplifying the procedures for licensing.Small catering merchants used to face challenges in obtaining business certifications. In 2019, a total of 29 Chinese provinces, municipalities and autonomous regions, including Shanghai, Zhejiang, Hubei, He-nan, Guangdong and Heilongjiang, promoted a l

86、ocal registration system to help small catering business-es get easier access. Through relevant pilot reforms, 22 provincial-level regions in China have allowed small catering businesses to carry out offline and online operations in accordance with the law.In 2019, Meituan joined hands with market s

87、upervision authorities in multiple provinces, offering train-ing programs among catering merchants to guide them in the process of business licensing. This helped improve the compliance rate of small catering merchants qualification certificates.4041Meituan Dianping 2019 Corporate Social Responsibil

88、ity Report美團點評 2019 企業社會責任報告幫助外賣小哥有成長，被尊重多維度助力外賣騎手成長工作保障外賣騎手在平凡的崗位上傳遞著正能量，是美好生活的參與者與建設者。當前，外賣騎手以“網約配送員”的官方名稱正式進入國家職業大典，成為數字化勞動大軍中重要的一員。2019年，美團升級系列措施，為騎手提供更好的工作保障和職業成長機會。智能電動車、智能安全頭盔、智能語音助手等騎手智 能 裝 備 ， 保 障 騎 手 安全、提升送餐效率。推出“騎手關懷計劃”，為因疾病身故或罹患100種特定大病的騎手提供關懷基金。推 出 “ 袋 鼠 寶 貝 公 益 計劃”，為全行業騎手家庭提供幫助。2019年日常

89、安全培訓覆蓋全國騎手、站長、合作商人員、美團員工超過400萬人次。截至2019年12月，騎手關懷計劃已為29個家庭撥付關懷基金125萬。截至2019年12月底， “袋鼠寶貝公益計劃”已幫扶33個孩子不幸罹患大病的外賣騎手家庭，為他們提供緊急醫療救助金。400萬125萬Helping delivery riders improve career development, and earn respect Delivery riders, as participants and creators of a better life, deliver positive energy in their

90、daily roles. Now delivery riders have officially been included in the Classification of Professions of the Peoples Repub-lic of China under the name of “delivery personnel for online orders”. They have become an important part of Chinas labor force powered by digital platforms. In 2019, Meituan upgr

91、aded a series of measures to provide better jobs and career growth opportunities for delivery riders.Measures to support delivery riders Rider health and safety33個4 million Intelligent safety equipments, including helmets and voice assistants, help safeguard delivery riders and improve their deliver

92、y efficiency.In 2019, Meituan offered regular safety training covering more than 4 million people, including delivery riders, rider station administrators, courier partners and Meituan employees nationwide. RMB1.25 millionMeituan launched the Rider Care Plan, a healthcare fund for delivery riders wh

93、o suffer from critical diseases.As of December 2019, the Rider Care Plan allocated RMB1.25 million care funds to support 29 affected families.33 families Meituan has launched the Baby Kangaroo Charity Project to provide medical funds to the families of de-livery riders.By the end of December 2019, t

94、he Baby Kangaroo project provided funds to 33 families of delivery riders whose children suffered from serious illnesses. 4243Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告學習發展美團外賣騎手成長計劃，為騎手提供完善的線上線下學習發展平臺，按照騎手成長的四個階段，提供不同的培訓課程體系：美團發布行業首份外賣騎手心理服務指南，關注騎手心理健康?！膀T手心理熱線”為全

95、行業外賣騎手提供包括騎手心理樹洞、騎手心理舒緩、騎手心理咨詢的三大層次的心理熱線服務?；A必學知識配送技巧提升個人綜合提高職業能力提升文化培育舉辦騎手籃球賽、717騎士節、各類節日關懷等，提升騎手職業認同，幫他們更好地融入城市。Training and personal developmentRider community activities Meituans Delivery Rider Growth Plan provides well-designed online and offline courses for riders to im-prove their work skills

96、 and further career opportunities. To ensure the psychological health of delivery riders, Meituan launched the industrys first guidelines on providing riders with psychological health support. Meituan has opened up a rider hotline, offering free online counseling services to help with their stress r

97、elief.Meituan has been hosting various activities to promote better rider care and enhance delivery riders professional identity.4445Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告717 騎士節自 2018 年開始舉辦，是國內首個外賣騎手的專屬節日。2019 年第二屆騎士節期間，美團配送在全國 84 個城市搭建了 2000 多個防暑降溫補給站，聯合全國 7

98、9 城市的 727 家餐飲商家門店為騎手們準備了豐盛的節日大餐，并在全國數千個配送站點發放騎手專屬節日大禮包，為感謝騎手群體一直以來對美好生活的守護提供專屬節日福利。騎手高豐是一名退伍軍人。2019 年新中國成立 70 周年之際，高豐接到通知，要選拔群眾游行人員，他激動地報了名并最終入選，成為國慶閱兵期間人民群眾游行方陣的 14 名美團騎手之一，以另一種形式圓了自己的“閱兵夢”。2017 年，來自甘肅的白瑋加入美團外賣，成為北京國貿站的一名騎手。剛加入時，美團提供了一系列系統的培訓，再加上他自己的鉆研努力，很快白瑋就成為了站內的“單王”，完成訂單數量高居榜首。日復一日穿行在國貿的樓宇間，每一棟

99、樓都烙刻在白瑋的腦子里，他在自己腦中畫出了一幅國貿區域地圖，一看地址就能立刻在腦海中對應到具體的位置，甚至能快速規劃出送達的最佳路線。此外，他還善于總結接單規律、按照每棟樓宇的電梯情況規劃自己的路線，最大程度節約配送時間。他用巧干代替了蠻干，不僅自己在業務上做到了“單王”，也體現出了職業騎手的專業精神。美團騎手受邀參加了國慶閱兵慶典國貿“單王”白瑋，專業騎手的養成之路案例1案例2717 Riders DayThe 717 Riders Day was first held in 2018 as the first festival dedicated to delivery riders in

100、 China. On Riders Day in 2019, Meituan set up more than 2,000 booths in 84 cities across China for delivery riders, providing drinks and a place to rest and take a break from busy delivery schedules. The company, joined by hundreds of catering businesses, provided riders with holiday meals and speci

101、al gift packs to express gratitude to delivery riders for their contributions.Meituan riders were invited to participate in the National Day Parade on October 1st 2019, which marked the 70th anniversary of the founding of PRC.In 2017, Bai Wei from Gansu Province joined Meituan Waimai as a delivery r

