1、India 1002023The annual report on the most valuable and strongest Indian brandsJune 2023Brand Finance India 100 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword7David Haigh,Chairman,Brand FinanceForeword8Ajimon Francis Managing Director,Brand Finance IndiaRanking Ana

2、lysis10Brand Value&Brand Strength Analysis11Sector Rankings&Analysis 17Brand Value Ranking30Brand Spotlight 32Tech Mahindra 33 Interview with Harshvendra SoinTaj 38 Interview with Puneet Chhatwal Global Soft Power Index 42Methodology46Our Services53Brand Finance India 100 3About Brand Finance.Brand

3、Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their bra

4、nds to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide

5、range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand va

6、luation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant wi

7、th both,and received the official approval of the Marketing Accountability Standards Board.Get in T business enquiries,please contact:Richard HaighManaging DFor all other enquiries:+44 207 389 For media enquiries,please contact:Michael JosemAssociate Communications DA Brand Value Report provides a c

8、omplete breakdown of the assumptions,data sources,and calculations used to arrive at your brands value.Each report includes expert recommendations for growing brand value to drive performance and offers a cost-effective way to gaining a better understanding of your position against peers.Request you

9、r ownBrand Value ReportBenefitsContentsCompetitorBenchmarkingVisit email enquiriesbrandfi Brand Valuation SummaryBrand Strength TrackingCost of Capital AnalysisRoyalty RatesCustomer Research FindingsInsightStrategyBenchmarkingEducationCommunicationUnderstandingBrand Finance India 100 5Brand Finance

10、InstituteBrand Finance Institute is the educational division of Brand Finance,whose purpose is to create and foster a professional environment for knowledge-sharing and networking among practitioners and experts in the market.BFI organises events,in-company training,and corporate educational initiat

11、ives around the world.In the quest for marketing excellence and with the purpose to equip the brand valuation and strategy practitioners with the necessary skills and tools,we have developed a wide range of programmes and certifications in collaboration with the most coveted business schools,univers

12、ities and thought leaders in the field.Brandirectory is the worlds largest database of current and historical brand values,providing easy access to all Brand Finance rankings,reports,whitepapers,and consumer research published since 2007.+Browse thousands of published brand values+Track brand value,

13、strength,and rating across publications and over time+Use interactive charts to compare brand values across countries,sectors,and global rankings+Purchase and instantly unlock premium data,complete brand rankings,and researchVisit to find out more.Brand Finance Group.Brand DialogueBrand Dialogue is

14、a public relations agency developing communications strategies to create dialogue that drives brand value.Brand Dialogue has over 25 years of experience in delivering campaigns driven by research,measurement,and strategic thinking for a variety of clients,with a strong background in geographic brand

15、ing,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue manages communications activities across Brand Finance Groups companies and network.VI360VI360 is a brand identity management consultancy working for clients of all sizes on brand compliance,brand tra

16、nsition,and brand identity management.VI360 provide straightforward and practical brand management that results in tangible benefits for your business.BGlobal BrandEquity MonitorOriginal market research on over 5,000 brands 38 countries and 31 sectors coveredMore than 150,000 respondents surveyed an

17、nuallyWe are now in our 7th consecutive year conducting the studyVisit or email enquiriesbrandfi Brand Finance India 100 7David Haigh Chairman,Brand FinanceForeword.Brand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company.This imp

18、ortant understanding can inform decision-making related to marketing and branding efforts,as well as provide a benchmark for future performance.It can also be used to help attract investors and secure financing,as a strong brand can be a valuable asset.Additionally,brand valuation can be useful in t

19、he event of a merger or acquisition,as it can help determine the value of the brand being acquired.Overall,brand valuation helps organisations understand the worth of their brand and how it fits into their overall business strategy.A strong brand can lead to improved business returns in several ways

20、.First,a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market,which can lead to increased customer loyalty and retention.This,in turn,can lead to higher sales and revenue.A strong brand can also help a company command a higher price

21、for its products or services,as consumers are willing to pay more for a brand they perceive as high-quality and trustworthy.In addition,a strong brand can help a company attract top talent,as employees may be more attracted to work for a well-known and reputable brand.Finally,a strong brand can prov

22、ide a company with a competitive advantage and help it weather economic downturns or industry disruptions.This year,Brand Finance has invested more in researching and understanding customer perception of brands across the world than ever before,with original research taking place in dozens of jurisd

23、ictions globally.The report you are reading is based on this extensive original research,with the findings representing a catalyst for further conversations.If you want to help build a stronger brand,or if you want to better understand the value of your brand,please contact the Brand Finance team an

24、d I anytime.I look forward to the conversation and helping to build a more profitable future for your brand.Brand Finance India 100 8Ajimon FrancisManaging Director,Brand Finance IForeword.Brand India is gradually regaining its global recognition as a power to be and it is reasserting itself as Bhar

25、at.A civilization that has withstood ravages of centuries of invasions and has stood firm in its resilience to be a major voice in the global stage.In fact,India is the 7th most valuable nation brand,as per Brand Finances 2023 Nation Brands report.However,India ranks 28th in the Soft Power ranking,w

26、ith a remarkable 2nd rank globally in Future growth potential,5th rank in Influential in Arts&Entertainment,8th rank in Food the World Loves and 14th in Leaders in Science.Yet there are areas where there is room for improvement in terms of its Soft Power influence.India is already taking steps in th

27、is direction by assuming the presidency of the G20,a group of powerful nations that focuses on improving global economic governance and architecture.Brands from India have,for the past decade,proudly carried the tag Made in India and has symbiotically engaged in its own brand building and nurtured t

28、he nation brand as well.Formidable brands like Tata,Infosys,SBI,Airtel,Reliance,Mahindra,L&T,Bajaj,Aditya Birla,MRF etc are punching above its weight at the Global stage.Perhaps the time has come for brands from India to shed the reluctant&reticent attitude and be proud of its rich heritage,cultural

29、 resilience,scientific power,knowledge equity and the massive role in global supply chain of Brain Power!8 of the Top 11 Brand Guardians(CEOs ranking)globally are from Indian Origin!India Top 100 by Brand Value is the culmination of an objective assessment of over 250 Indian brands barring the multi

30、national brands(headquartered®istered outside India)which are assessed in Brand Finance Global 500 report.This report is a comprehensive study spanning many sectors including information technology(IT services),hospitality,automotive,pharma,tyres,retail etc require robust data.To do so,we tap int

31、o the latest available audited financials of companies and combine that with a thorough brand strength analysis using primary and secondary research covering both B2C and B2B brands.In order to attain accuracy Brand Finance also reached out to brands to obtain non-confidential data that was not alre

32、ady available in the public domain.This comprehensive analysis is the definitive annual guide to Indias most valuable brands and an honest assessment of brand value creation by brand custodians.It has a variety of applications such as competition analysis,measuring brand performance,growth in their

33、brand value,brand strength analysis etc.Companies often share their brand value and brand strength results in their annual reports for their stakeholders to showcase their brands performance and growth potential.We find that a higher number of boardrooms are seeking to understand the brand value bet

34、ter and to use it as a measure of CXO performance.This has led to an increase in brand building accountability,and this is where Brand Finance steps in;we bridge the gap between marketing and finance.Our teams have experience across a wide range of disciplines from brand valuation,brand strategy,mar

35、ket research,analytics to public relations amplification.Understanding how and what drives brand value is critical for a business to survive in these uncertain times.Brand building is a journey of nuances,deep curiosity into changing customer landscape,leveraging technology and a deep discipline.Bra

36、nd Value&Brand Strength Index are tools that is increasingly becoming relevant in this fast changing brand assessment landscape.Brand India and Brands from India are rising in global stage!Like the poem Tree by Sri Aurobindo says,.”Earth-bound,heaven-amorous”rooted and aspiring.Brand Finance India 1

37、00 9Brands from India are powering ahead with renewed vigour.+Tata group while retaining No.1 position are pulling away rapidly powered by renewed business strategy+Taj is the strongest brand in India with AAA brand strength rating+Auto Sector,Metals,Building Materials and Hospitality sectors show r

38、emarkable Brand Value growth+Infosys retains its position as second most valuable brand in India+Mahindra group is the fastest growing brand in Top 10 brands in India,ranked 7th in Top 100Ranking Analysis.Brand Finance India 100 11Ranking Analysis.Tata group while retaining top position is pulling a

39、way rapidlyTata group(Brand Value up 10%to US$26 Billion)continues to be the most valuable brand in India.With refreshed business strategy focusing on digitalization,e-commerce,EV,electronics and streamlining of key business units,is witnessing a surge in its Brand Value.The brands growth with susta

