1、MONITORING SENTIMENT FOR DOMESTIC AND INTRA-EUROPEAN TRAVELTRAVEL HORIZON:JUNE-NOVEMBER 2023WAVE 16 RESEARCH HIGHLIGHTSEuropeans want to travel,but less than a year ago21The data collection and research methodology are detailed in the methodological annex(slide 43)This report monitors sentiment and

2、short-term plans for domestic and intra-European travel and is the 16th wave of a market research project1 which began in September 2020.Results are based on data collected in May 2023 from Europeans in 10 high-volume source markets.69%of Europeans plan to travel between June and November 2023,a sli

3、ght decrease of 4%compared to last year.Europeans aged 25-44 are the most eager to travel(71%),while Gen Z aged18-24 are the most hesitant(63%).Among Europeans with travel plans,the majority(77%)intend to take a trip between June-September.Visiting a non-neighbouring European country emerges as the

4、top preference,capturing 29%of interest,the highest level since August 2020.Non-leisure travel grows in popularity:interest in business travel and event trips both increased by 4%over 2022.Europeans most desired types of leisure trips for this summer and autumn are Sun&Beach holidays(18%),Culture&He

5、ritage getaways(16%)and City Beaks(14%).3WAVE 16 RESEARCH HIGHLIGHTSThe share of travellers intending to use public transport reaches an all time high60%of European travellers plan to take at least two trips this summer and autumn,while aconsiderable 12%intend to head for four or more trips(an incre

6、ase of 5%compared to a year ago).Similar to 2022,the intended lengths of stay at the destination remain 4-6 nights(36%),and 7-9 nights(27%),while the intended budget has increased by 8%compared to a year ago:41%of travellers plan to spend more than 1,500 euros.The share of Europeans who intend to tr

7、avel by train or bus has reached an all-time high of 16%.Yet,taking a flight remains the most popular option for 48%of respondents,while driving a personal carappeals to 25%of people with travel plans(down by 10%compared to a year ago).For the first time,preference for hotel accommodation drops belo

8、w the 50%threshold(currently 49%),while interest in short-term rentals peaks to 17%.56%of Europeans have already fully or partially booked their upcoming trip-a 4%rise compared to the same period last year.Pleasant weather(17%),attractive deals(17%)and welcoming locals(12%)remain Europeans top crite

9、ria for choosing a travel destination.4High travel prices and personal finances are consolidated as the primary travel concerns for Europeans,with respective increases of 6%and 4%compared to the same period in 2022.Responding to the ongoing financial challenges,17%of Europeans will consider off-seas

10、on travel,14%will opt for destinations they perceive as more affordable,and 14%will book activities well in advance.During their next trip,17%of Europeans plan to cut down on shopping,15%will opt for less-expensive accommodation establishments,while 15%will select less-expensive restaurants or settl

11、e for self-catering.While concerns regarding the war between Russia and Ukraine slightly drop(decreasing by 3%),its impact on Europeans travel-related decisions has increased by 9%,affecting 44%of travellers.WAVE 16 RESEARCH HIGHLIGHTS Financial worries still impact travel decisions WAVE 16 RESEARCH

12、 HIGHLIGHTSRECOMMENDATIONS FOR DESTINATIONS5To leverage the growing interest in travelling for events,which is particularly appealing among 1824-year-old Europeans,destinations could organise small-to-medium pop-up events and festivals aimed at young people.This could further enhance their interest

13、to travel after the summer season.Now is also a good time for destinations to proactively design and organize larger-scale events for lateautumn plus sponsor already-planned events for the same period,to boost awareness in such events.As the interest in short-term rentals continues to increase,desti

14、nations should put efforts to responsibly manage this growing trend and its social and economic implications for the host communities.Potentialmeasures may include requiring licensing,applying tourism tax,or limiting the number of days a property could be rented.European tourism returns to full capa

15、city,and so do Europeans concerns about over-crowded destinations.This is a prime opportunity for lesser-known destinations to promote themselves,through,for instance,cooperation with highly-popular destinations that want to better manage their tourism flows.Travellers interest in using public trans

16、portation peaks for City Breaks(27%),Culture&Heritage trips(26%)and Sun&Beach holidays(25%).Destinations offering such kind of trips are recommended to highlight their accessibility by rail and bus.Besides,they can create holiday packages that include a transportation ticket.6The increasing travel c

17、osts and the economic situation are prime concerns in the coming summer and autumn.Special bargains,early-booking deals and price promotion offerings(such as travel now and pay later)are now an essential element in winning the hearts-and pockets-of European travellers.As the share of Europeans who p

18、refer to book their next trip in advance(in full or at least one out of transportation or accommodation)surges by 4%compared to a year ago,businesses can promote early-bird packages for October-November,offering a life jacket against cost increases.Europeans top experiences include tasting the local

19、 cuisine(16%),diving into the local life(15%)and learning about history and culture(13%).Tour companies are therefore encouraged to promote going beyond the ordinary and offer unique,immersive experiences.Some examples could be joining meal preparation hosted by a local family,art workshops with loc