102、ider at its Guomao Delivery Station in Beijing. Meituan provided rider training programs with Bai, a hard-working rider, and he soon became the “delivery rider king” of the Guomao neighborhood, topping all of his colleagues in the number of orders delivered.Riding through the buildings around the Wo

103、rld Trade Center, day in and day out, Bai has become so familiarized with the neighborhood that he has every building and street marked clearly in his mind. Bai is also good at studying order dispatching patterns and planning the most efficient routes accordingly, for example, taking into account th

104、e usage of elevators in each building to save delivery time.Meituan Delivery Riders Join Chinas National Day ParadeBai Wei: The Road to becoming a “Delivery Rider King”Story1Story24647社會篇About Society4849Meituan Dianping 2019 Corporate Social Responsibility Report社會篇：共建美好社會About Society：Creating a H

105、armonious Society TogetherInternet platform enterprises have become an important force in the construction of a better society, bringing convenience to peoples daily life with help with digital tools, contributing to a digital economy.As a platform enterprise in the local service industry, Meituan i

106、s committed to building a more open social enterprise that develops in coordination with the whole society for greater social value. In the past year, Meituan has been expanding the coverage and practices of social responsibility through active exploration in areas like employment, urban governance,

107、 poverty alleviation and public welfare to help address social problems and build a dynamic and sustainable digital life experience together with its partners.從數字化生活到數字化生產，從數字化經濟到數字化社會，互聯網平臺型企業在美好社會建設中已成為紐帶和重要力量。美團作為生活服務業平臺型企業，正在積極發揮企業的服務優勢和技術優勢，致力于建設更加開放合作、與全社會協調發展的社會企業，釋放更大的社會價值。過去的一年，我們不斷拓展社會責任的內

108、容及實踐，圍繞就業促進、城市治理、扶貧攻堅、社會公益等方面積極探索，助力更多社會問題的解決，攜手合作伙伴，共同構建充滿活力的、可持續發展的美好數字生活。共建美好社會Creating a Harmonious Society Together5051Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告帶動就業，培育新職業2019 年，我國數字經濟迅速發展。生活服務業因領域寬、范圍廣、涉及人民群眾生活的方方面面，隨著數字化程度的不斷提高而成為新職業誕生的搖籃，日益成為吸納與穩定就業市場的重要力量

109、。美團就業數據 美團新職業人群畫像 2019年通過美團獲得收入的騎手總數達到399萬人，同比增長了23.3%，有效帶動了社會就業。 2019年共有56.8%的外賣騎手實現本省就業，總占比接近六成。河南、山西、廣西、江西、安徽、黑龍江六個省份的本省就業率最高，均超過90%。據測算，美團平均每個餐飲經營單位吸納就業5人。調查結果還顯示，上線后25.16%的業主招聘了專門負責網絡運營的人才。外賣運營規劃師、酒店收益管理師、民宿房東、心理咨詢師、電競顧問80、90后成主力軍，92%以上年齡40歲以下72%的人經過專業培訓24. 6% 的新職業從業者月收入過萬74%的人因愛好選擇自己工作超過68%的人擁

110、有大專及以上學歷，本科及碩士學歷超過33%399萬5人更多樣更年輕更專業更高收入更為興趣更高學歷56.8%Increasing employment and fostering new jobsIn 2019, Chinas digital economy developed rapidly. The local service industry, which covers every aspect of peoples lives, has become the cradle of new professions and an important force to absorb labore

111、rs and stabilize the employment market.Meituan employment dataPersonas of “new professions” created with help of Meituan3.99 millionIn 2019, the total number of delivery riders who obtained income through Meituan reached 3.99 million, an increase of 23.3% year-on-year.56.8%In 2019, 56.8% of delivery

112、 riders were employed in their home provinces. Six provinces, including Henan, Shanxi, Guangxi, Jiangxi, Anhui and Heilongjiang, witnessed the highest rates with over 90% of delivery riders coming from their own provinces.5 jobsIt is estimated that each catering merchant on Mei-tuan provided five jo

113、bs on average. The survey also showed that 25.16% of business owners recruited personnel dedicated to online store operations.The development of online platforms like Meituan has helped create millions of jobs. New professions are emerging in the local services industry, including delivery operation

114、 planners, hotel revenue managers, B&B business owners, eSports consultants, etc. Many of them are people born post-80s and post-90s, and over 92% of them are under 40 years old. Theyre well educated, with more than 68% of those engaged in new professions having a college degree or above, and more t

115、han 33% holding a bachelors or a masters degree. Some 72% of new professions practitioners have received professional training, and they also have a decent salary: 24.6% of them earn more than RMB10,000 per month. 5253Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告美團大學

116、助力新職人數字化升級2019年10月， 美團宣布成立美團大學。 美團大學下設餐飲學院、 袋鼠學院、 美酒學院、 美業學院、 配送學院、 閃購學院、結婚學院等多個學院，致力于成為生活服務業數字化人才的大本營，通過“提升職業技能、助力行業發展、促進產教融合、擴大社會就業”，讓每一位生活服務從業者與數字時代同行?！皵嫡f”美團大學擁有超過1400位專業講師覆蓋全國455座城市開發了實操、運營、管理、行業動態等2000多門課程七成受訓商戶為中小型商戶已累計培訓超過3000萬人次在未來十年內，美團大學將與國內1000所職業院校達成合作累計輸出課時已超過500萬小時在未來十年內，帶動1億生活服務從業者數字化

117、發展455城2000+1400+70%3000萬1000所500萬小時1億Meituan University empowers digital transformation of employees in new professionsIn October 2019, Meituan University, a training project for Meituan ecosystem workers and partners, was inaugurated. The university consists of multiple colleges, such as Kangaroo S

118、chool for food delivery mer-chants, Hospitality School for hotel owners, and Beauty School for medical aesthetic institutions. Meituan University is committed to building a base camp to cultivate talents for better digitalization of the local ser-vices industry. 1,400+professional lecturers2,000+cou

119、rses on practical operations, management, in-dustry trends, etc. 70%70% of trained merchants are small and medi-um-sized businesses. 30 millionpeople received training. 1,000In the next decade, Meituan University will cooper-ate with 1,000 vocational schools in China. 5 million hoursProviding course

120、s totaling more than 5 million hours100 millionEnhancing the digital development of 100 million local service professionals in the next decade. 455 citiesCovering 455 cities nationwideMeituan University by the numbers5455Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告大