40、inable,inclusive and development focus at its core is the driving force behind this iconic brand.Top 3 brands have retained their rankings.Mahindra Group has made strong gains of 15%in Brand Value.LIC,Reliance&HDFC brands have seen a downturn in Brand Value due to their sectoral pressures.All other

41、top 10 brands have shown resilience in a turbulent geo-political situation,due to India story remaining relatively strong.Brand Finance India 100 12Ranking Analysis.Top 10 Most Valuable Indian Brandsg6-2%USD$7.3 bn67+15%USD$7.1 bn98+8%USD$6.9 bn8g97USD$6.8 bn-2%u1010USD$6.5 bn+7%1+10%USD$26.4 bn1t3-

42、12%USD$9.8 bn3H45USD$7.5 bn-3%54USD$7.4 bn-14%u2+2%USD$13 bn2 Brand Finance Plc 20230201000210Brand Finance India 100 13Ranking Analysis.Taj is the strongest brand in IndiaTaj has retained its No.1 position in Brand Strength from last year.Taj Hotels brand,in the post pandemic travel demand,has repu

43、rposed its commitment to sustainability with multiple initiatives under Paathya strategy while also being laser focused on expanding its footprint through organic&inorganic growth always ensuring the best-in-class hospitality standards that it is renowned for.Taj Hotels(Brand Value up 19%US$374 mill

44、ion)improving its ranking by 18 ranks and Brand Strength rating AAA has improved its strength score to 89.4 out of 100.In Puneet Chhatwals view,Taj is on a journey of re-imagination to achieve sustainable and profitable growth.Apart from Taj taking the No.1 rank,Amul is ranked 2nd and Britannia has

45、leaped to the 3rd spot gaining 4 ranks(score of 88 out of 100)backed by some excellent product basked strengthening,targeted channel focus and continued discipline in providing quality to its loyal customer base.Jio brand is broadening its presence and is gaining momentum and is ranked 4th strongest

46、 brand in India especially after the stellar introduction of Jio Cinema,the Jio brand is going to get stronger in years to come.Royal Enfield has been a standout brand from India.Apart from being ranked 5th among all Indian brands,Royal Enfield is also the 4th strongest brand globally in Auto brands

47、(refer Brand Finance Auto 100 report).State Bank of India and HDFC Bank clearly the leading brands in banking sector are ranked 6th and 7th respectively,continuing their presence in Top 10 from 2022 rankings.LIC the ubiquitous insurance brand has dropped 3 ranks at 8th rank.Maruti and Tanishq wraps

48、up the Top 10 ranks with 9th and 10th positions respectively.Top 10 Strongest Indian Brands89.4+0.5r1AAA187.6+2.5o3AAA787.6-0.743AAA86.2+3.8f517AAA86.0+1.6g6AAA1189.0+1.9o2AAA485.8-3.0g7AAA285.4-1.1t8AAA585.1+0.6f910AAA84.1-1.0D108AAA-Brand Finance Plc 20232112102122Brand Finance India 100 14Ranking

49、 Analysis.Mahindra group rising rapidly among Top 10Mahindra group has leaped into 7th most valuable brand position(up 15%to US$7 Billion Brand Value).The Mahindra Group,founded in 1945 in India,is one of the worlds largest and most admired federation of companies,with operations in over a hundred c

50、ountries,employing over 260,000 people,and guided by its purpose,Rise.The Group performed exceptionally well last fiscal with record profits crossing Rs 10,000 crore for the first time on revenues of 1,21,269 crore.Mahindra Group enjoys a significant presence in several industries including automoti

51、ve,farm machinery,information technology,financial services,renewable energy,logistics,hospitality,and real estate many of which are aligned with Indias growth.The Group is a top performer across several global industry rankings and assessments in Environmental,Social,and Governance(ESG).Brand Value

52、 Change 2023-2022(%)83%75%66%52%37%35%32%31%28%-24%-23%-21%-20%28%-17%-17%-17%-19%-20%-20%Brand Finance Plc 2023Brand Finance India 100 15Ranking Analysis.Metals,Auto sector,Building Materials and Hospital sectors on a rise!Brands in Metals sector like Tata Steel,Hindalco and Vedanta have displayed

53、remarkable growth in the back of revival in infrastructure&greenfield investments in India.Brand Value by SectorSectorBrand Value (USD bn)%of totalNumber of BrandsConglomerates64,22233%12Banking31,63616%19IT Services23,90512%8Oil&Gas12,1606%5Insurance10,0255%2Telecoms8,7475%3Other42,14222%51Total192

54、,837100.0%100 Brand Finance Plc 2023Mahindra Auto,Tata Motors and Maruti Suzuki have clocked double digit growths in Brand Value with an impetus on Electric revolution in India and also due to pent up demand emerging post the pandemic.Taj Hotels has posted remarkable financial growth through organic

55、 and inorganic expansion of footprint.Brand Finance India 100 16Ranking Analysis.Sustainability Perception Values(SPV)z64.23USD$598 mg74.33USD$540 mu86.17USD$517 mg9USD$441 m3.82z10USD$348 m4.44m15.77USD$2,695 m t34.96USD$976 mf4USD$724 m4.39H5USD$690 m4.13u25.90USD$985 m Brand Finance Plc 2023$xx=s

56、ustainability perceptions valuex.x=sustainability perceptions score/10A first of its kind study has revealed the financial value of sustainability perceptions of the worlds biggest brands.The Brand Finance Sustainability Perceptions Index,released in association with the International Advertising As

57、sociation at the World Economic Forum in Davos,reveals that major global brands such as Amazon,Tesla,Apple and Alphabet each have billions of dollars contingent on carefully managing a reputation for commitment to sustainability.Dagmara Szule,Managing Director,IAA Global commented,“We see this as an

58、 incredibly potent tool to incentivize action in line with the UN SDGs and wider aims of the UNGC.By highlighting the financial value that is contingent on sustainability perceptions,we hope to harness businesses profit motive,moving them past the point where they see sustainability as a hygiene fac

59、tor,to a point of rapid,concerted action.”As part of the analysis,Brand Finance determines the relative importance of sustainability as a driver of value for brands.Brand Finance also evaluated how sustainable each brand is perceived to be,allocating a Sustainability Perceptions Score.This strips ba

60、ck the impact of revenues to see which brands consumers think are the most committed to sustainability.Above table showcases brands from India,which have the highest sustainability perceptions value.These brands are powered by strong sustainability initiatives and perceptions of their actions-most o

61、f whom have embarked on sustainability initiatives much before it became a buzzword globally.For the first time,companies can now see the financial value that is tied to a reputation for acting sustainably.Whether they are seen as sustainability champions or not,the worlds biggest brands have hundre

62、ds of millions of dollars worth of value contingent on how sustainable they are perceived to be.Robert Haigh Strategy and Sustainability Director,Brand FinanceSector Rankings&Analysis.Brand Finance India 100 18Banking.Indias digital revolution and pandemic experiences have expedited smart innovation

63、s and digitalization initiatives in the entire banking sector.The onset of Fintech players both startups and established have stirred up the banking sector with a sense of urgency.State Bank of India(SBI):SBI is the number one banking brand as per Brand Value in South Asia!valued at US$7.3 billion.A

64、mongst the fastest growing Banking brands are Bandhan Bank(brand value up 28%to US$0.5 billion),Kotak Mahindra(brand value up 24%to US$2.0 billion)and Axis Bank,which has risen to the 20th most valuable brand with a 28%year on year growth,valued at US$2.5 billion.Bank of Baroda takes a leap of two r

65、anks and is the 7th most valuable banking brand in India.Top 10 Most Valuable Banking Brands#1 State Bank of India#2 HDFC Bank#6 Canara Bank#8 Punjab National BankUSD$2.5 bn+28.1%USD$0.9 bn-1.1%USD$1.0 bn-10.4%USD$1.1 bn-7.8%USD$1.3 bn+19.8%USD$1.4 bn+4.7%USD$3.4 bn-0.4%USD$6.8 bn-1.5%USD$7.3 bn-2.4

66、%#4 Axis Bank#3 ICICI Bank#7 Bank Of BarodaUSD$2 bn+24.4%#5 Kotak Mahindra#9 Union Bank of India#10 IndusInd Bank Brand Finance Plc 2023Brand Finance India 100 19IT Services.While FY2022 was a year of resurgence and milestones for the Indian IT industry,FY2023 has been a year of continuous revenue g