20、al craftsmen,or family-oriented agritourism activities in a local farm.In response to the slight decrease in the preference for hotel stays,hotels should focus on targeting segments which are most likely to opt for this type of stay;these include Europeans travelling with their partner(52%)or family

21、(49%)and who are taking a Sun&Beach holiday(56%)or a City Break(54%).WAVE 16RECOMMENDATIONS FOR BUSINESSESCONTENTS01.02.03.04.TRAVELPLANNINGTRAVELMETHODOLOGICALPLANSTHE DETAILSCONCERNSANNEXP.9P.27P.37P.431.Dates on the graphs refer to the following data collection periods for each research wave:2.To

22、 present Wave 16 timings in which respondents are most likely to take their next trip,the following time periods should be used as a reference:In 1-2 months:June-July 2023 In 3-4 months:August-September 2023 In 5-6 months:October-November 20233.To present data and insights,the following distinct gro

23、ups have been analysed:Total respondents:6,002 Respondents most likely to travel in the next 6 months:4,165 Respondents planning to travel internationally within Europe(not necessarily in the next 6 months):4,9674.Significant changes between current and previous waves are calculated on a 2.5%signifi

24、cance level.Statistically significant differences are marked using the following symbols:Increasing ,decreasing Numbers next to the arrows reflect the actual change in the share of respondents selecting a specific response between current and previous waves6.All data and insights refer to domestic a

25、nd intra-European travel,unless otherwise stated.Reading the data 8Wave 16Wave 12Wave 13Wave 14Wave 15Wave 16Survey dates9-12 May 2213-23 Sept 2215-29 Dec 221-7 March 238 May-4 June 23*Fieldwork in France,Belgium,the Netherlands and Switzerland stopped on May 19th and was relaunched on May 31st TRAV

26、EL PLANS10Poland74.2%Q7.Do you plan to take an overnight trip domestically or within Europe in the next 6 months,either for personal or professional purposes?No.of respondents:6,002Intention to travel in the next six monthsTop 5 markets most likely to travel in the next six months*Statistically sign

27、ificant difference vs a year ago(May 2022)73,1%70,1%76,8%72,3%69,4%11,7%14,0%13,4%11,3%10,8%15,2%15,9%9,9%16,5%19,8%May 22surveySept 22surveyDec 22surveyMarch 23surveyMay 23surveyLikely/Very LikelyNeutralUnlikely/Very UnlikelyUK74.9%5%*69%of Europeans plan to travel between June and November 2023,a

28、slight decrease of 4%compared to 2022 4%*13%*Netherlands 73.4%France80.0%Belgium 79.1%7%*7%*6%*4%*11Q7.Do you plan to take an overnight trip domestically or within Europe in the next 6 months,either for personal or professional purposes?Q6.What criteria will play the most important role in choosing

29、your next holiday destination?No.of respondents:6,002Intention to travel in the next six months by age group22,9%18,0%18,4%19,5%21,0%14,5%10,7%10,4%10,0%9,9%62,6%71,3%71,2%70,5%69,2%18-2425-3435-4445-5455Very unlikely/unlikelyNeutralLikely/very likelyTOP TRAVEL EXPERIENCES BY AGE GROUP:*Statisticall

30、y significant difference vs a year ago(May 2022)15%15%13%17%14%14%16%16%14%17%16%15%17%16%16%Enjoy natural landscapesSightseeingGastronomic experiencesEnjoy natural landscapesGastronomic experiencesDive into local cultureEnjoy natural landscapesGastronomic experiencesDive into local cultureEnjoy nat

31、ural landscapesGastronomic experiencesDive into local cultureEnjoy natural landscapesGastronomic experiencesDive into local culture18-2445-5455+6%4%7%8%9%25-3435-44Europeans over the age of 25 share a high sentiment for travelling,despite a drop in intentions among travellers over the age of 4531,4%

32、28,5%24,8%27,0%25,6%30,5%35,5%34,6%30,1%29,6%27,0%26,4%28,2%27,8%29,0%8,9%7,7%10,0%10,7%12,0%2,2%1,9%2,4%4,4%3,8%May 22surveySept 22surveyDec 22surveyMarch 23surveyMay 23surveyWithin my countryTo a neighbouring countryTo a non-neighbouring European countryTo destinations outside EuropeDo not know ye

33、t12Q10.When are you most likely to go on your next trip either in your country or within Europe?When will Europeans travel next?No.of respondents:4,165Where will Europeans travel within the next 6 months?41,4%38,8%27,4%29,8%38,1%42,3%33,6%33,9%40,2%39,2%10,4%21,0%32,5%22,6%15,1%5,9%6,7%6,2%7,4%7,7%M

34、ay 22surveySept 22surveyDec 22surveyMarch 23surveyMay 23surveyIn 1-2 monthsIn 3-4 monthsIn 5-6 monthsDo not know yetQ11.Where do you plan to travel in the next 6 months?*Statistically significant difference vs a year ago(May 2022)77%of European travellers plan to take a trip during June-SeptemberWit