121、數據助力城市精細化治理城市是人類經濟社會發展繁榮的主要載體，美團的誕生與發展得益于中國的城市化進程。與此同時，美團正在與政府監管機構開展廣泛合作，充分發揮技術優勢，助力城市精細化治理?！懊篮蒙铖{駛艙”數字化治理平臺“天網”、“天眼”推進食品安全社會共治2019 年 4 月，美團研發的“美好生活駕駛艙”1.0 版本首批接入北京市領導駕駛艙，通過大數據實現對城市運行態勢的實時量化分析、預判預警和直觀呈現。其主要功能包括夜間經濟指數、餐飲質量監控及便民服務設施輿情把控等。截至 2019 年 12月底，美團已與北京、天津、重慶等地方政府、委辦局展開了領導駕駛艙的合作，為城市管理者提供城市治理決策支持

122、?！疤炀W”“天眼”系統是美團自主研發的“入網經營商戶電子檔案系統”和“餐飲評價大數據系統”?！疤炀W”系統通過“入網審核、在網監管、退網追蹤”三大環節，對入網餐飲商戶建立電子檔案 , 進行全生命周期管理，將商家的餐飲服務許可證、營業執照等檔案全部電子化，并進行及時跟蹤比對，確保平臺商戶信息真實可靠?！疤煅邸毕到y則將消費者輸出的評價數據通過智能分析形成負面信息線索庫 , 作為食品安全監管的重要線索，讓政府的抽查有的放矢。美團通過與政府部門信息共享、資源對接，利用大數據分析等新技術，成為推進食品安全社會共治的新生力量。天網系統的構架入網審核在網生命周期流程圖在網監管退網管理上傳許可證圖片通過送餐員對

123、餐廳地址真實性進行實地核驗，對超范圍經營、許可證即將過期情況進行預警通知，對消費者食品安全投訴反饋進行登記退出原因登記駁回原因登記OCR讀取許可證信息政府數據接口核驗初審Refined urban governance empowered by big dataIn 2019, Meituan helped local governments in cities like Beijing, Tianjin and Chongqing with better digital governance, providing big-data powered insights in local serv

124、ices and consumption patterns.Cities are the witness of the history of economic and social development, and Meituan owes its emergence and development to Chinas urbanization. At the same time, Meituan is cooperating with government regula-tory authorities to advance refined urban governance by lever

125、aging its technological advantages.Meituan big data helps with digital governanceMeituan helps promote food safety co-governanceMeituan has developed the “Sky Net” electronic archives system for online merchants and the “Sky Eye” big data system for restaurant reviews.With Sky Net, Meituan sets up e

126、lectronic files of catering merchants, conducting qualification reviews and supervision of online stores. With Sky Eye, Meituan leverages big data on consumer reviews and helps with food safety supervision. 5657Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告讓夜經濟更紅火夜間經濟

127、發展水平能夠直觀反映出一個城市的經濟實力水平。2019 年，美團通過多項平臺服務，培育發展夜間消費新業態、新模式，滿足人們多樣化的消費需求，助力提升城市經濟活力。2019 年，美團研究院依托平臺大數據，對北京、上海、廣州等16個城市夜間經濟發展情況進行研究， 從旅游、 餐飲、文娛、住宿等方面分析當地“夜經濟”發展水平，并給出發展壯大夜間經濟的政策建議，為當地政府決策提供參考。在到店場景中，美團利用平臺必吃、必逛、必住、必玩榜的線上曝光，提高商戶夜間經營能力和營業收入，形成夜間經濟線上線下融合互動、雙向繁榮的局面。在到家場景中，美團外賣、美團閃購、美團跑腿等已經成為城市市民特別是年輕人夜間消費的

128、新選擇，把方便快捷的夜間服務直接送到消費者家中，進一步擴大了傳統夜間經濟的服務范圍，挖掘夜間消費潛力。美團研究院發布十六城“夜經濟”研究報告到店+到家場景齊發力，讓夜經濟更紅火Injecting vitality into the nighttime economyIn 2019, based on the big data from its platform, Meituan Research Institute studied the development of the nighttime economy in 16 cities such as Beijing, Shanghai, a

129、nd Guangzhou. In a report, Meituan analyzed their local “nighttime economy” from perspectives like tourism, catering, entertainment and hotels, and provided suggestions as references for the government to formulate relevant policies to develop the nighttime econo-my.The development of the nighttime

130、economy can directly reflect the economic strength of a city. In 2019, through several platform services, Meituan fostered and developed new nighttime consumption formats and modes to meet peoples diversified demands and enhance urban economic vitality.In terms of in-store consumption, Meituan lever

131、aged the publicity of a series of online Must Lists (Must-Eat List, Must-Shop List, Must-Stay List, Must-Visit List) on its platforms to improve the nighttime operation abil-ity and revenues of the merchants for the integration and prosperity of both the online and offline nighttime economy.For on-d

132、emand delivery services, Meituan Waimai, Meituan Instashopping and Meituan Paotui have become the new nighttime consumption options for urban citizens, especially for young people. The convenient and timely nighttime delivery services have further expanded the scope of the traditional nighttime econ

133、omy, tap-ping greater potentials for nighttime consumption.Meituan Report on the “nighttime economy” of 16 cities Boosting the nighttime economy through a combination of in-store consumption and on-demand delivery services5859Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會

134、責任報告為脫貧攻堅出份力2019 年是全面建成小康社會關鍵之年，也是打贏脫貧攻堅戰的重要之年。美團依托平臺優勢，聯合生態伙伴，探索高質量、可持續的精準扶貧模式。就業扶貧截至2019年底，累計約有720萬外賣騎手通過美團平臺實現就業增收。2019年，通過美團點評平臺獲得收入的外賣騎手中，有25.7萬騎手來自國家建檔立卡貧困戶。據統計，25.7萬來自國家建檔立卡貧困戶的騎手中已有25.3萬人通過勞動帶動家庭增收實現脫貧，脫貧比例達到98.4%。720萬25.7萬98.4%Contributing to poverty alleviationThe year 2019 was crucial to

135、completing building a moderately prosperous society in all respects, as well as for winning the battle of poverty alleviation. Leveraging its platform resources, Meituan joined hands with ecosystem partners to explore high-quality and sustainable modes for targeted poverty alleviation.Poverty allevi

136、ation through employment 7.2 millionAs of the end of 2019, the accumulated number of delivery riders who had earned income through Meituan had reached 7.2 million.98.4%Statistics indicate that, among the 257,000 delivery riders, some 253,000 were able to help their families out of poverty because of