67、rowth with an emphasis on strengthening industry fundamentals and establishing trust and skills.The unpredictable global economic climate and approaching recession drive demand for technology adoption and digital acceleration cementing its status as the worlds Digital Talent Nation.All IT Services b

68、rands have shown resilience in an uncertain technology space globally,starting with geo-political issues,massive attrition and layoffs,cut down on tech spends and drain in human capital.TCS(brand value up 2.4%to US$17.2 billion)and Infosys(brand value up 1.8%to US$13.0 billion)are among the top 3 mo

69、st valuable brands IT Services brands globally and take the 1st and 2nd spot respectively within the IT Services brands in India.Wipro(brand value down-2.1%to US$6.2 billion),HCLTech(brand value up 7.1%to US$6.5 billion),Tech Mahindra(brand value up 14.8%to US$3.5 billion and retained its 5th rank)a

70、nd has seen a strong sequential increase in Brand Strength over the past three years is now the 7th strongest IT services brand globally.LTIMindtree(brand value up 74.7%to US$1.9 billion)notably feature in the top 25 most valuable IT services brands globally.Hexaware excels with 66%growth in brand v

71、alue over three years,ranked 8th this year(brand value USD$0.6 billion)brand strength rating enhanced to AA,a clear sign of their dedication to innovation,making customers happy,and excelling in their operations.Persistent Systems is showing remarkable growth of 52%and is also the fastest organicall

72、y growing IT services brand in India.Top 10 Most Valuable IT Services Brands#1 TCS#2 Infosys#6 LTIMindtree#8 Hexaware TechnologiesUSD$6.2 bn-2.1%USD$0.3 bn+2.6%USD$0.5 bn+52.4%USD$0.6 bn+16.0%USD$0.8 bn+0.4%USD$1.9 bn+74.8%USD$6.5 bn+7.1%USD$13.0 bn+1.8%USD$17.2 bn+2.4%#4 Wipro#3HCLTech#7 MphasisUSD

73、$3.5 bn+14.8%#5 Tech Mahindra#9 Persistent Systems#10 Coforge Brand Finance Plc 2023Brand Finance India 100 20Food&Drink.Food&Drinks sector in India has undergone significant swings with changing customer purchase dynamics.Post pandemic consumer behaviour has gravitated towards home deliveries,e-com

74、merce and the resilience of traditional FMCG retailers.All major brands have re-calibrated their supply chain,channel partner relationships and also product offerings.Amul is the most valuable Food&Drinks brand from India,with Britannia closing the gap strongly this year.Nandini has gained 2 ranks a

75、nd is the 4th most valuable brand in this category.Top 5 Most Valuable Food&Drink Brands#1 Amul#2 Britannia#4 Nandini#3 Mother Dairy#5 Parle Brand Finance Plc 2023USD$3.0 bn-8.2%USD$1.5 bn+10.7%USD$1.0 bn-0.8%USD$0.8 bn+11.9%USD$0.7 bn-7.3%Brand Finance India 100 21Automobiles.Auto sector globally h

76、as faced headwinds from the Electric Vehicles revolution.Sustainability has had its biggest impact on mobility globally and Indian brands have stood tall with quick calibration of product lines,product portfolio and product innovation.Government incentives for this EV push has played a strong role i

77、n major brands taking bold strides forward.M&M tops the table of Auto brands with a fantastic 59%growth in Brand Value with a strong product performance and customer loyalty towards its new launches.M&M is one of Indias leading automotive companies,with revenue market leadership in the SUV(sports ut

78、ility vehicles)category.The company commands a revenue market share of 19.1%Top 5 Most Valuable Automobile Brands#1 Mahindra#2 Maruti Suzuk#4 Hero#3 Bajaj Auto#5 Tata Motors Brand Finance Plc 2023USD$3.6 bn+59.3%USD$2.5 bn+14.3%USD$2.0 bn-12.3%USD$1.7 bn-20.2%USD$1.4 bn+26.3%among SUV manufacturers

79、while its tractor division the largest in the world enjoys a 41.2%market dominance in India.The company also leads the light commercial vehicle(sub-3.5 tonne)category in the country.The company announced its global vision for Born Electric vehicles last year and is preparing to foray into passenger

80、EVs in a big way.M&M is the best-performing Indian auto stock of FY23 and is also among top-3 performers in the Nifty basket.Tata Motors adoption and launches of EV cars has changed the product mix for good and Tatas have emerged strongly.Brand Finance India 100 22Telecoms.At 1.17 billion,India curr

81、ently boasts the second-largest subscriber base in the world.By 2025,there will be 900 million active internet users in India,according to predictions.With 6.43%of all FDI inflows,the telecom sector ranks third in terms of the amount of FDI received.It supports 2.2 million jobs directly and 1.8 mill

82、ion jobs indirectly.The amount of FDI into the telecom sector between 2014 and 2021 increased by 150%,from$8.32 billion to$20.72 billion.Telecom brands have maintained status quo in rankings.In a year of 5G roll outs and high device consumption,Airtel leads the telecoms sector table this year(brand

83、value USD 7.5 billion)with a disciplined strategic shift towards value added products and improving customer stickiness,Jio has shown gains in brand value with 6%growth.VodafoneIdea is showing promise by increasing the brand value by 22%for 2023.Top 3 Most Valuable Telecoms Brands#1 Airtel#2 Jio#3 V

84、ITM Brand Finance Plc 2023USD$7.5 bn-2.8%USD$5.4 bn+5.8%USD$0.9 bn+21.8%Brand Finance India 100 23Oil&Gas.Turbulence in crude availability has been a global phenomenon and the shadow is looming on brands from India as well.Top 3 brands,Reliance,Indian Oil and Bharat Petroleum show pressure on Brand

85、Value growth.The two brands that have grown in brand value are driven by organic growth namely ONGC and HPCL have shown dexterity in investing in right assets during this turbulent times.Indian Oil and Reliance have made a strategic entry into green fuel initiatives aligning with the global shift to

86、wards sustainability focused businesses.Top 5 Most Valuable Oil&Gas Brands#1 Reliance#2 Indian Oil#4 ONGC#3 Bharat Petroleum#5 Hindustan Petroleum Brand Finance Plc 2023USD$4.4 bn-14.5%USD$4.1 bn-19.8%USD$2.6 bn+1.8%USD$2.6 bn+32.3%USD$2.4 bn+34.5%Brand Finance India 100 24Insurance.Life Insurance C

87、orporation of India(LIC)tops the Insurance sector in Brand Value with a USD 9.7 Billion.LIC has faced headwinds during the year 2022-23 after a successful IPO.Tata AIA has strengthened its Life insurance strategies and is showing growth in brand value(up 2.4%at USD$0.4 billion).Tata AIG General Insu

88、rance brand value has shown remarkable growth of 70%on the back of highly improved claim addressal system and a strong employee ecosystem created.Reliance Nippon Life Insurance is growing steadily brand value in the last 3 yrs.At 5th rank in the sector,the brand is rightly positioned to make its pre

89、sence stronger in the Indian Insurance sector.Top 5 Most Valuable Insurance Brands#1 LIC#2 Tata AIA Life Insurance#4 Tata AIG General Insurance#3 Max Life Insurance#5 Reliance Nippon Life Insurance Brand Finance Plc 2023USD$9.8 bn-11.8%USD$0.4 bn+2.4%USD$0.3 bn-1.0%USD$0.2 bn+69.7%USD$49.0 mn-5.4%Br

90、and Finance India 100 25Mining&Metals.Tata Steel retains top rank and has accelerated its Brand Value by 41%(USD 2.3 Billion).Biggest gainer in Mining&Metals sector table is Hindalco jumping from 6th rank in 2022 to 2nd rank in 2023.Hindalco has reported exceptional financials through strategic move

91、s,cost control and product mix and delivered great results inspite of cost pressures and global stress on metal prices.Vedanta has grown 3.8%in 2023(brand value USD$0.8 billion)claiming the 3rd rank in the sector table.Vedanta inspite of its financial constraints,is taking strategic steps into the h

92、igh growth sectors and is poised to be a major brand in the metals and minerals space in near term.Top 5 Most Valuable Mining&Metals Brands#1 Tata Steel#2 HINDALCO#4 JSW Steel#3 Vedanta#5 SAIL Brand Finance Plc 2023USD$2.3 bn+40.9%USD$0.9 bn+107.4%USD$0.8 bn+3.8%USD$0.6 bn-22.3%USD$0.4 bn-16.1%Brand