35、h interest in visiting a non-neighbouring country reaching the highest level(29%)since May 20226%5%58,6%Intend to travel to Europe57,5%Intend to travel to Europe77,3%June-September83,7%June-September6%3%June-July 23Aug-Sept 23Oct-Nov 233%3%13Q13.To which country(ies)do you plan to travel next?TOP 10

36、 COUNTRIESNo.of respondents:4,967*Please use this map as a reference onlyMay 23 surveySpain7,6%France7,2%Italy7,0%Greece5,4%Croatia4,6%Germany4,3%Portugal3,8%Czech Republic3,2%United Kingdom2,9%Austria2,8%3%PREFERRED COUNTRIES FOR EUROPEANS NEXT INTERNATIONAL TRIPSwitzerland Top 3 markets to take a

37、business trip18.7%UKTop 3 markets to take a leisure trip75.1%14Q9.For what reason are you most likely to travel within Europe next?Purpose of travel for respondents most likely to travel in the next six monthsNo.of respondents:4,16573,3%72,1%72,1%69,1%67,6%14,2%15,4%15,0%14,8%13,7%4,6%5,0%5,4%7,6%8,

38、7%5,6%6,5%6,7%8,1%9,6%2,4%1,0%0,8%0,4%0,4%May 22surveySept 22surveyDec 22surveyMarch 23surveyMay 23surveyFor leisureTo visit friends/relativesFor businessFor an event(sports,festival,etc.)OtherResults for business trip per country are indicative due to small sample basesAustria 20.0%Netherlands 10.8

39、%*Statistically significant difference vs a year ago(May 2022)While leisure remains a primary motive for travel this summer,business travel(9%)and events trips(10%)gain popularity4%6%4%Belgium 78.5%13%6%6%France76.6%Q16.What type of leisure trip within Europe are you most likely to undertake next?Q6

40、.Which of the following travel experiences will you look for during your next trip to Europe?No.of respondents:4,165Preferred type of leisure trip in the next six monthsEuropean summer escapes:unveiling the everlasting appeal of sun,beach,and cultural delightsPreferred type of experiences in the nex

41、t six months*Statistically significant difference vs a year ago(May 2022)3%17,4%16,3%15,3%13,6%13,4%8,5%4,6%4,5%2,7%2,6%Enjoy natural landscapesGastronomic experiencesDive into local cultureSightseeingLearn about history and cultureActive experiencesSPA&WellnessAcquire new skillsA spiritual experien

42、ceLuxury shoppingSun&BeachCulture&HeritageCity BreakNature&OutdoorsAGE GROUPS MOST INTERESTED IN THIS TYPE OF TRIPMOST COMMON LENGTH OF STAY&BUDGETTOP 4 EXPERIENCES TO TRY No.of respondents:4,16530%5524%45-5427%5523%35-4425%25-3423%5534%7-9 nights45%4-6 nights45%4-6 nights37%4-6 nights29%500-1000 29

43、%500-1000 26%500-1000 29%500-1000 22%Learn about history 17%Dive into local culture 16%Sightseeing16%Gastronomic experiences 19%Sightseeing 18%Dive into local culture 17%Gastronomic experiences 14%Learn about history 25%Enjoy natural landscapes 15%Dive into local culture15%Gastronomic experiences 13

44、%Learn about history 18%Enjoy natural landscapes 17%Gastronomic experiences 15%Dive into local culture13%Sightseeing EUROPEANS MOST IN-DEMAND TRIP TYPES AND EXPERIENCESTravel horizon:June-November 2023Analysis of preferred type of leisure trip by age,length of stay,budget and types of experiences27%

45、4-6 nights25%7-9 nights25%Up to 3 nights25%7-9 nights20%1001-1500 18%1001-1500 21%1001-1500 19%1001-1500 23%5522%45-54SNAPSHOT:AUSTRIAN TRAVEL PLANSTravel horizon:June-November 2023No.of respondents:501(total sample of respondents per country)TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&D

46、ESTINATIONS65%45%13%19%22%35%May 22May 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?21%INTENDED LENGTH OF STAY AND BUDGET20%23%18%20%19%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights14%17%12%13%14%16%14%Up to 500501-1.0001.001-1.5001.501

47、-2.0002.001-2.5002.501-3.0003.001+Italy 5%Germany 4%Croatia 4%Norway 4%Serbia 3%TRAVEL READINESSTOP 3 TYPES OF TRIPS16%40%21%23%Trip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet21%City Break11%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON

48、-NEIGHBOURING COUNTRY21%22%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips26%24%23%8%*13%*5%*TRAVEL READINESSThe intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last yea

49、r14%with partner15%solo22%with family13%*20%*13%*15%*13%*4%*5%*4%*13%*10%*5%*11%*8%*15%*9%*9%*12%*6%*9%*8%*8%*4%*TRAVELLING WITH?7%*6%*June-July 23August-September 23October-November2315%*4%*4%*Sun&Beach12%Nature&Outdoors10%6%*SNAPSHOT:BELGIAN TRAVEL PLANSTravel horizon:June-November 2023No.of respo

50、ndents:502(total sample of respondents per country)TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS73%79%13%10%14%11%May 22May 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?16%INTENDED LENGTH OF STAY AND BUDGET16%34%25%12%13%Up