137、 the increased income from their employment as delivery riders, for a poverty al-leviation rate of 98.4%.257,000In 2019, 257,000 delivery riders who earned income through Meituan were from state-registered poor house-holds.6061Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社

138、會責任報告公益扶貧消費扶貧旅游扶貧作為民政部指定的互聯網公開募捐信息平臺，美團公益致力于通過“互聯網 + 公益”的模式，為慈善組織提供均等化的信息發布和募捐服務，推動中國公益慈善事業發展，助力脫貧攻堅。美團通過“必吃榜 助力高遠”美食消費扶貧項目，以及服務餐飲商戶的“快驢進貨”供應鏈業務，探索“在貧困地區與消費者之間搭建消費直通平臺”的有效路徑，通過把貧困地區食材帶出深山，倡導餐廳采購貧困地區的優質食材并制成菜品，鼓勵消費者前往餐廳消費，形成多方共贏的扶貧模式。美團通過特色農產品售賣、互聯網宣傳營銷及貧困地區品牌提升推廣等方式，形成地方土特產“走出去”與游客“引進來”的雙向互動，實現落地有效的

139、扶貧。Poverty alleviation through public welfare Poverty alleviation through consumption Poverty alleviation through tourismAs an online public fundraising information platform designated by the Ministry of Civil Affairs, Meituan Charity is committed to providing equalized information dissemination and

140、 fundraising services for charity organizations through the mode of “Internet + Charity” to promote the development of charity and poverty al-leviation in China.Through a food consumption poverty alleviation project to help remote impoverished areas, and with support from its B2B supply chain busine

141、ss Kuailv, Meituan developed a way to establish a direct consumption plat-form connecting impoverished areas with consumers. These poverty alleviation efforts have helped encour-age consumers to dine in restaurants where dishes are made of quality ingredients from the impoverished regions.Meituan ha

142、s been pushing forward poverty alleviation through tourism, facilitated by sales of agricultural products in poverty-stricken areas, coupled with its platform support in marketing and brand promotions to boost local tourism.培訓扶貧美團開展“新青年追夢計劃”，圍繞餐飲、外賣運營、民宿服務、酒店管理、鄉村旅游、互聯網營銷等核心課程，為貧困地區的餐飲民宿創業者、生活服務業從業者

143、提供扶貧創業就業培訓。截至2019年末，已完成26場實操性現場教學共培訓學員4194人次26場4194人次The “New Youth Dream Chasing Plan” launched by Meituan provides core training courses on catering, op-eration of delivery services, B&B service, hotel management, rural tourism, internet marketing and others for B&B and catering startups and pract

144、itioners of local services industry in poverty-stricken areas.Poverty alleviation through industry education 26 sessions By the end of 2019, 26 practical on-the-spot training sessions were completed.4,194 people received training6263Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 20

145、19 企業社會責任報告帶動百萬商戶參與公益商業組織是社會公益事業的重要力量。2019 年，美團致力于發揮平臺優勢，帶動平臺上的百萬商戶參與公益，讓生活服務業商戶成為公益事業的新興力量。2019 年 9 月，美團正式推出“美團公益商家計劃”，旨在依托美團自身豐富的生活服務場景優勢及能力，搭建橋梁，提供工具，帶動百萬生活服務商家參與公益，將公益融入到商家日常的經營行為當中。正式推出“美團公益商家計劃”截至2019年12月底，“美團公益商家計劃”已覆蓋美團旗下餐飲、酒店、外賣、門票、教育培訓、親子等業務，累計參與商戶超過13萬家。 13萬2019 年 9 月 5 日中華慈善日期間，美團酒店攜手溫德姆

146、、碧桂園等知名酒店集團旗下近 5000 家酒店，共同發起酒店行業首個關注留守兒童問題的公益行動“伴愛入住”。商戶通過美團平臺上完成的每筆訂單捐贈小額善款， 用以資助留守兒童相關專業公益項目。 截至2019年底，已有超過 10000 家酒店商戶加入行動?！鞍閻廴胱　?酒店商家關注留守兒童困境案例1Merchants participation in public welfareCommercial organizations are an important force of social public welfare. In 2019, Meituan, together with milli

147、ons of merchants on its platform, contributed to the the local services industry by bringing a new force for public welfare undertakings.In September 2019, Meituan officially launched the Meituan Merchant Charity Pro-ject, providing channels and tools to motivate millions of local services merchants

148、 to par-ticipate in public welfare activities.Meituan Merchant Charity Project officially launched130,000By the end of December 2019, the project had more than 130,000 participating merchants from catering, hotel, delivery services, ticketing, education and train-ing and parent-child businesses.On S

149、eptember 5, 2019, Meituan Hotel, together with nearly 5,000 brand hotels including Wynd-ham Hotels & Resorts and Country Garden, jointly launched the “Staying with love” campaign to help left-behind children. Merchants donate a small amount of money through each order com-pleted on the Meituan platf

150、orm, and each donation goes to public welfare projects for children left behind. By the end of 2019, more than 10,000 hotels had joined the initiative. “Staying with Love”, a charity program by hotel merchants for childrenStory12019 年 3 月 30 日，國際自閉癥日前夕，美團門票、美團公益與公益伙伴海昌海洋公園、壹基金宣布啟動“與星星同閃爍 - 孤獨癥家庭關懷計劃

151、 ”，向孤獨癥家庭提供免費入園機會，組織親子公益跑等互動活動，推動公眾對孤獨癥群體的全面了解。海昌海洋公園關懷孤獨癥家庭案例2On March 30, 2019, approaching the World Autism Awareness Day, Meituan Tickets and Meituan Charity joined hands with public welfare partners Haichang Ocean Park and One Foundation to launch the “Twinkle with the Stars” project. The proje

152、ct aims to help families with children who suffer from autism by providing them with free entry to Haichang Ocean Park, and by organizing interactive activities to promote public understanding of autistic people.Haichang Ocean Park supports kids suffering from autismStory26465Meituan Dianping 2019 C