93、 Finance India 100 26Building Materials.Ultratech Cement remains the undisputed leader in the building materials sector posting high Brand Value growth rate of 32%y-o-y(USD 891 Million).All three major cement brands Ultratech,Shree Cement&JSW Cement have posted double digit brand value growth booste

94、d by strong infrastructure push in the entire Indian ecosystem.Top 5 Most Valuable Building Materials Brands#1 Ultratech Cement#2 Shree Cement#4 Ambuja Cements#3 ACC#5 JSW Cement Brand Finance Plc 2023USD$0.9 bn+31.8%USD$0.5 bn+31.3%USD$0.4 bn-11.7%USD$0.3 bn-8.5%USD$56.0 mn+19.2%Brand Finance India

95、 100 27Hotels.Taj Hotels continues to be the No.1 brand in Hotels sector,also retaining its Strongest Brand in India title for 2nd year running.Taj has crafted a sustainability driven Indian luxury road map that is driving its business results and expansion plans.The challenges faced by the luxury h

96、ospitality sector during the last few years acted as a catalyst for Taj in driving innovations and building a robust and dynamic hospitality ecosystem around the brand Taj.Spirit of Tajness,which brings together the brands signature hospitality honed over a century,legendary warmth and sincere care

97、for guests continues to power brand Taj into being the strongest and most endearing brand in India.Oberoi Hotels has shown recovery post pandemic and is still quite a distance away from the No.1 spot.Top 3 Most Valuable Hotel Brands#1 Taj#2 Oberoi#3 ITC-Hotels Brand Finance Plc 2023USD$374.0 mn+19.2

98、%USD$94.0 mn+26.7%USD$80.0 mn-0.5%Brand Finance India 100 28Tyres.The Indian tyre market will have a 3.1%CAGR from 2023 to 2028,and is now being driven by an increase in regional tire production facilities because of the strong Make in India trend.MRF Tyres from India is not only has jumped to the N

99、o.1 rank in brand value,it is the 2nd strongest tyre brand globally,the second fastest growing tyre brand globally in terms of brand value and also ranked among the top 10 tyre brands on sustainability perceptions value.The Indian tyre sector has interesting pairs of brands at top 2 ranks MRF&Apollo

100、 with a difference of less than 3%value difference between them.Some is the case with No.3&4 where JK Tyres&CEAT tyres showing healthy growth are again separated by 9%.Top 5 Most Valuable Tyre Brands#1 MRF#2 Apollo Tyres#4 Ceat#3 JK Tyres#5 BKT Tires Brand Finance Plc 2023USD$0.7 bn+3.1%USD$0.6 bn-6

101、.3%USD$0.3 bn+14.3%USD$0.3 bn+14.0%USD$0.2 bn-Brand Finance India 100 29Sector Rankings&Analysis.Some standout performances from India brand value analytics:Raymond:The most valuable clothing brand in India for 2023,Raymond shows an incredible 83.2%rise to reach a brand value of US$273 million.This

102、increase in brand value helped the brand move up 55 spots to rank 94th in the India 100 ranking for 2023.MRPL:An ONGC sub brand,MRPL has increased its brand value by 65.5%to US$470 million,making it one of the fastest growing brand in India for 2023.This increase in brand value helped the company ri

103、se 43 ranks to the 71st most valuable brand in India.Power brands from other sectors:Stock Exchanges:Indian stock exchanges are ranked among the best globally in terms of technology prowess as well as participation volumes.NSE has shown remarkable growth in Brand Value in last 3 years a 180%growth s

104、ince 2020,NSE brand value is USD 270 million and features in Indias top 100 brands.NSE is among the top 10 fastest growing brands in brand valuein India in 2023.Business Services:A sector evolving globally which manages services that are a backbone of banking,retail,healthcare etc infused with cutti

105、ng edge technology services.The cash management segment includes ATM cash management,retail cash management and cash in transit.The managed services include banking automation,brown label ATM,managed services,software solutions and remote monitoring.CMS Info Systems is a leading Indian brand in this

106、 sector.Healthcare Facilities:Post pandemic realities have propelled this sector and its capabilities into dominance.Apollo Hospitals Enterprise makes a strong entry into Indias top 100 brands with an impressive brand value of USD312 Million.Airlines:Indian airline sector has been in flux over the l

107、ast 3 yrs with government divestment,cost pressures,competition and a pent up demand after a heavy lockdown.Indigo emerges as the most valuable airline brand with a brand value of USD832 Million,ranked 45th in all India 100.Air India has displayed remarkable recovery and gain in Brand Value with a r

108、obust 18%growth and a Brand Value of USD 365 Million.Brand Finance India 100 30Brand Value Ranking(USDm).Top 100 most valuable Indian brands 1-502023 Rank2022 RankBrandSector2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating110Tata GroupConglomerates26,381+10%23,920

109、AAA-AAA-220InfosysIT Services13,010+2%12,777AAA-AAA-330LICInsurance9,756-12%11,059AAAAAA452AirtelTelecoms7,527-3%7,741AAA-AAA541Reliance GroupConglomerates7,357-14%8,572AA+AA+660State Bank of IndiaBanking7,335-2%7,517AAAAAA-792Mahindra GroupConglomerates7,084+15%6,141AA+AA+880Wipro GroupConglomerate

110、s6,877+8%6,364AAAA+971HDFC BankBanking6,790-2%6,895AAAAAA10100HCLTechIT Services6,537+7%6,102AA+AA+11132Jio GroupConglomerates12111Larsen&ToubroEngineering&Construction13142Bajaj Auto GroupConglomerates14121Indian OilOil&Gas15150ICICI BankBanking16160AmulFood17170Bharat PetroleumOil&Gas18222ONGCOil&

111、Gas19181Maruti SuzukiAutomobiles20212Axis BankBanking21232Hindustan PetroleumOil&Gas22201TanishqRetail23242Adani GroupConglomerates24262Kotak MahindraBanking25362LTIMindtreeIT Services26251ITCConglomerates27270Asian PaintsChemicals28191HeroAutomobiles29290BritanniaFood30300Canara BankBanking31332Ban

112、k Of BarodaBanking32372Aditya Birla GroupConglomerates33342DmartRetail34311Punjab National BankBanking35321Union Bank of IndiaBanking36382Mother DairyFood37412FlipkartRetail38462VITelecoms39390IndusInd BankBanking40432TVSAutomobiles41351JSW GroupConglomerates42420VedantaMining,Iron&Steel43401Ashok L

113、eylandAutomobiles44512Godrej GroupConglomerates45552IndigoAirlines46542Royal EnfieldAutomobiles47532NandiniFood48471DaburCosmetics&Personal Care49490NTPCUtilities50500Power Finance CorporationBankingBrand Finance India 100 31Brand Value Ranking.Top 100 most valuable Indian brands 51-1002023 Rank2022

114、 RankBrandSector2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating51451PatanjaliCosmetics&Personal Care52520GAILUtilities53481MphasisIT Services54441ParleFood55612MRFTyres56582KingfisherBeers57570Apollo TyresTyres58662Hexaware TechnologiesIT Services59652Coal IndiaM

115、ining,Iron&Steel60682Motherson SumiAuto Components61642Bank of IndiaBanking62822Shree CementEngineering&Construction63561Power GridUtilities64892Persistent SystemsIT Services65722UPLChemicals66672ZeeMedia67872Bandhan BankBanking68732Sun PharmaPharma69742PidiliteChemicals70-3MRPLOil&Gas71782IDBI Bank

116、Banking72631SAILMining,Iron&Steel73691Indian BankBanking74832Federal BankBanking75802Berger PaintsChemicals76701Bharat Heavy ElectricalsEngineering&Construction77751HavellsElectronics78962TajHotels79902HALAerospace&Defence80771Indus TowersTech81972Air IndiaAirlines82992AM/NS IndiaMining,Iron&Steel83

117、932NerolacChemicals84982JK TyresTyres85922CoforgeIT Services86-3CeatTyres87-3Apollo Hospitals EnterpriseHealthcare Facilities88880VoltasEngineering&Construction89-3BSNLTelecoms90-3RaymondApparel91-3National Stock Exchange IndiaExchanges921002RedingtonElectronics93-3Max Life InsuranceInsurance94-3RBL

118、 BankBanking95941PiramalPharma96951FirstsourceIT Services97-3Reliance(ADAG)Group ConglomerateConglomerates98-3LIC Housing FinanceBanking99911Indian Overseas BankBanking100-3STLElectronicsBrand Spotlights.Brand Finance India 100 33Tech Mahindra.G Brand Strength Brand ValueUS$3.5 bn50IT Sector RankIT