51、 to 3nights4-6nights7-9nights10-12nightsOver 12nights17%26%19%15%13%6%4%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+France 20%Spain 10%Italy 9%Greece 5%Netherlands 5%TRAVEL READINESSTOP 3 TYPES OF TRIPS35%23%26%16%Trip fully bookedTrip partially bookedDestination not chosenDe

52、stination chosen but trip not booked yet11%Sun&Beach18%Nature&Outdoors20%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY36%32%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips5%*40%39%10%6%*TRAVEL READINESSThe intended budget is per per

53、son,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last year35%with partner14%solo38%with family5%*TRAVELLING WITH?3%*3%*8%*June-July 23August-September 23October-November233%*4%*City Break13%4%*4%*TRAVEL SENTIMENTTRAVEL PLANNINGPREFERR

54、ED TYPES OF TRIPS&DESTINATIONS31%23%24%22%SNAPSHOT:BRITISH TRAVEL PLANSTravel Travel horizon:June-November 2023No.of respondents:750(total sample of respondents per country)Sun&Beach31%68%75%14%9%18%16%May 22May 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIO

55、DSWHERE TO?29%INTENDED LENGTH OF STAY AND BUDGET16%33%32%9%11%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights20%30%23%12%6%4%5%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Spain 16%France9%Italy 8%Greece 7%Germany5%TRAVEL READINESSTOP 3 TYPES OF TRIPSCity Break18%Trip

56、fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet13%Coast&Sea12%ANOTHER EUROPEAN COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPETOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips53%31%37%17%6%*The intended budget is per person

57、,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last year33%with partner11%solo40%with family4%*4%*4%*4%*TRAVELLING WITH?6*7%*June-July 23August-September 23October-November23TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTI

58、NATIONS32%30%23%15%SNAPSHOT:DUTCH TRAVEL PLANSTravel horizon:June-November 2023No.of respondents:500(total sample of respondents per country)Sun&Beach15%Nature&Outdoors19%78%73%13%9%9%17%May 22May;23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?19%2

59、3%INTENDED LENGTH OF STAY AND BUDGET14%27%28%16%15%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights11%21%19%16%15%12%6%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+France 8%Spain 7%Italy 6%Germany6%Greece 5%TRAVEL READINESSTOP 3 TYPES OF TRIPSTrip fully bookedTrip parti

60、ally bookedDestination not chosenDestination chosen but trip not booked yet16%City Break15%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY39%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips10%*4%*33%38%20%The intended budget is per per

61、son,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last year36%with partner12%solo26%with family8%*4%*6%*8%*3%*8%*5%*4%*5%*14%*12%*TRAVELLING WITH?4%*June-July 23August-September 23October-November236%*4%*4%*7%*TRAVEL SENTIMENTTRAVEL PL

62、ANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS25%25%28%22%SNAPSHOT:FRENCH TRAVEL PLANSTravel horizon:June-November 2023No.of respondents:751(total sample of respondents per country)Sun&Beach18%73%80%10%6%17%14%May 22May 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL

63、PERIODSWHERE TO?32%INTENDED LENGTH OF STAY AND BUDGET11%36%29%13%11%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights16%29%20%16%8%6%5%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Italy 12%Spain 10%Greece9%Portugal8%Croatia 6%TRAVEL READINESSTOP 3 TYPES OF TRIPSCulture&H

64、eritage26%Trip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet12%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY34%18%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips32%41%15%3%*4%*The

65、intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last year44%with partner8%solo36%with family7%*4%*5%*4%*TRAVELLING WITH?3%*June-July 23August-September 23October-November237%*Coast&Sea14%7%*TRAVEL SENTIMENTT

66、RAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS27%35%22%16%SNAPSHOT:GERMAN TRAVEL PLANSTravel horizon:June-November 2023No.of respondents:750(total sample of respondents per country)Sun&Beach14%Nature&Outdoors18%77%62%11%14%12%24%May 22May 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTI

67、ON TO TRAVEL25%with partner15%solo29%with familyPOPULAR TRAVEL PERIODSWHERE TO?23%TRAVELLING WITH?INTENDED LENGTH OF STAY AND BUDGET15%30%24%16%15%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights14%23%17%19%13%7%8%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Italy6%Czec

68、h Republic 6%Spain 5%Cyprus5%Austria4%TOP 5 EUROPEAN DESTINATIONS*TRAVEL READINESSTOP 3 TYPES OF TRIPSTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet14%37%31%20%Coast&Sea13%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUN

69、TRY28%28%*Based on total sample,without reference to domestic tripsThe intended budget is per person,including accommodation,transportation and travel activitiesJune-July 23August-September 233%*Significant increase or decrease vs the same time last year12%*13%*4%*5%*3%*9%*11%5%*6%*5%*15%*12%*5%*6%*

70、October-November234%9%*16%*8%*5%*4%*15%*10%*6%*5%*5%*TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS26%24%30%20%SNAPSHOT:ITALIAN TRAVEL PLANSTravel horizon:June-November 2023No.of respondents:750(total sample of respondents per country)Culture&Heritage29%77%72%10%12%13%17%May 22