153、orporate Social Responsibility Report美團點評 2019 企業社會責任報告作為外賣行業首個行業環保項目， “青山計劃” 由美團外賣于2017年發起設立， 旨在從環保理念倡導、 環保路徑研究、科學閉環探索、環保公益推動四個方面，攜手外賣商戶，共同推動外賣行業環?；M程。超十萬商家通過“青山計劃”為環保助力青山計劃 “美團外賣環保日”上線28期，線上活動觸達10億人次與麥田音樂節合作“青山就業局”，與喜茶合作“靈感再生實驗室”，與青年日合作“青山盒作社”等線下活動，倡導環保理念，參與用戶達18萬人次環保理念倡導科學閉環探索環保公益推動上線環保行為能量捐功能，倡導

154、用戶選擇無需餐具訂單投放便攜環?？晏籽b近萬雙向上海商戶投放100萬淋膜紙餐盒在北京、廣州、上海等地開展超200個垃圾分類回收試點在上海為1000余輛美團單車替換成餐盒循環再生擋泥板在北上廣深和?？诘瘸鞘型斗趴山到馑芰洗?700萬個聯合中華環境保護基金會設立“青山計劃專項基金”，發起青山公益行動，已有12萬余商家加入累計超過1.2億用戶在“青山公益商家”完成近5億訂單，商家捐出善款635萬元支持甘肅、云南種植5片生態經濟林，總面積超過1200畝環保路徑研究與高校、研究機構達成深入合作，推動產業鏈各主體共同探索行業環保解決方案，參與制定系列行業標準，發布外賣包裝科普報告6667Meituan D

155、ianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告The Blue Mountain Project, the first environmental protection initiative in the food delivery industry, was launched by Meituan Waimai in 2017. It aims to bring together efforts from merchants and industry partners to drive sustain

156、ability and reduce the environmental impact of the food industry. So far, more than 120,000 businesses have joined the project.Meituan initiated 28 sessions of the “Meituan Waimai Environmental Protection Day” campaign online, reaching 1 billion impressions.Meituan hosted offline activities with par

157、tners like Heytea and around local festivals to help raise awareness of environmental protection, attracting a total of 180,000 participants.Blue Mountain Project for environmental protectionBlue Mountain ProjectRaising awareness of the importance of environmental protectionWorking together with uni

158、versities and research institutions, Meituan has participated in the formulation of a series of technical standards concerning food delivery packaging.Meituan encourages users to choose the “opt-out for disposable cutlery” feature when plac-ing a food delivery order. Users who opt out for disposable

159、 tableware will receive reward points that can be turned into virtual donations for charitable projects. The company has distributed nearly 10,000 sets of portable environmentally-friendly chop-sticks to merchants nationwide, and handed out 17 million degradable plastic bags in cities such as Beijin

160、g, Shanghai, Guangzhou and Haikou.To advocate a green lifestyle, Meituan started more than 200 waste recycling pilot projects in Beijing, Guangzhou and Shanghai. It is also recycling food packaging materials, with over 1,000 Meituan Bikes in Shanghai streets now equipped with bike fenders made from

161、recycled food boxes.Meituan joined hands with China Environmental Protection Foundation to set up the Blue Mountain Foundation, and brought together over 120,000 merchants to join its charitable campaigns. More than 120 million users placed nearly 500 million orders to merchants join-ing the Blue Mo

162、untain project, and donations from merchants totaled RMB 6.35 million.In Chinas Gansu and Yunnan provinces, Meituan has supported in planting five ecologi-cal-economic forests covering more than 1,200 mu (80 hectares).Researching roadmaps for environmental protectionAdvancing scientific explorationP

163、romoting public welfare projects for environmental protection6869美團 2019 年度企業社會責任報告責任護航發展Taking Responsibility to Promote Development7071Meituan Dianping 2019 Corporate Social Responsibility Report社會篇：共建美好社會About Society: Creating a Harmonious Society TogetherMeituan has long embraced technological

164、development and market transformation to create value for users, the industry and society. The company has constantly improved its methods and practices for social responsibility management, as well as social responsibility management mechanisms to protect the long-term interests of the company and

165、its stakeholders.長期以來，美團始終擁抱科技及市場的變化，努力為用戶、行業和社會創造價值，同時不斷完善社會責任管理方法與實踐，完善社會責任管理機制，保障公司和利益相關方的長遠利益。責任護航發展Taking Responsibility to Promote Development7273Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告美團一貫堅持高標準的商業道德操守和公司治理，嚴格遵守香港聯交所上市規則中有關公司治理的相關規定，確保決策過程體現信任與公平的原則，以及信息披

166、露的及時、透明。公司董事會負責領導和管控美團的決策及運營，確保本公司遵循高水平的企業管治。董事會下設四個委員會，分別為審核委員會、薪酬委員會、提名委員會及企業管治委員會。截至 2019 年 12 月 31 日，公司董事會共有 8 位董事，包括 3 位執行董事、2 位非執行董事及 3 位獨立非執行董事。美團重視反舞弊工作，嚴格按照國家關于反貪污賄賂及反不正當競爭相關法律法規，加強反舞弊管理，宣揚廉正，防微杜漸，塑造廉正文化，保障企業健康發展。我們內部設有陽光職場行為規范，適用于公司全體雇員。陽光委員會負責腐敗治理工作，捍衛廉正價值觀。同時，我們建立了三道防線機制以降低舞弊風險，持續提高風險管理的

167、有效性。335場2019年，我們共開展廉正培訓335場，廉正培訓覆蓋率100% 詳見美團點評 2019 年度報告中的企業管治報告 For details, please refer to the Corporate Governance Report in the 2019 Annual Report of Meituan Dianping企業管治公司治理風險管控Corporate governanceMeituan has always adhered to high standards of business ethics and corporate governance, and str

168、ictly complied with the relevant provisions of the Hong Kong Stock Exchange Listing Rules on corporate govern-ance. Meituan prides itself on compliance with the principles of trust and fairness in the decision-making process, and the disclosure of information in a timely and transparent manner.The c

169、ompanys Board of Directors is responsible for leading and controlling the decision-making and op-erations of Meituan to ensure a high standard of corporate governance. The Board of Directors consists of four committees, namely the Audit Committee, Remuneration Committee, Nomination Committee and Cor

170、-porate Governance Committee. As of December 31, 2019, the companys Board of Directors had eight direc-tors, including three executive directors, two non-executive directors and three independent non-executive directors.Meituan attaches great importance to its anti-fraud practices, and strictly abid

171、es by the relevant laws and regulations of the state that aim to curb corruption, bribery and unfair competition. Meituan consistently works to strengthen its anti-fraud management, to spread awareness of the importance of integrity and hon-esty in the defense against corruption, and the need to sha