119、Sector Rating77.1+1.1%32Brand Finance India 100 34Interview with Harshvendra Soin.Harshvendra Soin Global Chief People Officer&Head Marketing,Tech MahindraWhat are some of the trends and challenges that you foresee for brands in their efforts to uphold and enhance their relevance and impact?How shou

120、ld they prepare?By now,brands need to always be prepared for the unexpected.Customer behavior and business practices will keep evolving,especially amidst heightened geo-economic fragmentation,financial sector vulnerabilities,and the climate crisis.Those in the technology sector especially have the a

121、dvantage or rather foresight to engage across different sectors to keep a pulse on,influence,and drive actions around emerging market and consumer trends.This involves actively engaging with tech enthusiasts,early adopters,and industry experts through online forums,industry events,and social media p

122、latforms.By listening to these stakeholders,brands can gain valuable insights into evolving consumer needs,pain points,and desires.Cultivating a differentiated brand experience is vital.Is your brand story consistently conveyed across all channels?Is your brand representative of your values?Do custo

123、mers consistently engage with your brand in the way you intend?Establishing a cohesive identity with the right set of core values,a unified voice,tone,and visual elements,creates familiarity and builds trust in the market.From your website to advertising campaigns and marketing materials,maintaining

124、 consistency in the customer brand experience is key.Once customers feel they truly know your company,they will organically become your biggest endorsers and brand ambassadors.We need to go beyond simply reacting to trendsinstead,proactively anticipate the future and act on it to make it better for

125、all.Brand Finance India 100 35Tech Mahindra has always been a brand for purpose,focused on sustainability,diversity,and responsible business growth.How have you ensured a consistent momentum in this regard while remaining aligned to the larger business objectives?Are there any new facets/programs in

126、 the works keeping in mind your employees who have been the biggest contributors to brand experiences for your global and diverse set of clients?Since our inception,we here at Tech Mahindra have taken great pride in our commitment to our purpose.We have been dedicatedly focused on sustainability,div

127、ersity,and responsible business growth way before it became mainstream across industries including ours.And we have been recognized globally for the same being one of the leading IT companies in the world to bring this sustainability agenda into the forefront of everything we do.Ensuring consistent

128、momentum in such areas while remaining aligned with the larger business objectives requires a multifaceted approach.At a people-first organization like ours,this entails integrating these principles across all levels and functions,from leadership to employee engagement initiatives.We foster an inclu

129、sive workplace culture that values and promotes such ideals and permeates into every aspect of our operations.Our people have been our biggest champions in shaping not just the brand experiences for our global and diverse set of clients but also our internal culture.As a result,we have curated polic

130、ies and programs that focus on developing skills and forging career paths for each of our associates.I firmly believe that in todays world creating an environment that values and embraces diversity is of utmost significance.Tech Mahindra has not only been globally lauded for our inclusive practices,

131、but we have also been one of the most equitable employers in our industry with a balanced representation of gender,skills,and merit across the board.Interview with Harshvendra Soin.Brand Finance India 100 36Congratulations!Tech Mahindra is one of the fastest growing brands featuring in the Top 10 gl

132、obal brands in IT Services.Over the last three years,how critical has it been for your team to re-imagine your marketing playbook given recent world events?These recent world events have only proved what we have always known:the human experience is more powerful than anything traditional marketing c

133、an achieve.It is authenticity in your brand voice that resonates most deeply with your customers.This has been our mindset from the start.We have always put purpose before our bottom line and worked with humanity to create solutions that add value and make a real difference.We have built a powerful

134、brand narrative that not only engages at a CXO level to inspire and influence change at the very top,but also breaks silos on the ground with well-executed strategies that build deeper connections with our customers,partners,associates,and stakeholders.Our global brand marketing team has been reinve

135、nting itself to remain agile and creative and thrive in an ever-changing market by providing value to our customers and stakeholders.We have been enhancing our relationships across our ecosystems,proactively anticipating change,and leveraging our voice to help our stakeholders navigate this change i

136、n the ever-changing world order.We listened and we acted,and we will continue to do the same.All our campaigns,strategies,partnerships,solutions are geared to be effectively human-centric in their response to the unprecedented socio-economic global changes across industries.Our brand narrative is no

137、t about us,it is about empowering our customers and their industries.Its what we always say here at Tech Mahindra:Together,we Rise.After all,people will remain at the heart of everything we do as we grow momentously as a brand.In terms of on-ground brand activations,what have been some of the ways t

138、hrough which the marketing team has refreshed brand positioning that has led to such a growth?The last three years have been a transformational journey for the team here at Tech Mahindra.We reimagined our brand marketing operations to establish a winning marketing roadmap that is driven by people,pe

139、rformance,and purpose.To start,we refreshed and unified our brand narrative with the launch of our proprietary framework NXT.NOW to help enterprises Imagine,Build,Run the future of their industries.We added new-age expertise to our young,dynamic team,leading to the creation of centralized content an

140、d design studios that are lean,agile,and can strategically work seamlessly across industry verticals and business marketing units.Leveraging this power of in-house creativity,we enhanced our strategic engagement programs by increasing our collaborations with industry leaders to create compelling mar

141、keting campaigns that speak directly to the needs of our stakeholders.We utilized AI-driven research and programmatic targeted ads,orchestrated exclusive events for our stakeholders.We amplified brand awareness through strong thought leadership messaging across various global forums and platforms.In

142、 tandem,we revamped our website to reiterate our brand narrative,empowering our martech stack with in-house tools and technologies.Our social media presence has doubled its growth as we launched meaningful,innovative social media campaigns,such as our on-ground pandemic response#ResolvetoRise that s

143、howcased stakeholder capitalism at its purest form as well as#RiseforTiranga that was entirely driven by our associates.Interview with Harshvendra Soin.Brand Finance India 100 37Collaboration and partnerships have become crucial elements in todays interconnected world.How has Tech Mahindras marketin

144、g team fostered strategic alliances,and what role have these partnerships played in driving brand value growth?How are you preparing your marketing team to differentiate itself further for the future?Our strategic alliances have been crucial for us to connect Tech Mahindras brand narrative to the re

145、st of the world to establish us as the trusted partner across communications media and entertainment,BFSI,telecom,healthcare,retail,energy,and more.You can see theres meaning or a message of connectedness behind every collaboration.We tailor campaigns,nurture partnerships,sponsor marquee events,and

146、create as well as participate in global forums that influence and cater to specific industry needs.Our partnerships with Mahindra Racing and FIDE Chess Olympiad showcase our passion for motorsports and sustainable technologies as we curate memorable and personalized touchpoints for all our prospects

147、.From a brand localization perspective,we have been working with Jacksonville Jaguars,Swimming Australia,as their tech and digital strategy partner,to curate brand experiences that engage across our executive audience at a regional or local level.Our award-winning partnerships with leading internati

148、onal news conglomerates,such as WSJ Custom Content Studio,allows us to participate and sponsor exclusive industry forums highlighting how Tech Mahindra can influence and engage a global audience in an impactful way.Through our long-standing association at the World Economic Forum,Davos,we bring forw

149、ard necessary conversations across industry leaders on pressing themes of diversity,inclusion,and sustainability.We have also launched state-of-the-art NXT.NOW experience centers to showcase our digital capabilities and solutions in the most future-forward way possible.Our intent as a marketing func

150、tion has been to harmonize pureplay marketing with exceptional brand performance through targeted initiatives that connect with our audiences and leave a lasting impression.Interview with Harshvendra Soin.Brand Finance India 100 38Taj.r+0.5%Rank Brand Strength Rank Brand ValueUSD$0.4 bn+19%78289.410

151、STRONGEST BRAND IN INDIABrand Finance India 100 39Interview with Puneet Chhatwal.Puneet Chhatwal Managing Director&CEO,Indian Hotels Company Limited(IHCL)Congratulations!Taj Hotels brand has emerged to be the strongest brand in India for the second year running and thrice in last 4 years.Taj Hotels

152、has always strived to move up the bar in the luxury guest experience.How has the brand continued to remain relevant in todays post-pandemic guest demands?Taj has always been at the forefront of curating novel and exceptional delights for its guests,and this is a trend that has only picked pace post

153、the pandemic and reflects in our newest concepts like Loya-a restaurant brand that brings the culinary traditions of Indias North to the fore,Seven Rivers-a one-of-a-kind microbrewery and J Wellness Circle-our holistic wellness offering.However,all of us at the Taj believe in going much beyond the m