71、May 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?32%INTENDED LENGTH OF STAY AND BUDGET17%40%24%10%9%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights16%27%17%12%12%9%7%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Spai

72、n 12%France 11%Greece 7%Germany 6%Austria 5%TRAVEL READINESSTOP 3 TYPES OF TRIPSTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet10%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY24%28%TOP 5 EUROPEAN DESTINATIONS*Based

73、on total sample,without reference to domestic trips35%38%15%The intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last yearSun&Beach15%6%*8%*10%*4%*6%*13%*5%*3%*TRAVELLING WITH?4%*June-July 23August-September

74、23October-November234%*37%with partner9%solo29%with family9%*4%*5%*Coast&Sea13%6%*5%*4%*5%*SNAPSHOT:POLISH TRAVEL PLANSTravel horizon:June-November 2023No.of respondents:500(total sample of respondents per country)TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS87%74%4%8%10%18%Ma

75、y 22May 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?24%INTENDED LENGTH OF STAY AND BUDGETUp to 3nights4-6nights7-9nights10-12nightsOver 12nights11%24%19%16%12%9%8%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Italy 10%Croat

76、ia 9%France 6%Czech Republic 6%Spain6%TRAVEL READINESSTOP 3 TYPES OF TRIPS19%34%16%Trip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet15%Culture&Heritage13%City Break22%Coast&Sea15%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING

77、COUNTRY24%31%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips43%32%14%4%*7%*9%*9%*10%*TRAVEL READINESSThe intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last year25%with

78、 partner10%solo38%with family5%*8%*13%*6%*8%*11%*8%*9%*9%*TRAVELLING WITH?4%*June-July 23August-September 23October-November233%*6%*SNAPSHOT:SPANISH TRAVEL PLANSTravel horizon:June-November 2023No.of respondents:500(total sample of respondents per country)TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYP

79、ES OF TRIPS&DESTINATIONS12%21%May 22May 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?31%33%INTENDED LENGTH OF STAY AND BUDGET16%45%22%10%7%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights14%22%18%17%14%8%7%Up to 500501-1.0001.001-1.5001.50

80、1-2.0002.001-2.5002.501-3.0003.001+France 12%Italy 10%Germany 6%Portugal6%UK5%TRAVEL READINESSTOP 3 TYPES OF TRIPS18%26%41%15%Trip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet11%Culture&Heritage16%City Break28%NEIGHBOURING COUNTRYWITHIN MY COUNTRY

81、OUTSIDE EUROPENON-NEIGHBOURING COUNTRY20%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips33%39%17%TRAVEL READINESSThe intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last

82、 year39%with partner9%solo30%with family5%*3%*9%*8%*10%*11%*8%*12%*7%*3%*10%*7%*3%*13%*TRAVELLING WITH?4%*June-July 23August-September 23October-November234%*8%*4%*Sun&Beach13%5%*7%*5%*TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS23%40%21%16%SNAPSHOT:SWISS TRAVEL PLANSTravel h

83、orizon:June-November 2023No.of respondents:485(total sample of respondents per country)53%56%20%13%27%30%May 22May 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVEL21%with partner15%solo27%with familyPOPULAR TRAVEL PERIODSWHERE TO?20%INTENDED LENGTH OF STAY AND BUDGET17%24%21%21%1

84、7%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights10%16%13%17%20%13%11%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Italy 6%France 5%Germany 5%Croatia 5%Denmark 4%TRAVEL READINESSTOP 3 TYPES OF TRIPSTrip fully bookedTrip partially bookedDestination not chosenDestination

85、 chosen but trip not booked yet18%Sun&Beach17%Nature&Outdoors10%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY28%25%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips33%28%21%6%*TRAVEL READINESSThe intended budget is per person,includin

86、g accommodation,transportation and travel activities*Significant increase or decrease vs the same time last year3%*TRAVELLING WITH?4%*7%*3%*June-July 23August-September 23October-November234%*5%*4%*Culture&Heritage11%4%*7%*PLANNING THE DETAILSDont know yet2 trips1 trip18 Q8.How many trips do you pla

87、n to take in the next 6 months,within Europe?60%of Europeans plan multiple trips this summer and autumn,and out of them,12%intend to take four or more trips Number of intended trips within Europe in the next six months 3 trips5+trips4 tripsNoneNo.of respondents:4,16534,7%34,3%23,1%25,4%35,3%35,5%35,

88、0%28,9%21,4%22,7%32,1%32,3%6,4%5,2%5,3%8,4%With my partnerWith my familyWith friendsBy myselfDo not know yet3+trips2 trips1 tripNumber of intended trips within Europe by preferred travel companion(top 4)*Statistically significant difference vs a year ago(May 2022)May 23 survey30,3%33,2%14,5%6,2%5,7%

89、3,5%6,6%4%5%60%2+trips4%4%4%4%9%7%9%7%35%of travellers34%of travellers13%of travellers10%of travellersPreferred modes of transport for respondents most likely to travel in the next six monthsTop 5 markets most likely to travel by plane in the next six monthsFranceItaly57.0%57.8%Poland49.2%UK68.8%19Q