172、pe a culture of honesty and integrity in order to ensure the companys healthy development.We have formulated and implemented the Code of Conduct for “Sunny Workplace” , which is applicable to all of the employees in our company. The Committee for Code of Conduct is responsible for fighting corruptio

173、n and promoting the value of integrity. At the same time, we have established a mechanism to reduce the risk of fraud and improve the effectiveness of risk management.Corporate governanceRisk control335In 2019, we conducted 335 training sessions on integrity, covering all of Meituans employees.7475M

174、eituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告為更好地踐行社會責任理念，我們構建了社會責任管理體系。董事會負責把控公司社會責任工作的戰略方向和重大決策，同時對相關社會責任實踐的表現進行考察評估；公司設有企業社會責任部，對公司的社會責任相關工作進行整體上的協調管理；相關職能部門及事業群負責環境、員工、社區等具體領域社會責任實踐的實施落地。我們根據業務及運營特點， 識別出主要的利益相關方群體， 并通過多種溝通渠道積極傾聽并回應利益相關方的訴求。社會責任管理利益相關方溝通利益相關方Stakeh

175、oldersUsersMerchantsEmployeesDelivery ridersSocial responsibilities of major concern quality service, user experience, custom-er protection, healthy lifestyles and green consumptionemployment, growth, and rider benefitsemployment, growth, benefits, health and safetyemployment, growth, and public wel

176、fareWe adhere to the “customer-centric” value to pro-vide users with convenient and quality products and services. Through multiple channels such as customer service hotline and social media, we follow the advice and suggestions of customers to improve the consumer security system. We help the suppl

177、y-side digitization and grow together with the merchants through six catego-ries of services. A mechanism is established for close communication and cooperation with our merchant partners through meetings, visits and industry conferences.Our human resources department coordinates the labor security

178、system, the Internet+University to provide timely training for employees on-de-mand. We have various internal communication channels to listen to and respond to employees demands, suggestions or opinions, and several employee clubs to enrich their cultural lives after work.We provide job opportuniti

179、es and career devel-opment for delivery riders, and have established multiple security and charitable initiatives to offer better care and benefits for riders.Communications and practices of responsibilities用戶員工外賣騎手商戶品質服務、用戶體驗、消費保障、健康生活、綠色消費就業發展、福利保障、健康與安全產業升級、行業生態就業發展、福利保障堅持“以客戶為中心”的價值觀，為用戶提供便捷、高品質

180、的產品與服務。通過客戶服務熱線、社交媒體等多種渠道傾聽客戶聲音，完善消費保障體系。設立專門的人力資源部，統籌勞動保障體系；設立互聯網+大學，為員工提供隨時、隨地和隨需的培訓；建立多種內部溝通渠道，使員工提出的訴求、建議或意見得到及時聆聽和回應；成立多個員工俱樂部，豐富員工的業余文化生活。提供就業和發展的機會。推出騎手關懷計劃、袋鼠寶貝公益計劃等舉措，為騎手消除后顧之憂。通過六大服務助力供給側數字化，攜手商戶共同成長。建立定期溝通機制，通過會議及商戶考察、舉行產業發展大會等形式，與商戶伙伴建立良好的溝通合作關系。主要關注的社會責任議題責任溝通與實踐To better practice the c

181、oncept of social responsibility, we have built a social responsibility management sys-tem. The Board of Directors is responsible for the strategic direction and major decisions concerning the companys social responsibility, and it reviews and evaluates the performance of relevant social responsibili

182、ty practices. The companys Corporate Social Responsibility Department coordinates in overall social respon-sibility efforts, and the relevant functional departments and business groups are responsible for the imple-mentation of social responsibility in specific fields such as the environment, our em

183、ployees and the commu-nities in which we operate.We identify the main stakeholder groups according to the characteristics of our business and operation, and listen to and respond to the demands of stakeholders through various communication channels.Social responsibility managementCommunications amon

184、g stakeholders 7677Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告利益相關方政府及監管部門媒體及非政府組織社區供應商/合作伙伴股東及投資者就業發展、公共治理、行業生態、社會公益、供應鏈管理環境管理、健康生活、綠色消費、社會公益、供應鏈管理環境管理、健康生活、綠色消費、扶貧濟困、社會公益、供應鏈管理公司治理、資產保值增值產業升級、行業生態設立政府事務部，通過政策咨詢、事件匯報、信息披露及參與政府機構會議等形式，建立與政府及監管部門的良好溝通機制。通過社交媒體、官方網站、

185、新聞發布會、交流會及專線客服等多種形式，建立良好的溝通機制；搭建網絡募捐平臺，為具備公開募捐資格的慈善組織提供慈善募捐信息發布服務。嚴格管理自身的環境影響；通過產品、技術和運營活動倡導積極健康的生活方式；結合業務優勢開展精準扶貧；通過網絡募捐平臺傳播公益文化。建立明確的采購流程和管理制度，對采購全流程進行規范管理；定期進行供應商考察及供應商會議，建立合格供應商數據庫，確保良好的協作關系和產品服務的高質量交付。建立完善的董事會，定期舉行股東大會，并通過定期公告及官方網站，積極與股東和投資者交流。主要關注的社會責任議題責任溝通與實踐供應鏈管理 美團重視采購期間各項活動所涉及的道德風險管理，建立了明

186、確的采購流程。自 2019 年起，我們每月對采購員所有采購項目進行合規檢查，并每月對采購部門全體人員進行考試和測驗，加強合規意識。 我們關注供應商的環境及社會風險。在供應商準入過程中，我們要求供應商提供相關產品或服務資質及無違法違紀證明，并對重要供應商進行現場考察與審核。StakeholdersGovernment and regu-latory departmentsShareholders and in-vestorsSuppliers/partnersMedia and NGOsCommunitiesSocial responsibilities of major concern emp

187、loyment, growth, public governance, industry ecosystem, social welfare, sup-ply chain managementcorporate governance, asset preservation and appreciationenvironment management, healthy life, green consumption, social welfare, sup-ply chain managementenvironment management, healthy life-styles, green

188、 consumption, poverty alle-viation, social welfare, supply chain man-agementindustrial upgrade and industry ecosys-temA government affairs department has been estab-lished to create a good communication mecha-nism with the government and regulatory author-ities through policy consultation, event rep

189、orting, information disclosure, etc.We have a well-functioning Board of Directors, hold regular shareholders meetings, and com-municate with shareholders and investors through regular announcements and official websites.A good communication mechanism has been es-tablished using social media, officia