154、aterial definition of luxury and crafting memorable moments that stay with our guests long after they leave.This is where we are guided by the Spirit of Tajness,which brings together our signature hospitality honed over a century,our legendary warmth and our sincere care for guests.With our commitme

155、nt to creating highly personalised,awe-inspiring experiences,we have been able to create an invaluable bond with our guests,one that gives us a special place in their hearts,and one that truly sets us apart from any brand across industries.Brand Finance India 100 40Innovation is crucial in any indus

156、try,including hospitality.How has Taj Hotels embraced innovation to enhance guest experiences,and how this has contributed to the brands growth and reputation?The challenges we faced during the last few years acted as a catalyst for us in driving innovation and building a robust and dynamic hospital

157、ity ecosystem around Taj.On one hand,we worked on creating a highly digital-driven experience for our guests with i-Zest and on the other hand we created brands like Qmin which brought us closer to our guests and allowed us to deliver a very diversified food&beverage experience.We utilised the power

158、 of Metaverse to invite our guests virtually for our new launches and created a whole new set of stay experiences for our women guests with Woyage.Rendezvous,a set of ultra-exclusive events that we launched during the pandemic,has now become a very popular platform for our distinguished patrons to n

159、etwork and socialise.Interview with Puneet Chhatwal.Each of these innovations was driven by a very strong understanding of market trends,guest needs and our brand strategy,and has helped us capitalise on newer,emerging segments and enhance both our reach and revenues.What qualities does Taj Hotels f

160、ocus on when building its global communications and brand campaigns,especially as a respected and authentic Indian brand?The primary drivers behind all our communication and brand campaigns are always our values and the everlasting relationship that we share with our patrons.We find our ground in th

161、e Trust placed in us by our stakeholders,our inspiration in the Awareness around global trends and our goal in the Joy that we set out to deliver to our patrons.Our Tata parentage and our Indian roots help us in crafting campaigns that resonate with our audience,both in India and globally,be it She

162、Remains The Taj,which celebrates the multiple roles that women play in our journey,or Dekho Apna Desh,which invites our guests to explore Indias picturesque destinations and cultural traditions with Taj.Brand Finance India 100 41How has Taj Hotels integrated social responsibility and sustainable pra

163、ctices in Hospitality sector,especially when ESG has many dimensions and interpretations.How has the Taj Hotels approached sustainability initiatives into its brand strategy?Social responsibility and sustainable practices have been an inseparable part of the way we do things at Taj.Inspired by the v

164、ision of our founder Mr.J N Tata,who believed that serving the community is the very purpose of existence of any business,we launched Paathya,our holistic framework that goes well beyond the standard definition of ESG.As a result of our initiatives under Paathya,more than 50 Taj hotels are now Earth

165、Check certified,more than 30%energy used at our hotels comes from renewable sources,more than 40%of water is recycled,and over 300 EV charging stations have been set up at our hotels.We have also opened 16 skilling centres for the youth and marginalised segments across India with the help of our par

166、tners.In our endeavour to allow our guests to be at the forefront of and partake in our initiatives under Paathya,we recently launched Carecations a set of curated travel itineraries that combine the joys of a meaningful vacation with a sense of purpose.Looking ahead,what future plans and strategies

167、 does Taj Hotels have in place to further strengthen its brand and continue the impressive growth of its brand value?Under Ahvaan 2025,our roadmap to profitable growth,we have already been working on and implementing a very aggressive growth strategy for Taj,and in fact recently signed our 100th Taj

168、 hotel.Our aim is to unlock the true potential of Indias numerous picture-perfect,tourism-friendly destinations with Taj,and this has reflected in our recent signings and openings of new Taj hotels in locations like Lakshadweep,Ayodhya,Ekta Nagar,Gandhinagar and even international destinations like

169、Dhaka and Saudi Arabia.In order to complement our stay business,we have also strengthened Food&Beverage portfolio by introducing and refreshing marquee brands like Loya,Paper Moon,Seven Rivers,House of Nomad,House of Ming,Machan and Shamiana,and revamped our wellness portfolio with the introduction

170、of brands like J Wellness Circle and niu&nau.With the introduction of NeuPass,the refreshed loyalty program on the Tata Neu app,we are now geared to harness the collective consumer reach and value potential of multiple Tata Group brands and are very well-placed for the next phase of our growth journ

171、ey.Interview with Puneet Chhatwal.Global Soft Power Index.The effect of a countrys national image on its home-grown brands and the economy as a whole is now widely acknowledged.In a global marketplace,it is one of the most important assets of any state,encouraging inward investment,adding value to e

172、xports,and attracting tourists and skilled migrants.For over 15 years,Brand Finance has been publishing the annual Nation Brands report a study into the worlds 100 most valuable and strongest nation brands.Building on this experience,Brand Finance has now produced the Global Soft Power Index the wor

173、lds most comprehensive research study on perceptions of 100 nation brands from around the world.The Global Soft Power Index surveys the opinions of the general public as well as specialist audiences,with responses gathered from over 75,000 people across more than 100 countries.The Global Soft Power

174、Index 2022 report is the third iteration of this study,which Brand Finance hopes to conduct annually.Brand Finance India 100 43The worlds top 50 Soft Power nations,scored out of 100Score 74.8+4.110UNITED STATES20UNITED KINGDOMScore 67.3+2.430GERMANYScore 65.8+1.252JAPANScore 65.2+1.741CHINAScore 65.

175、0+0.860FRANCEScore 62.4+1.870CANADAScore 60.7+1.280SWITZERLANDScore 58.5+2.0102Score 56.6+1.8152UNITED ARAB EMIRATESScore 55.2+3.2142SWEDENScore 55.1+2.8111SPAINScore 54.9+1.891RUSSIAScore 54.8-1.3131AUSTRALIAScore 54.6+1.9121SOUTH KOREAScore 53.9+1.0160NETHERLANDSScore 53.7+3.1170NORWAYScore 52.6+2

176、.9180DENMARKScore 51.8+3.0242SAUDI ARABIAScore 51.3+4.1191BELGIUMScore 51.2+2.8201SINGAPOREScore 51.0+2.6252FINLANDScore 50.7+3.5221TRKIYEScore 50.4+2.6262QATARScore 49.9+4.1272AUSTRIAScore 49.9+6.5ITALY 23456789101112131415161718192021222324251Global Soft Power Index 2023 Brand Finance Plc 2023Bran

177、d Finance India 100 44Global Soft Power Index 2023.211NEW ZEALANDScore 49.8+1.4231ISRAELScore 48.4+0.9292INDIAScore 47.0+3.8302IRELANDScore 46.7+4.8322PORTUGALScore 46.6+5.6281BRAZILScore 46.2+2.9412LUXEMBOURGScore 45.3+7.7402POLANDScore 45.1+6.9372ICELANDScore 44.7+6.2362KUWAITScore 44.3+5.2331GREE

178、CEScore 44.3+3.9512UKRAINEScore 44.3+10.1311EGYPTScore 43.0+1.5390MALAYSIAScore 42.6+4.1341SOUTH AFRICAScore 42.5+2.3351THAILANDScore 42.4+2.2381ARGENTINAScore 42.2+3.7442CZECHIAScore 42.0+6.7421MEXICOScore 41.0+3.4472INDONESIAScore 40.9+6.2492OMANScore 40.7+6.1431CROATIAScore 40.7+5.3451HUNGARYScor

179、e 40.5+5.3572GEORGIAScore 40.0+6.6682BAHRAINScore 40.0+8.0 26272829303132333435363738394041424344454647484950The worlds top 50 Soft Power nations,scored out of 100Brand Finance India 100 45India Rank#28 2#29Score 47.0/100+3.8Ajimon Francis Managing Director,Brand Finance IndiaIndias consistent GDP g

180、rowth above 6%in spite of global slowdown and geopolitical issues is a remarkable achievement.In fact,India is the 7th most valuable nation brand,as per Brand Finances 2023 Nation Brands report.However,India ranks only 28th in the Soft Power ranking,indicating that there is room for improvement in t

181、erms of its Soft Power influence.India is already taking steps in this direction by assuming the presidency of the G20,a group of powerful nations that focuses on improving global economic governance and architecture.Moreover,India has transitioned from a net importer to become an exporter and human

182、itarian aid supporter for developing countries.India excels in several Soft Power dimensions.For instance,it is the 2nd most attractive destination for future growth potential.India also ranks 5th in the influential arts and entertainment category due to its diverse film,classical music,dance,and fo