90、13.Which of the following modes of transport would you most consider using during your next trip within Europe?Spain65.4%*Statistically significant difference vs a year ago(May 2022)46,9%51,1%53,7%50,2%48,3%34,1%32,2%29,4%26,4%24,6%10,4%11,9%9,8%10,2%10,9%2,3%4,0%5,1%3,7%2,4%2,4%4,1%5,5%3,1%1,7%1,8%

91、4,2%5,0%May 22surveySept 22surveyDec 22surveyMarch 23surveyMay 23surveyBy airBy an owned carBy train*By bus*By a rented carBy ship or ferry*Up to September 22,By train/bus was recorded as one answerNo.of respondents:4,165The share of Europeans who plan to use public transportation in their next trip

92、 reaches an all-time high(16%)while driving a personal car slumps by-10%compared to a year ago6%*10%*10%*16%6%*15%34%27%12%12%17%31%20%14%9%5%5%14%36%27%12%12%14%26%19%15%12%8%6%Up to 3 nights4-6 nights7-9 nights10-12 nights Over 12 nightsUp to 500euros501-1,000euros1,001-1,500euros1,501-2,000euros2

93、,001-2,500euros2,501-3,000eurosOver 3,000eurosMay 22 surveyMay 23 surveyPlanned budgetThe budget is per person per trip,including accommodation,transportation and travel activitiesIntended length of stay(nights)Q17.What would be the length of your next overnight trip?Q18.How much do you intend to sp

94、end on your next overnight trip(per person,including accommodation,transportation and travel activities)?No.of respondents:4,165Europeans plan to enjoy similar lengths of holidays as last year,while the share of travellers planning to spend over 1,500 euros increases by 8%,perhaps due to the soaring

95、 rise in travel costs203%*FINANCIAL CONCERNS AND TRAVEL BUDGETS 39%of Europeans with a planned budget of up to 1,000 Euros are concerned with the economic situation,compared to only 22%of Europeans with a travel budget over 2,000 Euros 41%8%*5%*3%*3%*No.of respondents:4,16521 3 nights4-6 nights7-9 n

96、ights54)plan to spend the most and stay longer13,5%17,0%12,3%14,6%12,6%36,9%39,7%41,5%32,2%29,9%24,3%26,5%25,8%26,4%28,4%12,9%8,5%11,4%16,0%13,0%12,4%8,3%9,1%10,9%16,1%18-2425-3435-4445-54 54Over 12 nights10-12 nights7-9 nights4-6 nightsUp to 3 nights20,3%17,1%12,4%12,0%12,9%28,5%24,9%26,3%27,7%23,2

97、%13,7%17,7%16,7%20,0%22,0%12,7%14,3%17,7%14,7%16,1%9,4%11,9%12,9%12,6%11,1%7,2%8,0%8,0%7,4%8,2%8,2%6,0%6,0%5,7%6,5%18-2425-3435-4445-54 54Over 3,000 euros2,501-3,000 euros2,001-2,500 euros1,501-2,000 euros1,001-1,500 euros501-1,000 eurosUp to 500 eurosNo.of respondents:4,165Q17.What would be the len

98、gth of your next overnight trip?Q18.How much do you intend to spend on your next overnight trip(per person,including accommodation,transportation and travel activities)?58%64%23Q14.Which of the following types of accommodation would you most consider staying at during your next trip within Europe?Pr

99、eferred type of accommodation for respondents most likely to travel in the next 6 monthsAn increasing number of Europeans opt for stays in short-term rentals(17%),while preference for hotels drops below the 50%threshold Hotel chain or resortIndependent hotel/resortFriends and/or familyOther paid ser

100、viced accommodation(bed and breakfast,etc.)Hostel/motelShort-term rental via online platform Camping/caravanOther26,2%27,8%28,8%28,7%27,4%23,3%24,1%26,2%26,7%24,4%17,2%15,3%15,7%15,8%15,3%10,3%10,8%11,1%11,5%11,7%9,4%8,9%8,2%7,3%8,1%6,4%5,9%4,2%3,8%5,8%5,9%5,7%4,7%4,8%4,7%Sept 22 survey31%of Europea

101、ns booking short-term rentals will opt for less expensive restaurants and self-catering options,compared to 25%of travellers who prefer hotelsNo.of respondents:4,165May 22 survey49%Dec 22 survey*No statistically significant difference vs a year ago(May 2022)Mar 23 surveyMay 23 surveyEuropean travell

102、ers are becoming more proactive in relation to their trip bookings:56%have already partially or fully booked,up by 4%compared to 2022Q21.Please select a response which best describes the planning for your next trip:No.of respondents:3,82224*Statistically significant difference vs a year ago(May 2022

103、)No.of respondents:4,165Planning status for the next trip32,2%26,0%24,5%28,5%29,7%9,2%8,6%9,6%10,5%13,1%11,4%10,0%10,3%12,5%13,5%33,7%38,2%38,4%32,5%28,9%13,4%17,2%17,2%16,1%14,7%May 22surveySept 22surveyDec 22surveyMarch 23surveyMay 23surveyI have not yet chosen where I will travel next I have chos

