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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式-行業數據

2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式
2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式
行業內網絡廣告投放多選擇視頻貼片廣告的形式，其次是全屏廣告；此外，與去年同期相比，2023年信息流廣告的投放占比有所提升。從廣告投放終端來看，OTT超越移動端成為最主要的投放終端，投入指數占比近六成。
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第1頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第2頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第5頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第6頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第7頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第8頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第9頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第10頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第11頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第12頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第17頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第18頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第19頁
5aW955qE77yM5Lul5LiL5piv6K+l5Zu+6KGo55qE5pWw5o2u5ZKM6LWE5paZ5p2l5rqQ77yaCgp8IOe+juWmhuaKpOiCpOWTgeeJjCB8IOS4quS6uuWNq+a1tOWTgeeJjCB8IOWutuW6rea4hea0geWTgeeJjCB8CnwtLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLXwKfCAxOS4yICAgICAgICAgfCAxMi45ICAgICAgICAgfCA2LjUgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77yaQWRUcmFja2VyLTIwMjMuMS045pyI576O5aaG5Y+K5pel5YyW5a625riF57uG5YiG6KGM5Lia572R57uc5bm/5ZGK5oqV5YWl5oyH5pWw5Y+K5ZCM5q+U
2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第20頁
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
2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第21頁
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
2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第22頁
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2022.1-8月對比2023.1-8月家庭清潔行業網絡廣告投放終端&廣告形式_第23頁
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所屬報告： 艾瑞咨詢：2023年美妝及日化家清行業網絡營銷監測報告（46頁）.pdf
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