183、lk repertoire.Furthermore,Indian curries,recipes,and varieties are global favourites,ranking India 8th in the powerful influence of food and cuisine.Finally,Indias contributions to science,technology,and space exploration have earned it a place among the top 14th and 9th ranks,respectively.In conclu

184、sion,India is punching way above its weight in several important Soft Power dimensions.The Indian brand is an interesting mix of traditional cultural,culinary,and heritage strengths,along with cutting-edge advancements in science,space,and economic growth potential.However,to improve its global perc

185、eption,Indias brand custodians must examine certain aspects like media independence,security for tourists,engaging with locals,governance parameters,and post-COVID sustainability initiatives.While many of these initiatives are already in progress,they need to be amplified to improve the global view

186、of brand India.Despite these challenges,India remains a land of opportunity with a stable democracy and impressive advancements in technology.It offers rich cultural experiences,delicious food,and vibrant art.In conclusion,a powerful poem from Nobel Laureate Rabindranath Tagores Gitanjali aptly sums

187、 up Indias allure:“Where the mind is without fear and the head is held highWhere knowledge is freeWhere the world has not been broken up into fragmentsBy narrow domestic wallsWhere words come out from the depth of truth”A century old poetic articulation of Soft Power that a nation must nurture.Metho

188、dology.Brand Finance India 100 47Enterprise ValueBranded Business ValueBrand ContributionDefinitions.MetaFacebookFacebookFacebookBrand Value+Enterprise Value The value of the entire enterprise,made up of multiple branded businesses.Where a company has a purely mono-branded architecture,the enterpris

189、e value is the same as branded business value.+Branded Business Value The value of a single branded business operating under the subject brand.A brand should be viewed in the context of the business in which it operates.Brand Finance always conducts a branded business valuation as part of any brand

190、valuation.We evaluate the full brand value chain in order to understand the links between marketing investment,brand-tracking data,and stakeholder behaviour.+Brand Contribution The overall uplift in shareholder value that the business derives from owning the brand rather than operating a generic bra

191、nd.The brand values contained in our league tables are those of the potentially transferable brand assets only,making brand contribution a wider concept.An assessment of overall brand contribution to a business provides additional insights to help optimise performance.+Brand Value The value of the t

192、rade mark and associated marketing IP within the branded business.Brand Finance helped to craft the internationally recognised standard on Brand Valuation ISO 10668.It defines brand as a marketing-related intangible asset including,but not limited to,names,terms,signs,symbols,logos,and designs,inten

193、ded to identify goods,services or entities,creating distinctive images and associations in the minds of stakeholders,thereby generating economic benefits.Brand ValueBrand Finance India 100 48Brand Valuation Methodology.1324Definition of BrandBrand is defined as a bundle of trademarks and associated

194、IP which can be used to take advantage of the perceptions of all stakeholders to provide a variety of economic benefits to the entity.Brand ValueBrand value refers to the present value of earnings specifically related to brand reputation.Organisations own and control these earnings by owning tradema

195、rk rights.All brand valuation methodologies are essentially trying to identify this,although the approach and assumptions differ.As a result published brand values can be different.These differences are similar to the way equity analysts provide business valuations that are different to one another.

196、The only way you find out the“real”value is by looking at what people really pay.As a result,Brand Finance always incorporates a review of what users of brands actually pay for the use of brands in the form of brand royalty agreements,which are found in more or less every sector in the world.This is

197、 sometimes known as the“Royalty Relief”methodology and is by far the most widely used approach for brand valuations since it is grounded in reality.It is the basis for a public rankings but we always augment it with a real understanding of peoples perceptions and their effects on demand from our dat

198、abase of market research on over 3000 brands in over 30 markets.DisclaimerBrand Finance has produced this study with an independent and unbiased analysis.The values derived and opinions produced in this study are based only on publicly available information and certain assumptions that Brand Finance

199、 used where such data was deficient or unclear.Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate.The opinions and financial analysis expressed in the report are not to be construed as

200、 providing investment or business advice.Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to any body,government or organisation.We review what brands already pay in royalty agreements.This is augmented by an analysis of how brands impact profitabi

201、lity in the sector versus generic brands.This results in a range of possible royalties that could be charged in the sector for brands(for example a range of 0%to 2%of revenue)The BSI score is applied to the royalty range to arrive at a royalty rate.For example,if the royalty range in a sector is 0-5

202、%and a brand has a BSI score of 80 out of 100,then an appropriate royalty rate for the use of this brand in the given sector will be 4%.We adjust the rate higher or lower for brands by analysing Brand Strength.We analyse brand strength by looking at three core pillars:“Inputs”which are activities su

203、pporting the future strength of the brand;“Equity”which are real current perceptions sourced from our market research and other data partners;“Output”which are brand-related performance measures such as market share.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into

204、the brand value calculation.Based on the score,each brand is assigned a corresponding Brand Rating up to AAA+in a format similar to a credit rating.We determine brand-specific revenues as a proportion of parent company revenues attributable to the brand in question and forecast those revenues by ana

205、lysing historic revenues,equity analyst forecasts,and economic growth rates.We then apply the royalty rate to the forecast revenues to derive brand revenues and apply the relevant valuation assumptions to arrive at a discounted,post-tax present value which equals the brand value.Brand ImpactBrand Im

206、pact Brand StrengthBrand StrengthForecast Brand Value CalculationBrand Finance India 100 49Brand StrengthAnalytical rigour and transparency are at the heart of our approach to brand measurement at Brand Finance.Therefore,in order to adequately understand the strength of brands we conduct a structure

207、d,quantitative review of data that reflect the Brand Value Chain of brand-building activities,leading to brand awareness,perceptions and onwards to brand-influenced customer behaviour.To manage the Brand Value Chain process effectively we create and use the“Brand Strength Index”(BSI).This index is e

208、ssentially a modified Balanced Scorecard split between the three core pillars of the Brand Value Chain:Brand Inputs,Brand Equity and Brand Performance.Brand Strength IndexWidely recognised factors deployed by marketers to create brand loyalty and market share.Perceptions of the brand among different

209、 stakeholder groups,with customers being the most important.Quantitative market and financial measures representing the success of the brand in achieving price and volume premium.Stakeholder EquityBusiness PerformanceMarketing InvestmentBrand Strength.132Although we follow a general structure incorp

210、orating the three pillars(Brand Inputs,Brand Equity and Brand Performance),the attributes included are different depending on the sector.A brand strength index for a luxury apparel brand will differ in structure from an index designed for a telecommunications brand.An index for luxury apparel brand

211、may emphasize the exclusiveness,word of mouth recommendation,and price premium,whereas an index for a telecommunications company may emphasis customer service and ARPU as important metrics.These attributes are weighted according to their perceived importance in driving the following pillar:Brand Inv

212、estment measures in driving Brand Equity;Brand Equity measures for Brand-Related Business Performance measures;and finally the relevance of Brand-Related Business Performance measures for driving business value.Attribute Selection and WeightingBrands ability to influence purchase depends primarily o

213、n peoples perceptions.Therefore,the majority of the Brand Strength Index is derived from Brand Finances proprietary Global Brand Equity Research Monitor research,a quantitative study of a sample of over 100,000 people from the general public on their perceptions of over 4,000 brands in over 25 secto

214、rs and 37 countries.However,at Brand Finance we also believe that there are other measures that can be used to fill gaps that survey research may not capture.These include total investment levels for example in marketing,R&D,innovation expenditure,that can a better guide to future performance than s

215、urveys.They also include online measures such as ratings by review sites and social media engagement that can give a more granular understanding of marketing effectiveness.Finally they also include real behaviour for example net additions,customer churn and market share,to overcome the tendency for

216、surveys to incorporate intended behaviour rather than real.Over a period of 3 to 4 months each year,we collect all this data across all the brands in our study in order to accurately measure their comparative strength.Data CollectionIn order to convert raw data in to scores out of 10 that are compar

217、able between attributes within the scorecard,we then have to benchmark each attribute.We do this by reviewing the distribution of the underlying data and creating a floor and ceiling based on that distribution.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the br

218、and value calculation.Based on the score,each brand is assigned a corresponding rating up to AAA+in a format similar to a credit rating.Analysing the three brand strength measures helps inform managers of a brands potential for future success.Benchmarking and Final ScoringBrand Finance India 100 50G

219、lobal Brand Equity Monitor.Original market research in 38 countries and across 31 sectors with over 150,000 consumers rating over 5,000 brands.Brand KPIs and Diagnostics1.Brand Funnel2.Brand Usage3.Quality4.Reputation5.Loyalty6.Closeness9.Brand Imagery7.Recommendation(NPS)10.Advertising Awareness8.W