104、en where I want to go but not yet booked/arranged my tripI have booked/arranged the accommodation for my next tripI have booked/arranged the transportation for my next tripI have booked/arranged all travel and accommodation components for my next trip53%56%5%*4%*4%*3%*FINANCIAL CONCERNS IGNITE CONTR

105、ADICTING BEHAVIOUREuropeans who have chosen their destination but not yet booked and those who have fully booked their next trip,have demonstrated a higher level of concern(47%for both)regarding rising costs of travel.Travellers who have only booked their transportation or accommodation have shown l

106、ower levels of concern(31%and 35%respectively).50%of Europeans planning off-season journeys in October-November have already fully or partially booked their trip.Holidays to non-neighbouring European countries have the highest share of early booking(60%).2540,8%26,9%20,1%26,6%24,3%29,6%23,1%34,2%31,

107、4%In 1-2 monthsIn 3-4 monthsIn 5-6 months26,2%30,1%33,9%24,5%25,2%26,9%25,6%31,4%30,4%30,9%29,6%28,3%In my countryA neighbouringcountryA non-neighbouringEuropean countryOutside EuropeDestination chosen,but trip not yet bookedTrip partially bookedTrip fully bookedBooking status and travel destination

108、Booking status and timing of next tripQ21.Please select a response which best describes the planning for your next trip:No.of respondents:4,165May 23 surveyJune-July 23August-September 23October-November 233%*6%*4%*3%*4%*5%*Statistically significant difference vs a year ago(May 2022)51%50%7%*6%*8%*5

109、%*3%*67%Q5.What criteria will play the most important role in choosing your next holiday destination?No.of respondents:6,002Top 8 criteria for choosing the next travel destination26Europeans top criteria for choosing a travel destination remain stable:pleasant weather,attractive deals and welcoming

110、locals*Statistically significant difference vs a year ago(May 2022)17,3%17,0%12,0%10,2%8,4%6,9%6,3%5,9%Pleasant weatherconditionsBargains andattractive dealsFriendly andwelcoming localsDestination is notcrowdedDirect transportroutesPreserved naturaland culturalheritageHealth&safetyprotocolsFully lif

111、ted travelrestrictions3%*For approximately one-third(31%)of Europeans gearing up for Nature&Outdoors trips in the coming months,the primary factor influencing their destination choice is the crowd level at the location.TRAVEL CONCERNSNo.of respondents:4,165Q4.What currently concerns you the most abo

112、ut travelling within Europe?WHAT DO EUROPEAN TRAVELLERS WORRY ABOUT?Increased travel costs(+6%)and the economic situation(+4%)strengthen their position as Europeans key concerns,while worries regarding the war in Ukraine slightly drop(-3%)Top 4 marketsconcerned with rising travel costsTop 4 marketsc

113、oncerned with personal financesUK27%Poland27%Italy26%Spain25%UK19%Spain18%Poland 18%Italy17%*Statistically significant difference vs a year ago(May 2022)28The biggest concerns about travelling within Europe(May 23 survey)6%*4%*3%*4%*PolandTop 5 markets changing their travel plansQ2.How has the ongoi

114、ng war between Russia and Ukraine affected your plans to travel within Europe in the next 6 months?How has the ongoing war between Russia and Ukraine affected your travel plans?No.of respondents:6,000Switzerland 60.1%5,4%7,1%13,5%8,8%9,4%10,3%37,1%8,6%May 23surveyI had not planned any overnight trip

115、s in the next six monthsIt did not affect me at allI will wait and see how the war evolves before booking a tripI made the trip with some changes from the initial plan(accommodation/transport)I changed my trip from international to domesticI changed my itinerary to avoid countries neighbouring the c

116、onflict zoneI rescheduled it for another dateI cancelled my trip completely9%*Statistically significant difference vs a year ago(May 2022)Most often mentioned change:Despite the overall decrease in concerns regarding the Russia-Ukraine conflict,the impact of the war on Europeans travel-related decis

117、ions increased by+9%compared to a year ago15%12%16%14%17%44%I changed my itinerary to avoid countries neighbouring the conflict zone Austria58.6%Germany51.3%54.2%7%*3%*3%*Spain49.7%17%OFF-SEASON JOURNEYS14%MORE AFFORDABLE DESTINATIONS13%EARLY BOOKING OF ACTIVITIES13%EARLY BOOKING OF FLIGHTS12%LOW-CO

118、ST FLIGHTS11%PACK LIGHT9%LAST-MINUTE FLIGHT DEALS11%PACK LIGHTNo.of respondents:4,1659%LAST-MINUTE FLIGHT DEALS12%LOW-COST FLIGHTS17%OFF-SEASON JOURNEYS14%MORE AFFORDABLE DESTINATIONS13%EARLY BOOKING OF ACTIVITIESQ19.In the context of inflation and rising travel costs,which of the following travel b

