【2023 品牌成長峰會】東南亞和拉美海外商機.pdf

1、MetaShopee x Facebook(CPAS)Shopee x Facebook(CPAS)12342752973423704022019202020212022E2027F436442448453459(63%)(67%)(76%)(82%)(88%)9/10 2027 2022 3.7 2800 1.15 12 EuromonitorForresterHootsuiteLit search,Statista,Bain&Company research&analysis 15 2020202120222027(F)Lit searchExpert interviewForrester

2、Bain analysis|B2B2C/B2C SIM*2021 2022/2027/Forrester/7585512811213182112915149231228023144 11%56%15%128%19%20%73%7%10%67%18%14%28%16%24%48%15%17%v+2021-2022 1.$140.60$167.01$192.73$219.60$247.02$275.32 35.3%18.8%15.4%13.9%12.5%11.5%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%$-$50.00$100.

3、00$150.00$200.00$250.00$300.00202120222023202420252026eMarketer,June 2022 2021 2026 1406 250060%1.78%Meta 具體包括下列途徑：1:Meta Seasonal Holidays Study”Meta 18,189 18 12 2021 12 1 24 Instagram ReelsFacebook Facebook MarketplaceInstagram Facebook MessengerFacebook 38%40%42%43%45%45%45%34%29%39%31%41%38%32%

4、2.跨境消費者會提早開始進入購物季10%32%48%2%1.1 倍 10/11 1.1 Meta Seasonal Holidays Study”Meta 52,055 18 34 2021 12 1 24 2.2:43%43%11 跨境消費者開始年終購物的時間點2.2:年終購物季是提升跨境業務發現率的好時機96%96%48%48%Meta Seasonal Holidays Study”Meta 52,055 18 34 2021 12 1 24 23%27%31%36%45%2.2:Meta Seasonal Holidays Study”Meta 52,055 18 34 2021 12

5、 1 24 多個市場和類別蘊藏商機首要考量因素：價格優、庫存足、品質佳、配送快、售后好(36%)(48%)(45%)(29%)(49%)(47%)/(32%)(45%)(40%)(33%)(54%)(47%)(43%)(47%)(43%)(32%)(31%)(14%)(46%)(47%)2.Meta Seasonal Holidays Study”Meta 52,055 18 34 2021 12 1 24 2:Meta 2022 7 31 37 MetaInstagramWhatsApp Messenger137 2/3 Meta 22/31.Meta 2022 3 2.“Retail Fu

6、ture of Shopping”Meta 2,620 18 2022 3 3.Shopee x FacebookCPAS90%Meta 90%18-64 3.Shopee x FacebookCPAS2022Meta Global Web Index(2022),(18-64)Meta:Facebook InstagramShopeeShopeeShopee Shopee Pixel/SDK Shopee Facebook未安裝Pixel像素代碼Rainbow BEye Shadow$393.Shopee x FacebookCPASShopee x FacebookCPASShopee I

7、LIFE Shopee Shopee 12.12 25x19%CPAS Shopee CPAS 3.Shopee x FacebookCPAS ILIFE2022Shopee 12.12 CPAS2520221212 Sacelady ShopeeCPASShopee12.12 19x19 3.Shopee x FacebookCPAS SaceladyCPAS2022Shopee 12.12 1.30%2.95%6 3.80%/4.4 5./6.3.Shopee x FacebookCPASShopee x FacebookCPAS Shopee x Facebook(CPAS)在 2022

8、 年 Shopee 9.9 超級購物節活動前后4周，新買家占比提高 88%1 90 88%1 90 12%88%4.Shopee x FacebookCPAS*8 26 9 22$1,000*90*95下層：行動轉化鼓勵用戶采取操作中層：篩選考量吸引用戶優先考慮品牌，而不是競爭對手上層：品牌認知激發用戶對品牌的興趣您要解決什么業務挑戰？Shopee Shopee Shopee x FacebookCPAS)發掘新買家和新需求/興趣，優化漏斗成效把握高意向買家，完成銷售4.Shopee x FacebookCPAS 0123456789100.00%10.00%20.00%30.00%40.00%50.00%60.00%渠道 A渠道 BMeta渠道 D渠道 E渠道 F60.00%50.00%40.00%30.00%20.00%10.00%0.00%109876543210 A BMeta D E FShopee x Facebook(CPAS)ShopeeShopee x Facebook(CPAS)CPASShopee13%CPAS Shopee CPAS#24.Shopee x FacebookCPAS*2022CPAS，