190、l websites, press conferences, meetings and special custom-er services. An online fundraising platform has been built to provide charity fundraising informa-tion services for qualified charity organizations.We take strict measures to control environmental impact, advocate positive and healthy lifest

191、yles through products, technology and operation ac-tivities, carry out targeted poverty alleviation leveraging business advantages, and spread pub-lic welfare culture through online donation plat-forms.Weve set up a definite system to regulate the procurement management process. Regular sup-plier vi

192、sits and supplier meetings are conducted for a qualified supplier database to ensure good cooperation and quality delivery of products and services.Communications and practices of responsibilitiesMeituan attaches great importance to the management of moral hazards involved in various activities duri

193、ng procurement, and has established a clear procurement process. Since 2019, we have carried out monthly compliance inspections on all procurement projects by purchasers, and carried out monthly examinations and tests on all personnel of the procurement department to strengthen compliance.We also pa

194、y great attention to the environmental and social risks of our suppliers. In the process of supplier qualification, we require all suppliers to provide relevant product or service qualifications and proof that they have no violations of relevant laws or regulations. We conduct on-site inspections an

195、d audits of important suppliers.Supply chain management7879Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告美團在辦公場所采取了一系列措施，以減少對資源和能源的消耗：美團把數據中心布局及運行方面的環境影響及資源消耗納入考量范圍。2019 年，我們在寧夏回族自治區中衛市租用的綠色數據中心已全面投入使用。寧夏中衛數據中心是目前已投入規?；褂玫拇笮妥匀焕鋮s數據中心， 采用高效直接自然冷卻及間接蒸發冷卻 （Free Cooling） 技

196、術， 并采用風墻系統， 在機房內形成冷風通道和熱風通道， 從而提高制冷效果。 寧夏中衛數據中心在機房構造、服務器布局、溫度控制、熱量回收等方面達到了較高技術水平，與傳統大型數據中心的制冷方案相比，節能優勢明顯。環境管理綠色辦公綠色數據中心安裝應用LED節能燈具；安排人員定期巡查以避免無人辦公區域“長明燈”現象；張貼“及時關燈”等提示，從細節處培養員工節能習慣；逐月分析用電數據以持續改善。安裝應用感應式節水潔具；在洗手臺張貼“節約用水”提示；安排人員定時巡查，杜絕“長流水”現象；逐月分析用水數據以持續改善。要求雙面打印，將所有打印機默認設置為雙面打印模式。在部分辦公區安裝直飲水系統，代替桶裝水，

197、減少塑料使用。節電節水減耗減塑注：美團環境相關數據請詳見美團點評2019年度報告中的環境、社會及管治報告。Note: Please refer to the Environmental, Social and Governance Report in the Annual Report of Meituan Dianping 2019 for relevant data on environ mental management of Meituan.Environmental managementMeituan has taken a series of measures in its off

198、ices to reduce the consumption of resources and energy.Meituans offices are equipped with LED energy-saving lights, and water-conserving appliances. The com- pany encourages employees to print on both sides of paper for office materials, and has been using potable water systems in some offices to re

199、duce the use of plastic water barrels.Meituan took into account environmental impact and resource consumption when designing the layout and operational mode of its data center. In 2019, the green data center that Meituan rented in Zhongwei City, Ningxia Hui Autonomous Region was put into full use.Th

200、e data center in Ningxia is a large-scale natural cooling facility. It adopts the technologies of efficient direct natural cooling and free cooling, and uses a wind wall system to form the cold air channel and hot air chan-nel in the server room, so as to improve the cooling effect. The data center

201、has reached a high technical level in terms of server room structure, layout of servers, temperature control, and heat recovery. Compared with the cooling system of traditional large data centers, it has obvious advantages in energy saving.Eco-friendly working environmentGreen data center8081Meituan

202、 Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告美團致力于營造多元化及平等的工作氛圍，不因種族、性別、年齡或宗教信仰等理由而歧視任何人。同時，嚴格遵守相關法律法規處理雇員離職事宜，并設有離職管理辦法，有關終止雇傭之說明詳列于勞動合同及員工手冊中。美團提供有競爭力的薪酬和福利以吸引及保留人才。我們為員工提供補充醫療保險和各類補貼等。此外，我們還在中秋節等節日舉辦佳節主題活動，提升員工幸福感。我們建立愛心基金，并制定愛心基金管理辦法，為有困難的員工及其家庭提供幫助。美團為員工提供法定年假及福利年假與全薪病

203、假等假期。同時還組建了員工俱樂部，員工可自由加入各類俱樂部并參與員工活動，舒緩工作壓力，豐富業余生活。美團關注員工的身心健康，已在部分辦公場所設立健身房，提供免費健身器械，提倡員工適量運動和勞逸結合。員工可在部分辦公場所設置的健康驛站獲得健康咨詢服務及基礎藥品。我們每年為員工提供福利體檢和體檢報告解讀，并不定期舉辦健康講座以提高員工健康意識。我們與外部專業機構合作設立心理健康咨詢熱線并舉辦定期心理健康培訓，幫助員工疏導壓力。員工發展與關懷招聘與離職薪酬與福利工作生活平衡職業健康與安全Employee growth and careMeituan is committed to creating

204、 a diversified and equal working environment free from any discrimination against anyone in terms of race, gender, age or religious belief. At the same time, the company strictly abides by relevant laws and regulations to deal with its employees resignation, and has formulated its Resignation Manage

205、ment Measures, with the instructions on termination of employment detailed in the labor contract and employees handbook.Meituan provides competitive compensation and benefits to attract and retain talent. We provide employees with supplementary medical insurance and various subsidies. In addition, w

206、e also hold themed activities on holidays such as Mid-Autumn Festival to enhance the employees happiness.We have established an employee care fund and formulated the Care Fund Management Measures to help employees and their families out of difficulties.Meituan provides employees with statutory annua

207、l leave, incentive annual leave and fully-paid sick leave. At the same time, interest clubs have been set up for our employees to freely participate in activities to relieve work pressure and enrich their lives in their spare time. Meituan pays attention to the physical and mental health of its empl

208、oyees. It has set up gyms in some of-fices, providing free fitness equipment to promote the balance between work and rest. Employees can get health-consulting services and basic medical supplies at the health stations. We provide physical exami-nations and medical examination report explanation as w

209、elfare for employees every year, and hold health lectures to improve their health awareness. We cooperate with external professional institutions to set up a mental health consultation hotline and hold regular mental health sessions to help employees relieve stress.Recruitment and resignationCompens