119、ehaviours are you most likely to adopt before reaching your next destination?13%EARLY BOOKING OF FLIGHTSAMID RISING COSTS,EUROPEANS ADAPT TRAVEL PREFERENCES AND BOOKING BEHAVIOR PRIOR TO REACHING THEIR DESTINATIONSTHE IN-DESTINATION BEHAVIOR IS ALTERED TOO TO FIT WITHIN THE AVAILABLE BUDGET17%LESS S

120、HOPPING/PURCHASES15%LESS EXPENSIVE ACCOMMODATION15%LESS EXPENSIVE RESTAURANTS/SELF-CATERING12%USE OF PUBLIC TRANSPORT OR BIKE RENTALS11%AFFORDABLE ALL-INCLUSIVE PACKAGES10%LESS ACTIVITIES WITH ADMISSION FEES10%LESS BARS&NIGHTCLUBSQ20.In the context of inflation and rising costs of travel,which of th

121、e following travel behaviours are you most likely to adopt during your next vacation?No.of respondents:4,16532Q22.Thinking about the next six months,do you foresee any changes in your budget for each of the following categories?The travel budget of Europeans stays firm:69%plan to spend the same or m

122、uch more than usual on travelling 15,9%19,1%20,3%21,2%21,8%20,3%30,1%24,8%22,9%7,7%12,1%12,4%8,6%13,8%14,6%8,3%12,7%14,3%58,9%50,4%48,4%58,3%50,4%50,5%44,6%43,8%43,6%49,1%42,4%40,0%46,9%40,5%40,3%43,7%38,0%37,2%23,3%22,1%22,1%19,3%19,7%20,0%22,6%22,8%24,0%32,4%30,7%30,2%39,6%35,8%34,7%43,6%39,3%37,0

123、%Dec 22surveyMar 23surveyMay 23surveyDec 22surveyMar 23surveyMay 23surveyDec 22surveyMar 23surveyMay 23surveyDec 22surveyMar 23surveyMay 23surveyDec 22surveyMar 23surveyMay 23surveyDec 22surveyMar 23surveyMay 23surveyI will spendmuch lessI will spendabout the sameI will spendmuch moreNo.of responden

124、ts:6,002Travelling(domestic or international)Food&home supplies(groceries)Energy&fuel(for home or vehicle)Sports&personal care(e.g.,gym subscription,hairdressers)Leisure activities(e.g.,theatre,concerts,restaurants,bars,etc.)Shopping(clothes,electronics&other retail goods)Anticipated changes in spen

125、ding,in the coming six months69%The share of travellers planning to spend more-than-usual decreases with age,from 26%among Europeans aged 18-24 to 18%among Europeans over the age of 54METHODOLOGICAL ANNEXMETHODOLOGICAL DETAILS THE SURVEYCountryTotalUKITESATFRDEPLBECHNL18-248870449196925689878279525-

126、3413611273991281521061011141491,17035-4412613410392140150120971241141,20045-541381681051041461689211394871,2155526226617511424018812610281681,622Total7507505005007507505005025005006,00234 The report is the result of online market research of Europeans who took at least two overnight trips during the

127、 last three years(2020-2022)Distribution/data collection period:Wave 12:09-12 May 2022;sample=6,005/Wave 13:13-23 September 2022;sample=5,988/Wave 14:15-29 December 2022;sample=6,000/Wave 15:1-7 March 2023;sample=6,000/Wave 16:8 May-4 June 2023*;sample=6,002 Countries:Germany,United Kingdom,France,N

128、etherlands,Italy,Belgium,Switzerland,Spain,Poland and Austria Languages:English,French,German,Italian,Spanish,Polish and Dutch Research themes examined:travel personas(one question),travel concerns and impact of external shocks on travel(8 questions),and travel intentions,preferences and trip planni

129、ng(13 questions)47%of the Wave 16 survey respondents are male and 53%are female.Sample size and age groups are listed below:*Fieldwork in France,Belgium,the Netherlands and Switzerland stopped on May 19th and was relaunched on May 31st Copyright 2023 European Travel Commission(ETC)Study on Monitorin

130、g Sentiment for Intra-European TravelAll rights reserved.The contents of this report may bequoted,provided the source is given accurately andclearly.Distribution or reproduction in full is permitted forown or internal use only.While we encourage distribution via publicly accessiblewebsites,this shou

131、ld be done via a link to ETCscorporate website,www.etc-corporate.orgData sources:This report is based on research conductedby MINDHAUS(www.mindhaus.gr)and should be interpreted by users according to their needs.Please note that while every possible effort has been made to ensure the data in this rep

132、ort is accurate,it is not possible to eliminate every margin of error.Published by the European Travel CommissionRue du March aux Herbes,61,1000 Brussels,BelgiumWebsite:www.etc-corporate.orgEmail:ISBN No:978-92-95107-67-0Cover photo:Photo by Ground Picture on ShutterstockDesign:MINDHAUSThis project is co-funded by the European Union.Views and opinions expressed are,however,those of the author(s)only and do not necessarily reflect those of the European Union or European Commission.Neither the European Union nor the European Commission can be held responsible for them.