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白酒行業主要單品渠道打款價&批價情況（單位：元/瓶）-行業數據

白酒行業主要單品渠道打款價&批價情況（單位：元/瓶）
白酒行業主要單品渠道打款價&批價情況（單位：元/瓶）
整體而言，同與酒廠溝通來看，控盤分利模式下酒廠普遍仍會給渠道留存合理利潤，對于規模相對較小的強進攻性品牌而言不乏對渠道/終端施以高激勵。對大單品而言，本身處于產品生命周期的后端因此毛利會收窄，但影響整體渠道毛利的更多仍為非常規化的低價甩貨等行為。
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白酒行業主要單品渠道打款價&批價情況（單位：元/瓶）_第1頁
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所屬報告： 食品飲料行業年度策略：底部價值凸顯重視優質龍頭-231203（31頁）.pdf
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