210、ation and benefitsWork-life balanceHealth and safety 8283Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告我們致力于為員工提供隨時、隨地和隨需的培訓。通過搭建“互聯網 + 大學”，并制定“學習全景地圖”，我們從文化、通用力、專業力及領導力四方面搭建培訓體系，完善各類學習發展項目，開展面授課、網絡課以及各類實踐活動，覆蓋不同崗位、職級和發展階段。截至2019年末，我們有內部課程1,754門，內部講師2,563人。2019年，每名雇員的

211、平均內部培訓（含網絡學習及面授學習）時數為 24.8小時。員工培訓及發展領導力培訓專業力培訓通用力培訓融入力培訓新員工項目說明在線學習平臺、課程庫、講師庫、案例庫面向各級管理者的領導力培訓面向技術、產品、設計、BI、銷售等各職位序列的專業技能培訓面向實習生、應屆生、社招新員工的新人融入培訓面向全員的通用技能培訓經典項目常青計劃（總經理培養項目）播種計劃萌芽計劃（社招）萌芽計劃 （應屆生）茁壯計劃超級分享家新樹計劃成蔭計劃繁盛計劃成蔭計劃繁盛計劃業界技術交流會We provide employees with training on a regular basis. Through our in

212、ternal training program “Internet + University” and other employee growth projects, weve built a training system that covers corporate culture, general skills, professional skills and leadership. Weve created various training and career development projects, and carry out face-to-face teaching, onli

213、ne courses and various activities, covering different posi-tions, ranks and stages of the growth of our employees.By the end of 2019, we opened 1,754 employee training courses and employed 2,563 internal lecturers.In 2019, the average internal training hours (including online learning and face-to-fa

214、ce lectures) for each em-ployee was 24.8 hours.Employee training and career development8485Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告本報告的時間范圍以2019年1月1日至12月31日為主，部分內容也涵蓋一些此范圍之外的數據和案例。報告中的數據來源于美團內部相關統計報表、公司文件及報告、第三方調查及訪談等資料。本報告不存在虛假信息、誤導性陳述，美團保證報告內容的真實性、準確性和完整性。本報告披

215、露的數據如與公司年報有出入，以年報數據為準。如無特別說明，報告披露的金額均以人民幣計量。本報告以電子版和紙質版兩種形式發布。電子版可在美團網站 https:/ 下載瀏覽。若需獲取紙質版報告，或對本報告有任何建議和意見，您可按以下方式聯系我們：聯系部門：美團公司事務平臺企業社會責任部電子郵箱：本報告是美團發布的第二份企業社會責任報告。報告時間范圍報告數據說明報告內容說明報告獲取方式關于本報告This report is the second Corporate Social Responsibility Report released by Meituan.About this reportTh

216、e time span of this report is primarily from January 1 to December 31, 2019, and some of the content also covers data and cases that are beyond the period.The data in the report is derived from Meituans internal statistics, corporate documents and reports, third-party surveys and interviews, etc.Thi

217、s report is free from false information and misleading statements, and Meituan guarantees the truthful-ness, accuracy and completeness of its content. In the event of any discrepancy between the data disclosed in this report and the Companys annual report, the annual report data shall prevail. Unles

218、s otherwise indicat-ed, the amounts disclosed in the report are measured in RMB.This report is published in both electronic and printed forms. The electronic version is available on the Meituan website at https:/ To obtain a hard copy of the report or if you have any suggestions or comments, please

219、feel free to contact us at:Corporate Social Responsibility Department, MeituanE-mail: About the time span of this reportAbout the data of this reportAbout the content of this reportGet a copy of this report：8687Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告美團與聯合國 2030

220、 年可持續發展目標（SDGs）SDGsThemeAbout Users: Creating a Better Life Together for UsersAbout the Industry: Creating a Prosperous Industry TogetherAbout Society: Creating a Harmonious Society TogetherTaking Responsibility to Promote Development用戶篇：共創美好生活行業篇：共榮美好行業社會篇：共建美好社會責任護航發展主題SDGsMeituan & United Nations

221、 2030 Sustainable Development Goals (SDGs)8889Meituan Dianping 2019 Corporate Social Responsibility Report美團點評 2019 企業社會責任報告The mission of Meituan is “We help people eat better, live better”. As Chinas leading e-commerce plat-form for local services, Meituan operates several mobile apps popular with

222、 consumers in China, includ-ing Meituan, Dianping, Meituan Waimai and others. Meituan offers over 200 service categories, including catering, on-demand delivery, car-hailing, bike-sharing, hotel and travel booking, movie ticketing, and other entertainment and lifestyle services, and covers 2,800 cit

223、ies and counties across China. For the 12 months ended December 31, 2019, the total annual numbers of transacting users and active merchants of Meituan reached 450 million and 6.2 million, respectively, with an average of 27.4 transactions per transacting user. Meituan Dianping (stock code: 3690.HK)

224、 was officially listed on the Main Board of the Stock Exchange of Hong Kong Limited (HKEX) on September 20, 2018. With “eating” as its core business, Meituan is focusing on its “Food + Platform” strategy to build a tech-nology-driven service platform, covering both the demand side and the supply sid

225、e in peoples daily lives. Meanwhile, Meituan strives to become a socially-responsible enterprise, with the goal to build smart cit-ies and create a better life for people through in-depth cooperation with government agencies, universi-ties and research institutes, media organizations, public welfare

226、 organizations and ecosystem partners.美團的使命是“幫大家吃得更好，生活更好”。作為中國領先的生活服務電子商務平臺，公司擁有美團、大眾點評、美團外賣等消費者熟知的 App，服務涵蓋餐飲、外賣、打車、共享單車、酒店旅游、電影、休閑娛樂等 200 多個品類，業務覆蓋全國 2800 個縣區市。截至 2019 年 12 月 31 日止十二個月，美團年度交易用戶總數達 4.5 億，平臺活躍商戶總數達 620 萬，用戶平均交易筆數為 27.4 筆。2018 年 9 月 20 日，美團點評（股票代碼：3690.HK）正式在港交所掛牌上市。當前， 美團戰略聚焦 Food +Platform， 正以 “吃” 為核心， 建設生活服務業從需求側到供給側的多層次科技服務平臺。與此同時，美團正著力將自己建設成為一家社會企業，希望通過和黨政部門、高校及研究院所、主流媒體、公益組織、生態伙伴等的深入合作，構建智慧城市，共創美好生活。 美團公司簡介About Meituan