220、ord of Mouth11.Brand MomentumAwarenessHave heard of your brandFamiliarityKnow something about your brandConsiderationWould consider buying/using your brandApparelAutomobilesLuxury AutomobilesBanksCosmetics&Personal CareFoodInsuranceOil&GasRestaurantsRetail&E-CommerceTelecomsUtilitiesAirlinesLuxury A

221、pparelAppliancesBeersLuxury CosmeticsGeneral RetailHealthcare ServicesHotelsHousehold ProductsLogisticsMediaPharmaReal EstateSoft DrinksSpirits&WineTechnologyTyresTier 1Tier 2Brand Finance India 100 51Highlights from the Global Brand Equity Monitor.Brand Finances proprietary market research provides

222、 a robust assessment of brand health on key equity measures,allowing comparison both within and across product and service categories.Benchmarking against brands outside your sector is especially helpful in assessing the real strength of brand not just the best of a bad bunch in a category where bra

223、nds are generally weaker.What makes a brand great?Amazon is undoubtedly one of the worlds strongest brands,one of just a handful achieving the highest AAA+rating.It has an extremely strong brand funnel,with near-universal familiarity,and consideration,and while its reputation score is not best-in-cl

224、ass,it is stronger than many of its critics might think.Every strong brand has its own winning formula,and our research highlights Amazons particular advantages.Top of that list is the outstanding value which shoppers believe Amazon delivers.Amazon ranks on this measure in big markets such as Brazil

225、,USA,UK,and is#1 among retailers in many more.Value has always been a big driver of consumer behaviour,but Amazon also delivers a slick shopping experience(“excellent website/apps”),and this powerful combination is irresistible for many consumers,even those who question Amazons values and broader co

226、rporate reputation.Does brand purpose deliver?Argument rages among CMOs and marketing gurus over this issue.The jury is out our data suggests that being seen to“care about the wider community”does correlate somewhat with higher Consideration levels,and is an asset particularly for local favourites s

227、uch as Jio(India)or Bunnings(Australia).But brands like McDonalds and Nike(as well as Amazon)are liked and desired despite somewhat moderate reputations on sustainability and values.Whos the coolest cat?In categories like apparel,tech and automotive,sustainability can make you cool,but its not the o

228、nly way.Porsche wins relatively few plaudits for sustainability,but its bercoolness is very apparent.Great value for moneyExcellent website/apps 55 11 81 61Selected Rankings for Amazon All Non-Luxury Brands Brand Finance Plc 202343%Care about the wider community(Rank#1)88%Consideration Conversion 8%

229、Care about the wider community(Rank#86)92%Consideration Conversion Brand Finance India 100 52Highlights from the Global Brand Equity Monitor.Similarly in the apparel category(especially footwear),the correlation between coolness and sustainability is not especially high.Meanwhile in France,the epito

230、me of chic,the 2nd-highest highest scorer among non-luxury brands is.Burger King.Get your brand talked-aboutCool brands get talked about,and word-of-mouth(WOM)is another key asset some brands possess.It has proven impact on brand growth,hence WOMs inclusion in our Brand Strength Index model.In an ab

231、solute sense,big brands get talked about a lot more than small ones their sheer mass presence and relevance ensures that.But deeper analysis reveals a number of challenger brands who look set to profit from above-expectation WOM levels and positive consumer sentiment.Keep an eye on Tim Hortons in Sp

232、ain,Peros Garment Factory(Canada),SAIC in,yes,the USA and iinet in Singapore.1st2nd3rd Top-ranked brands for being“Cool”(Among Category Users)Brand Finance Plc 2023Our Services.Brand Finance India 100 54Consulting Services.Brand ValuationMake your brands business case Brand valuations are used for a

233、 variety of purposes,including tax,finance,and marketing.Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximise returns.Brand StrategyMake branding decisions with your eyes wide open Once you understand the value of your

234、 brand,you can use it as tool to understand the business impacts of strategic branding decisions in terms of real financial returns.Make branding decisions using hard dataBrand ResearchWhat gets measured Brand evaluations are essential for understanding the strength of your brand against your compet

235、itors.Brand Strength is a key indicator of future brand value growth whether identifying the drivers of value or avoiding the areas of weakness,measuring your brand is the only way to manage it effectively.+Brand Audits+Primary Research+Syndicated Studies+Brand Scorecards+Brand Drivers&Conjoint Anal

236、ysis+Soft Power+Brand Impact Analysis+Tax&Transfer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exercises+Investor Reporting+Brand Positioning +Brand Architecture+Franchising&Licensing +Brand Transition+Marketing Mix Modelling +Sponsorship Strategy+Are we building our brands strength effe

237、ctively?+How do I track and develop my brand equity?+How strong are my competitors brands?+Are there any holes in my existing brand tracker?+What do different stakeholders think of my brand?+How much is my brand worth?+How much should I invest in marketing?+How much damage does brand misuse cause?+A

238、m I tax compliant with the latest transfer pricing?+How do I unlock value in a brand acquisition?+Which brand positioning do customers value most?+What are our best brand extension opportunities in other categories and markets?+Am I licensing my brand effectively?+Have I fully optimised my brand por

239、tfolio?+Am I carrying dead weight?+Should I transfer my brand immediately?+Is a Masterbrand strategy the right choice for my business?Brand Finance India 100 55Brand Evaluation Services.How are brands perceived in my category?Brand Finance tracks brand fame and perceptions across over 38 markets in

240、31 consumer categories.Clear,insightful signals of brand performance,with data mining options for those who want to dig deeper all at an accessible price.What if I need more depth or coverage of a more specialised sector?Our bespoke brand scorecards help with market planning and can be designed to t

241、rack multiple brands over time,against competitors,between market segments and against budgets.Our 30-country database of brand KPIs enables us to benchmark performance appropriately.Do I have the right brand architecture or strategy in place?Research is conducted in addition to strategic analysis t

242、o provide a robust understanding of the current positioning.The effectiveness of alternative architectures is tested through drivers analysis,to determine which option(s)will stimulate the most favourable customer behaviour and financial results.How can I improve return on marketing investment?Using

243、 sophisticated analytics,we have a proven track record of developing comprehensive brand scorecard and brand investment frameworks to improve return on marketing investment.What about the social dimension?Does my brand get talked about?Social interactions have a proven commercial impact on brands.We

244、 measure actual brand conversation and advocacy,both real-world word of mouth and online buzz and sentiment,by combining traditional survey measures with best-in-class social listening.With strategic planning and creative thinking,we develop communications plans to create dialogue with stakeholders

245、that drives brand value.Our approach is integrated,employing tailored solutions for our clients across PR and marketing activations,to deliver strategic campaigns,helping us to establish and sustain strong client relationships.We also have a specific focus on geographic branding,including supporting

246、 nation brands and brands with a geographical indication(GI).Brand Dialogue Limited is a member of the Brand Finance Plc GroupResearch,Strategy&Measurement Brand&Communications StrategyCampaign PlanningMarket Research&InsightsMedia AnalysisPublic Relations&CommunicationsMedia RelationsPress Trips&Ev

247、entsStrategic Partnerships&Influencer OutreachSocial Media ManagementMarketing&EventsPromotional EventsConference ManagementNative AdvertisingRetail MarketingContent CreationBespoke Publications,Blogs&NewslettersPress ReleasesMarketing Collateral DesignSocial Media ContentStrategic Communications Cr

248、isis CommunicationsBrand Positioning&ReputationGeographic BrandingCorporate Social Responsibility(CSR)Brand Finance India 100 57Brand Finance Network.For further information on our services and valuation experience,please contact your local representative:Market ContactEmailAfricaJeremy SAsia Pacifi

249、cAlex HAustraliaMark CBrazilEduardo CCanadaAlexandre St-AChina Scott CEast Africa Walter SFranceBertrand C Germany/Austria/SwitzerlandUlf-Brun DIndiaAjimon FIrelandDeclan AItalyMassimo PMexicoLaurence NMiddle EastAndrew CNigeriaTunde OPolandKonrad JPortugalPilar Alonso URomaniaMihai BSouth AmericaPilar Alonso USpainPilar Alonso USri LankaAliakber ASwedenAnna BTurkeyMuhterem IUnited KingdomAnnie BUSALaurence NContact us.The Worlds Leading Brand Valuation ConsultancyT:+44(0)20 7389 9400E: